Zebra’s Bill Cate on Working With Influence Partners
Bill Cate, vice president of marketing and channels at Zebra Technologies, joins Channelnomics’ Changing Channels host Larry Walsh to discuss the role of non-transacting partners in go-to-market strategy.
Partners come in various models and sizes. The common trait is that they sell and support technology products produced by vendors. At least that’s what conventional channel wisdom says. But the channel is replete with non-transacting partners – companies and professionals that influence end customer product consideration and purchasing decisions. Non-transacting partners range from IT…
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