Latest / The Breakfast Club / Loren LoRosa Is Building Her Own Table ✨ | Fashion, Black Designers & BET Weekend

Transcript

Loren LoRosa Is Building Her Own Table ✨ | Fashion, Black Designers & BET Weekend · The Breakfast Club

0:01
Speaker 1: The tourists. I'm a home grad that knows a little
0:03
Speaker 1: bit about everything and everybody.
0:06
Speaker 2: I don't know if you don't lie about that, right,
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Speaker 2: Lauren can Hey, y'all was up.
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Speaker 1: It's Laura l Rosa and this is another episode of
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Speaker 1: the Latest with Laura l Rosa. This is your deli
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Speaker 1: dig of all things pop culture, entertainment, news, and all
0:20
Speaker 1: of the conversations that shake the room. Baby. Now, today
0:24
Speaker 1: we won't check in behind the scenes of the Grind
0:26
Speaker 1: because I literally just want to get you guys out
0:29
Speaker 1: and on the scene with me. I am still talking
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Speaker 1: a lot about the BET Awards the weekend in la
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Speaker 1: and taking you guys exclusively into some of the experiences
0:38
Speaker 1: that I had during the week while there. Now I
0:42
Speaker 1: want to talk to you guys about a really important
0:44
Speaker 1: event that I put together and I hosted. And this
0:47
Speaker 1: is so important to me because you guys know, I'm
0:49
Speaker 1: really into fashion, I'm really into design, and I love
0:53
Speaker 1: to support up and coming creatives and designers, especially black designers.
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Speaker 1: So I hosted something that was centered around my favorite looks.
1:01
Speaker 1: So it was like Lauren's Closet, come Out Shop, Launch Closet.
1:05
Speaker 1: During the BT Awards weekend at the Beverly Center in
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Speaker 1: LA which is a huge designer mall. And I partnered
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Speaker 1: with a company called looks for Lease, So it Looks
1:16
Speaker 1: for Lease. They go off of the tagline of the
1:19
Speaker 1: future of exponential fashion and being here right now, so
1:22
Speaker 1: they focus on wardrobe leasing and they're making sure that
1:27
Speaker 1: access over ownership is possible. So they want to make
1:31
Speaker 1: it where people are able to discover rising designers from
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Speaker 1: around the world through their platform and just have access
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Speaker 1: to really good fashion and you know, at affordable and
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Speaker 1: sustainable cost and things that are durable, affordable and sustainable costs.
1:47
Speaker 2: Now, let me give you some background.
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Speaker 1: I met the owner of this company years ago when
1:53
Speaker 1: I first moved to LA and I started doing red
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Speaker 1: carpets for you know, euur Web, and I was working
1:58
Speaker 1: for Hollywood and locked for a big and then I
2:00
Speaker 1: just doing my own thing on YouTube, and then I
2:02
Speaker 1: started to work with TMZ. And you know, it's really tough,
2:06
Speaker 1: Like I started my career in fashion as a model
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Speaker 1: and solely just wanted to model and be on the
2:12
Speaker 1: roam way. I tell the story often, and it was
2:16
Speaker 1: not easy. It didn't happen for me. I didn't get
2:19
Speaker 1: into I wanted to work in the couture world with
2:21
Speaker 1: the couture fashion houses. When I say couture for those
2:24
Speaker 1: of you guys who are not like fashion coded, couture
2:27
Speaker 1: is like the luxury brands, So like the Louis Vutans,
2:30
Speaker 1: the you know, the Paul, the Paul the you know,
2:33
Speaker 1: the Paul Gautier, the Diors, the Versaces, the Hermes, like
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Speaker 1: the brands that are like the st after hard uh lvmh.
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Speaker 1: Hard to get within the conversation, hard to get the
2:48
Speaker 1: invite to the shows.
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Speaker 2: Like that was my goal.
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Speaker 1: I've always been a person that like, if I'm gonna
2:52
Speaker 1: do it, I'm gonna do it big, and I'm gonna
2:55
Speaker 1: do it in a way where people are like, how
2:56
Speaker 1: the hell did she do that? But also just really
2:59
Speaker 1: being into fashion. I just knew, you know, at the time,
3:05
Speaker 1: this was like twenty ten, like twenty fifteen, twenty sixteen. Honestly,
3:11
Speaker 1: the most elevated way in my opinion, to get a
3:14
Speaker 1: career in fashion as a model that was sustainable was
3:17
Speaker 1: working with those houses. I would look at those models
3:19
Speaker 1: who were very few forem between. When it came to
3:22
Speaker 1: black models, you had like you know, Tyra Bank, Banks,
3:25
Speaker 1: I remember Alton Messan came onto the scene and broke history,
3:29
Speaker 1: like he walked Chanelle's red carpet as like the first
3:31
Speaker 1: black man to do so, right, and he's younger than me.
3:35
Speaker 1: So when I say that, it is like very very
3:38
Speaker 1: hard to break into some of these rooms as us
3:42
Speaker 1: black people. But that's where the money was at at
3:45
Speaker 1: the time. And also not even just money, but if
3:48
Speaker 1: you were trying to build a really sustainable career, it
3:50
Speaker 1: was really as a model. What I learned just from
3:54
Speaker 1: you know, going on auditions and being amongst the people
3:57
Speaker 1: within the industry was that you had to be very
4:00
Speaker 1: particular about the brands that you worked with and the
4:02
Speaker 1: brands that you partnered with, and the brands that people
4:04
Speaker 1: saw on you. Black brands and black designers were not
4:07
Speaker 1: the focus of that. PR Moss kirbyan PR Moss like,
4:10
Speaker 1: there's always a lot of like discourse around him and
4:13
Speaker 1: what he did and didn't do right when it came
4:14
Speaker 1: to blacks being a black designer or black people or
4:17
Speaker 1: like whatever. But people like Pierre Moss and Sergio Hudson
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Speaker 1: and Lakwan Smith, and I mean there's a ton of
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Speaker 1: people that I'm not you know, tell for like these
4:29
Speaker 1: people have been able to break through in that in
4:32
Speaker 1: that world and kind of I hate to say the
4:34
Speaker 1: whole crossover thing because now none of that, none of
4:36
Speaker 1: that matters anymore because now we're doing it in our
4:39
Speaker 1: own way. But at one point, it was like you
4:41
Speaker 1: had to be let in to the room. You couldn't
4:44
Speaker 1: just build your own room. And if you were not
4:46
Speaker 1: that you couldn't you could. But those room, that's just
4:52
Speaker 1: where it was. Everybody wanted to be seated. Everybody wanted
4:54
Speaker 1: to be seated next to in the wintor the fashion
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Speaker 1: world has changed a lot when I met and I
5:00
Speaker 1: I was brand new. I'm still people still getting to
5:03
Speaker 1: learn who I am. And it's still tough trying to
5:04
Speaker 1: pull from designers and you know, being certain fashion conversations
5:07
Speaker 1: or whatever. So that's why like I rock so heavy
5:10
Speaker 1: with like the people who were saying yes to me
5:13
Speaker 1: and allowed me to rent clothes and purchase things and
5:16
Speaker 1: do certain things for events and carpets, you know, as
5:19
Speaker 1: I'm on to come up right now. And Ni who
5:21
Speaker 1: is one of the owner who is the owner of
5:25
Speaker 1: Looks for Lease and who has created this amazing platform,
5:27
Speaker 1: she was one of those people she was literally in
5:29
Speaker 1: her living room and in her garage doing what she
5:32
Speaker 1: is doing now out of the Beverly Center. Has an
5:34
Speaker 1: amazing space in the Beverly Center.
5:35
Speaker 2: As she is doing.
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Speaker 1: So so we got together on this event and we're
5:38
Speaker 1: able to put it together and oh my god, like
5:42
Speaker 1: so many people came out to support. I hope that
5:45
Speaker 1: the designers and now I got you know, the purchases
5:47
Speaker 1: they needed.
5:48
Speaker 2: Shout out to Money Long.
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Speaker 1: Money Long came out to the event and we were
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Speaker 1: in the midst of, you know, the opening conversation that
5:58
Speaker 1: I'll get to in a second when I saw her,
6:00
Speaker 1: and I was really surprised to see her there, Like
6:02
Speaker 1: I talk about celebrities all day long, and I think,
6:04
Speaker 1: you know, people are getting to know me from the
6:06
Speaker 1: Breakfast club. But I'm a very like natural relationship not
6:10
Speaker 1: forced type of person, Like if I don't know you personally,
6:13
Speaker 1: and you know, I don't have a natural or personal
6:16
Speaker 1: rapport with you, like something that's consistent. I don't reach
6:19
Speaker 1: out and expect people to come to things because I
6:21
Speaker 1: feel like when you come out and you want to
6:22
Speaker 1: support something, it should be because it's something you just
6:24
Speaker 1: want to do. So I didn't know who was going
6:28
Speaker 1: to show up to this event. But when I saw her,
6:29
Speaker 1: I was like, oh, Money Long is here. And we
6:31
Speaker 1: had just recently talked about her and her lung transplant
6:35
Speaker 1: double lung transplant that she had had to have or
6:37
Speaker 1: she would have died on the breakfast Club. So I
6:39
Speaker 1: was also surprised to see her out and about because
6:41
Speaker 1: I know that she'd recently been talking about some health
6:43
Speaker 1: things that she was going through. But saw her and
6:46
Speaker 1: we had a really good behind the scenes conversation, and
6:49
Speaker 1: she told me that she had just been happened to
6:52
Speaker 1: be walking in the mall and had heard of the event,
6:54
Speaker 1: and she was like, I want to go, and I
6:57
Speaker 1: want to support, and I want to purchase, and I
6:58
Speaker 1: want to do certain things. Because she just appreciated the
7:01
Speaker 1: way we talked about her in the breakfast club and
7:04
Speaker 1: how kind we were because people are so mean to
7:06
Speaker 1: her as she's going through all of her health challenges.
7:08
Speaker 1: And we had a really good conversation just about how
7:13
Speaker 1: tough I know things have to be for her and
7:15
Speaker 1: how I'm learning that, like people can be mean as hell,
7:19
Speaker 1: but you still just got to keep going and keep moving.
7:22
Speaker 1: So shout out some money along and thank you girl
7:24
Speaker 1: for coming, for supporting and you know she mingled with
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Speaker 1: the designer. She took some clothing home as well, So
7:30
Speaker 1: I really appreciate that, Like for a lot of you know,
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Speaker 1: us creators who are on the come up, designers who
7:36
Speaker 1: are on the come up platform, and partnership and true
7:39
Speaker 1: and honest and intentional collaboration is like all we need. Yes,
7:43
Speaker 1: people do need you to go out and spend your money,
7:45
Speaker 1: so please do that. And that's why I'm so intentional
7:48
Speaker 1: about designers and who I put on, Like I'm wearing
7:51
Speaker 1: a designer today from Delaware joy Right Dentim is my shorts,
7:55
Speaker 1: and then I got the Nigel Sylvester sneakers on as well,
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Speaker 1: so black designer. And I'm really intentional about the designers
8:03
Speaker 1: I wear and how I wear them and why I
8:05
Speaker 1: wear them for that reason because I know that all
8:08
Speaker 1: that stuff matters and it helps it helps people to
8:10
Speaker 1: make money, to cross conversation. So just thank you to
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Speaker 1: everybody who came out. Now let's get into the event.
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Speaker 1: So we opened up the event. I came in and
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Speaker 1: I was surprised to see the amount of people that
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Speaker 1: were there. I'm always surprised by the support and I
8:24
Speaker 1: don't know why at this point, I've been doing events
8:26
Speaker 1: for like a really long time now, I think with
8:29
Speaker 1: this one, I was so surprised though, because this was
8:30
Speaker 1: kind of one of my first events where I was
8:32
Speaker 1: kind of like hands off. I let you know, Javon James,
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Speaker 1: who does my stylent and created direct direction, really shout
8:39
Speaker 1: out to him. He put he curated the designers that
8:42
Speaker 1: were in the room. He understood which designers we needed
8:44
Speaker 1: to have in a room that like told my story
8:46
Speaker 1: and also would tell a good fashion story. I had
8:49
Speaker 1: nothing to do with the setup of the event, but
8:50
Speaker 1: just saying yes to it and connecting the pieces. And
8:54
Speaker 1: what was so special about this event. I had Avenue
8:56
Speaker 1: by my friend Rachel Willis that was in the room
8:59
Speaker 1: and had a set up in a room that people
9:01
Speaker 1: could purchase and rent from as well. And now she
9:03
Speaker 1: will be showcased in the Beverly centermall within the looks
9:06
Speaker 1: for Lease store. And then jayvon James Plastics YC, who
9:11
Speaker 1: I also told you guys is not only a brother
9:13
Speaker 1: to me, but like he does my styling, my creative direction,
9:17
Speaker 1: my product development, like he is dope. Now, the reason
9:19
Speaker 1: why these two designers and there was another one I
9:22
Speaker 1: was supposed to be included, but we didn't get to
9:24
Speaker 1: include her. Weren't so important for me? Is because Nawisha
9:27
Speaker 1: was one of the first people I met in LA
9:29
Speaker 1: who became like my friend. Like she was one of
9:31
Speaker 1: my first friends in La. So she has been a
9:33
Speaker 1: part of my journey for such a long time. And
9:37
Speaker 1: it's like me knowing her journey, her knowing my journey,
9:39
Speaker 1: seeing where I'm at right now, seeing where she's at
9:41
Speaker 1: right now, knowing where we're headed, to be able to
9:43
Speaker 1: support her by bringing her into you know, a mall
9:47
Speaker 1: where people are shopping, the things are going, and like
9:51
Speaker 1: even if not like even if she don't make the
9:53
Speaker 1: most money from it, just the experience of it, the
9:56
Speaker 1: look of it, and everything you learn by trying new things.
9:59
Speaker 2: At new home. I would be.
10:03
Speaker 1: Like, I'm just grateful to be able to do to
10:06
Speaker 1: be able to do that, But also it's not even
10:09
Speaker 1: about me and like what I'm able to do, I'm
10:11
Speaker 1: grateful to have friends that are so iconic in what
10:15
Speaker 1: they do, Like her clothing is fire. Same thing with Javon,
10:20
Speaker 1: Like Javon has literally been like my fashion bible for
10:25
Speaker 1: so long, and I know how amazing his designs are.
10:29
Speaker 1: I know how fire his clothing is. So to put
10:32
Speaker 1: him in that position as well too, It's like, that's
10:34
Speaker 1: the least I could do for them and how.
10:36
Speaker 2: They support me.
10:37
Speaker 1: And I think, you know, we talk a lot of
10:39
Speaker 1: money about these billions of I mean, we talk a
10:42
Speaker 1: lot about the billions of dollars that black people ask
10:44
Speaker 1: consumers put into the ecosystem every single day, every single quarter,
10:49
Speaker 1: every single year. We are the biggest consumers within a
10:52
Speaker 1: lot of markets. It is so important to just support
10:57
Speaker 1: you people, and it can be so small if I
11:00
Speaker 1: can encourage you guys to do anything else today from
11:02
Speaker 1: this episode all about fashion and being black and fashion
11:06
Speaker 1: and support. It's to just support people, and if it
11:10
Speaker 1: just to follow, just to just to share, it can
11:14
Speaker 1: literally be the smallest thing that you can do and
11:16
Speaker 1: it really will change your person's life. I am able
11:18
Speaker 1: to sit right here with you guys on this podcast
11:21
Speaker 1: because someone was okay with connecting me to another person
11:27
Speaker 1: that put me in a position to be doing Breakfast Club,
11:30
Speaker 1: to be doing this podcast. Everything is like a pay
11:34
Speaker 1: it forward moment and we should always be doing that.
11:37
Speaker 1: And we are such a great conversation in the room
11:39
Speaker 1: just about like learning and growing, because I think that's
11:42
Speaker 1: another thing too, Like people always talk about not wanting
11:45
Speaker 1: to support black designers and black businesses because of the
11:49
Speaker 1: defects that people think come with supporting those brands. There's
11:53
Speaker 1: defects that come with any business, and I think a
11:55
Speaker 1: lot of people have to realize that a lot of
11:56
Speaker 1: times with the black designers in our black owned brands,
11:59
Speaker 1: we are learning as we're going and even if it's
12:02
Speaker 1: not you know, scarcity of resource, it's you're entering into
12:07
Speaker 1: these spaces and at these levels for the first time, y'all.
12:09
Speaker 1: I am where I am for the first time ever
12:12
Speaker 1: in my life, and I don't have a lot of
12:14
Speaker 1: like family members. I can pick up the phone and
12:17
Speaker 1: call and say, hey, how do I navigate planning certain things?
12:23
Speaker 1: Because I'm an entertainer in my job is not a
12:25
Speaker 1: regular corporate nine to five. But I have new mentors
12:30
Speaker 1: now that are working in the space that I'm able
12:31
Speaker 1: to pick up the phone and call, and I ask
12:33
Speaker 1: a lot of questions because of that. But sometimes it's like, oh,
12:36
Speaker 1: this didn't work out, and because it didn't work out,
12:39
Speaker 1: I know I need to go to those people that
12:41
Speaker 1: I have now to be able to fix it quality
12:44
Speaker 1: of things, like there's so much learning in real time,
12:48
Speaker 1: and we had a good conversation about that at the
12:52
Speaker 1: events in real time, I know Nracius spoke a lot
12:54
Speaker 1: about that.
12:55
Speaker 2: Let's take a little.
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Speaker 3: So I'm just going to start off by saying that
13:00
Speaker 3: Lauren supported me when I was in a bath house,
13:03
Speaker 3: so I literally turned my living room into a showroom.
13:06
Speaker 3: And she was one of the first that came to
13:09
Speaker 3: the bath house and just was always rob with me.
13:12
Speaker 3: So I really appreciate her support. I've been able to
13:15
Speaker 3: see her journey from day one and it is so inspiring,
13:19
Speaker 3: Like you have to craft your own way.
13:22
Speaker 4: You can't wait for people to give you the opportunity.
13:25
Speaker 4: I have to take it, and.
13:26
Speaker 3: That's most important. As creators, you have to take that opportunity.
13:30
Speaker 3: So looks for Lise, it's really about supporting emerging designers,
13:33
Speaker 3: supporting creatives and giving them a platform to be able
13:37
Speaker 3: to get their designs out there. The biggest issue with
13:39
Speaker 3: emerging designers is producing massive amounts of inventors to get
13:43
Speaker 3: into a Macy's or Booming Dells, and then not even knowing.
13:46
Speaker 4: If that's the right style to mass produced.
13:48
Speaker 3: And so really there has to be a middle point,
13:51
Speaker 3: and leasing slash rental is that middle point to get
13:54
Speaker 3: the data around do people even want this? Like, let's
13:58
Speaker 3: just try it first social media. You know, once you
14:01
Speaker 3: wear it out there one time, you're never gonna wear
14:03
Speaker 3: that out there again. So it just everything doesn't make
14:06
Speaker 3: sense to purchase but allowing people to just fall in
14:09
Speaker 3: love with it and keep it if they fall in
14:11
Speaker 3: love with it, and not have that pressure because reality
14:14
Speaker 3: is people are buying things in returning them. Raise your
14:16
Speaker 3: hand if you if you've ever purchased something and then
14:19
Speaker 3: returned it after you ward, right.
14:22
Speaker 1: All need to raise that hand. It's all right, I'm
14:24
Speaker 1: raising my hands.
14:27
Speaker 3: Well, yes, so eight out of every ten people buy
14:31
Speaker 3: things and return it. That's a lot of people and
14:33
Speaker 3: social From a business perspective, I'm a businesswoman, that's the
14:36
Speaker 3: sunken cost for us, and not only for the designer
14:40
Speaker 3: that has to you know, figure out what to do
14:43
Speaker 3: with that inventory when they get it back, but then
14:44
Speaker 3: also the packaging, the labor of transportation. So we really
14:47
Speaker 3: want to leverage the space as a place for people
14:51
Speaker 3: to experience great things.
14:53
Speaker 4: So first question for missus Lauren, is.
14:57
Speaker 3: Where do you see emerging designers fitting into entertainment. How
15:01
Speaker 3: do you think there's more opportunities to get exposure up
15:04
Speaker 3: for emerging designers, you know, across the board.
15:09
Speaker 1: I don't know if I see them fitting in. I
15:11
Speaker 1: feel like a MR. The way that it's set up now,
15:13
Speaker 1: Like alright, if you think about like llll COOJ putting
15:17
Speaker 1: on like you know, certain brands and songs, or you know,
15:19
Speaker 1: like M D Junior and Bros. Putting certain things in
15:22
Speaker 1: music videos. And I was talking about Missy Elliott out
15:25
Speaker 1: there because I just left Culture Creators L. I was
15:27
Speaker 1: Live with Kareasha and I was talking about Missy Elliott
15:29
Speaker 1: and how like that's one of the interviews that like
15:31
Speaker 1: I wanna have on the carpet this Sunday for BT
15:33
Speaker 1: because I'm on the fashion part of the carpet. And
15:36
Speaker 1: if you think about things that she was doing, right,
15:38
Speaker 1: like you needed the people that that had the platform
15:42
Speaker 1: to kind of like put you on and really support
15:44
Speaker 1: and like even Carl K and I right and like
15:46
Speaker 1: the ever like all the artists that got around him today.
15:49
Speaker 1: That is amazing if you can get that. But I
15:52
Speaker 1: think if you can build your following, build your audience,
15:56
Speaker 1: capitalize off your moments, even if it's only one and
15:58
Speaker 1: a half of a moment, right, and build business around that.
16:01
Speaker 1: You don't have to fit in. The people gonna confind
16:03
Speaker 1: you because everybody's trying to be and what's hot, like
16:06
Speaker 1: with social media in a way and how fast things
16:09
Speaker 1: move everybody it's like a like culture. So everybody wants
16:12
Speaker 1: to be in like the latest and the greatest. No
16:13
Speaker 1: pun intendent because the latest with mon Rosa, but everybody
16:16
Speaker 1: wants to be in the latest and greatest. And I
16:18
Speaker 1: think I don't. I don't see emerging designers fitting in.
16:21
Speaker 1: I see emerging designers really like like any up like
16:25
Speaker 1: building these platform, building the numbers, building the brands out,
16:28
Speaker 1: getting it out there where the teams of these people
16:31
Speaker 1: are like, yo, if we're not wearing that, we in cool.
16:34
Speaker 1: Like Beyonce, we ain't got to Telford back, you know
16:37
Speaker 1: what I mean? Like Telfar didn't fit in Telford, do
16:39
Speaker 1: his own thing, but it became such a phenomena that
16:42
Speaker 1: like Beyonce was like, yo, I gotta go get this bag.
16:44
Speaker 1: And I think that's where it's at now.
16:46
Speaker 4: Yeah, I would agree with you on that.
16:48
Speaker 3: And then even from the perspective of like the future
16:50
Speaker 3: of rental and the thing it's like it allows people
16:53
Speaker 3: to try and things.
16:54
Speaker 1: I think that's the.
16:55
Speaker 3: Biggest issue is that, you know, producing one of ones,
16:58
Speaker 3: they're expensive when you back from the labor, like it's
17:03
Speaker 3: at costs, it's like above about three dollars.
17:06
Speaker 1: But you know, the average person that's just like a
17:08
Speaker 1: consumer that just go out and buy stuff don't understand that, right.
17:11
Speaker 1: So if I come to your website and like, you
17:13
Speaker 1: got the hottest thing out right now right and I
17:15
Speaker 1: haven't seen whoever in it, Like my favorite Instagram girl,
17:17
Speaker 1: when I go to your page and it's like four
17:19
Speaker 1: hundred dollars, I might love you, I wanna support you,
17:22
Speaker 1: but I'm like, dang, four hundred dollars, but I don't
17:24
Speaker 1: understand what it takes behind the you know what I mean.
17:27
Speaker 1: So that's why I think what you do is dope
17:28
Speaker 1: because if average everyday people, not just people that hit
17:31
Speaker 1: red carpets and stuff like that, understood the rental process, right.
17:35
Speaker 1: And there was this company like a l like years
17:38
Speaker 1: ago that I was working. When I used to work
17:40
Speaker 1: at TMZ, one of my colleagues she used to rent everything,
17:44
Speaker 1: I mean, her jewelry, her like a when I say everything,
17:47
Speaker 1: I mean nothing was hers, Like I don't even know
17:49
Speaker 1: if her face was hers, Like she rented everything and
17:53
Speaker 1: it wasn't even because we were on camera every day.
17:55
Speaker 1: It's just she liked nice things. And she also was
17:58
Speaker 1: like trying to buy a house, she was trying to
17:59
Speaker 1: do whatever. And now I'm like, okay, I'm thinking about
18:03
Speaker 1: it with your business. If people, if the everyday consumer
18:06
Speaker 1: understood how you could put money into renting things still
18:09
Speaker 1: look nice, still have money to be able to do things,
18:11
Speaker 1: and still figure out a way to get to that
18:13
Speaker 1: four hundred dollar apiece that you want to pop out
18:15
Speaker 1: in Like, think about where we would be just with
18:18
Speaker 1: people feeling like, Okay, I don't have to like kill
18:21
Speaker 1: myself to belong like even like literally people are like
18:24
Speaker 1: spending there, like we gonna spend our last little bit
18:26
Speaker 1: of dollar as a consumer on making sure we look good,
18:29
Speaker 1: especially us as the people, like that's our thing. We
18:32
Speaker 1: look good and we can make anything look good. But
18:34
Speaker 1: I think, real quick, going back to what you were
18:37
Speaker 1: saying about the like putting it together in the production
18:42
Speaker 1: of it. Every day people don't get that, but y'all like,
18:44
Speaker 1: and that's what if y'all are designers here. I want
18:47
Speaker 1: y'all to understand that the everyday person literally is only
18:51
Speaker 1: thinking about what they can afford and where they can
18:53
Speaker 1: go once they get that outfit, and trying to get
18:55
Speaker 1: to them is the key because look at what the
18:57
Speaker 1: big brands are doing. You got like the Maid, your
19:00
Speaker 1: fashion houses that are like partnering with like the H
19:02
Speaker 1: and M's, the Targets Bizar's Like, why y'all think they're
19:05
Speaker 1: doing that? They trying to get to us, Like they're
19:07
Speaker 1: trying to get to our for real, that's our market.
19:10
Speaker 1: Like we we we're literally outside with each other, so
19:13
Speaker 1: it's our market. But they're trying to get to them.
19:14
Speaker 1: So what you're doing is is going to make it
19:17
Speaker 1: easier for us to be like, hold on, big designer brings,
19:21
Speaker 1: We got our market.
19:22
Speaker 3: Be cool.
19:23
Speaker 4: Yeah, I love that.
19:24
Speaker 3: And also where a technology startup, So we created the
19:28
Speaker 3: software that manages rental and it is also available for
19:31
Speaker 3: other people to use on a right label basis, so
19:34
Speaker 3: you can.
19:34
Speaker 4: Launch your own rent operation and we'll show you exactly
19:37
Speaker 4: how to do it.
19:38
Speaker 3: So that's really the core of our business is where
19:40
Speaker 3: it be a new technology startup. So let's get into
19:44
Speaker 3: the fun parts. We're going to introduce some of Lauren's
19:46
Speaker 3: favorite designers. So miss Risha is here, so come on.
19:51
Speaker 1: Yes, this is Avenue and everybody that that do you
19:55
Speaker 1: see feature here are people that I've like worn a
19:58
Speaker 1: lot of times. I've We're not brand a lot during
20:01
Speaker 1: the Diddy trial, No, a whole lot. Yeah, but not Ricchia.
20:08
Speaker 3: Uh.
20:08
Speaker 1: She was like one of my first friends here in
20:09
Speaker 1: la So, like you know, when I was on the
20:13
Speaker 1: in the same interview Live with Cretia, she had a
20:15
Speaker 1: lot of good questions. She was asking me, like what
20:17
Speaker 1: was like one of the best parts of being in
20:20
Speaker 1: this era that I'm in right now. And I'm like
20:22
Speaker 1: the fact that like, like my people were here with me.
20:30
Speaker 1: I'm not crying today, y'all. Not today. I'm'a cry Sunday,
20:32
Speaker 1: not today, but the fact that my people are here
20:35
Speaker 1: with me, Like it feels good to be able to
20:36
Speaker 1: be like yo, No, Risha is coming back to la
20:40
Speaker 1: her brand is here. She's meeting N like you know
20:42
Speaker 1: what I mean, Like these things are moving. So that's
20:45
Speaker 1: just a little background on N not Riichia being here,
20:47
Speaker 1: and we'll talk more about the other brands, but go ahead, yeah,
20:51
Speaker 1: and my interview in here.
20:52
Speaker 3: I wanna maybe just give us a minute.
20:57
Speaker 4: About what inspired and suits. Yeah, give me a minute.
21:04
Speaker 4: First off, I just want.
21:05
Speaker 1: To say, don't girl, Okay, okay, we're.
21:14
Speaker 4: So. I am a new mom my baby would be
21:17
Speaker 4: for three next month, thank you. And so before I relaunched,
21:24
Speaker 4: I took a break.
21:26
Speaker 5: And when I relaunched, I told myself, Okay, what is
21:30
Speaker 5: the garments that you want to design? Like who are
21:34
Speaker 5: the women that you want to design for? And so
21:38
Speaker 5: I was like, what do I feel my most powerful act?
21:41
Speaker 5: You know, and when you have a baby, your body change.
21:49
Speaker 4: Crazy. So I was like, okay, what do I feel sexy?
21:51
Speaker 4: And and I feel sexy in a suit, and so.
21:54
Speaker 5: Like I wanted to design a suit that was not
21:58
Speaker 5: as traditional.
22:00
Speaker 4: The way I would like to describe it is it's
22:04
Speaker 4: so fun. It's so it's so fun. I wanna say
22:09
Speaker 4: it's a friend, this is you're nine above and then
22:12
Speaker 4: the back.
22:15
Speaker 5: But most importantly, I wanna create create pieces that's adaptable
22:20
Speaker 5: to women because as women, we evolved, and I'm tired
22:23
Speaker 5: of going to places where I have to always change my.
22:26
Speaker 4: Outfit or even adapt to who I am in rooms.
22:29
Speaker 4: So I want women to wear avenue suits and walk
22:33
Speaker 4: into that room and know that the room and adapted
22:36
Speaker 4: to you and you're not an it's.
22:37
Speaker 1: Any room that I know that's right. And and and
22:42
Speaker 1: so we've had the chocolate and now she has the white,
22:45
Speaker 1: and I was telling her, I'm like, girl, the white
22:46
Speaker 1: is la baby, this is given right, give it up
22:49
Speaker 1: if y'all like the white, yeah, this is So she's
22:52
Speaker 1: bringing out different colors and different things, and I like,
22:56
Speaker 1: I don't.
22:57
Speaker 5: Have a full collection as of yet, but my thing
23:00
Speaker 5: is perfecting the silhouette. It took me over a year
23:03
Speaker 5: to perfect the silhouette. This is a you know, like
23:07
Speaker 5: when you are a designer. What Lauren was saying, like
23:10
Speaker 5: a lot of people don't understand the process. I even
23:13
Speaker 5: know that it was a page of fork about polyester.
23:16
Speaker 4: Uh.
23:16
Speaker 6: And I'm so happy that Laurna bore one of my
23:18
Speaker 6: samples because I want the suits.
23:20
Speaker 4: To be durable for everyday woman. And when she wore
23:23
Speaker 4: the fabric, it.
23:25
Speaker 6: Was mostly a like the percentage was a high wall,
23:29
Speaker 6: but it wasn't durable for the what.
23:31
Speaker 1: What she was doing? So I was for and she
23:34
Speaker 1: caught me like, before you take a picture, this is
23:37
Speaker 1: and I'm like, okay, yeah.
23:38
Speaker 4: Yeah, we had to you know, full transparency. I had
23:41
Speaker 4: to edit it and you know, and I was.
23:43
Speaker 5: Like, okay, I have to perfect the fabric, like I
23:45
Speaker 5: have to get a better composition, and it is as
23:48
Speaker 5: a high grade of polyester so it can be more
23:51
Speaker 5: durable for woman.
23:53
Speaker 4: But yeah, the process is very tedious. It took over
23:55
Speaker 4: a year, and so.
23:56
Speaker 6: I don't have a full collection, but I am perfected
23:59
Speaker 6: the suit as I go.
24:07
Speaker 1: And then and this and I do. So I had
24:10
Speaker 1: the f I did the full suit, uh when I
24:12
Speaker 1: went to the accelerate Her conference, and then I recently
24:15
Speaker 1: just wore the pants and then I'm gonna do the
24:17
Speaker 1: jacket again. Like it it's it's it's one of them things,
24:21
Speaker 1: no it it It is really one of those things
24:23
Speaker 1: where the the it's a two piece, but the the
24:25
Speaker 1: piece is stand alone. And like for me, and how
24:27
Speaker 1: busy work be and how early work be a good
24:30
Speaker 1: set or a good mixing match, baby that I'll take this.
24:34
Speaker 1: I I'll be throwing this in my bag. Sometimes I'll
24:37
Speaker 1: be like, well, just in case I have to dress up,
24:38
Speaker 1: I kN cause you you can depend on it, you
24:40
Speaker 1: know what I mean. So I'm so happy that Nrisha
24:42
Speaker 1: could be a part of this event. Yeah, she's literally
24:44
Speaker 1: one of my sisters. I wanna allow her to talk
24:46
Speaker 1: more because she gonna make me cry. But I'm really
24:48
Speaker 1: proud of her though. And this is what I mean
24:49
Speaker 1: by like being able to include people into everything that's happening,
24:53
Speaker 1: but also like, even without me being here, Na is
24:57
Speaker 1: so good at bringing design into your space and into
25:02
Speaker 1: your face. Like she introduced me to a lot of
25:04
Speaker 1: brands and people and things that I didn't even know
25:07
Speaker 1: were like a thing, right, And that we're gonna talk
25:10
Speaker 1: about access because Norisha talked about not having gone rooms
25:13
Speaker 1: and change yourself. How about not even being able to
25:15
Speaker 1: get into the rooms right? Like when I was first
25:18
Speaker 1: coming tonight, what if I was reaching out to you?
25:20
Speaker 1: Remember who are you? Even now, there's some brands that
25:24
Speaker 1: like I could reach out Hi, I could reach out
25:26
Speaker 1: to and be like maybe like who That's why I
25:29
Speaker 1: was when I was walking down here and I'm walking
25:30
Speaker 1: about all them designer brands. I was so happy to
25:32
Speaker 1: walk into here. So that's why this space is important.
25:35
Speaker 1: That's why y'all need to talk about this space. Y'all
25:37
Speaker 1: need to tag this space y'all need to go through.
25:39
Speaker 1: Take a look at the designers, tag the brands. Talk
25:42
Speaker 1: to Nrisha, lock in with her. I've been locked in
25:45
Speaker 1: with these people. When something new drop, they won't tell
25:47
Speaker 1: me cause they know I needed it's important to do.
25:50
Speaker 4: So yeah, let me just let me just turn out
25:52
Speaker 4: something I used to. Oh, I remember when you work there.
26:01
Speaker 1: She did not take that ship at all. She was like, yeah, there's.
26:04
Speaker 4: A full circle moment. Like I had to quit because
26:10
Speaker 4: I know right it was crazy, but I just wanted
26:13
Speaker 4: to stay up.
26:16
Speaker 3: Anything.
26:18
Speaker 1: Don't give him no word any he talking about working.
26:20
Speaker 5: At But yes, I just need to say thank you
26:25
Speaker 5: for the opportunity because it's so but that was really important.
26:31
Speaker 4: I didn't even think about my clothes in stores.
26:34
Speaker 3: I didn't.
26:34
Speaker 4: I always heard about the consumer just.
26:37
Speaker 1: On my website.
26:38
Speaker 4: So definitely opened my eyes and opportunity. So thank you.
26:42
Speaker 1: And wait, give them your give them your Instagram and
26:45
Speaker 1: your website and all that. I mean, it's here right
26:48
Speaker 1: now in person. You could talk to her, but if
26:49
Speaker 1: you want to follow her to keep up with the
26:51
Speaker 1: drops and the stories and everything that she's telling around
26:54
Speaker 1: the brand, where can they front you?
26:55
Speaker 5: Okay, my Instagram Instagram is and then my brain is Abnue.
27:04
Speaker 4: So my person who is not Rishia.
27:08
Speaker 5: All right n A r e A s h A
27:15
Speaker 5: mm hm.
27:15
Speaker 1: Basically I love this.
27:18
Speaker 5: I love My name willis w I L L yes, yes,
27:22
Speaker 5: and my brand is.
27:23
Speaker 4: Avenue is literally a D and you official and so
27:27
Speaker 4: the links.
27:29
Speaker 3: Thank you guys, yeah today for rent and purchase.
27:36
Speaker 4: So come in and try.
27:40
Speaker 1: You need the job. Okay.
27:44
Speaker 4: So next we had general clastic and classics j.
27:50
Speaker 3: And Blauren and the four and the set and she
27:55
Speaker 3: really turns out that okay, so Jed say uh like the.
28:04
Speaker 1: Chop Dayvon don't say much to nothing, I get real quick. Well,
28:09
Speaker 1: so okay, y'all, this is Jayvon James. So Jayvon James
28:12
Speaker 1: has the plastics n YC. I tagged him all the time.
28:15
Speaker 1: I remember at one point when we didn't have the
28:17
Speaker 1: Brounngar running merch back out, people used to think like,
28:20
Speaker 1: oh fla, like I'm chopping plastics cause I'm chopping on
28:23
Speaker 1: because that's how hard I go for Jayvon. But in turn,
28:26
Speaker 1: that's how hard he goes for me. Like Davon, he
28:28
Speaker 1: had not only does he have you know, plastics NYC,
28:31
Speaker 1: but plastics YC is it's like a fashion house, Like
28:34
Speaker 1: he is developing and producing products at like he goes
28:39
Speaker 1: so crazy, like he is like the guru of of
28:42
Speaker 1: these things. So also your stylist, yes, yes, also stylist,
28:46
Speaker 1: creative director journal. He's been my friend for like ever
28:50
Speaker 1: since I was like fifteen years old. But having him
28:53
Speaker 1: here was like a no brainer. Like if I'm talking fashion,
28:56
Speaker 1: if I'm figuring out brands or figuring out anything honestly
28:58
Speaker 1: in my life, especially around creative he's one of those people.
29:01
Speaker 1: And when I was telling y'all earlier, like, yo, talk
29:04
Speaker 1: to your people who were here. You don't know who's
29:07
Speaker 1: going to do what or whatever. Like me and him
29:10
Speaker 1: met we was kids, Like we went to the same
29:12
Speaker 1: high school, you know what I mean, And he went
29:14
Speaker 1: to FT and did a ton of different things. And
29:17
Speaker 1: now like thanks to him, I'm able to further my brand,
29:19
Speaker 1: and you know, we've been able to do so much together.
29:21
Speaker 1: So I really want him to talk about the brand.
29:23
Speaker 1: He don't talk much though, y'all, this is very different
29:24
Speaker 1: for him, But go ahead, tell him about the Classes
29:27
Speaker 1: NYC and your journey.
29:28
Speaker 7: Oh so my brand it's called to the Classes, So
29:30
Speaker 7: I see the basis of my friends basically being my
29:35
Speaker 7: things that I see me and my friends were going
29:38
Speaker 7: out and enjoying each other, which is most of this
29:41
Speaker 7: time always learning. I'm literally just making what I want
29:44
Speaker 7: to be comfortable in or where I want to see
29:46
Speaker 7: my friends in, or you know, showstoppers.
29:49
Speaker 1: He's wearing one of his designs right now. He do
29:51
Speaker 1: that too. Yeah, Like he'll make stuff and then it
29:55
Speaker 1: won't be on the website. You gotta go to his house.
29:56
Speaker 1: So I beat. That's now I'm talking about you, Laurn
29:59
Speaker 1: will come to my house. Yeah, I beat. I go
30:00
Speaker 1: to people's houses. What do you have? But what I
30:03
Speaker 1: think is so amazing about Javon and what anybody who
30:06
Speaker 1: ever sees me and his product always talks about is
30:09
Speaker 1: how great the product is, Like I mean textures, fabrics,
30:13
Speaker 1: attention to detail, the durability, like some of his pieces
30:16
Speaker 1: are my favorite pieces to reware, whether it's breakfast club,
30:20
Speaker 1: I'm traveling, whatever the case may be. And it's not
30:21
Speaker 1: because he's my friend, Like, because he's my friend, I'll
30:24
Speaker 1: be very honest with him if it wasn't. But it's comfortable,
30:27
Speaker 1: it's fly, it's it's you know, the it fits to
30:29
Speaker 1: do what it need to do. The girls know what
30:31
Speaker 1: I'm talking about, and that's important as a designer, so
30:36
Speaker 1: you don't have much else to say. Yes, So he's
30:39
Speaker 1: available here for purchase, for rent, for all the things
30:42
Speaker 1: that's good too, And you can follow him on Instagram
30:45
Speaker 1: Jayvon James, j y v O, n J A m E. S.
30:49
Speaker 1: And then the plastics. It's literally written here. You can
30:51
Speaker 1: follow the brain that's well too.
30:52
Speaker 3: Yes, and I just wanna thank everyone for coming out,
30:56
Speaker 3: and Lauren for all your beautifuls or and we.
30:59
Speaker 4: All have brown girls grinding. Yes, we're gonna get some
31:03
Speaker 4: other exclusive piece.
31:04
Speaker 1: Yes, y'all be got over time.
31:06
Speaker 3: Yo.
31:07
Speaker 1: It's crazy how fast everything be happening now, and I'll
31:10
Speaker 1: be supposed to do so much stuff and Javon be like,
31:11
Speaker 1: we gotta do this, we gotta do that, and I
31:13
Speaker 1: be like, I gotta sleep, but I promise y'all. Like
31:17
Speaker 1: being in fashion has always been one of my like dreams.
31:19
Speaker 1: Like my mom was a fashion designer at one point.
31:22
Speaker 1: I mean she's still here, but she just doesn't design anymore.
31:26
Speaker 1: But like you know, just it's it's just always been
31:28
Speaker 1: a thing. And I pinned a tweet back in like
31:30
Speaker 1: twenty seventeen where I was like, I want my own
31:33
Speaker 1: talk show and I wanna show up at my own
31:35
Speaker 1: designs and like, so much of that is literally happening
31:38
Speaker 1: in real life right now, to the point where it's
31:40
Speaker 1: like scary sometimes. So be very careful what you put
31:43
Speaker 1: out there, and be very careful what you put on
31:45
Speaker 1: because they be on you in them comments. That's my
31:47
Speaker 1: last word.
31:47
Speaker 3: Yeah, yeah, okay, So where gonna get complimentary mentals out
31:51
Speaker 3: to the first.
31:52
Speaker 4: Twenty people that sign up?
31:54
Speaker 3: So go to lookspoies dot com and create a profile.
31:58
Speaker 4: So pull out your phone.
32:00
Speaker 1: My mine's already done. She like, girl, I wanted to pop.
32:03
Speaker 3: Twenty, So please dot com set up a profile right
32:09
Speaker 3: now and then not what you guys could say up
32:11
Speaker 3: to date on.
32:12
Speaker 1: The new designer, Yeah, will have Yeah.
32:14
Speaker 4: They advanced that we're having hopefully we can do some day.
32:17
Speaker 1: Yes, and make sure today you're tagging on social looks
32:21
Speaker 1: released on social media. Y'all know I'm laur on the
32:24
Speaker 1: roads on social media. Make sure y'all are tagging, tag
32:26
Speaker 1: and tagging, like people need to know that these brands
32:29
Speaker 1: are here. That's my that's my mission. Like if I
32:31
Speaker 1: could wear black on everything, every everywhere. I go ahead
32:34
Speaker 1: to tell I would and and and even if not
32:37
Speaker 1: just black on, but I'm gonna go there first, all
32:39
Speaker 1: first and foremost and always. But just m anybody that's
32:42
Speaker 1: up and coming and trying to figure it out. I
32:44
Speaker 1: know what that's like to know you fire and know
32:46
Speaker 1: that the world ain't even met you yet. So I'm
32:49
Speaker 1: always here for that. Make sure you're tagging, make sure
32:51
Speaker 1: you're talking about it, because that's how people figure it out.
32:54
Speaker 1: Tag me, I'll repost you, especially if you grab something,
32:58
Speaker 1: you wear it later. Tag me ta the brands. I
33:00
Speaker 1: appreciate y'all a lot for being hearing mean so much
33:02
Speaker 1: to me. Thank you guys. Let's have some drinks, let's shop,
33:05
Speaker 1: let's do all the things. Yeah, we have some proud
33:10
Speaker 1: so yeah I got money.
33:15
Speaker 4: Yes, it's up beautiful. Yeah, thank you everyone.
33:20
Speaker 3: And if you're a designer and your anterest of being
33:22
Speaker 3: in the space, email us at pr at lot Sillies
33:25
Speaker 3: dot com.
33:26
Speaker 1: And we we also I want to I'm gonna make
33:28
Speaker 1: sure I say this as well from all my wine girlies.
33:31
Speaker 1: We have a great wine over there called Roscatto. You're
33:33
Speaker 1: drinking it? Oh, she cheers me. All right, yes, Yeah,
33:36
Speaker 1: shout out to Rascotto Lines, who's a brand that's been
33:39
Speaker 1: supporting me since my iteration at the Breakfast Club. And
33:42
Speaker 1: you've got to go and drink that while you're shopping.
33:44
Speaker 1: And y'all know I love a little drink and drink,
33:46
Speaker 1: but we don't have a little party party now because
33:48
Speaker 1: I love that too, So let's do it all right,
33:53
Speaker 1: So please go out support these designers money long.
33:56
Speaker 2: Thank you for coming through to the event. Girl.
33:58
Speaker 1: I really appreciate you know, the designers really appreciate you
34:01
Speaker 1: as well, wishing you nothing but the best of health, wealth,
34:04
Speaker 1: and you know peace in this you know time and
34:08
Speaker 1: of your life right now, in whatever your heart desigres
34:11
Speaker 1: and whatever you may need. Y'all. Look, this episode is
34:13
Speaker 1: special to me because it's all about you know, support,
34:16
Speaker 1: love black design and fashion and all the things and
34:19
Speaker 1: all the pieces that you guys know I'm really passionate about.
34:22
Speaker 1: And being able to bring that to the Beet Awards weekend,
34:27
Speaker 1: it was special to me.
34:28
Speaker 2: It was something that I really really took pride in
34:33
Speaker 2: being able to do.
34:34
Speaker 1: So go out support the brands I've mentioned today again,
34:37
Speaker 1: that's Plastics NYC on Instagram and the Plastics NYC dot com.
34:42
Speaker 1: If you're looking to shop Avenue a v and you
34:46
Speaker 1: on Instagram, if you want to look into Narichia Willis's
34:48
Speaker 1: designs and are ready to go day to night fashions,
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Speaker 1: powerful suits, powerful suits. So the customized BGG dress that
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Speaker 1: our wore. So this was a Bronco ground and T
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Speaker 1: shirt that we turned into dress. It was done custom
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Speaker 1: by Labella. To you, my accessories were Cattling a Luxe
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Speaker 1: and Jillian Jules and perfectly. When I say done perfectly,
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Speaker 1: I mean done perfectly my chef's kiss. Okay, So make
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Speaker 1: sure you guys go out support all of these brands,
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Speaker 1: show some love to all the designers and understand that
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Speaker 1: like it don't have to be a thousand dollars fifty
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Speaker 1: thousand dollars to show support.
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Speaker 2: The show love to help.
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Speaker 1: People build what they are building and take control of
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Speaker 1: creating their own room and creating their own table. It
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Speaker 1: could be something as small as a comment of like
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Speaker 1: a share or just a word about, hey, you should
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Speaker 1: shot this brand. They do need the money too, though
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Speaker 1: we need the money, our black designers need the money
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Speaker 1: spend that.
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Speaker 2: There's been another.
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Speaker 1: Episode of the Latest with Lauren the roads up, all
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Speaker 1: about fashion, all about the things, all about creators. I
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Speaker 1: tell you, guys every single episode that y'all could be
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Speaker 1: anywhere with any old body talking about all this stuff,
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Speaker 1: but y'all choose to be right here with me, my Lowriders.
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Speaker 2: I appreciate y'all so much. Catch you in my next episode.