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How Cisco Survived Its Own Growth Trap
Cisco Systems is often remembered for the dot-com bubble burst, but the real story is how the networking giant rebuilt itself from the inside out. In this episode of Boardroom Conversations, Lucas and Luna explore the specific strategic pivot that saved Cisco: shifting from selling hardware boxes to selling integrated software platforms and subscription services. They examine how CEO Chuck Robbins and his team restructured the company’s incentives, killed its own legacy products, and navigated the difficult transition to a recurring revenue model. With concrete examples of how Cisco handled…
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