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277. The Marketing Framework Many Solopreneurs Are Missing
Most solopreneurs think their marketing problem is their offer, pricing, or marketing channel. But often the real issue is much quieter, and far more damaging.
They’re speaking to the wrong version of their audience.
In this episode of The Aspiring Solopreneur, Carly and Joe unpack a powerful marketing framework that can instantly improve how solopreneurs communicate with potential clients: Problem Identity, Process Identity, and Product Identity.
Many solopreneurs stop their messaging at the problem stage, constantly reinforcing pain points like overwhelm, inconsistency, or burnout. While…
The skinny
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