Latest / What's Next! with Tiffani Bova
Brand Lessons from Taylor Swift with Kevin Evers
Welcome to the What's Next! Podcast with Tiffani Bova.
I'm excited to welcome Kevin Evers to the show. He is a Senior Editor at Harvard Business Review. He's written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. But what he is here to talk about today is his new book called There's Nothing Like This: The Strategic Genius of Taylor Swift.
THIS EPISODE IS PERFECT FOR…anyone (fan or not) who is curious about how bold creative decisions can shape brand success.
TODAY'S MAIN MESSAGE…Taylor Swift has undeniably built one of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.