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France Bleu Rebrands, Audio Safety Insights, and Coastal Forecast Partnerships · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, and today we have some exciting updates from the world of radio and
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  digital audio.
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  Here's what's on the docket: ClassicNL expands automation with mAirList across five digital
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  channels, Radio TechCon 2025 returns to London this November, Be One launches a coastal
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  weather forecast in partnership with Astropolis, The Innovators discuss the
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  responsibilities of innovation, and France Bleu’s new identity takes off.
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  ClassicNL, the Dutch classical music broadcaster, has embraced the mAirList
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  automation platform across its five online radio channels.
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  This move is part of a broader effort to streamline operations and enhance scheduling
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  flexibility.
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  Originally founded as Classic FM in 1994, the station rebranded to ClassicNL in 2019 and now
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  broadcasts exclusively online.
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  The automation integrates seamlessly with the E-Power Galio advertising platform, offering
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  targeted ad delivery, and is managed by Dutch systems integrator Itego.
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  The transition has been smooth and beneficial for ClassicNL, providing a stable and adaptable
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  platform.
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  Radio TechCon 2025 is set to return to IET London: Savoy Place on Tuesday, November 25th,
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  2025.
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  This event will offer a full day of technical sessions, networking, and demonstrations
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  focusing on the future of radio and audio technology.
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  Organized by TBC Media with the support of Broadcast Bionics, the conference will cover
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  engineering, innovation, and career development topics.
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  Ticket prices will remain the same for the fourth consecutive year, and the Radio TechCon
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  Bursary Scheme will continue to provide free tickets and travel expenses to underrepresented
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  groups.
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  Be One Radio has partnered with the Astropolis Science Center to launch a dedicated coastal
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  weather forecast for Belgium’s coastline.
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  This service provides real-time weather and ultraviolet radiation updates, utilizing data
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  from the Royal Meteorological Institute and the Royal Belgian Institute for Space Aeronomy.
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  The broadcasts feature information from Astropolis's rooftop weather station, including
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  four ultraviolet measurement devices and a live "all-sky" camera.
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  The collaboration aims to enhance safety by offering precise forecasts and timely
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  ultraviolet radiation warnings.
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  Solja Nieminen, Genelec’s Pro Audio Monitoring business manager, highlights a critical but
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  often overlooked aspect of audio innovation: safety.
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  Genelec's innovations are driven by a deep understanding of customer challenges, leading
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  to solutions for modern audio monitoring.
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  Their new UNIO monitoring ecosystem bridges in-room loudspeakers and personal headphone
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  monitoring to maintain high audio quality standards, even in decentralized workflows.
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  This innovation ensures consistent and accurate audio quality, critical in today's competitive
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  broadcasting landscape.
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  Nieminen emphasizes the importance of safe listening, especially with headphones in remote
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  environments.
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  Prolonged exposure to high sound levels can cause hearing damage, impacting professional
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  audio quality decisions.
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  Genelec’s UNIO ecosystem includes features that help users manage listening levels and track
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  sound exposure, promoting safe listening while maintaining accuracy.
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  This approach safeguards users from listening fatigue and overexposure risks, crucial for
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  professionals relying on precise audio quality.
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  Emerging technologies like binaural audio are crucial for the industry's future, offering
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  immersive sound experiences.
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  As demand for spatialized sound grows, Genelec's Aural ID binaural technology uses
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  head-related transfer function algorithms for personalized headphone listening, enhancing
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  content across platforms.
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  This technology ensures high-quality audio that matches the engineer's intent, essential for
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  engaging and natural listener experiences in mobile contexts.
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  France Bleu, a network of 44 local and regional radio stations in France, has rebranded to
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  "ici," emphasizing its commitment to local content.
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  The change aligns with a strategy to unify services under the "ici" brand, including
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  France 3, a regional television network.
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  Yann Chouquet, deputy director, is overseeing the transformation, focusing on a refreshing
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  brand identity that strengthens local ties and enhances listener engagement.
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  Listeners have reacted positively to the rebranding, appreciating the focus on localism
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  and the modernized approach.
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  The name "ici," which means "here" in French, reflects the network's dedication to regional
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  content.
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  Despite some initial skepticism, the change has been well-received, with a strong marketing
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  strategy involving local personalities and gradual implementation to ensure a smooth
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  transition.
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  This rebranding is part of a broader merger with France 3, where local content will be
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  highlighted under the "ici" name.
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  While some stations have kept their existing names, the new identity aims to revamp the
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  network's image, making it appealing to a broader audience.
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  The focus remains on providing relevant local information, good music, and a positive
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  listening experience.
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  That wraps up today's episode of the RedTech Daily Podcast.
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  For more details on these stories, head over to our website at redtech.pro.
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  I'm Marguerite Clark, and thank you for tuning in.
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  Join us again tomorrow for more insights into the world of radio and digital audio.