Latest / Humans of Growth: Stories & Strategies Behind Business Growth & Business Development
Brand Storytelling That Actually Converts
Most brands start scrappy, hungry, and a little bit weird. Then they grow up — and somewhere on the way to becoming a "real" company, they lose the thing that made anyone care in the first place.
Campaigns get safer. Tone gets stiffer. The marketing starts to sound like every other brand in the category. And customers quietly stop showing up.
In this episode of Humans of Growth, I sit down with Brad Casper, CEO of Heart & Soul Marketing and a P&G veteran who's spent his career building real, wallet-opening brand love at companies of every size. We dig into why so many businesses lose their…
The skinny
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