skinny.

Latest / CEO Daily Brief with Dr. Jessica Kriegel

Building Mission Into the Business

In today's episode:

In asking how to balance mission with profits, avoid a binary "yes" or "no." What can be done now? What can be achieved a few years down the line?

Some opportunities are non-zero sum; they can achieve mission goals while driving business growth (or just avoiding business harm)

Telling stories about the company's efforts to achieve its mission goals can inspire loyalty in customers.

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The skinny

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