Spotlight Series | Driving Revenue Through Fraud Prevention With Indy Guha, CMO Signifyd
In the latest episode of the Omni Talk Spotlight Series, Indy Guha, Chief Marketing Officer at Signifyd, joins Chris Walton and Anne Mezzenga to discuss the topic of fraud prevention and how to think about it not as a cost reduction activity but as a revenue generating opportunity. Together, Chris, Anne, and Indy go deep on all the ways fraud can impact the consumer shopping experience across the entire purchase funnel, from e-commerce transactions to even the final proof point in the buy online, pickup in-store process. The podcast is another great example of how network effects across data…
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