Latest / MPI Multifamily Commercial Real Estate Investing / Unlocking Success: The Importance of Networking and Events

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Unlocking Success: The Importance of Networking and Events · MPI Multifamily Commercial Real Estate Investing

• 1:13
  Foreign.
• 1:16
  You're
• 1:17
  listening
• 1:17
  to
• 1:17
  the
• 1:18
  Master
• 1:18
  Passive
• 1:18
  Income
• 1:19
  Podcast
• 1:19
  Network.
• 1:23
  Hey
• 1:23
  guys,
• 1:23
  this
• 1:23
  is
• 1:24
  Charles
• 1:24
  Seaman
• 1:25
  here
• 1:25
  with
• 1:25
  Erica
• 1:25
  McNew
• 1:26
  and
• 1:26
  we're
• 1:26
  hosting
• 1:27
  the
• 1:27
  Master
• 1:27
  Passive
• 1:28
  Income
• 1:28
  Multifamily
• 1:29
  Podcast.
• 1:29
  And
• 1:30
  today
• 1:30
  we're
• 1:30
  going
• 1:30
  to
• 1:30
  be
• 1:30
  talking
• 1:31
  about
• 1:31
  a
• 1:31
  really
• 1:31
  important
• 1:32
  topic,
• 1:32
  the
• 1:32
  importance
• 1:33
  of
• 1:33
  networking
• 1:34
  and
• 1:34
  masterminds
• 1:35
  and
• 1:35
  all
• 1:35
  these
• 1:35
  different
• 1:35
  events
• 1:36
  that
• 1:36
  are
• 1:36
  out
• 1:36
  there.
• 1:37
  As
• 1:37
  we're
• 1:37
  recording
• 1:37
  this
• 1:38
  episode
• 1:38
  in
• 1:38
  September
• 1:39
  2024,
• 1:40
  Erica
• 1:40
  and
• 1:40
  I
• 1:40
  are
• 1:40
  just
• 1:41
  coming
• 1:41
  off
• 1:41
  the
• 1:41
  first
• 1:42
  Root
• 1:43
  Club
• 1:43
  event
• 1:43
  in
• 1:43
  Charlotte,
• 1:44
  North
• 1:44
  Carolina.
• 1:44
  So
• 1:45
  we're
• 1:45
  really
• 1:45
  excited
• 1:45
  and
• 1:46
  that's
• 1:46
  kind
• 1:46
  of
• 1:46
  what
• 1:47
  led
• 1:47
  us
• 1:47
  to
• 1:47
  talking
• 1:47
  about
• 1:48
  this.
• 1:52
  Welcome
• 1:52
  to
• 1:52
  the
• 1:52
  Master
• 1:53
  Passive
• 1:53
  Income
• 1:54
  Multifamily
• 1:55
  Podcast
• 1:56
  where
• 1:56
  we
• 1:56
  guide
• 1:56
  you
• 1:56
  to
• 1:57
  invest
• 1:57
  in
• 1:57
  commercial
• 1:58
  real
• 1:58
  estate
• 1:58
  with
• 1:58
  a
• 1:59
  special
• 1:59
  focus
• 2:00
  on
• 2:00
  raising
• 2:00
  money
• 2:01
  from
• 2:01
  others
• 2:02
  to
• 2:02
  buy
• 2:02
  bigger
• 2:02
  and
• 2:03
  better
• 2:03
  deals.
• 2:04
  And
• 2:04
  now,
• 2:04
  here
• 2:04
  are
• 2:05
  your
• 2:05
  hosts,
• 2:05
  Charles
• 2:06
  seaman
• 2:06
  and
• 2:06
  Erica
• 2:07
  McNew.
• 2:10
  So,
• 2:11
  Erica,
• 2:11
  I
• 2:11
  know
• 2:11
  there's
• 2:11
  so
• 2:12
  many
• 2:12
  different
• 2:12
  things
• 2:12
  we
• 2:12
  can
• 2:13
  talk
• 2:13
  about,
• 2:13
  but
• 2:14
  from
• 2:14
  a
• 2:14
  high
• 2:14
  level,
• 2:15
  why
• 2:15
  is
• 2:15
  networking
• 2:16
  important?
• 2:17
  What
• 2:17
  should
• 2:17
  listeners
• 2:18
  take
• 2:18
  away
• 2:18
  from
• 2:18
  this?
• 2:19
  I
• 2:19
  think
• 2:19
  we
• 2:19
  all
• 2:19
  know
• 2:20
  your
• 2:20
  network
• 2:20
  is
• 2:20
  your
• 2:20
  network,
• 2:21
  and
• 2:21
  I
• 2:22
  found
• 2:22
  that
• 2:22
  to
• 2:22
  be
• 2:23
  very,
• 2:23
  very
• 2:23
  true.
• 2:24
  And
• 2:24
  in
• 2:24
  my
• 2:25
  journey
• 2:25
  in
• 2:25
  real
• 2:26
  estate
• 2:26
  for
• 2:26
  the
• 2:26
  last
• 2:26
  10
• 2:27
  years,
• 2:27
  a
• 2:27
  lot
• 2:28
  of
• 2:28
  the
• 2:28
  key
• 2:29
  moments
• 2:30
  where
• 2:30
  I
• 2:30
  was
• 2:30
  able
• 2:30
  to
• 2:30
  move
• 2:31
  forward
• 2:31
  and
• 2:32
  continue
• 2:32
  progress
• 2:33
  with
• 2:33
  anything
• 2:33
  that
• 2:33
  I
• 2:33
  was
• 2:34
  looking
• 2:34
  into
• 2:34
  and
• 2:34
  doing
• 2:35
  was
• 2:35
  due
• 2:35
  to
• 2:35
  a
• 2:36
  relationship
• 2:36
  typically
• 2:37
  that
• 2:37
  I
• 2:37
  met
• 2:37
  through
• 2:37
  a
• 2:37
  networking
• 2:38
  event.
• 2:38
  So
• 2:39
  networking
• 2:39
  events
• 2:39
  have
• 2:40
  completely
• 2:40
  changed
• 2:40
  my
• 2:40
  life.
• 2:41
  I
• 2:41
  started
• 2:42
  going
• 2:42
  to
• 2:42
  them
• 2:42
  early
• 2:42
  on
• 2:42
  in
• 2:43
  real
• 2:43
  estate
• 2:43
  in
• 2:43
  2016.
• 2:44
  I've
• 2:45
  probably
• 2:45
  been
• 2:45
  to,
• 2:46
  I'd
• 2:46
  say
• 2:46
  probably
• 2:47
  over
• 2:47
  almost
• 2:48
  50
• 2:48
  plus
• 2:48
  conferences
• 2:49
  since
• 2:50
  that
• 2:50
  time
• 2:50
  and
• 2:51
  a
• 2:51
  variety
• 2:51
  of
• 2:51
  different
• 2:52
  conferences
• 2:53
  from
• 2:53
  wholesaling
• 2:54
  to
• 2:54
  commercial
• 2:55
  real
• 2:55
  estate
• 2:55
  to
• 2:56
  sub
• 2:56
  two
• 2:56
  community.
• 2:57
  So
• 2:57
  I've
• 2:57
  been
• 2:57
  to
• 2:57
  tons
• 2:58
  of
• 2:58
  these
• 2:58
  different
• 2:58
  events
• 2:58
  and
• 2:59
  a
• 2:59
  lot
• 2:59
  of
• 2:59
  the
• 2:59
  progress
• 3:00
  I've
• 3:00
  made
• 3:00
  throughout
• 3:01
  my
• 3:01
  career
• 3:01
  was
• 3:01
  directly
• 3:02
  due
• 3:02
  to
• 3:02
  a
• 3:02
  relationship
• 3:03
  from
• 3:03
  one
• 3:03
  of
• 3:03
  them.
• 3:04
  So
• 3:04
  I
• 3:04
  think
• 3:04
  that
• 3:04
  it
• 3:04
  kind
• 3:05
  of
• 3:05
  catapults
• 3:05
  you
• 3:06
  when
• 3:06
  you
• 3:06
  get
• 3:06
  around
• 3:06
  the
• 3:06
  right
• 3:06
  people.
• 3:07
  So
• 3:07
  that's
• 3:07
  really
• 3:08
  interesting.
• 3:08
  So
• 3:09
  using
• 3:09
  these
• 3:09
  events,
• 3:10
  you
• 3:10
  would
• 3:10
  say
• 3:10
  that
• 3:10
  a
• 3:10
  lot
• 3:11
  of
• 3:11
  the
• 3:11
  success
• 3:11
  you've
• 3:11
  had
• 3:11
  in
• 3:11
  this
• 3:12
  industry
• 3:12
  has
• 3:12
  actually
• 3:12
  come
• 3:13
  from.
• 3:13
  Absolutely,
• 3:14
  yes,
• 3:14
  absolutely.
• 3:15
  And
• 3:15
  I
• 3:15
  think
• 3:16
  that
• 3:16
  what's
• 3:16
  really
• 3:16
  cool,
• 3:17
  especially
• 3:17
  as
• 3:17
  a
• 3:18
  real
• 3:18
  estate
• 3:18
  broker,
• 3:19
  is
• 3:19
  so
• 3:19
  many
• 3:19
  people
• 3:19
  get
• 3:20
  into
• 3:20
  real
• 3:20
  estate
• 3:20
  and
• 3:20
  think
• 3:20
  that
• 3:20
  they
• 3:21
  need
• 3:21
  to
• 3:21
  cold
• 3:21
  call
• 3:21
  and
• 3:21
  door
• 3:22
  knock.
• 3:22
  And
• 3:22
  while
• 3:22
  I
• 3:22
  absolutely
• 3:23
  agree
• 3:23
  those
• 3:24
  are
• 3:24
  amazing
• 3:25
  ways
• 3:25
  to
• 3:25
  get
• 3:25
  business,
• 3:26
  networking
• 3:26
  events
• 3:26
  has
• 3:27
  been
• 3:27
  something
• 3:27
  I've
• 3:27
  always
• 3:27
  done
• 3:28
  that
• 3:28
  doesn't
• 3:28
  feel
• 3:28
  like
• 3:28
  work.
• 3:29
  It's
• 3:29
  fun.
• 3:30
  I
• 3:30
  enjoy
• 3:30
  it.
• 3:31
  You
• 3:31
  know,
• 3:31
  like
• 3:31
  they
• 3:32
  give
• 3:32
  you
• 3:32
  a
• 3:32
  free
• 3:32
  drink
• 3:32
  ticket
• 3:33
  every
• 3:33
  once
• 3:33
  in
• 3:33
  a
• 3:33
  while
• 3:34
  and
• 3:34
  who
• 3:34
  doesn't
• 3:34
  want
• 3:34
  that?
• 3:34
  So
• 3:35
  it's
• 3:35
  like
• 3:35
  it's
• 3:35
  an
• 3:35
  Enjoyable
• 3:36
  thing
• 3:36
  that
• 3:37
  technically
• 3:37
  is
• 3:37
  lead
• 3:38
  generation
• 3:38
  for
• 3:38
  me
• 3:38
  as
• 3:38
  a
• 3:39
  broker
• 3:39
  and.
• 3:40
  But
• 3:40
  one
• 3:40
  that
• 3:40
  I
• 3:40
  enjoy
• 3:41
  so
• 3:41
  much.
• 3:41
  It
• 3:41
  doesn't
• 3:41
  feel
• 3:41
  like
• 3:41
  work.
• 3:42
  So
• 3:42
  love
• 3:43
  them
• 3:43
  for
• 3:43
  that
• 3:43
  reason.
• 3:44
  Awesome.
• 3:44
  Well,
• 3:45
  let's
• 3:45
  get
• 3:45
  into
• 3:45
  it
• 3:45
  a
• 3:45
  little
• 3:45
  bit
• 3:46
  because,
• 3:46
  you
• 3:46
  know,
• 3:46
  networking,
• 3:47
  obviously
• 3:47
  is
• 3:47
  very
• 3:48
  important,
• 3:48
  you
• 3:48
  know,
• 3:48
  for
• 3:49
  me,
• 3:49
  too,
• 3:49
  it's
• 3:49
  something
• 3:49
  that's
• 3:50
  been
• 3:50
  very
• 3:50
  key,
• 3:50
  and
• 3:51
  you
• 3:51
  have
• 3:51
  to.
• 3:52
  You
• 3:52
  know,
• 3:52
  one
• 3:52
  of
• 3:52
  the
• 3:52
  things
• 3:52
  that's
• 3:53
  really
• 3:53
  important
• 3:53
  is
• 3:53
  you
• 3:53
  have
• 3:53
  to
• 3:54
  figure
• 3:54
  out
• 3:54
  what
• 3:54
  you
• 3:55
  want
• 3:55
  at
• 3:55
  an
• 3:55
  event,
• 3:55
  Right?
• 3:56
  So
• 3:56
  you
• 3:56
  can
• 3:56
  go
• 3:56
  to
• 3:56
  an
• 3:56
  event,
• 3:57
  you
• 3:57
  can
• 3:57
  meet
• 3:57
  20
• 3:57
  people
• 3:58
  and
• 3:59
  not
• 3:59
  follow
• 3:59
  up
• 3:59
  with
• 4:00
  them,
• 4:00
  and
• 4:00
  then
• 4:00
  you
• 4:00
  kind
• 4:00
  of
• 4:00
  waste
• 4:01
  your
• 4:01
  time.
• 4:01
  You
• 4:01
  need
• 4:01
  to
• 4:01
  be
• 4:01
  very
• 4:02
  intentional
• 4:02
  with
• 4:02
  what
• 4:02
  you're
• 4:02
  doing.
• 4:03
  You
• 4:03
  need
• 4:03
  to
• 4:03
  be
• 4:03
  planning
• 4:04
  who
• 4:04
  you
• 4:04
  want
• 4:04
  to
• 4:04
  meet,
• 4:05
  what
• 4:05
  you're
• 4:05
  hoping
• 4:05
  to
• 4:06
  get
• 4:06
  out
• 4:06
  of
• 4:06
  them,
• 4:06
  what
• 4:06
  you
• 4:06
  can
• 4:07
  offer
• 4:07
  them,
• 4:07
  and
• 4:08
  most
• 4:08
  importantly,
• 4:09
  you
• 4:09
  need
• 4:09
  to
• 4:09
  follow
• 4:09
  up
• 4:09
  after
• 4:10
  the
• 4:10
  event
• 4:10
  ends,
• 4:10
  because
• 4:11
  if
• 4:11
  you
• 4:11
  don't
• 4:11
  do
• 4:11
  that,
• 4:11
  then
• 4:11
  it's
• 4:12
  all
• 4:12
  for
• 4:12
  not.
• 4:12
  So
• 4:12
  you
• 4:12
  got
• 4:13
  to
• 4:13
  do
• 4:13
  that.
• 4:13
  What
• 4:13
  should
• 4:13
  people
• 4:14
  be
• 4:14
  taking
• 4:14
  away
• 4:14
  from
• 4:15
  this?
• 4:15
  Well,
• 4:15
  let's
• 4:15
  talk
• 4:16
  about
• 4:16
  how
• 4:16
  you
• 4:16
  can
• 4:16
  leverage
• 4:17
  networking
• 4:17
  events
• 4:17
  for
• 4:18
  real
• 4:18
  estate
• 4:18
  success.
• 4:19
  So
• 4:19
  the
• 4:19
  first
• 4:20
  thing
• 4:20
  we
• 4:20
  mentioned
• 4:20
  is
• 4:20
  the
• 4:21
  right
• 4:21
  events.
• 4:22
  So
• 4:22
  you
• 4:22
  need
• 4:23
  to
• 4:23
  have
• 4:23
  a
• 4:24
  clear
• 4:24
  picture
• 4:24
  of
• 4:24
  what
• 4:25
  you
• 4:25
  want.
• 4:25
  If
• 4:25
  you're
• 4:26
  looking
• 4:27
  to
• 4:27
  buy
• 4:27
  your
• 4:28
  first
• 4:28
  single
• 4:28
  family
• 4:28
  property,
• 4:29
  or
• 4:29
  if
• 4:29
  you're
• 4:29
  looking
• 4:29
  to
• 4:30
  go
• 4:30
  out
• 4:30
  there
• 4:30
  and
• 4:30
  buy
• 4:30
  a
• 4:31
  duplex,
• 4:31
  or
• 4:31
  if
• 4:31
  you're
• 4:31
  looking
• 4:32
  to
• 4:32
  buy
• 4:32
  a
• 4:32
  $50
• 4:33
  million
• 4:33
  apartment
• 4:34
  building,
• 4:34
  they're
• 4:34
  going
• 4:34
  to
• 4:34
  be
• 4:35
  very
• 4:35
  different
• 4:35
  events.
• 4:36
  Generally,
• 4:36
  while
• 4:36
  there
• 4:36
  will
• 4:36
  be
• 4:37
  some
• 4:37
  crossover,
• 4:38
  usually
• 4:38
  those
• 4:38
  crowds
• 4:39
  are
• 4:39
  going
• 4:39
  to
• 4:39
  be
• 4:40
  in
• 4:40
  different
• 4:40
  spots.
• 4:41
  So
• 4:41
  the
• 4:42
  old
• 4:42
  saying,
• 4:42
  birds
• 4:42
  with
• 4:43
  feather
• 4:43
  flock
• 4:44
  together.
• 4:44
  So
• 4:45
  same
• 4:45
  thing
• 4:45
  that
• 4:45
  applies
• 4:46
  at
• 4:46
  these
• 4:46
  events.
• 4:46
  Figure
• 4:47
  out
• 4:47
  what
• 4:47
  you
• 4:47
  want
• 4:48
  and
• 4:48
  who
• 4:48
  you
• 4:49
  need
• 4:49
  to
• 4:49
  meet
• 4:49
  to
• 4:49
  be
• 4:49
  successful.
• 4:50
  I
• 4:50
  totally
• 4:51
  agree.
• 4:51
  When
• 4:51
  I
• 4:52
  actually,
• 4:52
  in
• 4:52
  2022,
• 4:54
  I
• 4:54
  had
• 4:54
  a
• 4:55
  need
• 4:55
  to
• 4:55
  raise
• 4:55
  capital
• 4:56
  for
• 4:56
  my
• 4:56
  company
• 4:56
  at
• 4:56
  that
• 4:57
  time
• 4:57
  and
• 4:57
  strategically
• 4:58
  went
• 4:59
  to
• 4:59
  commercial
• 5:00
  events,
• 5:00
  in
• 5:00
  particular,
• 5:01
  knowing
• 5:01
  that
• 5:02
  I
• 5:02
  would
• 5:02
  be
• 5:02
  meeting
• 5:02
  commercial
• 5:03
  brokers
• 5:03
  that
• 5:03
  potentially
• 5:04
  were
• 5:04
  doing
• 5:04
  syndications.
• 5:05
  And
• 5:05
  I
• 5:05
  knew
• 5:06
  that
• 5:06
  was
• 5:06
  where
• 5:06
  I
• 5:06
  more
• 5:07
  than
• 5:07
  likely
• 5:07
  would
• 5:07
  find
• 5:08
  my
• 5:08
  resource
• 5:08
  for
• 5:09
  capital,
• 5:09
  and
• 5:09
  I
• 5:09
  was
• 5:10
  correct
• 5:10
  on
• 5:10
  that.
• 5:11
  So
• 5:11
  I
• 5:11
  agree.
• 5:12
  Like
• 5:12
  identifying
• 5:13
  what
• 5:13
  your
• 5:13
  need
• 5:13
  is
• 5:13
  currently
• 5:14
  and
• 5:14
  then
• 5:14
  making
• 5:15
  sure
• 5:15
  that
• 5:15
  the
• 5:15
  events
• 5:15
  that
• 5:16
  you're
• 5:16
  trying
• 5:16
  to
• 5:16
  attend
• 5:16
  match
• 5:17
  that
• 5:17
  need.
• 5:17
  Wholesaling
• 5:18
  in
• 5:18
  2016,
• 5:19
  I
• 5:19
  had
• 5:19
  barely
• 5:19
  any
• 5:20
  money
• 5:20
  but
• 5:20
  wanted
• 5:20
  to
• 5:20
  do
• 5:21
  real
• 5:21
  estate
• 5:21
  investing.
• 5:21
  So
• 5:22
  I
• 5:22
  took
• 5:22
  a
• 5:22
  wholesaling
• 5:22
  course.
• 5:23
  Right.
• 5:23
  So
• 5:23
  I
• 5:24
  think
• 5:24
  that's
• 5:24
  really
• 5:25
  important.
• 5:25
  Identifying
• 5:26
  your
• 5:26
  need
• 5:26
  and
• 5:26
  then
• 5:26
  matching
• 5:26
  the
• 5:27
  event
• 5:27
  that
• 5:27
  you're
• 5:27
  going
• 5:27
  to
• 5:28
  and
• 5:28
  finding
• 5:28
  these
• 5:28
  events
• 5:29
  is
• 5:29
  pretty
• 5:30
  simple,
• 5:30
  too,
• 5:31
  I'd
• 5:31
  say.
• 5:31
  Right,
• 5:31
  Charles?
• 5:32
  It
• 5:32
  can
• 5:33
  be.
• 5:33
  What
• 5:33
  are
• 5:33
  some
• 5:33
  of
• 5:33
  the
• 5:34
  ways
• 5:34
  you
• 5:34
  used
• 5:34
  to
• 5:34
  find
• 5:34
  events?
• 5:35
  I
• 5:35
  love,
• 5:36
  love
• 5:36
  love
• 5:37
  meetup.com
• 5:38
  I
• 5:38
  go
• 5:38
  on
• 5:38
  there
• 5:38
  often
• 5:39
  Eventbrite.
• 5:39
  I
• 5:40
  just
• 5:40
  go
• 5:40
  on
• 5:40
  eventbrite
• 5:40
  and
• 5:40
  meetup.com
• 5:41
  and
• 5:41
  just
• 5:41
  start
• 5:42
  typing
• 5:42
  in
• 5:42
  real
• 5:42
  estate,
• 5:43
  see
• 5:43
  what
• 5:43
  pops
• 5:43
  up.
• 5:44
  And
• 5:44
  that's
• 5:44
  how
• 5:44
  I
• 5:44
  found
• 5:45
  a
• 5:45
  lot
• 5:45
  of
• 5:45
  the
• 5:45
  great
• 5:46
  local
• 5:46
  networking
• 5:46
  events
• 5:47
  that
• 5:47
  I
• 5:47
  go
• 5:47
  to.
• 5:47
  In
• 5:47
  particular,
• 5:48
  I
• 5:48
  also
• 5:48
  make
• 5:49
  sure
• 5:49
  to
• 5:49
  follow
• 5:49
  certain
• 5:50
  people
• 5:50
  on
• 5:50
  social
• 5:50
  media.
• 5:51
  So,
• 5:52
  you
• 5:52
  know,
• 5:52
  investors
• 5:52
  especially
• 5:53
  that
• 5:53
  are
• 5:53
  on
• 5:53
  Instagram,
• 5:54
  I'm
• 5:54
  always
• 5:55
  following
• 5:55
  them.
• 5:55
  A
• 5:55
  lot
• 5:55
  of
• 5:56
  them
• 5:56
  will
• 5:56
  host
• 5:56
  events
• 5:57
  which
• 5:57
  I
• 5:57
  can
• 5:57
  then
• 5:57
  see
• 5:58
  through
• 5:58
  their
• 5:58
  Instagram.
• 5:59
  So
• 5:59
  just
• 5:59
  making
• 6:00
  sure
• 6:00
  you're
• 6:00
  connecting
• 6:01
  in
• 6:01
  the
• 6:01
  right
• 6:01
  circles,
• 6:02
  that
• 6:02
  totally
• 6:02
  goes
• 6:02
  a
• 6:03
  long
• 6:03
  way.
• 6:03
  You
• 6:03
  know,
• 6:03
  I
• 6:04
  probably
• 6:04
  think
• 6:04
  a
• 6:04
  little
• 6:04
  more
• 6:04
  of
• 6:04
  an
• 6:05
  old
• 6:05
  fashioned
• 6:05
  approach,
• 6:05
  but
• 6:05
  I
• 6:06
  think
• 6:06
  Eric
• 6:06
  is
• 6:06
  a
• 6:06
  little
• 6:06
  more
• 6:07
  tech
• 6:07
  savvy
• 6:07
  and
• 6:07
  sophisticated
• 6:08
  than
• 6:08
  I
• 6:08
  am.
• 6:09
  Most
• 6:09
  times
• 6:09
  I
• 6:09
  just
• 6:09
  ask
• 6:10
  people,
• 6:10
  you
• 6:10
  know,
• 6:11
  what
• 6:11
  events
• 6:11
  I
• 6:11
  should
• 6:11
  be
• 6:11
  going
• 6:12
  to.
• 6:12
  And
• 6:13
  you
• 6:13
  know,
• 6:13
  one
• 6:13
  of
• 6:13
  the
• 6:13
  things
• 6:13
  I've
• 6:14
  always
• 6:14
  done
• 6:14
  in
• 6:15
  real
• 6:15
  estate
• 6:15
  and
• 6:15
  really
• 6:15
  with
• 6:16
  anything
• 6:16
  I
• 6:16
  do
• 6:16
  is
• 6:16
  I
• 6:17
  quickly
• 6:17
  identify
• 6:18
  who
• 6:18
  I
• 6:18
  need
• 6:18
  to
• 6:18
  be
• 6:19
  around.
• 6:19
  And
• 6:20
  then
• 6:20
  I,
• 6:20
  then
• 6:20
  I'm
• 6:21
  like
• 6:21
  a
• 6:21
  sponge
• 6:21
  and
• 6:22
  I
• 6:22
  stick
• 6:22
  to
• 6:22
  those
• 6:22
  people
• 6:23
  and
• 6:23
  I
• 6:23
  figure
• 6:24
  out,
• 6:24
  you
• 6:24
  know,
• 6:25
  what
• 6:25
  they're
• 6:25
  doing,
• 6:25
  who
• 6:26
  they're
• 6:26
  associating
• 6:26
  with.
• 6:27
  And
• 6:27
  I
• 6:27
  try
• 6:28
  to
• 6:28
  replicate
• 6:28
  that
• 6:28
  as
• 6:28
  closely
• 6:29
  as
• 6:29
  possible
• 6:29
  so
• 6:29
  that
• 6:30
  way
• 6:30
  I
• 6:30
  can
• 6:30
  figure
• 6:30
  out
• 6:31
  what
• 6:31
  the
• 6:31
  right
• 6:31
  things
• 6:31
  to
• 6:32
  attend
• 6:32
  are.
• 6:33
  Very
• 6:33
  neat.
• 6:33
  Yep.
• 6:34
  And
• 6:34
  I
• 6:34
  guess
• 6:34
  when
• 6:34
  you're
• 6:34
  going
• 6:35
  to
• 6:35
  these
• 6:35
  events,
• 6:35
  one
• 6:35
  of
• 6:36
  the
• 6:36
  most
• 6:36
  important
• 6:36
  things
• 6:37
  is
• 6:37
  creating
• 6:38
  value.
• 6:39
  So
• 6:39
  I,
• 6:39
  at
• 6:39
  the
• 6:40
  very
• 6:40
  beginning
• 6:40
  I
• 6:40
  would
• 6:40
  go
• 6:41
  to
• 6:41
  a
• 6:41
  lot
• 6:41
  of
• 6:41
  events
• 6:41
  and
• 6:42
  just
• 6:42
  kind
• 6:42
  of
• 6:42
  like
• 6:42
  absorb
• 6:43
  everything
• 6:43
  I
• 6:43
  possibly
• 6:44
  could.
• 6:44
  And
• 6:45
  now
• 6:45
  when
• 6:45
  I
• 6:45
  go
• 6:45
  to
• 6:46
  events,
• 6:46
  I
• 6:47
  try
• 6:47
  to
• 6:47
  ensure
• 6:47
  that
• 6:48
  my
• 6:48
  elevator
• 6:48
  pitch
• 6:49
  demonstrates
• 6:49
  that
• 6:50
  I'm
• 6:50
  somebody
• 6:50
  that
• 6:50
  can
• 6:50
  create
• 6:51
  value
• 6:51
  for
• 6:51
  them.
• 6:52
  So,
• 6:52
  you
• 6:53
  know,
• 6:53
  I've
• 6:53
  made
• 6:53
  sure
• 6:53
  that
• 6:54
  my
• 6:54
  elevator
• 6:54
  pitch
• 6:54
  matches,
• 6:55
  matches
• 6:55
  which
• 6:55
  one
• 6:55
  of
• 6:55
  the
• 6:56
  events
• 6:56
  that
• 6:56
  I'm
• 6:56
  going
• 6:56
  to.
• 6:57
  And
• 6:57
  then
• 6:57
  how
• 6:57
  do
• 6:58
  you
• 6:58
  create
• 6:58
  value?
• 6:58
  I
• 6:58
  know
• 6:59
  you
• 6:59
  do
• 6:59
  a
• 6:59
  lot
• 6:59
  of
• 6:59
  these
• 6:59
  events
• 7:00
  as
• 7:00
  well.
• 7:00
  Yeah.
• 7:01
  So
• 7:01
  a
• 7:01
  lot
• 7:01
  of
• 7:01
  times
• 7:02
  what
• 7:02
  I,
• 7:02
  what
• 7:02
  I
• 7:02
  do
• 7:02
  is
• 7:03
  just
• 7:03
  go
• 7:03
  to
• 7:03
  events
• 7:04
  and
• 7:04
  listen
• 7:04
  to
• 7:04
  people.
• 7:04
  I
• 7:04
  see
• 7:05
  what
• 7:05
  they
• 7:05
  need,
• 7:05
  listen
• 7:05
  to,
• 7:06
  listen
• 7:06
  to
• 7:06
  what
• 7:06
  they're
• 7:07
  saying,
• 7:07
  listen
• 7:07
  to
• 7:07
  where
• 7:07
  they're
• 7:08
  struggling.
• 7:08
  Sometimes
• 7:08
  they've
• 7:09
  helped
• 7:09
  me
• 7:09
  as
• 7:09
  well.
• 7:09
  You
• 7:09
  know,
• 7:10
  there's
• 7:10
  events
• 7:11
  that
• 7:11
  I
• 7:11
  went
• 7:11
  through
• 7:12
  when
• 7:12
  I
• 7:12
  first
• 7:12
  started
• 7:12
  out
• 7:13
  in
• 7:13
  the
• 7:13
  space
• 7:13
  where
• 7:13
  it
• 7:13
  was
• 7:13
  like
• 7:14
  people
• 7:14
  would
• 7:14
  tell
• 7:14
  me
• 7:14
  they
• 7:14
  gave
• 7:15
  such
• 7:15
  great
• 7:15
  advice.
• 7:15
  I'm
• 7:16
  like,
• 7:16
  you
• 7:16
  know,
• 7:16
  and
• 7:16
  it's
• 7:16
  funny,
• 7:17
  like
• 7:17
  people
• 7:17
  come
• 7:17
  back
• 7:17
  and
• 7:17
  tell
• 7:18
  me
• 7:18
  they
• 7:18
  made
• 7:18
  money
• 7:18
  off
• 7:18
  my
• 7:18
  advice.
• 7:19
  I'm
• 7:19
  like,
• 7:19
  oh,
• 7:19
  why
• 7:19
  didn't
• 7:20
  I
• 7:20
  make
• 7:20
  money
• 7:20
  off
• 7:20
  it
• 7:21
  and
• 7:21
  maybe
• 7:21
  kind
• 7:21
  of
• 7:22
  rethink
• 7:22
  and
• 7:22
  re
• 7:23
  examine.
• 7:23
  So
• 7:24
  being
• 7:24
  around
• 7:25
  the
• 7:25
  right
• 7:25
  crowd
• 7:25
  and
• 7:26
  being
• 7:26
  around
• 7:26
  people,
• 7:26
  you
• 7:27
  just
• 7:27
  have
• 7:27
  to
• 7:27
  listen
• 7:27
  to
• 7:28
  what
• 7:28
  they
• 7:28
  need
• 7:28
  and
• 7:29
  figure
• 7:29
  out
• 7:29
  how
• 7:30
  to
• 7:30
  fill
• 7:30
  that
• 7:30
  gap.
• 7:31
  And
• 7:31
  I
• 7:31
  think
• 7:31
  that's
• 7:32
  with
• 7:32
  any
• 7:32
  problem.
• 7:32
  Right.
• 7:32
  You
• 7:32
  got
• 7:33
  to
• 7:33
  go
• 7:33
  out
• 7:33
  there
• 7:33
  and
• 7:33
  for
• 7:34
  lack
• 7:34
  of
• 7:34
  a
• 7:34
  better
• 7:34
  term,
• 7:34
  give
• 7:35
  the
• 7:35
  people
• 7:35
  what
• 7:35
  they
• 7:35
  want.
• 7:36
  Absolutely.
• 7:36
  And
• 7:37
  I
• 7:37
  think
• 7:37
  from
• 7:37
  the
• 7:38
  perspective
• 7:38
  of
• 7:38
  being
• 7:38
  a
• 7:39
  speaker
• 7:39
  at
• 7:39
  some
• 7:39
  of
• 7:39
  these
• 7:40
  events,
• 7:40
  in
• 7:40
  creating
• 7:41
  value.
• 7:41
  Absolutely.
• 7:42
  Identifying
• 7:43
  their
• 7:43
  needs
• 7:43
  through
• 7:44
  other
• 7:44
  networking
• 7:45
  events
• 7:45
  where
• 7:45
  you're
• 7:46
  just
• 7:46
  listening
• 7:46
  to
• 7:46
  where
• 7:46
  they're
• 7:47
  struggling,
• 7:47
  and
• 7:48
  then,
• 7:48
  you
• 7:48
  know,
• 7:48
  strategically
• 7:49
  choosing
• 7:50
  what
• 7:50
  to
• 7:50
  speak
• 7:50
  about
• 7:51
  and
• 7:51
  targeting
• 7:52
  that
• 7:52
  avatar
• 7:53
  within
• 7:53
  the
• 7:53
  audience.
• 7:54
  So,
• 7:54
  for
• 7:54
  instance,
• 7:54
  like,
• 7:55
  I
• 7:55
  wouldn't
• 7:55
  go
• 7:55
  to
• 7:55
  a
• 7:55
  fix
• 7:56
  and
• 7:56
  flip
• 7:56
  conference
• 7:57
  and
• 7:57
  start
• 7:57
  talking
• 7:57
  about
• 7:57
  multifamily.
• 7:58
  Maybe
• 7:59
  I
• 7:59
  would
• 7:59
  if
• 7:59
  my
• 7:59
  intention
• 8:00
  was
• 8:00
  to
• 8:00
  be
• 8:01
  that
• 8:01
  niche
• 8:01
  person
• 8:01
  and
• 8:02
  draw
• 8:02
  the
• 8:02
  multifamily
• 8:03
  investors
• 8:04
  to
• 8:04
  myself.
• 8:04
  However,
• 8:04
  for
• 8:05
  the
• 8:05
  most
• 8:05
  part,
• 8:05
  I'm
• 8:05
  really
• 8:06
  trying
• 8:06
  to
• 8:06
  make
• 8:06
  sure
• 8:06
  that
• 8:06
  my
• 8:06
  speech
• 8:07
  matches
• 8:08
  the
• 8:08
  avatar
• 8:08
  of
• 8:08
  who's
• 8:08
  in
• 8:08
  the
• 8:09
  audience
• 8:09
  and
• 8:09
  that
• 8:10
  it's
• 8:10
  creating
• 8:10
  the
• 8:10
  most
• 8:10
  value
• 8:11
  and
• 8:11
  helping
• 8:11
  them
• 8:11
  to
• 8:12
  overcome
• 8:12
  some
• 8:12
  of
• 8:12
  the
• 8:12
  struggles
• 8:13
  that
• 8:13
  I
• 8:13
  know
• 8:13
  that
• 8:14
  they're
• 8:14
  having
• 8:14
  through
• 8:15
  listening.
• 8:16
  One
• 8:16
  of
• 8:16
  the
• 8:16
  things
• 8:17
  I
• 8:17
  think
• 8:17
  you
• 8:17
  find
• 8:17
  by
• 8:17
  going
• 8:18
  to
• 8:18
  these
• 8:18
  events
• 8:18
  is
• 8:19
  a
• 8:19
  lot
• 8:19
  of
• 8:19
  times
• 8:20
  as
• 8:20
  investors
• 8:20
  or
• 8:20
  business
• 8:21
  owners,
• 8:21
  we
• 8:21
  think
• 8:21
  that
• 8:22
  we're
• 8:22
  kind
• 8:22
  of
• 8:22
  on
• 8:22
  an
• 8:23
  island
• 8:23
  by
• 8:23
  ourselves,
• 8:24
  and
• 8:24
  maybe
• 8:24
  some
• 8:24
  of
• 8:25
  us
• 8:25
  even
• 8:25
  like
• 8:25
  it
• 8:25
  that
• 8:25
  way.
• 8:25
  Admittedly,
• 8:26
  I
• 8:26
  kind
• 8:26
  of
• 8:26
  do
• 8:26
  sometimes.
• 8:27
  But
• 8:27
  what
• 8:28
  you
• 8:28
  realize
• 8:28
  is
• 8:28
  getting
• 8:29
  around
• 8:29
  other
• 8:29
  people
• 8:29
  is
• 8:30
  that
• 8:30
  you're
• 8:30
  not
• 8:30
  the
• 8:30
  only
• 8:31
  one
• 8:31
  having
• 8:31
  these
• 8:32
  struggles.
• 8:32
  There's
• 8:33
  other
• 8:33
  people
• 8:33
  that
• 8:33
  are
• 8:33
  having
• 8:34
  the
• 8:34
  same
• 8:34
  doubts.
• 8:34
  There's
• 8:34
  other
• 8:35
  people
• 8:35
  that
• 8:35
  are
• 8:35
  having
• 8:35
  the
• 8:35
  same
• 8:36
  challenges.
• 8:36
  So
• 8:37
  by
• 8:37
  getting
• 8:37
  together
• 8:38
  at
• 8:38
  these
• 8:38
  events,
• 8:39
  it
• 8:39
  gives
• 8:39
  you
• 8:39
  a
• 8:39
  chance
• 8:39
  to
• 8:40
  exchange
• 8:40
  information.
• 8:41
  So
• 8:41
  aside
• 8:41
  from
• 8:42
  just
• 8:42
  networking
• 8:42
  and
• 8:42
  building
• 8:42
  relationships,
• 8:43
  you
• 8:43
  can.
• 8:44
  You
• 8:44
  can
• 8:44
  exchange
• 8:44
  ideas.
• 8:45
  You
• 8:45
  know,
• 8:45
  maybe
• 8:45
  somebody's
• 8:46
  faced
• 8:46
  that
• 8:46
  same
• 8:47
  problem.
• 8:47
  Maybe
• 8:47
  they
• 8:47
  figured
• 8:48
  out
• 8:48
  how
• 8:48
  to
• 8:48
  overcome
• 8:48
  it,
• 8:48
  and
• 8:49
  maybe
• 8:49
  they
• 8:49
  can
• 8:50
  offer
• 8:50
  you
• 8:50
  insight
• 8:51
  from
• 8:51
  their
• 8:51
  own
• 8:52
  path
• 8:52
  and
• 8:52
  their
• 8:52
  own
• 8:52
  successes
• 8:53
  that
• 8:53
  you
• 8:53
  can
• 8:53
  use
• 8:53
  in
• 8:53
  your
• 8:54
  business
• 8:54
  and
• 8:54
  your
• 8:54
  journey.
• 8:55
  Absolutely.
• 8:56
  Something
• 8:57
  else,
• 8:57
  I
• 8:57
  think,
• 8:57
  kind
• 8:58
  of
• 8:58
  before
• 8:58
  we
• 8:58
  move
• 8:58
  on
• 8:58
  to
• 8:58
  the
• 8:59
  next
• 8:59
  point.
• 8:59
  So
• 9:00
  a
• 9:00
  lot
• 9:00
  of
• 9:00
  times
• 9:00
  when
• 9:00
  you're
• 9:01
  going
• 9:01
  to
• 9:01
  these
• 9:01
  networking
• 9:02
  events,
• 9:02
  in
• 9:02
  the
• 9:02
  past,
• 9:03
  they
• 9:03
  were
• 9:03
  all
• 9:04
  in
• 9:04
  person
• 9:04
  events,
• 9:04
  but
• 9:05
  obviously
• 9:05
  in
• 9:05
  the
• 9:06
  post
• 9:06
  pandemic
• 9:06
  world,
• 9:07
  things
• 9:07
  have
• 9:07
  changed
• 9:08
  quite
• 9:08
  a
• 9:08
  bit.
• 9:08
  And
• 9:08
  now
• 9:08
  there's
• 9:08
  a
• 9:09
  healthy
• 9:09
  mix
• 9:09
  of
• 9:09
  both
• 9:09
  in
• 9:10
  person
• 9:10
  and
• 9:10
  virtual
• 9:10
  events.
• 9:11
  You
• 9:11
  can
• 9:11
  build
• 9:11
  relationships
• 9:12
  with
• 9:12
  both.
• 9:13
  But
• 9:13
  what
• 9:13
  I
• 9:13
  would
• 9:13
  always
• 9:13
  tell
• 9:14
  you
• 9:14
  is
• 9:14
  if
• 9:14
  you
• 9:14
  have
• 9:14
  the
• 9:14
  opportunity
• 9:15
  to
• 9:15
  get
• 9:15
  in
• 9:16
  front
• 9:16
  of
• 9:16
  somebody
• 9:16
  in
• 9:16
  person,
• 9:17
  just
• 9:17
  builds
• 9:17
  the
• 9:17
  relationship
• 9:18
  that
• 9:18
  much
• 9:18
  deeper
• 9:19
  and
• 9:19
  that
• 9:19
  much
• 9:19
  faster.
• 9:20
  People
• 9:20
  begin
• 9:20
  to
• 9:20
  trust
• 9:21
  you
• 9:21
  more
• 9:21
  when
• 9:21
  you.
• 9:21
  When
• 9:22
  you
• 9:22
  look
• 9:22
  them
• 9:22
  in
• 9:22
  the
• 9:22
  eye
• 9:23
  and
• 9:23
  you
• 9:23
  shake
• 9:23
  their
• 9:23
  hand
• 9:23
  and
• 9:24
  you
• 9:24
  sit
• 9:24
  down,
• 9:24
  you
• 9:24
  have
• 9:25
  drinks,
• 9:25
  you
• 9:25
  have
• 9:25
  a
• 9:26
  meal
• 9:26
  that
• 9:26
  goes
• 9:26
  a
• 9:26
  long
• 9:27
  way
• 9:27
  towards
• 9:28
  Expediting
• 9:28
  that
• 9:28
  trust
• 9:29
  process.
• 9:29
  Absolutely
• 9:30
  agree.
• 9:30
  Ain't
• 9:31
  no
• 9:31
  school
• 9:31
  like
• 9:31
  the
• 9:31
  old
• 9:31
  school.
• 9:32
  That'S,
• 9:32
  that's
• 9:32
  this
• 9:33
  business.
• 9:33
  So
• 9:33
  let's
• 9:33
  talk
• 9:34
  about
• 9:34
  something
• 9:34
  else
• 9:34
  you
• 9:34
  mentioned
• 9:35
  there.
• 9:35
  He
• 9:35
  talked
• 9:35
  about
• 9:35
  creating
• 9:36
  value
• 9:36
  at
• 9:36
  Masterminds
• 9:37
  events.
• 9:38
  So
• 9:38
  you
• 9:38
  know,
• 9:38
  I
• 9:38
  know
• 9:39
  we
• 9:39
  were
• 9:39
  talking
• 9:39
  about
• 9:39
  that
• 9:40
  a
• 9:40
  little
• 9:40
  bit.
• 9:40
  What,
• 9:41
  what
• 9:41
  are
• 9:41
  some
• 9:41
  of
• 9:41
  the
• 9:42
  ways
• 9:42
  that
• 9:42
  you
• 9:42
  find
• 9:42
  that
• 9:42
  you
• 9:43
  create
• 9:43
  value
• 9:43
  when
• 9:43
  you
• 9:43
  go
• 9:43
  to
• 9:44
  events?
• 9:44
  So
• 9:44
  somebody
• 9:44
  listening
• 9:45
  that
• 9:45
  way
• 9:45
  maybe
• 9:46
  looking
• 9:46
  for
• 9:46
  some
• 9:46
  ideas
• 9:47
  to
• 9:47
  use
• 9:47
  at
• 9:48
  events
• 9:48
  that
• 9:48
  they
• 9:48
  go
• 9:48
  to?
• 9:49
  Yeah.
• 9:49
  So
• 9:50
  again,
• 9:50
  just
• 9:50
  depends
• 9:51
  on
• 9:51
  the
• 9:51
  actual
• 9:51
  event
• 9:52
  that
• 9:52
  I'm
• 9:52
  attending.
• 9:52
  So
• 9:53
  for
• 9:53
  instance,
• 9:53
  some
• 9:53
  of
• 9:53
  the
• 9:54
  events
• 9:54
  I've
• 9:54
  attended
• 9:54
  were
• 9:55
  for
• 9:55
  my
• 9:55
  company,
• 9:56
  Keller
• 9:56
  Williams.
• 9:57
  And
• 9:57
  with
• 9:57
  those
• 9:57
  events
• 9:58
  from
• 9:58
  the
• 9:58
  very
• 9:59
  beginning,
• 9:59
  I
• 9:59
  had
• 10:00
  T
• 10:00
  shirts
• 10:00
  made
• 10:01
  and
• 10:01
  it
• 10:01
  was
• 10:01
  T
• 10:02
  shirts
• 10:02
  with
• 10:02
  my
• 10:02
  little
• 10:02
  Bitmoji
• 10:03
  on
• 10:03
  it
• 10:04
  and
• 10:04
  my
• 10:04
  name,
• 10:04
  my
• 10:05
  number,
• 10:05
  my
• 10:05
  social
• 10:06
  media
• 10:06
  on
• 10:06
  the
• 10:06
  back.
• 10:07
  And
• 10:07
  I
• 10:07
  had
• 10:08
  so
• 10:08
  many
• 10:09
  people
• 10:09
  sending
• 10:09
  me
• 10:10
  pictures
• 10:10
  of
• 10:10
  the
• 10:10
  back
• 10:10
  of
• 10:11
  my
• 10:11
  shirt,
• 10:11
  following
• 10:11
  me
• 10:12
  on
• 10:12
  Instagram
• 10:12
  saying
• 10:13
  I'm
• 10:13
  so
• 10:13
  glad
• 10:13
  we
• 10:13
  connected.
• 10:14
  So
• 10:14
  the
• 10:15
  amount
• 10:15
  of
• 10:15
  people
• 10:15
  that
• 10:15
  stopped
• 10:16
  to
• 10:16
  say
• 10:16
  hi
• 10:16
  and
• 10:16
  were
• 10:17
  like,
• 10:17
  oh
• 10:17
  my
• 10:17
  God,
• 10:17
  your
• 10:17
  shirts.
• 10:18
  I
• 10:18
  wore
• 10:18
  those
• 10:18
  shirts
• 10:19
  now
• 10:19
  to
• 10:19
  many
• 10:19
  different
• 10:20
  conferences
• 10:21
  and
• 10:21
  always
• 10:21
  get
• 10:21
  that
• 10:22
  same
• 10:22
  result.
• 10:22
  I
• 10:22
  like
• 10:23
  that
• 10:23
  because
• 10:24
  at
• 10:24
  those
• 10:24
  conferences
• 10:25
  people
• 10:25
  do
• 10:25
  things
• 10:26
  like
• 10:26
  bring
• 10:26
  pens
• 10:27
  to
• 10:27
  give
• 10:27
  away
• 10:28
  or
• 10:28
  gift
• 10:28
  packages
• 10:29
  to
• 10:29
  give
• 10:29
  away
• 10:29
  with
• 10:29
  all
• 10:29
  their
• 10:30
  branding
• 10:30
  on
• 10:30
  it.
• 10:31
  And
• 10:31
  while
• 10:31
  I
• 10:31
  love
• 10:31
  that
• 10:32
  and
• 10:32
  I
• 10:32
  think
• 10:32
  that
• 10:32
  is
• 10:33
  brilliant,
• 10:33
  you
• 10:34
  have
• 10:34
  to
• 10:34
  be
• 10:34
  very
• 10:34
  careful
• 10:35
  of
• 10:35
  putting
• 10:36
  too
• 10:36
  much
• 10:36
  in
• 10:36
  on
• 10:36
  the
• 10:36
  front
• 10:37
  end
• 10:37
  of
• 10:37
  the
• 10:37
  event
• 10:38
  and
• 10:38
  not
• 10:38
  doing
• 10:38
  any
• 10:38
  follow
• 10:39
  up
• 10:39
  because
• 10:39
  you're
• 10:40
  not
• 10:40
  going
• 10:40
  to
• 10:40
  get
• 10:40
  anything
• 10:40
  out
• 10:41
  of
• 10:41
  all
• 10:41
  of
• 10:41
  those
• 10:41
  branded
• 10:41
  items
• 10:42
  that
• 10:42
  you
• 10:42
  just
• 10:42
  gave
• 10:42
  away.
• 10:43
  So
• 10:43
  in
• 10:43
  my
• 10:44
  opinion,
• 10:44
  I
• 10:44
  really
• 10:44
  love
• 10:45
  like
• 10:45
  you
• 10:45
  give
• 10:46
  a
• 10:46
  branded
• 10:46
  item,
• 10:46
  you
• 10:47
  collect
• 10:47
  content
• 10:47
  about
• 10:48
  contact
• 10:48
  information.
• 10:49
  The
• 10:49
  way
• 10:49
  that
• 10:49
  you
• 10:49
  collect
• 10:50
  contact
• 10:50
  information
• 10:51
  becomes
• 10:51
  extremely
• 10:52
  important
• 10:52
  as
• 10:52
  well.
• 10:53
  When
• 10:53
  you're
• 10:53
  meeting
• 10:53
  20,
• 10:54
  30
• 10:54
  people
• 10:54
  in
• 10:54
  one
• 10:55
  day
• 10:55
  that
• 10:55
  you
• 10:55
  want
• 10:56
  to
• 10:56
  follow
• 10:56
  up
• 10:56
  with
• 10:56
  after
• 10:57
  the
• 10:57
  event,
• 10:57
  you
• 10:58
  need
• 10:58
  some
• 10:58
  type
• 10:58
  of
• 10:58
  system
• 10:59
  before
• 10:59
  you
• 10:59
  go
• 11:00
  to
• 11:00
  make
• 11:00
  sure
• 11:00
  you
• 11:01
  can
• 11:01
  collect
• 11:01
  all
• 11:01
  of
• 11:01
  their
• 11:02
  information
• 11:02
  in
• 11:02
  one
• 11:02
  place
• 11:03
  and
• 11:03
  have
• 11:03
  it
• 11:04
  all
• 11:04
  consolidated
• 11:04
  to
• 11:05
  go
• 11:05
  back
• 11:05
  to.
• 11:06
  So
• 11:06
  I
• 11:06
  think
• 11:06
  that
• 11:07
  your
• 11:07
  system
• 11:08
  before
• 11:08
  you
• 11:08
  go,
• 11:09
  anything
• 11:09
  that
• 11:09
  you're
• 11:09
  trying
• 11:10
  to
• 11:10
  give
• 11:10
  away,
• 11:10
  your
• 11:10
  branded
• 11:11
  items
• 11:11
  or
• 11:12
  your
• 11:12
  T
• 11:12
  shirts,
• 11:12
  I
• 11:13
  think
• 11:13
  that
• 11:13
  stuff's
• 11:13
  super
• 11:13
  cool
• 11:14
  and
• 11:14
  it
• 11:14
  helps
• 11:15
  you
• 11:15
  kind
• 11:15
  of
• 11:15
  stand
• 11:16
  out
• 11:16
  from
• 11:16
  the
• 11:16
  crowd.
• 11:17
  Totally
• 11:18
  does.
• 11:18
  So
• 11:18
  let's
• 11:19
  also
• 11:19
  give
• 11:19
  a
• 11:20
  little
• 11:20
  bit
• 11:20
  of
• 11:20
  clarity.
• 11:21
  So
• 11:21
  for
• 11:21
  somebody
• 11:22
  who's
• 11:22
  brand
• 11:23
  new,
• 11:23
  Erica,
• 11:23
  when
• 11:24
  would
• 11:24
  they
• 11:24
  use
• 11:24
  a
• 11:24
  mastermind
• 11:25
  versus
• 11:25
  just
• 11:25
  attending
• 11:26
  like
• 11:26
  a
• 11:26
  networking
• 11:26
  or
• 11:27
  a
• 11:27
  meetup
• 11:27
  event?
• 11:28
  So
• 11:28
  in
• 11:29
  my
• 11:29
  opinion,
• 11:29
  when
• 11:30
  you're
• 11:30
  just
• 11:30
  starting
• 11:30
  out
• 11:30
  especially
• 11:31
  you
• 11:32
  are
• 11:32
  low
• 11:32
  on
• 11:32
  capital.
• 11:33
  And
• 11:34
  so
• 11:34
  I've
• 11:34
  seen
• 11:35
  a
• 11:35
  lot
• 11:35
  of
• 11:35
  people
• 11:35
  that
• 11:36
  go
• 11:36
  to
• 11:36
  a
• 11:36
  dozen
• 11:36
  networking
• 11:37
  events
• 11:37
  A
• 11:37
  year
• 11:38
  and
• 11:38
  are
• 11:38
  not
• 11:38
  actually
• 11:38
  doing
• 11:39
  enough
• 11:39
  business
• 11:39
  to
• 11:40
  have
• 11:40
  that
• 11:40
  much
• 11:41
  travel
• 11:41
  expenses,
• 11:42
  even
• 11:42
  if
• 11:42
  they're
• 11:42
  tax
• 11:43
  write
• 11:43
  offs.
• 11:43
  So
• 11:44
  I
• 11:44
  think
• 11:44
  that
• 11:44
  you,
• 11:44
  you
• 11:45
  definitely,
• 11:45
  in
• 11:45
  the
• 11:45
  beginning,
• 11:46
  you
• 11:46
  want
• 11:46
  to
• 11:46
  scale
• 11:47
  into
• 11:47
  networking
• 11:48
  events
• 11:48
  more
• 11:48
  by
• 11:48
  going
• 11:48
  to
• 11:49
  those
• 11:49
  local
• 11:49
  masterminds
• 11:50
  and
• 11:50
  meetups.
• 11:50
  Getting
• 11:51
  in
• 11:51
  with
• 11:51
  those
• 11:51
  local
• 11:51
  masterminds
• 11:52
  and
• 11:52
  meetups
• 11:52
  allow
• 11:53
  you
• 11:53
  to
• 11:53
  get
• 11:53
  the
• 11:53
  knowledge
• 11:53
  you
• 11:54
  need
• 11:54
  to
• 11:54
  start
• 11:54
  producing
• 11:55
  revenue.
• 11:56
  Now
• 11:56
  you
• 11:56
  can
• 11:56
  start
• 11:57
  proactively
• 11:58
  putting
• 11:58
  networking
• 11:59
  events
• 11:59
  on
• 11:59
  your
• 11:59
  calendar.
• 12:00
  There's
• 12:00
  been
• 12:01
  lots
• 12:01
  of
• 12:01
  networking
• 12:01
  events
• 12:02
  where
• 12:02
  I
• 12:02
  saw
• 12:02
  it,
• 12:03
  boom,
• 12:03
  bought
• 12:03
  the
• 12:03
  ticket,
• 12:04
  was
• 12:04
  flying
• 12:04
  out
• 12:04
  the
• 12:05
  next
• 12:05
  week.
• 12:06
  However,
• 12:06
  most
• 12:07
  of
• 12:07
  my
• 12:07
  networking
• 12:07
  events
• 12:08
  were
• 12:08
  proactively
• 12:09
  planned.
• 12:09
  I
• 12:10
  had
• 12:10
  them
• 12:10
  on
• 12:10
  the
• 12:10
  calendar,
• 12:11
  knew
• 12:11
  they
• 12:11
  were
• 12:11
  coming
• 12:11
  up
• 12:11
  within
• 12:12
  several
• 12:12
  months,
• 12:12
  and
• 12:12
  was
• 12:13
  able
• 12:13
  to
• 12:13
  prepare
• 12:13
  properly
• 12:14
  for
• 12:14
  them,
• 12:14
  keeping
• 12:14
  in
• 12:15
  mind
• 12:15
  the
• 12:15
  red
• 12:15
  light,
• 12:16
  green
• 12:16
  light
• 12:16
  on
• 12:16
  your
• 12:16
  expenses.
• 12:17
  And
• 12:17
  so
• 12:17
  I
• 12:17
  think
• 12:18
  that
• 12:18
  the
• 12:18
  local
• 12:18
  masterminds
• 12:19
  and
• 12:19
  meetups
• 12:19
  are
• 12:19
  like
• 12:20
  amazing
• 12:20
  for
• 12:20
  people
• 12:21
  scaling
• 12:21
  in
• 12:21
  and
• 12:22
  then
• 12:22
  one
• 12:22
  or
• 12:22
  two
• 12:23
  really
• 12:23
  great
• 12:23
  networking
• 12:24
  events
• 12:24
  a
• 12:24
  year
• 12:24
  that
• 12:25
  keeps
• 12:25
  you
• 12:25
  on
• 12:25
  track
• 12:25
  for
• 12:26
  your
• 12:26
  goals.
• 12:26
  High
• 12:26
  level
• 12:27
  of
• 12:27
  accountability
• 12:27
  around
• 12:28
  those
• 12:28
  groups.
• 12:28
  Yeah,
• 12:29
  absolutely.
• 12:29
  So.
• 12:30
  So
• 12:30
  one
• 12:30
  thing
• 12:30
  I
• 12:30
  think
• 12:30
  that's
• 12:31
  really
• 12:31
  important
• 12:31
  to
• 12:32
  take
• 12:32
  away
• 12:32
  is
• 12:32
  that,
• 12:32
  you
• 12:32
  know,
• 12:33
  there's
• 12:33
  a
• 12:33
  lot
• 12:33
  of
• 12:33
  different
• 12:34
  events
• 12:34
  out
• 12:34
  there,
• 12:34
  right?
• 12:35
  So
• 12:35
  you
• 12:35
  need
• 12:35
  to
• 12:35
  be
• 12:36
  selective,
• 12:36
  as
• 12:36
  Erica
• 12:37
  was
• 12:37
  saying,
• 12:37
  with
• 12:37
  the
• 12:37
  ones
• 12:37
  that
• 12:37
  you
• 12:38
  go
• 12:38
  to.
• 12:38
  Like,
• 12:38
  even
• 12:39
  when
• 12:39
  people
• 12:39
  ask
• 12:39
  me
• 12:39
  about
• 12:39
  like
• 12:40
  different
• 12:40
  multifamily
• 12:41
  conferences,
• 12:41
  like
• 12:41
  which
• 12:42
  ones
• 12:42
  they
• 12:42
  should
• 12:42
  attend,
• 12:42
  I'm
• 12:43
  like,
• 12:43
  well,
• 12:43
  look,
• 12:43
  nowadays
• 12:44
  there's
• 12:44
  so
• 12:44
  many
• 12:44
  different
• 12:45
  conferences
• 12:45
  and
• 12:45
  so
• 12:46
  many
• 12:46
  different
• 12:46
  events.
• 12:46
  You
• 12:46
  could
• 12:46
  probably
• 12:47
  find
• 12:47
  a
• 12:47
  different
• 12:47
  one
• 12:47
  to
• 12:47
  go
• 12:48
  to
• 12:48
  like
• 12:48
  every
• 12:48
  single
• 12:48
  weekend.
• 12:49
  And
• 12:49
  if
• 12:49
  you
• 12:49
  want
• 12:49
  to
• 12:49
  do
• 12:49
  that,
• 12:50
  good
• 12:50
  for
• 12:50
  you.
• 12:50
  That's
• 12:51
  not
• 12:51
  me.
• 12:51
  I
• 12:52
  usually
• 12:52
  pick
• 12:52
  a
• 12:52
  handful
• 12:53
  of
• 12:53
  them
• 12:53
  a
• 12:53
  year
• 12:53
  and
• 12:54
  I
• 12:54
  kind
• 12:54
  of
• 12:54
  say,
• 12:55
  okay,
• 12:55
  which
• 12:55
  ones
• 12:55
  do
• 12:55
  I
• 12:56
  think
• 12:56
  are
• 12:56
  going
• 12:56
  to
• 12:56
  give
• 12:56
  me
• 12:56
  the
• 12:56
  best
• 12:57
  bang
• 12:57
  for
• 12:57
  my
• 12:57
  buck,
• 12:57
  for
• 12:58
  who
• 12:58
  I
• 12:58
  want
• 12:58
  to
• 12:58
  be
• 12:58
  around?
• 12:59
  And
• 12:59
  you
• 12:59
  know,
• 12:59
  networking
• 13:00
  is
• 13:00
  always
• 13:00
  great,
• 13:01
  but
• 13:01
  you
• 13:01
  can
• 13:01
  quickly
• 13:01
  spend
• 13:02
  more
• 13:02
  money
• 13:03
  and
• 13:03
  what
• 13:03
  time
• 13:03
  on
• 13:04
  going
• 13:04
  to
• 13:04
  too
• 13:05
  many
• 13:05
  events
• 13:05
  versus
• 13:06
  just
• 13:06
  picking
• 13:06
  the
• 13:06
  ones
• 13:06
  that
• 13:07
  are
• 13:07
  going
• 13:07
  to
• 13:07
  give
• 13:07
  you
• 13:07
  that
• 13:08
  targeted
• 13:08
  approach.
• 13:09
  So
• 13:10
  be
• 13:10
  selective.
• 13:10
  And
• 13:11
  again,
• 13:11
  it
• 13:11
  comes
• 13:11
  down
• 13:11
  to
• 13:11
  figuring
• 13:12
  out
• 13:12
  what
• 13:12
  you
• 13:12
  want
• 13:12
  and
• 13:13
  then
• 13:13
  really
• 13:13
  honing
• 13:13
  in
• 13:14
  on
• 13:14
  it.
• 13:14
  So,
• 13:15
  like,
• 13:15
  for
• 13:15
  me,
• 13:15
  when
• 13:15
  I
• 13:15
  first
• 13:16
  started
• 13:16
  out,
• 13:16
  the
• 13:17
  events
• 13:17
  that
• 13:17
  I
• 13:17
  was
• 13:17
  looking
• 13:17
  to
• 13:18
  go
• 13:18
  to
• 13:18
  were
• 13:19
  people
• 13:19
  with
• 13:20
  events
• 13:20
  for
• 13:20
  people
• 13:20
  who
• 13:21
  were
• 13:21
  either
• 13:21
  just
• 13:21
  starting
• 13:21
  out
• 13:21
  or
• 13:22
  maybe
• 13:22
  a
• 13:22
  little
• 13:22
  bit
• 13:22
  ahead
• 13:22
  of
• 13:22
  me.
• 13:23
  There
• 13:23
  were
• 13:23
  largely
• 13:24
  multifamily
• 13:25
  or
• 13:25
  commercial
• 13:25
  real
• 13:26
  estate
• 13:26
  events
• 13:26
  and
• 13:26
  things
• 13:27
  that
• 13:27
  I
• 13:27
  was
• 13:27
  able
• 13:27
  to
• 13:27
  network
• 13:28
  with
• 13:28
  maybe
• 13:28
  somebody
• 13:28
  who
• 13:28
  was
• 13:29
  a
• 13:29
  little
• 13:29
  ahead
• 13:29
  of
• 13:29
  me,
• 13:29
  but
• 13:29
  not
• 13:30
  super
• 13:30
  ahead
• 13:30
  of
• 13:30
  me.
• 13:31
  Now
• 13:31
  the
• 13:31
  events
• 13:31
  I
• 13:32
  want
• 13:32
  to
• 13:32
  go
• 13:32
  to
• 13:32
  are
• 13:32
  probably
• 13:33
  family
• 13:33
  office
• 13:33
  events.
• 13:34
  They're,
• 13:34
  they're,
• 13:35
  they're
• 13:35
  really
• 13:35
  more
• 13:35
  finance
• 13:36
  event
• 13:36
  than
• 13:36
  commercial
• 13:37
  real
• 13:37
  estate.
• 13:37
  Because
• 13:37
  the,
• 13:38
  the
• 13:38
  people
• 13:38
  that
• 13:38
  I
• 13:39
  want
• 13:39
  to
• 13:39
  meet
• 13:40
  now
• 13:40
  are
• 13:40
  different
• 13:40
  than
• 13:40
  the
• 13:41
  people
• 13:41
  I
• 13:41
  wanted
• 13:41
  to
• 13:41
  meet
• 13:41
  five
• 13:42
  or
• 13:42
  ten
• 13:42
  years
• 13:42
  ago.
• 13:43
  Yeah,
• 13:43
  absolutely.
• 13:44
  It
• 13:44
  evolves
• 13:45
  for
• 13:45
  sure.
• 13:45
  Yeah.
• 13:46
  Yep.
• 13:46
  So
• 13:47
  let's
• 13:47
  talk
• 13:47
  about
• 13:47
  also
• 13:48
  virtual
• 13:48
  events,
• 13:49
  Erica.
• 13:49
  So
• 13:49
  that's,
• 13:49
  that's
• 13:50
  something
• 13:50
  that's
• 13:50
  obviously
• 13:51
  really
• 13:51
  had
• 13:52
  a
• 13:52
  major
• 13:52
  uptick
• 13:52
  in
• 13:53
  the
• 13:53
  last
• 13:53
  couple
• 13:53
  of
• 13:53
  years.
• 13:53
  I
• 13:54
  mean
• 13:54
  so
• 13:54
  many
• 13:54
  of
• 13:54
  our
• 13:54
  lives
• 13:55
  changed
• 13:55
  with
• 13:55
  the
• 13:55
  pandemic
• 13:55
  and
• 13:56
  you
• 13:56
  know,
• 13:56
  now
• 13:56
  we
• 13:57
  have
• 13:57
  all
• 13:57
  these,
• 13:57
  these
• 13:57
  wonderful
• 13:58
  virtual
• 13:58
  events.
• 13:59
  So
• 13:59
  how
• 13:59
  do
• 13:59
  you
• 14:00
  use
• 14:00
  virtual
• 14:00
  events
• 14:00
  versus
• 14:01
  like
• 14:01
  an
• 14:01
  in
• 14:01
  person
• 14:02
  meetup?
• 14:02
  Yeah,
• 14:03
  the
• 14:03
  virtual
• 14:03
  events
• 14:03
  for
• 14:04
  me
• 14:04
  have
• 14:04
  been
• 14:04
  more,
• 14:05
  more
• 14:05
  learning
• 14:06
  based
• 14:06
  than
• 14:07
  networking
• 14:07
  based.
• 14:08
  So
• 14:08
  if
• 14:08
  I
• 14:08
  get
• 14:08
  on
• 14:09
  a
• 14:09
  virtual
• 14:09
  event,
• 14:09
  like
• 14:09
  for
• 14:10
  instance,
• 14:10
  one
• 14:10
  of
• 14:11
  these
• 14:11
  larger
• 14:12
  funds
• 14:12
  that
• 14:13
  I
• 14:13
  know
• 14:13
  of
• 14:13
  actually
• 14:13
  was
• 14:14
  hosting
• 14:14
  an
• 14:14
  event
• 14:14
  around
• 14:15
  the
• 14:15
  interest
• 14:15
  rates
• 14:16
  that
• 14:16
  dropped
• 14:16
  and
• 14:17
  the
• 14:18
  repercussions
• 14:18
  of
• 14:18
  that
• 14:19
  and
• 14:19
  what
• 14:19
  we
• 14:19
  should
• 14:19
  anticipate
• 14:20
  because
• 14:20
  of
• 14:20
  that
• 14:20
  and
• 14:21
  just
• 14:21
  this
• 14:21
  whole
• 14:22
  economic
• 14:22
  prediction
• 14:23
  and
• 14:23
  that
• 14:23
  was
• 14:23
  a
• 14:23
  really
• 14:24
  timely
• 14:25
  virtual
• 14:25
  event
• 14:25
  to
• 14:25
  jump
• 14:25
  on.
• 14:26
  It
• 14:26
  wasn't
• 14:26
  for
• 14:26
  networking
• 14:26
  though,
• 14:27
  it
• 14:27
  was
• 14:27
  for
• 14:27
  knowledge.
• 14:28
  So
• 14:28
  a
• 14:28
  lot
• 14:28
  of
• 14:28
  the
• 14:28
  virtual
• 14:29
  events
• 14:29
  that
• 14:29
  I
• 14:30
  get
• 14:30
  on
• 14:30
  are
• 14:30
  more,
• 14:31
  I'm
• 14:31
  absorbing
• 14:32
  knowledge
• 14:32
  like
• 14:33
  you
• 14:33
  said
• 14:33
  though,
• 14:34
  like
• 14:34
  it's
• 14:34
  better
• 14:34
  to
• 14:35
  be
• 14:35
  in
• 14:35
  person.
• 14:35
  Especially
• 14:36
  for
• 14:36
  someone
• 14:36
  like
• 14:36
  me
• 14:36
  with
• 14:36
  adhd.
• 14:37
  I
• 14:37
  tend
• 14:38
  to
• 14:38
  like,
• 14:38
  you
• 14:38
  know,
• 14:38
  put
• 14:39
  the,
• 14:39
  to
• 14:39
  put,
• 14:40
  stop
• 14:40
  the
• 14:41
  video
• 14:41
  and
• 14:41
  walk
• 14:41
  off
• 14:42
  and
• 14:42
  do
• 14:42
  my
• 14:42
  thing
• 14:42
  and
• 14:42
  come
• 14:42
  back.
• 14:43
  So
• 14:43
  I
• 14:43
  like
• 14:44
  the
• 14:44
  in
• 14:44
  person
• 14:44
  because
• 14:44
  it
• 14:45
  keeps
• 14:45
  me
• 14:45
  where
• 14:45
  my
• 14:46
  feet
• 14:46
  are.
• 14:46
  However,
• 14:46
  the
• 14:47
  virtual
• 14:47
  networking
• 14:47
  is
• 14:48
  really,
• 14:48
  really
• 14:48
  good
• 14:48
  for
• 14:49
  knowledge
• 14:49
  absorption.
• 14:50
  Yep.
• 14:50
  Definitely
• 14:50
  could
• 14:51
  put
• 14:51
  it,
• 14:51
  you
• 14:51
  know,
• 14:51
  there,
• 14:52
  there
• 14:52
  are
• 14:52
  a
• 14:52
  lot
• 14:52
  of
• 14:53
  opportunities
• 14:53
  for
• 14:53
  virtual
• 14:54
  networking
• 14:54
  as
• 14:54
  well,
• 14:54
  but
• 14:55
  it
• 14:55
  just
• 14:55
  doesn't
• 14:55
  come
• 14:56
  off
• 14:56
  the.
• 14:57
  But
• 14:57
  I
• 14:57
  find
• 14:57
  that
• 14:57
  a
• 14:57
  lot
• 14:57
  of
• 14:58
  events,
• 14:58
  when
• 14:58
  you
• 14:58
  go
• 14:58
  there
• 14:59
  for
• 14:59
  virtual
• 15:00
  network
• 15:00
  and
• 15:00
  most
• 15:00
  people
• 15:01
  kind
• 15:01
  of
• 15:01
  drop
• 15:01
  off
• 15:01
  before
• 15:02
  the
• 15:02
  networking
• 15:02
  starts.
• 15:03
  Some
• 15:03
  of
• 15:03
  them
• 15:03
  maybe
• 15:04
  because
• 15:04
  they're
• 15:04
  just
• 15:05
  timid
• 15:05
  and
• 15:05
  they
• 15:05
  don't
• 15:06
  want
• 15:06
  to
• 15:06
  get
• 15:06
  out
• 15:06
  there
• 15:06
  and
• 15:06
  do
• 15:06
  the
• 15:06
  networking.
• 15:07
  Others
• 15:07
  because,
• 15:08
  you
• 15:08
  know,
• 15:08
  maybe
• 15:08
  the
• 15:08
  events
• 15:09
  run
• 15:09
  longer
• 15:09
  than
• 15:09
  they
• 15:09
  expected.
• 15:10
  That
• 15:10
  doesn't
• 15:10
  happen
• 15:11
  as
• 15:11
  much
• 15:11
  as
• 15:11
  an
• 15:11
  in
• 15:11
  person
• 15:12
  event.
• 15:12
  Usually
• 15:12
  when
• 15:12
  somebody
• 15:13
  goes
• 15:13
  in,
• 15:13
  they
• 15:13
  kind
• 15:13
  of
• 15:13
  dedicate
• 15:14
  that
• 15:14
  time.
• 15:14
  So
• 15:15
  you'll
• 15:15
  find
• 15:15
  the
• 15:16
  opportunities
• 15:16
  a
• 15:16
  little
• 15:16
  bit
• 15:16
  scarcer
• 15:17
  on
• 15:18
  the
• 15:18
  virtual
• 15:18
  site,
• 15:18
  but
• 15:19
  they
• 15:19
  still
• 15:19
  do
• 15:19
  exist
• 15:19
  and
• 15:20
  you
• 15:20
  can
• 15:20
  use
• 15:20
  them.
• 15:20
  So
• 15:20
  it's
• 15:21
  one,
• 15:21
  one
• 15:21
  tool
• 15:21
  in
• 15:21
  the
• 15:21
  toolbox.
• 15:22
  Let's
• 15:22
  talk
• 15:22
  about
• 15:23
  something
• 15:23
  else
• 15:23
  that's
• 15:23
  important.
• 15:24
  So
• 15:24
  one
• 15:25
  thing
• 15:25
  a
• 15:25
  lot
• 15:25
  of
• 15:25
  people
• 15:25
  do
• 15:26
  or
• 15:26
  aim
• 15:27
  to
• 15:27
  do
• 15:27
  with
• 15:27
  these
• 15:27
  events
• 15:28
  is
• 15:28
  they
• 15:28
  go
• 15:28
  there
• 15:28
  with
• 15:29
  the
• 15:29
  hope
• 15:30
  of
• 15:30
  finding
• 15:31
  funding
• 15:31
  sources
• 15:32
  for
• 15:32
  their
• 15:32
  deals.
• 15:33
  So
• 15:33
  what
• 15:33
  do
• 15:33
  you
• 15:33
  find
• 15:34
  works
• 15:34
  effectively
• 15:35
  for
• 15:35
  that,
• 15:35
  Erica?
• 15:35
  So
• 15:35
  somebody's
• 15:36
  just
• 15:36
  coming
• 15:36
  in
• 15:37
  to
• 15:37
  the
• 15:37
  industry
• 15:37
  and
• 15:37
  they're
• 15:38
  looking
• 15:38
  to
• 15:38
  get
• 15:38
  started.
• 15:39
  And
• 15:39
  let's
• 15:39
  say
• 15:40
  maybe
• 15:40
  they're
• 15:41
  hungry,
• 15:41
  maybe
• 15:41
  they
• 15:41
  have
• 15:41
  some
• 15:42
  knowledge,
• 15:42
  maybe
• 15:42
  they
• 15:43
  go
• 15:43
  find
• 15:43
  a
• 15:43
  deal,
• 15:44
  but
• 15:44
  they
• 15:44
  don't
• 15:44
  have
• 15:44
  the
• 15:44
  money
• 15:45
  to
• 15:45
  do
• 15:45
  that
• 15:45
  deal.
• 15:46
  How
• 15:46
  can
• 15:46
  they
• 15:46
  use
• 15:46
  one
• 15:46
  of
• 15:46
  these
• 15:47
  events
• 15:47
  or
• 15:47
  one
• 15:47
  of
• 15:47
  these
• 15:47
  groups
• 15:48
  to
• 15:48
  go
• 15:48
  out
• 15:49
  there
• 15:49
  and
• 15:49
  find
• 15:49
  funding
• 15:50
  sources
• 15:50
  for
• 15:50
  the
• 15:51
  deals?
• 15:51
  Yeah.
• 15:52
  So
• 15:52
  in
• 15:52
  2022,
• 15:53
  I
• 15:54
  was
• 15:54
  looking
• 15:54
  for
• 15:54
  a
• 15:55
  syndication
• 15:55
  fund
• 15:56
  to
• 15:56
  be
• 15:56
  the
• 15:56
  investors
• 15:57
  for
• 15:57
  all
• 15:57
  the
• 15:57
  down
• 15:57
  payments
• 15:58
  for
• 15:58
  industrial
• 15:59
  and
• 15:59
  retail
• 15:59
  properties
• 16:00
  that
• 16:00
  we
• 16:00
  were
• 16:00
  going
• 16:00
  to
• 16:00
  purchase
• 16:01
  with
• 16:01
  an
• 16:01
  expansion.
• 16:02
  And
• 16:02
  so
• 16:02
  what
• 16:02
  I
• 16:02
  did
• 16:03
  is
• 16:03
  I
• 16:03
  created
• 16:03
  an
• 16:03
  offering
• 16:04
  memorandum
• 16:05
  for
• 16:05
  those
• 16:05
  that
• 16:05
  don't
• 16:05
  know.
• 16:05
  It's
• 16:06
  basically
• 16:06
  like
• 16:06
  a,
• 16:07
  like
• 16:07
  a
• 16:07
  flyer
• 16:08
  for
• 16:08
  whatever
• 16:09
  it
• 16:09
  is
• 16:09
  you're
• 16:09
  asking
• 16:09
  for,
• 16:10
  whatever
• 16:10
  project
• 16:11
  it
• 16:11
  is
• 16:11
  that
• 16:11
  you're
• 16:11
  asking
• 16:12
  for
• 16:12
  and
• 16:12
  what
• 16:12
  you
• 16:12
  anticipate
• 16:13
  returns
• 16:13
  to
• 16:13
  be
• 16:13
  and
• 16:14
  all
• 16:14
  that
• 16:14
  good
• 16:14
  stuff.
• 16:14
  So
• 16:15
  I
• 16:15
  created
• 16:15
  an
• 16:15
  offering
• 16:16
  memorandum
• 16:16
  for
• 16:17
  what
• 16:17
  we
• 16:17
  needed.
• 16:17
  And
• 16:18
  then
• 16:18
  I
• 16:18
  actually
• 16:18
  put
• 16:18
  it
• 16:19
  on
• 16:19
  a
• 16:19
  QR
• 16:19
  code
• 16:20
  and
• 16:20
  I
• 16:20
  had
• 16:20
  it
• 16:20
  on
• 16:21
  my
• 16:21
  phone
• 16:21
  on
• 16:21
  the
• 16:21
  front
• 16:22
  screen.
• 16:22
  And
• 16:23
  so
• 16:23
  when
• 16:23
  I
• 16:23
  would
• 16:23
  meet
• 16:24
  people
• 16:24
  that
• 16:24
  I
• 16:24
  was
• 16:24
  like,
• 16:25
  oh,
• 16:25
  this
• 16:25
  is
• 16:25
  potentially
• 16:26
  somebody
• 16:26
  that
• 16:26
  could
• 16:26
  be
• 16:26
  one
• 16:26
  of
• 16:26
  my
• 16:27
  investors,
• 16:27
  I'd
• 16:28
  be
• 16:28
  like,
• 16:28
  hey,
• 16:28
  here's
• 16:28
  my
• 16:28
  offering
• 16:29
  memorandum.
• 16:29
  Go
• 16:29
  ahead
• 16:30
  and
• 16:30
  scan
• 16:30
  here.
• 16:30
  And
• 16:31
  that
• 16:31
  was
• 16:31
  really,
• 16:31
  really,
• 16:32
  really
• 16:32
  impressive
• 16:33
  to
• 16:33
  the
• 16:33
  people
• 16:33
  that
• 16:34
  had
• 16:34
  the
• 16:34
  capital
• 16:34
  that
• 16:34
  I
• 16:35
  was
• 16:35
  trying
• 16:35
  to
• 16:35
  impress.
• 16:36
  So
• 16:37
  I
• 16:37
  think
• 16:37
  that
• 16:38
  having
• 16:38
  whatever
• 16:39
  it
• 16:39
  is
• 16:39
  you're
• 16:39
  asking,
• 16:39
  having
• 16:40
  clarity
• 16:40
  on
• 16:40
  what
• 16:40
  you
• 16:40
  want
• 16:41
  and
• 16:41
  what
• 16:41
  you're
• 16:41
  asking
• 16:42
  for
• 16:42
  before
• 16:43
  going
• 16:43
  into
• 16:43
  the
• 16:43
  event
• 16:44
  and
• 16:44
  then
• 16:44
  like
• 16:44
  keeping
• 16:45
  in
• 16:45
  mind
• 16:45
  you
• 16:46
  don't
• 16:46
  know
• 16:46
  what
• 16:46
  you
• 16:46
  don't
• 16:46
  know.
• 16:47
  Right.
• 16:47
  So
• 16:47
  like,
• 16:48
  I
• 16:48
  had
• 16:48
  created
• 16:48
  that
• 16:49
  flyer
• 16:49
  and
• 16:50
  at
• 16:50
  that
• 16:50
  time
• 16:50
  I
• 16:50
  didn't
• 16:51
  know
• 16:51
  it
• 16:51
  was
• 16:51
  called
• 16:51
  an
• 16:51
  offering
• 16:52
  memorandum.
• 16:52
  I
• 16:52
  had
• 16:53
  just
• 16:53
  created
• 16:53
  a
• 16:53
  flyer
• 16:54
  of
• 16:54
  what
• 16:54
  I
• 16:54
  wanted.
• 16:54
  So
• 16:55
  like,
• 16:55
  keep
• 16:55
  in
• 16:55
  mind,
• 16:55
  like,
• 16:56
  you'll
• 16:56
  learn
• 16:56
  a
• 16:56
  lot
• 16:56
  and,
• 16:57
  and
• 16:57
  you
• 16:57
  stay
• 16:58
  humble
• 16:58
  in
• 16:58
  order
• 16:58
  to
• 16:59
  absorb
• 16:59
  that
• 16:59
  knowledge
• 17:00
  from
• 17:00
  others.
• 17:00
  But
• 17:01
  I
• 17:01
  think
• 17:01
  that
• 17:01
  being
• 17:02
  prepared
• 17:02
  for
• 17:02
  what
• 17:02
  you
• 17:03
  want
• 17:03
  to
• 17:03
  ask
• 17:03
  for
• 17:04
  and
• 17:04
  clarity
• 17:05
  on
• 17:05
  what
• 17:05
  you're
• 17:05
  asking
• 17:05
  for
• 17:06
  is
• 17:06
  critical
• 17:07
  before
• 17:07
  going
• 17:07
  into
• 17:07
  one
• 17:08
  of
• 17:08
  these
• 17:08
  events
• 17:08
  and
• 17:08
  trying
• 17:08
  to
• 17:08
  find
• 17:09
  capital.
• 17:09
  Yeah.
• 17:10
  So
• 17:10
  I
• 17:10
  think
• 17:10
  that's
• 17:11
  again,
• 17:11
  a
• 17:11
  great
• 17:11
  point
• 17:11
  that
• 17:12
  I
• 17:12
  think
• 17:12
  the
• 17:12
  listeners
• 17:13
  are
• 17:13
  probably
• 17:13
  picking
• 17:13
  up
• 17:13
  on
• 17:14
  a
• 17:14
  recurring
• 17:14
  theme
• 17:14
  we're
• 17:14
  talking
• 17:15
  about
• 17:15
  in
• 17:15
  this
• 17:15
  episode,
• 17:16
  and
• 17:16
  that's
• 17:16
  clarity.
• 17:17
  So
• 17:17
  whether
• 17:18
  it's
• 17:18
  the
• 17:18
  people
• 17:18
  you
• 17:18
  want
• 17:18
  to
• 17:19
  meet
• 17:19
  or
• 17:19
  the
• 17:19
  ask
• 17:20
  you
• 17:20
  have
• 17:20
  for
• 17:20
  a
• 17:20
  specific
• 17:21
  deal,
• 17:21
  you
• 17:21
  have
• 17:21
  to
• 17:22
  be
• 17:22
  clear
• 17:22
  on
• 17:22
  it.
• 17:22
  Because
• 17:22
  if
• 17:23
  you're
• 17:23
  not
• 17:23
  clear
• 17:23
  on
• 17:23
  it,
• 17:23
  nobody
• 17:24
  else
• 17:24
  will
• 17:24
  be
• 17:24
  clear
• 17:24
  on
• 17:24
  it
• 17:25
  either.
• 17:25
  Keep
• 17:25
  that
• 17:25
  in
• 17:25
  mind.
• 17:26
  So
• 17:27
  if
• 17:27
  you,
• 17:27
  if
• 17:27
  you
• 17:27
  go
• 17:28
  out
• 17:28
  and
• 17:28
  let's
• 17:28
  say
• 17:28
  you
• 17:28
  have
• 17:29
  a
• 17:29
  retailer,
• 17:30
  industrial
• 17:30
  or
• 17:31
  10
• 17:31
  unit
• 17:31
  apartment
• 17:32
  building
• 17:32
  under
• 17:32
  contract,
• 17:33
  where
• 17:34
  you
• 17:34
  have
• 17:34
  an
• 17:34
  offer
• 17:34
  on
• 17:35
  the
• 17:35
  table
• 17:35
  and
• 17:35
  you
• 17:35
  need
• 17:35
  that
• 17:36
  funding
• 17:36
  Source,
• 17:36
  you
• 17:36
  need
• 17:37
  to
• 17:37
  be
• 17:37
  prepared
• 17:37
  to
• 17:37
  tell
• 17:38
  people,
• 17:38
  this
• 17:38
  is
• 17:38
  what
• 17:39
  I'm
• 17:39
  offering.
• 17:39
  You
• 17:40
  know,
• 17:40
  this
• 17:40
  is
• 17:40
  how
• 17:41
  the
• 17:41
  partnership
• 17:41
  is
• 17:41
  going
• 17:41
  to
• 17:42
  be
• 17:42
  called
• 17:42
  up.
• 17:42
  This
• 17:42
  is
• 17:42
  how
• 17:43
  much
• 17:43
  money
• 17:43
  we
• 17:43
  need,
• 17:43
  this
• 17:44
  is
• 17:44
  when
• 17:44
  we
• 17:44
  need
• 17:44
  it.
• 17:44
  These
• 17:45
  are
• 17:45
  the
• 17:45
  return
• 17:45
  metrics
• 17:46
  on
• 17:46
  the
• 17:46
  deal.
• 17:47
  So
• 17:47
  know
• 17:47
  your
• 17:47
  information.
• 17:48
  If
• 17:48
  you
• 17:48
  go
• 17:48
  there
• 17:49
  unprepared,
• 17:49
  expect
• 17:50
  that
• 17:50
  you're
• 17:50
  going
• 17:50
  to
• 17:51
  get
• 17:51
  a
• 17:51
  result
• 17:51
  that's
• 17:51
  going
• 17:51
  to
• 17:51
  be
• 17:51
  disappointing.
• 17:52
  Do
• 17:52
  your
• 17:52
  homework,
• 17:53
  be
• 17:53
  prepared,
• 17:53
  look
• 17:54
  polished,
• 17:54
  be
• 17:54
  polished.
• 17:55
  And
• 17:55
  then
• 17:55
  oftentimes
• 17:56
  you'll
• 17:56
  find
• 17:56
  that
• 17:56
  you'll
• 17:56
  get
• 17:57
  a
• 17:57
  good
• 17:57
  result.
• 17:57
  It
• 17:57
  doesn't
• 17:58
  mean
• 17:58
  you
• 17:58
  got
• 17:58
  to
• 17:58
  get
• 17:58
  a
• 17:58
  yes
• 17:58
  100%
• 17:59
  of
• 17:59
  the
• 17:59
  time.
• 17:59
  Very
• 18:00
  few
• 18:00
  of
• 18:00
  us
• 18:00
  do
• 18:00
  that,
• 18:01
  probably
• 18:01
  none
• 18:01
  of
• 18:01
  us.
• 18:01
  But
• 18:02
  you'll
• 18:02
  at
• 18:02
  least
• 18:02
  get
• 18:03
  something
• 18:03
  that'll
• 18:04
  put
• 18:04
  you
• 18:04
  further
• 18:04
  in
• 18:04
  that
• 18:04
  direction
• 18:05
  and
• 18:05
  move
• 18:06
  you
• 18:06
  closer
• 18:06
  to
• 18:06
  the
• 18:06
  intended
• 18:07
  goal.
• 18:07
  Absolutely.
• 18:08
  So
• 18:09
  another
• 18:09
  thing
• 18:09
  that's
• 18:09
  always
• 18:10
  good
• 18:10
  to
• 18:10
  have
• 18:10
  these
• 18:10
  events
• 18:11
  is
• 18:11
  an
• 18:12
  elevator
• 18:12
  pitch.
• 18:12
  What
• 18:13
  is
• 18:13
  an
• 18:13
  elevator
• 18:13
  pitch,
• 18:13
  Erica?
• 18:14
  It's
• 18:14
  my
• 18:15
  quick,
• 18:15
  quick
• 18:16
  22nd
• 18:17
  who
• 18:17
  am
• 18:17
  I
• 18:17
  and
• 18:17
  why
• 18:17
  should
• 18:18
  you
• 18:18
  listen
• 18:18
  to
• 18:18
  me?
• 18:18
  And
• 18:18
  I
• 18:19
  think
• 18:19
  that's
• 18:19
  really,
• 18:19
  really
• 18:20
  important
• 18:20
  to
• 18:20
  have.
• 18:20
  Like
• 18:20
  I
• 18:21
  said,
• 18:21
  I
• 18:21
  actually,
• 18:22
  I
• 18:22
  amend
• 18:22
  it
• 18:23
  based
• 18:23
  on
• 18:24
  what
• 18:24
  kind
• 18:24
  of
• 18:24
  event
• 18:24
  I'm
• 18:25
  going
• 18:25
  to
• 18:25
  and
• 18:25
  who
• 18:25
  I'm
• 18:25
  speaking
• 18:26
  to.
• 18:26
  But
• 18:26
  my
• 18:26
  elevator
• 18:27
  pitch
• 18:27
  typically
• 18:28
  includes
• 18:29
  a
• 18:29
  couple
• 18:29
  words
• 18:29
  I
• 18:30
  know
• 18:30
  people
• 18:30
  won't
• 18:30
  quite
• 18:30
  understand
• 18:31
  and
• 18:31
  they'll
• 18:32
  get
• 18:32
  their
• 18:32
  attention.
• 18:33
  So
• 18:33
  I'll
• 18:33
  put
• 18:34
  you
• 18:34
  on
• 18:34
  the
• 18:34
  spot.
• 18:35
  So
• 18:35
  for
• 18:35
  the
• 18:35
  benefit
• 18:35
  of
• 18:35
  everybody
• 18:36
  listening
• 18:36
  here.
• 18:37
  Yes.
• 18:37
  What
• 18:37
  was
• 18:37
  your
• 18:38
  elevator
• 18:38
  pitch
• 18:38
  at
• 18:39
  this
• 18:39
  past
• 18:39
  Rule
• 18:39
  club
• 18:40
  event?
• 18:40
  So
• 18:40
  when
• 18:40
  you
• 18:40
  went
• 18:41
  into
• 18:41
  that
• 18:41
  event,
• 18:42
  met
• 18:42
  people,
• 18:43
  what
• 18:43
  did
• 18:43
  you
• 18:44
  use
• 18:44
  and
• 18:45
  how
• 18:45
  could
• 18:46
  somebody
• 18:46
  else
• 18:46
  use
• 18:46
  that
• 18:47
  for
• 18:47
  themselves?
• 18:47
  Absolutely.
• 18:48
  So
• 18:48
  going
• 18:48
  into
• 18:49
  that
• 18:49
  event,
• 18:49
  I
• 18:50
  understood
• 18:50
  that
• 18:50
  a
• 18:50
  lot
• 18:50
  of
• 18:50
  those
• 18:51
  people
• 18:51
  are
• 18:51
  real
• 18:51
  estate
• 18:52
  investors
• 18:52
  currently
• 18:53
  or
• 18:53
  looking
• 18:53
  to
• 18:53
  get
• 18:54
  into
• 18:54
  real
• 18:54
  estate
• 18:54
  investing.
• 18:55
  Like
• 18:55
  we
• 18:55
  had
• 18:55
  discussed
• 18:56
  previously.
• 18:56
  I
• 18:56
  think
• 18:56
  what
• 18:57
  people
• 18:57
  underestimate
• 18:57
  is
• 18:58
  like
• 18:58
  the
• 18:58
  current
• 18:59
  company
• 18:59
  that
• 18:59
  they
• 18:59
  built
• 19:00
  that
• 19:00
  is
• 19:00
  producing
• 19:01
  revenue
• 19:01
  is
• 19:01
  a
• 19:02
  massive
• 19:02
  asset
• 19:02
  that
• 19:03
  they're
• 19:03
  sitting
• 19:03
  on,
• 19:04
  more
• 19:04
  so
• 19:04
  than
• 19:04
  they
• 19:04
  realize
• 19:05
  many
• 19:05
  times.
• 19:05
  And
• 19:06
  it
• 19:06
  can
• 19:06
  purchase
• 19:06
  commercial
• 19:07
  real
• 19:07
  estate.
• 19:07
  So
• 19:08
  tapping
• 19:08
  into
• 19:08
  that
• 19:09
  avatar
• 19:09
  is
• 19:09
  always
• 19:10
  my
• 19:10
  goal
• 19:10
  at
• 19:10
  those
• 19:11
  types
• 19:11
  of
• 19:11
  events.
• 19:11
  Being
• 19:12
  a
• 19:12
  broker
• 19:12
  myself.
• 19:13
  And
• 19:13
  so
• 19:13
  my
• 19:13
  pitch
• 19:14
  is
• 19:14
  really
• 19:14
  just
• 19:14
  like,
• 19:15
  you
• 19:15
  know,
• 19:15
  my
• 19:15
  name's
• 19:15
  Erica.
• 19:16
  I'm
• 19:16
  a
• 19:16
  real
• 19:17
  estate
• 19:17
  broker
• 19:17
  since
• 19:18
  2015.
• 19:18
  I
• 19:19
  also
• 19:19
  do
• 19:19
  commercial
• 19:20
  real
• 19:20
  estate
• 19:20
  and
• 19:20
  investing.
• 19:21
  Very
• 19:22
  familiar
• 19:22
  with
• 19:22
  creative
• 19:22
  financing.
• 19:23
  I
• 19:23
  actually
• 19:24
  built
• 19:24
  out
• 19:24
  a
• 19:24
  vertically
• 19:25
  integrated
• 19:25
  manufacturing
• 19:26
  and
• 19:26
  retail
• 19:26
  company
• 19:27
  from
• 19:27
  startup
• 19:28
  in
• 19:28
  2020.
• 19:29
  We
• 19:29
  purchased
• 19:29
  a
• 19:29
  15,000
• 19:30
  square
• 19:30
  foot
• 19:30
  industrial
• 19:31
  building
• 19:31
  with
• 19:31
  that
• 19:32
  company.
• 19:32
  We
• 19:32
  did
• 19:32
  expansion
• 19:33
  with
• 19:33
  that
• 19:33
  company.
• 19:34
  I
• 19:34
  replaced
• 19:35
  myself
• 19:35
  out
• 19:35
  of
• 19:35
  that
• 19:35
  company,
• 19:36
  stepped
• 19:36
  back
• 19:36
  into
• 19:37
  full
• 19:37
  time
• 19:37
  sales
• 19:37
  where
• 19:37
  I'm
• 19:38
  happy
• 19:38
  and
• 19:38
  where
• 19:38
  I
• 19:38
  belong.
• 19:39
  And
• 19:39
  now
• 19:39
  I
• 19:40
  get
• 19:40
  to
• 19:40
  help
• 19:40
  investors
• 19:41
  build
• 19:41
  their
• 19:41
  wealth
• 19:42
  and
• 19:42
  purchase
• 19:43
  Commercial
• 19:43
  real
• 19:43
  estate
• 19:43
  through
• 19:43
  their
• 19:44
  businesses.
• 19:44
  And
• 19:45
  it's
• 19:45
  super
• 19:45
  rewarding.
• 19:45
  I
• 19:46
  love
• 19:46
  what
• 19:46
  I
• 19:46
  do.
• 19:46
  Awesome.
• 19:47
  So
• 19:47
  keep
• 19:48
  in
• 19:48
  mind,
• 19:48
  guys,
• 19:48
  when
• 19:48
  you're
• 19:48
  building
• 19:49
  out
• 19:49
  an
• 19:49
  elevator
• 19:49
  pitch,
• 19:50
  you
• 19:50
  want
• 19:50
  it
• 19:50
  to
• 19:50
  be
• 19:51
  short
• 19:51
  and
• 19:51
  concise.
• 19:52
  20
• 19:52
  or
• 19:52
  30
• 19:52
  seconds
• 19:53
  of
• 19:53
  goes
• 19:53
  longer
• 19:54
  than
• 19:54
  that,
• 19:54
  you're
• 19:54
  probably
• 19:54
  losing
• 19:55
  most
• 19:55
  people's
• 19:55
  attention.
• 19:56
  So
• 19:57
  keep
• 19:57
  it
• 19:57
  short
• 19:58
  and
• 19:58
  concise,
• 19:58
  but
• 19:58
  also
• 19:59
  make
• 19:59
  it
• 19:59
  attractive.
• 19:59
  So
• 20:00
  like
• 20:00
  Erica
• 20:00
  saying,
• 20:01
  sometimes
• 20:01
  you
• 20:01
  put
• 20:02
  words
• 20:02
  or
• 20:02
  verbiage
• 20:02
  in
• 20:03
  there
• 20:03
  that
• 20:03
  people
• 20:03
  don't,
• 20:03
  they
• 20:03
  don't
• 20:03
  know.
• 20:04
  Sometimes
• 20:04
  they
• 20:04
  ask
• 20:04
  questions
• 20:05
  about
• 20:05
  it.
• 20:05
  And
• 20:06
  what
• 20:06
  you
• 20:06
  want
• 20:06
  to
• 20:06
  do
• 20:06
  with
• 20:06
  the
• 20:06
  elevated
• 20:07
  pitch
• 20:07
  is
• 20:07
  get
• 20:07
  people
• 20:07
  to
• 20:07
  engage.
• 20:08
  One
• 20:08
  of
• 20:08
  my
• 20:09
  partners,
• 20:09
  actually
• 20:10
  one
• 20:11
  of
• 20:11
  the
• 20:11
  pitches
• 20:11
  he's
• 20:11
  used,
• 20:12
  and
• 20:12
  it's
• 20:12
  a
• 20:12
  really
• 20:13
  simple
• 20:13
  one,
• 20:13
  but
• 20:13
  I
• 20:13
  like
• 20:13
  it.
• 20:14
  People
• 20:14
  say,
• 20:14
  what
• 20:14
  do
• 20:14
  you
• 20:14
  do?
• 20:14
  He
• 20:15
  said,
• 20:15
  I
• 20:15
  buy
• 20:15
  apartment
• 20:15
  buildings
• 20:16
  with
• 20:16
  my
• 20:16
  friends.
• 20:17
  And,
• 20:17
  you
• 20:17
  know,
• 20:17
  it
• 20:18
  works.
• 20:18
  It's
• 20:18
  very
• 20:18
  effective
• 20:19
  because
• 20:19
  it
• 20:19
  gets
• 20:19
  people
• 20:19
  talking.
• 20:20
  It's
• 20:20
  like,
• 20:20
  oh,
• 20:20
  that
• 20:20
  sounds
• 20:21
  pretty
• 20:21
  cool.
• 20:21
  Absolutely.
• 20:22
  And
• 20:22
  something
• 20:23
  I've
• 20:23
  realized
• 20:23
  is
• 20:24
  like,
• 20:24
  you
• 20:24
  know,
• 20:24
  as
• 20:24
  you
• 20:25
  build
• 20:25
  a
• 20:25
  resume
• 20:25
  and
• 20:25
  a
• 20:26
  track
• 20:26
  record,
• 20:27
  your
• 20:27
  elevator
• 20:28
  pitch
• 20:28
  can't
• 20:28
  include
• 20:28
  everything.
• 20:29
  Right.
• 20:29
  So
• 20:29
  I
• 20:29
  can't
• 20:30
  say,
• 20:30
  hey,
• 20:30
  I've
• 20:30
  done
• 20:31
  seven,
• 20:31
  eight
• 20:31
  tax
• 20:31
  foreclosures
• 20:32
  in
• 20:32
  central
• 20:32
  Florida.
• 20:33
  And
• 20:33
  that
• 20:33
  I,
• 20:34
  you
• 20:34
  know,
• 20:34
  I'm
• 20:34
  in
• 20:34
  the
• 20:34
  top
• 20:34
  10
• 20:35
  recruiters
• 20:35
  for
• 20:35
  Keller
• 20:36
  Williams
• 20:36
  in
• 20:36
  the
• 20:36
  history
• 20:36
  of
• 20:36
  the
• 20:36
  company.
• 20:37
  Like,
• 20:37
  I
• 20:37
  don't
• 20:37
  include
• 20:38
  that
• 20:38
  stuff.
• 20:38
  So
• 20:38
  what
• 20:39
  I'm
• 20:39
  doing
• 20:39
  now
• 20:39
  is
• 20:40
  I
• 20:40
  have
• 20:40
  a
• 20:40
  QR
• 20:40
  code
• 20:41
  with
• 20:41
  my
• 20:41
  resume
• 20:42
  so
• 20:42
  that
• 20:42
  I
• 20:42
  can
• 20:42
  give
• 20:43
  my
• 20:43
  elevator
• 20:43
  pitch,
• 20:44
  capture
• 20:44
  them,
• 20:45
  we
• 20:45
  start
• 20:45
  the
• 20:45
  conversation.
• 20:46
  And
• 20:46
  then
• 20:46
  within
• 20:47
  my
• 20:47
  contact
• 20:47
  information,
• 20:48
  they're
• 20:48
  also
• 20:48
  getting
• 20:48
  my
• 20:49
  resume.
• 20:49
  So
• 20:50
  that
• 20:50
  whenever
• 20:50
  they
• 20:51
  like
• 20:51
  to,
• 20:51
  if
• 20:51
  they
• 20:51
  thought
• 20:51
  that
• 20:52
  my
• 20:52
  elevator
• 20:52
  pitch
• 20:52
  was
• 20:52
  great
• 20:53
  and
• 20:53
  I'm
• 20:53
  somebody,
• 20:53
  they
• 20:53
  should
• 20:54
  know,
• 20:54
  then
• 20:54
  they
• 20:54
  can
• 20:54
  go
• 20:55
  back
• 20:55
  and
• 20:55
  read
• 20:55
  my
• 20:55
  full
• 20:55
  track
• 20:56
  record
• 20:56
  and
• 20:56
  resume.
• 20:57
  So
• 20:57
  that
• 20:57
  can
• 20:57
  help
• 20:57
  us
• 20:58
  connect
• 20:58
  on
• 20:58
  other
• 20:58
  things
• 20:59
  as
• 20:59
  well.
• 20:59
  Awesome.
• 21:00
  So
• 21:00
  one
• 21:01
  last
• 21:01
  thing
• 21:01
  I
• 21:01
  would
• 21:01
  touch
• 21:01
  on
• 21:02
  with
• 21:02
  networking,
• 21:03
  and
• 21:03
  this
• 21:03
  will
• 21:03
  be
• 21:03
  tougher
• 21:04
  to
• 21:04
  do
• 21:04
  at
• 21:04
  in
• 21:04
  person
• 21:05
  events
• 21:05
  in
• 21:05
  your
• 21:05
  backyard,
• 21:06
  but
• 21:06
  you
• 21:06
  can
• 21:06
  do
• 21:06
  it
• 21:06
  at
• 21:07
  in
• 21:07
  person
• 21:07
  events
• 21:07
  in
• 21:08
  other
• 21:08
  areas.
• 21:08
  You
• 21:08
  can
• 21:08
  also
• 21:09
  do
• 21:09
  it
• 21:09
  with
• 21:09
  virtual
• 21:09
  events,
• 21:10
  is
• 21:10
  having
• 21:11
  the
• 21:11
  opportunity
• 21:11
  to
• 21:11
  meet
• 21:11
  people
• 21:12
  that
• 21:12
  you
• 21:12
  wouldn't
• 21:12
  meet
• 21:13
  in
• 21:13
  the
• 21:13
  local
• 21:13
  market.
• 21:14
  So
• 21:14
  this
• 21:14
  is
• 21:15
  where
• 21:15
  virtual
• 21:15
  networking
• 21:16
  comes
• 21:16
  in
• 21:16
  handy.
• 21:17
  And
• 21:17
  sometimes
• 21:18
  select
• 21:18
  in
• 21:18
  person
• 21:19
  events
• 21:19
  in
• 21:19
  different
• 21:19
  areas
• 21:20
  too.
• 21:20
  You
• 21:20
  know,
• 21:21
  oftentimes
• 21:21
  if
• 21:21
  we're
• 21:22
  going
• 21:22
  to
• 21:22
  local
• 21:22
  events,
• 21:22
  we're
• 21:23
  limited
• 21:23
  by
• 21:24
  our
• 21:24
  geographic
• 21:24
  region.
• 21:25
  And
• 21:25
  that's
• 21:25
  not
• 21:26
  a
• 21:26
  bad
• 21:26
  thing.
• 21:26
  You
• 21:26
  can
• 21:26
  meet
• 21:27
  enough
• 21:27
  people
• 21:28
  locally
• 21:28
  sometimes
• 21:28
  where
• 21:28
  you
• 21:28
  don't
• 21:29
  need
• 21:29
  to
• 21:29
  go
• 21:29
  beyond
• 21:29
  that.
• 21:30
  But
• 21:30
  depending
• 21:30
  on
• 21:30
  what
• 21:30
  you're
• 21:31
  looking
• 21:31
  to
• 21:31
  achieve
• 21:31
  and
• 21:32
  what
• 21:32
  your
• 21:32
  goals
• 21:32
  are,
• 21:33
  sometimes
• 21:33
  you
• 21:33
  need
• 21:33
  to
• 21:33
  go
• 21:34
  beyond
• 21:34
  that.
• 21:34
  And
• 21:34
  having
• 21:35
  the
• 21:35
  ability
• 21:35
  to
• 21:35
  connect
• 21:36
  with
• 21:36
  somebody
• 21:36
  in
• 21:36
  a
• 21:36
  different
• 21:37
  part
• 21:37
  of
• 21:37
  the
• 21:37
  country
• 21:37
  or
• 21:38
  a
• 21:38
  different
• 21:38
  part
• 21:38
  of
• 21:38
  the
• 21:38
  world
• 21:39
  gives
• 21:39
  an
• 21:39
  advantage.
• 21:40
  You
• 21:40
  know,
• 21:40
  even
• 21:40
  with
• 21:41
  one
• 21:41
  of
• 21:41
  my
• 21:41
  recent
• 21:42
  partnerships,
• 21:43
  you
• 21:43
  know,
• 21:43
  to
• 21:43
  be
• 21:43
  honest,
• 21:44
  all
• 21:44
  of
• 21:44
  us
• 21:44
  are
• 21:44
  spread
• 21:45
  out
• 21:45
  geographically
• 21:45
  and
• 21:45
  I
• 21:46
  never
• 21:46
  even
• 21:46
  met
• 21:46
  them
• 21:46
  in
• 21:47
  person.
• 21:47
  When
• 21:47
  we
• 21:47
  agreed
• 21:47
  to
• 21:48
  partner,
• 21:48
  I
• 21:48
  mean,
• 21:48
  we'd
• 21:48
  only
• 21:49
  talked
• 21:49
  virtually
• 21:49
  for
• 21:49
  like
• 21:50
  two
• 21:50
  years.
• 21:50
  I
• 21:50
  mean,
• 21:51
  we
• 21:51
  talked
• 21:51
  regularly,
• 21:51
  so
• 21:51
  it
• 21:51
  wasn't
• 21:52
  like
• 21:52
  it
• 21:52
  was
• 21:52
  just
• 21:52
  a
• 21:52
  one
• 21:52
  time
• 21:53
  thing.
• 21:53
  But
• 21:53
  I
• 21:53
  never
• 21:54
  met
• 21:54
  them
• 21:54
  in
• 21:54
  person.
• 21:55
  And
• 21:55
  a
• 21:55
  lot
• 21:56
  of
• 21:56
  the
• 21:56
  partnerships
• 21:56
  that
• 21:56
  I've
• 21:57
  done
• 21:57
  in
• 21:57
  syndication,
• 21:58
  they're
• 21:58
  people
• 21:58
  that,
• 21:59
  you
• 21:59
  know,
• 21:59
  maybe
• 21:59
  I've
• 21:59
  met
• 22:00
  once
• 22:00
  or
• 22:00
  twice.
• 22:00
  But
• 22:00
  a
• 22:00
  lot
• 22:01
  of
• 22:01
  them
• 22:01
  are
• 22:01
  just
• 22:01
  like
• 22:01
  virtual
• 22:01
  connections
• 22:02
  that
• 22:02
  you
• 22:02
  stay
• 22:02
  in
• 22:02
  touch
• 22:03
  with
• 22:03
  regularly.
• 22:03
  So
• 22:03
  that's
• 22:04
  where
• 22:04
  you
• 22:04
  can
• 22:04
  use
• 22:04
  tools
• 22:04
  like
• 22:04
  this
• 22:05
  to
• 22:05
  an
• 22:05
  advantage
• 22:06
  and
• 22:06
  with
• 22:07
  anything.
• 22:07
  Keep
• 22:07
  in
• 22:07
  mind,
• 22:08
  with
• 22:08
  any
• 22:08
  of
• 22:08
  these
• 22:08
  events,
• 22:09
  masterminds,
• 22:10
  meetup
• 22:10
  events,
• 22:11
  conferences,
• 22:11
  trade
• 22:12
  shows,
• 22:12
  whatever
• 22:12
  it
• 22:12
  might
• 22:12
  be,
• 22:13
  it's
• 22:13
  all
• 22:14
  in
• 22:14
  the
• 22:14
  follow
• 22:15
  up.
• 22:15
  And
• 22:15
  you
• 22:15
  need
• 22:16
  to
• 22:16
  make
• 22:16
  it
• 22:16
  a
• 22:16
  priority
• 22:17
  to
• 22:17
  follow
• 22:17
  up
• 22:17
  within
• 22:18
  48
• 22:18
  hours
• 22:18
  these
• 22:19
  events.
• 22:19
  Otherwise
• 22:19
  people
• 22:19
  forget
• 22:20
  you.
• 22:20
  Absolutely.
• 22:21
  Some
• 22:22
  of
• 22:22
  my
• 22:22
  vendor
• 22:22
  partners
• 22:23
  that
• 22:23
  I
• 22:23
  currently
• 22:23
  use
• 22:24
  were
• 22:24
  wise
• 22:25
  enough
• 22:25
  to
• 22:26
  follow
• 22:26
  up
• 22:26
  with
• 22:26
  me
• 22:26
  after
• 22:27
  the
• 22:27
  event
• 22:27
  and
• 22:28
  I
• 22:28
  was
• 22:28
  like,
• 22:28
  oh,
• 22:29
  yeah,
• 22:29
  you
• 22:29
  do
• 22:29
  inspections?
• 22:30
  You
• 22:30
  do
• 22:31
  commercial
• 22:31
  inspections?
• 22:31
  He's
• 22:32
  like,
• 22:32
  yes,
• 22:32
  I
• 22:32
  do.
• 22:32
  I'm
• 22:32
  like,
• 22:33
  great.
• 22:33
  He's
• 22:33
  actually
• 22:33
  doing
• 22:34
  a
• 22:34
  commercial
• 22:34
  inspection
• 22:35
  for
• 22:35
  me
• 22:35
  next
• 22:35
  week.
• 22:36
  So
• 22:36
  I
• 22:36
  think
• 22:36
  the
• 22:37
  follow
• 22:37
  up,
• 22:37
  all
• 22:38
  the
• 22:38
  money's
• 22:38
  in
• 22:38
  the
• 22:38
  follow
• 22:38
  up
• 22:39
  for
• 22:39
  sure.
• 22:39
  Yep.
• 22:40
  And,
• 22:40
  you
• 22:40
  know,
• 22:41
  having
• 22:41
  that
• 22:41
  and
• 22:41
  being
• 22:41
  able
• 22:42
  to
• 22:42
  utilize
• 22:42
  it,
• 22:42
  that's
• 22:43
  what's
• 22:43
  going
• 22:43
  to
• 22:43
  bring
• 22:43
  you
• 22:43
  success
• 22:44
  in
• 22:44
  this
• 22:44
  business.
• 22:45
  So
• 22:45
  use
• 22:45
  the
• 22:45
  event,
• 22:46
  use
• 22:46
  the
• 22:46
  connections,
• 22:47
  build
• 22:47
  authentic
• 22:48
  relationships
• 22:49
  and
• 22:49
  treat
• 22:49
  them
• 22:49
  as
• 22:49
  you
• 22:50
  want
• 22:50
  to
• 22:50
  be
• 22:50
  treated.
• 22:50
  I
• 22:51
  agree.
• 22:51
  Absolutely.
• 22:52
  And
• 22:53
  so
• 22:53
  much
• 22:53
  value
• 22:53
  to
• 22:54
  gain
• 22:54
  from
• 22:54
  these.
• 22:54
  And
• 22:55
  I
• 22:55
  think
• 22:55
  one
• 22:55
  of
• 22:55
  the
• 22:55
  first
• 22:56
  ones,
• 22:56
  if
• 22:56
  you're
• 22:56
  in
• 22:56
  Charlotte,
• 22:57
  definitely
• 22:57
  the
• 22:57
  Reeb
• 22:58
  Club,
• 22:58
  would
• 22:58
  be
• 22:58
  one
• 22:58
  of
• 22:58
  the
• 22:58
  first
• 22:59
  events
• 22:59
  I
• 22:59
  recommend.
• 23:00
  Absolutely.
• 23:00
  That
• 23:00
  would
• 23:01
  be
• 23:01
  the
• 23:01
  first.
• 23:01
  I'd
• 23:01
  have
• 23:02
  to
• 23:02
  agree.
• 23:02
  That's
• 23:02
  a
• 23:02
  great
• 23:02
  one.
• 23:03
  Well,
• 23:03
  guys,
• 23:03
  we.
• 23:03
  We
• 23:03
  thank
• 23:03
  you
• 23:04
  for
• 23:04
  listening
• 23:04
  for
• 23:04
  this,
• 23:04
  this
• 23:05
  episode
• 23:05
  of
• 23:05
  the
• 23:05
  Master
• 23:06
  Passive
• 23:06
  Income
• 23:07
  Multifamily
• 23:08
  Podcast.
• 23:08
  Until
• 23:08
  next
• 23:09
  time.
• 23:09
  Thanks,
• 23:09
  guys.