How He Built A Premium Wildlife Expedition Platform | Ratish Nair, Ecotrailz
How a corporate sales head built a premium wildlife expedition platform where 95% of clients come back, with under ₹1 lakh spent on ads in five years, after quitting at 43 with no plan B.
Ratish Nair is the co-founder and CEO of Ecotrailz. He spent two decades in corporate sales, took his first wildlife trip to Tadoba in 2017 on a holiday his wife planned, and started Ecotrailz as a weekend trial in 2019 while still working. In 2024 he quit. His first year's trips sold out in 20 to 45 seconds.
He talks about why he chose premium only and refuses a price war, the closed community he calls the…
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