Latest / Omni Talk Retail / Amazon’s Private Label Push, Shein Stores & The #1 Worst Idea In The History Of The Show | Fast Five

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Amazon’s Private Label Push, Shein Stores & The #1 Worst Idea In The History Of The Show | Fast Five · Omni Talk Retail

• 0:00
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  the
• 0:01
  OMNITALK
• 0:02
  Retail
• 0:02
  Fast
• 0:02
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:03
  by
• 0:04
  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:06
  The
• 0:06
  A
• 0:06
  and
• 0:06
  M
• 0:06
  Consumer
• 0:07
  and
• 0:07
  Retail
• 0:07
  Group
• 0:07
  is
• 0:08
  a
• 0:08
  management
• 0:08
  consulting
• 0:09
  firm
• 0:09
  that
• 0:09
  tackles
• 0:10
  the
• 0:10
  most
• 0:10
  complex
• 0:10
  challenges
• 0:11
  and
• 0:11
  advances
• 0:12
  its
• 0:12
  clients,
• 0:13
  people
• 0:13
  and
• 0:14
  communities
• 0:14
  towards
• 0:15
  their
• 0:15
  maximum
• 0:15
  potential.
• 0:16
  CRG
• 0:17
  brings
• 0:17
  the
• 0:17
  experience,
• 0:18
  tools
• 0:18
  and
• 0:18
  operator
• 0:19
  like
• 0:19
  pragmatism
• 0:20
  to
• 0:20
  help
• 0:21
  retailers
• 0:21
  and
• 0:21
  consumer
• 0:22
  products
• 0:22
  companies
• 0:23
  be
• 0:23
  on
• 0:23
  the
• 0:23
  right
• 0:23
  side
• 0:24
  of
• 0:24
  disruption
• 0:25
  and
• 0:25
  Miracle,
• 0:26
  the
• 0:26
  catalyst
• 0:27
  of
• 0:27
  Commerce.
• 0:28
  Over
• 0:28
  450
• 0:29
  retailers
• 0:30
  are
• 0:30
  opening
• 0:30
  new
• 0:31
  revenue
• 0:31
  streams
• 0:32
  with
• 0:32
  marketplaces,
• 0:32
  dropship
• 0:33
  and
• 0:33
  retail
• 0:34
  media
• 0:34
  and
• 0:35
  succeeding.
• 0:35
  With
• 0:36
  Miracle,
• 0:36
  you
• 0:36
  can
• 0:37
  unlock
• 0:37
  more
• 0:37
  products,
• 0:38
  more
• 0:38
  partners
• 0:39
  and
• 0:39
  more
• 0:39
  profits
• 0:40
  without
• 0:40
  the
• 0:40
  heavy
• 0:41
  lifting.
• 0:41
  What's
• 0:42
  holding
• 0:42
  you
• 0:42
  back?
• 0:43
  Visit
• 0:43
  Miracle.com
• 0:44
  to
• 0:44
  learn
• 0:45
  more.
• 0:45
  That's
• 0:45
  M
• 0:45
  I
• 0:46
  R
• 0:46
  A
• 0:46
  K
• 0:46
  L.com
• 0:48
  and
• 0:48
  Corso.
• 0:49
  Your
• 0:49
  stores
• 0:50
  are
• 0:50
  full
• 0:50
  of
• 0:51
  data,
• 0:51
  but
• 0:51
  are
• 0:52
  your
• 0:52
  teams
• 0:52
  acting
• 0:53
  on
• 0:53
  it?
• 0:54
  Corso
• 0:54
  turns
• 0:55
  retail
• 0:55
  data
• 0:55
  into
• 0:56
  personalized
• 0:56
  daily
• 0:57
  to
• 0:57
  dos
• 0:57
  that
• 0:57
  drive
• 0:58
  sales,
• 0:58
  reduce
• 0:59
  waste
• 0:59
  and
• 0:59
  improve
• 1:00
  execution.
• 1:01
  No
• 1:01
  fluff,
• 1:02
  just
• 1:03
  action.
• 1:03
  Help
• 1:04
  your
• 1:04
  managers
• 1:05
  focus
• 1:05
  on
• 1:05
  what
• 1:05
  matters
• 1:06
  most.
• 1:06
  Visit
• 1:06
  corso.com
• 1:08
  to
• 1:08
  see
• 1:08
  Intelligent
• 1:09
  management
• 1:09
  in
• 1:10
  motion
• 1:10
  and
• 1:11
  Infios.
• 1:12
  At
• 1:12
  Infios,
• 1:13
  they
• 1:13
  unite
• 1:13
  warehousing,
• 1:13
  transportation
• 1:14
  and
• 1:14
  order
• 1:15
  management
• 1:15
  into
• 1:15
  a
• 1:15
  seamless,
• 1:16
  adaptable
• 1:17
  network.
• 1:17
  Infios
• 1:18
  helps
• 1:18
  you
• 1:18
  stay
• 1:18
  ahead
• 1:19
  from
• 1:19
  promise
• 1:19
  to
• 1:20
  delivery
• 1:20
  and
• 1:21
  every
• 1:21
  step
• 1:21
  in
• 1:22
  between.
• 1:22
  To
• 1:22
  learn
• 1:23
  more,
• 1:23
  visit
• 1:23
  infios.com
• 1:25
  and
• 1:25
  finally,
• 1:26
  Ocampo
• 1:26
  Capital.
• 1:27
  Ocampo
• 1:28
  Capital
• 1:28
  is
• 1:28
  a
• 1:28
  venture
• 1:29
  capital
• 1:29
  firm
• 1:29
  founded
• 1:30
  by
• 1:30
  retail
• 1:30
  executives
• 1:31
  with
• 1:31
  the
• 1:32
  aim
• 1:32
  of
• 1:32
  helping
• 1:32
  early
• 1:33
  stage
• 1:33
  consumer
• 1:34
  businesses
• 1:34
  succeed
• 1:35
  through
• 1:35
  investment
• 1:36
  and
• 1:36
  operational
• 1:36
  support.
• 1:37
  Learn
• 1:38
  more@ocampo
• 1:39
  capital.com
• 1:41
  hello,
• 1:42
  you
• 1:42
  are
• 1:42
  listening
• 1:42
  to
• 1:42
  Omnitalk's
• 1:43
  Retail
• 1:44
  Fast
• 1:44
  Five,
• 1:44
  ranked
• 1:45
  in
• 1:45
  the
• 1:45
  top
• 1:45
  10%
• 1:45
  of
• 1:46
  all
• 1:46
  podcasts
• 1:46
  globally
• 1:47
  and
• 1:47
  currently
• 1:47
  the
• 1:47
  only
• 1:48
  retail
• 1:48
  podcast
• 1:49
  ranked
• 1:49
  in
• 1:49
  the
• 1:49
  top
• 1:49
  100
• 1:50
  of
• 1:50
  all
• 1:50
  business
• 1:50
  podcasts
• 1:51
  on
• 1:51
  Apple
• 1:51
  Podcasts.
• 1:52
  The
• 1:52
  Retail
• 1:53
  Fast
• 1:53
  five
• 1:53
  is
• 1:53
  the
• 1:53
  podcast
• 1:54
  that
• 1:54
  we
• 1:54
  hope
• 1:54
  makes
• 1:54
  you
• 1:54
  feel
• 1:55
  a
• 1:55
  little
• 1:55
  smarter,
• 1:56
  but
• 1:56
  most
• 1:56
  importantly,
• 1:57
  a
• 1:57
  little
• 1:57
  happier
• 1:57
  each
• 1:58
  week
• 1:58
  too.
• 1:58
  And
• 1:58
  the
• 1:59
  Fast
• 1:59
  5
• 1:59
  is
• 1:59
  just
• 1:59
  one
• 1:59
  of
• 2:00
  the
• 2:00
  many
• 2:00
  great
• 2:00
  podcasts
• 2:01
  you
• 2:01
  can
• 2:01
  find
• 2:01
  from
• 2:01
  the
• 2:01
  Omnitalk
• 2:02
  Retail
• 2:02
  Podcast
• 2:03
  Network
• 2:03
  alongside
• 2:04
  our
• 2:04
  Retail
• 2:04
  Daily
• 2:04
  Minute,
• 2:05
  which
• 2:05
  brings
• 2:05
  you
• 2:06
  a
• 2:06
  curated
• 2:06
  selection
• 2:06
  of
• 2:07
  the
• 2:07
  most
• 2:07
  important
• 2:07
  headlines
• 2:08
  every
• 2:08
  morning
• 2:08
  and
• 2:09
  our
• 2:09
  Retail
• 2:09
  Technology
• 2:10
  Spotlight
• 2:10
  series
• 2:10
  which
• 2:11
  goes
• 2:11
  deep
• 2:11
  each
• 2:11
  week
• 2:12
  on
• 2:12
  the
• 2:12
  latest
• 2:13
  retail
• 2:13
  technology
• 2:14
  Trends.
• 2:14
  Today
• 2:15
  is
• 2:15
  October
• 2:16
  8,
• 2:17
  2025.
• 2:17
  I'm
• 2:18
  one
• 2:18
  of
• 2:18
  your
• 2:18
  hosts,
• 2:18
  San
• 2:18
  Mazinga.
• 2:19
  And
• 2:20
  I'm
• 2:20
  the
• 2:20
  other
• 2:20
  host,
• 2:20
  Chris
• 2:21
  Walton.
• 2:21
  And
• 2:22
  we
• 2:22
  are
• 2:22
  here
• 2:22
  once
• 2:22
  again
• 2:23
  to
• 2:23
  discuss
• 2:23
  all
• 2:23
  the
• 2:24
  top
• 2:24
  headlines
• 2:24
  from
• 2:24
  the
• 2:24
  past
• 2:25
  week
• 2:25
  making
• 2:25
  waves
• 2:26
  in
• 2:26
  the
• 2:26
  world
• 2:26
  of
• 2:26
  omnichannel
• 2:27
  retailing.
• 2:28
  But
• 2:29
  before
• 2:29
  we
• 2:29
  get
• 2:30
  to
• 2:30
  the
• 2:30
  headlines,
• 2:30
  I
• 2:31
  just
• 2:31
  want
• 2:31
  to
• 2:31
  take
• 2:31
  a
• 2:32
  moment,
• 2:32
  Chris,
• 2:32
  to
• 2:33
  make
• 2:33
  a
• 2:33
  quick
• 2:33
  programming
• 2:34
  note
• 2:34
  because
• 2:35
  we
• 2:35
  put
• 2:35
  out
• 2:36
  a
• 2:36
  few
• 2:36
  things
• 2:36
  of
• 2:37
  content
• 2:37
  last
• 2:37
  week.
• 2:37
  Just
• 2:38
  a
• 2:38
  couple.
• 2:38
  Couple
• 2:39
  things.
• 2:39
  Just
• 2:39
  a
• 2:39
  few.
• 2:39
  Just
• 2:40
  a
• 2:40
  Schmidt
• 2:40
  mattering.
• 2:41
  Just
• 2:41
  a
• 2:42
  few.
• 2:42
  But
• 2:42
  if
• 2:42
  you
• 2:43
  have
• 2:43
  not
• 2:43
  already,
• 2:44
  make
• 2:44
  sure
• 2:45
  to
• 2:45
  go
• 2:45
  back
• 2:46
  either
• 2:46
  on
• 2:46
  YouTube,
• 2:47
  on
• 2:47
  LinkedIn,
• 2:48
  on
• 2:48
  our
• 2:48
  podcast
• 2:49
  platforms,
• 2:50
  wherever
• 2:50
  you
• 2:50
  get
• 2:50
  your
• 2:51
  podcast.
• 2:51
  To
• 2:51
  catch
• 2:51
  all
• 2:52
  of
• 2:52
  the
• 2:52
  content
• 2:52
  that
• 2:53
  we
• 2:53
  did
• 2:53
  from
• 2:53
  Grocery
• 2:54
  Shop
• 2:54
  last
• 2:54
  week.
• 2:54
  There
• 2:54
  were
• 2:55
  some
• 2:55
  tremendous
• 2:55
  interviews
• 2:56
  and
• 2:57
  also
• 2:58
  one
• 2:58
  of
• 2:58
  our
• 2:59
  favorites
• 2:59
  was
• 2:59
  the
• 2:59
  Grocery
• 3:00
  Shop
• 3:00
  takeaway
• 3:01
  podcast
• 3:01
  that
• 3:01
  we
• 3:01
  just
• 3:01
  put
• 3:02
  out
• 3:03
  late
• 3:03
  last
• 3:03
  week.
• 3:03
  But
• 3:04
  it's
• 3:04
  a
• 3:04
  great
• 3:04
  recap
• 3:05
  for
• 3:05
  everybody
• 3:06
  who
• 3:06
  was
• 3:06
  or
• 3:06
  wasn't
• 3:07
  at
• 3:07
  Grocery
• 3:07
  Shop
• 3:07
  to
• 3:08
  get
• 3:08
  a
• 3:08
  good
• 3:08
  taste
• 3:09
  of
• 3:09
  what
• 3:09
  was
• 3:09
  covered
• 3:10
  at
• 3:10
  that
• 3:10
  show.
• 3:11
  And
• 3:11
  Chris,
• 3:13
  one
• 3:13
  of
• 3:13
  the
• 3:13
  interviews
• 3:14
  that
• 3:14
  we
• 3:14
  captured
• 3:14
  last
• 3:15
  week
• 3:15
  is
• 3:15
  extra
• 3:15
  special
• 3:16
  because
• 3:16
  it's
• 3:17
  this
• 3:17
  month's
• 3:17
  Omnistar.
• 3:18
  So
• 3:18
  Chris,
• 3:19
  take
• 3:20
  it
• 3:20
  away.
• 3:21
  Oh,
• 3:21
  yes,
• 3:21
  and
• 3:22
  yes,
• 3:22
  it
• 3:22
  is.
• 3:23
  It's
• 3:23
  time
• 3:23
  to
• 3:23
  give
• 3:24
  out
• 3:24
  this
• 3:24
  month's
• 3:24
  Omni
• 3:25
  Star.
• 3:25
  And
• 3:25
  for
• 3:25
  those
• 3:25
  new
• 3:26
  to
• 3:26
  the
• 3:26
  podcast,
• 3:26
  our
• 3:26
  Omnistar
• 3:27
  Award
• 3:27
  is
• 3:27
  the
• 3:28
  award
• 3:28
  we
• 3:28
  give
• 3:28
  out
• 3:28
  each
• 3:28
  month
• 3:29
  in
• 3:29
  partnership
• 3:30
  with
• 3:30
  our
• 3:30
  good
• 3:30
  friends
• 3:30
  at
• 3:30
  Corso
• 3:31
  to
• 3:31
  recognize
• 3:31
  the
• 3:32
  top
• 3:32
  omnichannel
• 3:32
  operators
• 3:33
  out
• 3:33
  there.
• 3:33
  Not
• 3:33
  the
• 3:34
  pundits,
• 3:34
  not
• 3:35
  the
• 3:35
  so
• 3:35
  called
• 3:35
  experts,
• 3:36
  but
• 3:36
  the
• 3:36
  real
• 3:36
  life
• 3:36
  retail
• 3:37
  operators
• 3:38
  making
• 3:38
  a
• 3:38
  difference
• 3:39
  in
• 3:39
  their
• 3:39
  organizations.
• 3:40
  Corso's
• 3:40
  AI
• 3:41
  copilot
• 3:41
  coaches
• 3:42
  retail
• 3:42
  leaders
• 3:42
  to
• 3:43
  optimize
• 3:43
  store
• 3:44
  performance
• 3:44
  at
• 3:45
  every
• 3:45
  level,
• 3:45
  transform
• 3:46
  retail
• 3:46
  operations
• 3:47
  from
• 3:47
  data
• 3:48
  overload
• 3:48
  into
• 3:49
  data
• 3:49
  powered
• 3:50
  with
• 3:50
  Corso.
• 3:50
  And
• 3:51
  this
• 3:51
  month
• 3:51
  we
• 3:51
  are
• 3:51
  excited
• 3:52
  to
• 3:52
  give
• 3:52
  the
• 3:53
  award
• 3:53
  to
• 3:53
  Prabhash
• 3:54
  Khaswati,
• 3:55
  the
• 3:55
  chief
• 3:56
  operating
• 3:56
  officer
• 3:57
  at
• 3:57
  Heritage
• 3:58
  Grocers.
• 3:58
  Prabhash
• 3:59
  is
• 3:59
  winning
• 3:59
  this
• 4:00
  month's
• 4:00
  award
• 4:00
  because
• 4:00
  we
• 4:00
  love
• 4:01
  the
• 4:01
  true
• 4:01
  omnichannel
• 4:02
  bend
• 4:03
  he
• 4:03
  is
• 4:03
  bringing
• 4:03
  to
• 4:04
  his
• 4:04
  role
• 4:04
  as
• 4:04
  CEO
• 4:06
  and
• 4:06
  the
• 4:06
  complexities
• 4:07
  involved
• 4:07
  in
• 4:07
  running
• 4:07
  and
• 4:08
  which
• 4:08
  is
• 4:08
  really
• 4:09
  in
• 4:09
  essence
• 4:09
  a
• 4:10
  grocery
• 4:10
  chain
• 4:11
  across
• 4:11
  four
• 4:11
  distinct
• 4:12
  and
• 4:12
  different
• 4:13
  banners.
• 4:13
  So
• 4:14
  kudos
• 4:14
  to
• 4:15
  Prabhash.
• 4:15
  Congratulations
• 4:16
  on
• 4:16
  him
• 4:16
  being
• 4:16
  named
• 4:17
  this
• 4:17
  month's
• 4:17
  Omnistar.
• 4:19
  Yes,
• 4:19
  for
• 4:20
  sure.
• 4:20
  An
• 4:20
  interview
• 4:21
  to
• 4:21
  go
• 4:21
  back
• 4:22
  and
• 4:22
  listen
• 4:22
  to.
• 4:22
  Really
• 4:23
  impressive
• 4:23
  what
• 4:23
  he's
• 4:24
  doing,
• 4:24
  like
• 4:24
  you
• 4:24
  said,
• 4:24
  Chris,
• 4:25
  across
• 4:25
  four
• 4:25
  different
• 4:26
  banners
• 4:26
  that
• 4:27
  are
• 4:27
  highly
• 4:28
  specialized
• 4:29
  retailers.
• 4:29
  So
• 4:30
  definitely
• 4:31
  one
• 4:31
  to,
• 4:32
  to
• 4:32
  listen
• 4:32
  to
• 4:33
  and
• 4:33
  to
• 4:34
  hear
• 4:34
  kind
• 4:34
  of
• 4:34
  his
• 4:34
  advice
• 4:35
  for
• 4:35
  how
• 4:35
  he's
• 4:36
  approaching
• 4:37
  20,
• 4:37
  26
• 4:38
  and
• 4:38
  the
• 4:38
  year
• 4:38
  ahead.
• 4:39
  So
• 4:39
  congrats.
• 4:40
  Yeah,
• 4:40
  I
• 4:40
  think
• 4:40
  if
• 4:40
  memory
• 4:40
  serves
• 4:41
  right.
• 4:41
  And
• 4:41
  he
• 4:41
  even,
• 4:42
  he
• 4:42
  even
• 4:42
  runs
• 4:42
  a
• 4:42
  tortilla
• 4:43
  factory,
• 4:43
  right?
• 4:44
  Like
• 4:44
  that's
• 4:45
  part
• 4:45
  of
• 4:45
  his
• 4:45
  job
• 4:45
  description
• 4:46
  is
• 4:46
  running,
• 4:46
  running
• 4:47
  the
• 4:47
  operations
• 4:47
  of
• 4:47
  a
• 4:47
  tortilla
• 4:48
  factory.
• 4:48
  So
• 4:49
  yes.
• 4:49
  So
• 4:49
  for
• 4:49
  all
• 4:50
  those
• 4:50
  CEOs
• 4:50
  out
• 4:50
  there
• 4:50
  in
• 4:51
  retail,
• 4:51
  like
• 4:52
  put
• 4:52
  that
• 4:52
  one
• 4:52
  in
• 4:53
  your
• 4:53
  cap,
• 4:53
  you
• 4:53
  know,
• 4:53
  that's
• 4:53
  a
• 4:54
  tough,
• 4:54
  that's
• 4:54
  a
• 4:54
  tough
• 4:54
  ask.
• 4:54
  All
• 4:55
  right.
• 4:55
  But
• 4:55
  in
• 4:55
  this
• 4:55
  week's
• 4:56
  Fast5,
• 4:56
  we've
• 4:56
  got
• 4:56
  news
• 4:57
  on
• 4:57
  PayPal
• 4:57
  offering
• 4:58
  cash
• 4:58
  back
• 4:58
  with
• 4:59
  B
• 4:59
  purchases,
• 5:00
  bed
• 5:00
  bath,
• 5:01
  launching
• 5:01
  a
• 5:01
  nationwide
• 5:02
  franchise
• 5:02
  system,
• 5:03
  Ship's
• 5:04
  new
• 5:04
  chat
• 5:04
  to
• 5:04
  cart
• 5:05
  feature
• 5:05
  and
• 5:05
  Shein's
• 5:06
  plans
• 5:06
  to
• 5:06
  enter
• 5:06
  bricks
• 5:07
  and
• 5:07
  mortar
• 5:07
  retailing.
• 5:08
  But
• 5:08
  we
• 5:08
  begin
• 5:08
  today
• 5:09
  with
• 5:09
  big
• 5:10
  private
• 5:10
  label
• 5:11
  news
• 5:11
  out
• 5:11
  of
• 5:11
  Amazon
• 5:12
  and
• 5:13
  yes.
• 5:14
  Chris,
• 5:14
  headline
• 5:14
  number
• 5:15
  one
• 5:15
  is
• 5:15
  that
• 5:15
  Amazon
• 5:16
  has
• 5:16
  launched
• 5:16
  a
• 5:17
  price
• 5:17
  conscious
• 5:18
  grocery
• 5:18
  brand
• 5:19
  with
• 5:19
  Most
• 5:19
  products
• 5:20
  under
• 5:20
  $5.
• 5:21
  According
• 5:21
  to
• 5:22
  CNBC.
• 5:22
  The
• 5:22
  brand
• 5:22
  is
• 5:23
  called
• 5:23
  Amazon
• 5:23
  Grocery
• 5:24
  and
• 5:24
  includes
• 5:24
  more
• 5:25
  than
• 5:25
  1,000
• 5:25
  items
• 5:26
  ranging
• 5:27
  from
• 5:27
  dairy,
• 5:27
  fresh
• 5:28
  produce,
• 5:28
  meat
• 5:29
  and
• 5:29
  seafood
• 5:29
  to
• 5:30
  snacks
• 5:30
  and
• 5:30
  baking
• 5:30
  essentials,
• 5:31
  the
• 5:31
  company
• 5:31
  said
• 5:32
  in
• 5:32
  a
• 5:32
  press
• 5:33
  release.
• 5:33
  Amazon
• 5:34
  said
• 5:34
  that
• 5:34
  the
• 5:34
  new
• 5:34
  offering
• 5:35
  unites
• 5:35
  its
• 5:35
  Happy
• 5:36
  Belly
• 5:36
  and
• 5:36
  Amazon
• 5:37
  Fresh
• 5:37
  brands
• 5:37
  all
• 5:38
  under
• 5:38
  one
• 5:38
  label.
• 5:40
  This
• 5:40
  is
• 5:40
  not
• 5:40
  the
• 5:40
  first
• 5:41
  time
• 5:41
  that
• 5:41
  Amazon
• 5:42
  has
• 5:42
  experimented
• 5:42
  with
• 5:42
  budget
• 5:43
  friendly
• 5:43
  grocery
• 5:44
  brands.
• 5:44
  It
• 5:44
  also
• 5:45
  launched
• 5:45
  a
• 5:45
  similar
• 5:46
  offering
• 5:46
  last
• 5:47
  September
• 5:47
  called
• 5:47
  Amazon
• 5:48
  Saver
• 5:49
  that
• 5:49
  was
• 5:49
  also
• 5:50
  quote,
• 5:51
  focused
• 5:51
  on
• 5:52
  value.
• 5:53
  Chris,
• 5:53
  what
• 5:53
  do
• 5:53
  you
• 5:53
  make
• 5:54
  of
• 5:54
  Amazon's
• 5:55
  latest
• 5:55
  private
• 5:56
  label
• 5:56
  push?
• 5:58
  Honestly,
• 5:58
  nothing.
• 5:59
  You
• 5:59
  know,
• 5:59
  to
• 5:59
  me
• 6:00
  this
• 6:00
  is,
• 6:00
  this
• 6:00
  is
• 6:01
  really
• 6:01
  a
• 6:01
  nothing
• 6:01
  story.
• 6:02
  At
• 6:02
  the
• 6:02
  end
• 6:02
  of
• 6:02
  the
• 6:02
  day
• 6:03
  it's
• 6:03
  a
• 6:03
  soundbite.
• 6:04
  The
• 6:05
  fact
• 6:05
  that
• 6:05
  Amazon
• 6:05
  has
• 6:06
  to
• 6:06
  go
• 6:06
  back
• 6:06
  to
• 6:06
  the
• 6:06
  well
• 6:06
  in
• 6:07
  a
• 6:07
  private
• 6:07
  brand
• 6:07
  for
• 6:08
  value
• 6:08
  items
• 6:08
  after
• 6:09
  being
• 6:09
  in
• 6:09
  business
• 6:09
  for
• 6:09
  almost
• 6:10
  30
• 6:10
  years,
• 6:11
  when
• 6:11
  you
• 6:11
  think
• 6:11
  about
• 6:11
  it.
• 6:12
  And
• 6:12
  that,
• 6:13
  that
• 6:13
  says
• 6:13
  to
• 6:14
  me,
• 6:14
  and
• 6:14
  I'm
• 6:15
  paraphrasing
• 6:15
  here,
• 6:16
  wow,
• 6:16
  how
• 6:17
  loss
• 6:17
  is
• 6:17
  Amazon's
• 6:18
  grocery
• 6:18
  strategy
• 6:19
  right
• 6:19
  now?
• 6:19
  I
• 6:19
  mean
• 6:19
  that
• 6:19
  is,
• 6:20
  that
• 6:20
  is
• 6:20
  what
• 6:21
  comes
• 6:21
  to
• 6:21
  mind
• 6:21
  for
• 6:21
  me,
• 6:22
  I
• 6:22
  guess,
• 6:22
  I
• 6:23
  guess,
• 6:23
  you
• 6:23
  know,
• 6:23
  if
• 6:23
  I
• 6:23
  step
• 6:24
  back,
• 6:24
  don't
• 6:24
  I
• 6:24
  try
• 6:24
  to
• 6:25
  look
• 6:25
  glass
• 6:25
  half
• 6:25
  full?
• 6:26
  You
• 6:26
  know,
• 6:27
  it's
• 6:27
  somewhat
• 6:27
  a
• 6:28
  continuation
• 6:28
  of
• 6:28
  the
• 6:29
  theme
• 6:29
  of
• 6:29
  resetting
• 6:30
  the
• 6:30
  table.
• 6:30
  I
• 6:30
  think
• 6:31
  that's
• 6:31
  what
• 6:31
  we've
• 6:31
  seen
• 6:31
  from
• 6:32
  Jason
• 6:32
  Beechle,
• 6:32
  the
• 6:33
  new
• 6:33
  head
• 6:33
  of
• 6:33
  Amazon's
• 6:34
  grocery
• 6:34
  strategy
• 6:34
  here
• 6:34
  over
• 6:35
  the
• 6:35
  last
• 6:35
  probably
• 6:36
  six
• 6:36
  months,
• 6:37
  probably
• 6:37
  not
• 6:37
  even
• 6:37
  that
• 6:37
  long
• 6:37
  really.
• 6:38
  It's
• 6:38
  probably
• 6:38
  been
• 6:38
  like
• 6:38
  three
• 6:39
  or
• 6:39
  four
• 6:39
  months,
• 6:39
  I
• 6:39
  don't
• 6:39
  remember
• 6:40
  exactly.
• 6:41
  But
• 6:41
  that's
• 6:41
  what
• 6:41
  this
• 6:41
  is.
• 6:42
  It's
• 6:42
  a
• 6:42
  reset
• 6:42
  of
• 6:42
  the
• 6:43
  table.
• 6:43
  But
• 6:43
  this
• 6:44
  move
• 6:44
  with
• 6:44
  the
• 6:44
  enticing
• 6:45
  brand
• 6:46
  name,
• 6:46
  which
• 6:46
  I
• 6:46
  actually
• 6:47
  kind
• 6:47
  of
• 6:47
  chuckled
• 6:48
  when
• 6:48
  you
• 6:48
  read
• 6:48
  it,
• 6:48
  of
• 6:48
  course,
• 6:49
  Amazon
• 6:49
  Grocery,
• 6:50
  that
• 6:50
  that's
• 6:50
  the
• 6:50
  private
• 6:51
  labels
• 6:51
  brand
• 6:52
  name.
• 6:52
  Yeah.
• 6:53
  That
• 6:53
  doesn't
• 6:53
  set
• 6:54
  my
• 6:54
  hair
• 6:54
  on
• 6:54
  fire.
• 6:55
  Not,
• 6:55
  not
• 6:55
  in
• 6:55
  one
• 6:56
  way,
• 6:56
  shape
• 6:56
  or
• 6:57
  form.
• 6:57
  And
• 6:57
  I
• 6:57
  don't
• 6:58
  think
• 6:58
  it
• 6:58
  does
• 6:58
  for
• 6:58
  the
• 6:58
  average
• 6:58
  shopper
• 6:59
  either.
• 6:59
  But
• 6:59
  I
• 7:00
  don't
• 7:00
  know,
• 7:00
  what
• 7:00
  do
• 7:00
  you
• 7:00
  think?
• 7:01
  Have
• 7:01
  you
• 7:01
  tried
• 7:02
  any
• 7:02
  of
• 7:02
  those?
• 7:02
  And
• 7:03
  like
• 7:03
  I
• 7:03
  haven't
• 7:03
  tried
• 7:04
  any
• 7:04
  of
• 7:04
  the
• 7:04
  Amazon,
• 7:05
  the
• 7:05
  Happy
• 7:06
  Belly
• 7:06
  products.
• 7:06
  I
• 7:07
  have
• 7:07
  not
• 7:07
  been
• 7:08
  an
• 7:08
  Amazon
• 7:08
  grocery
• 7:09
  shopper
• 7:09
  enough
• 7:10
  to
• 7:11
  know
• 7:11
  like
• 7:11
  quality
• 7:12
  wise
• 7:12
  or
• 7:13
  you
• 7:13
  know,
• 7:13
  like
• 7:14
  that's
• 7:14
  the,
• 7:14
  that's
• 7:14
  again
• 7:15
  like
• 7:15
  the
• 7:15
  number
• 7:15
  one
• 7:16
  thing
• 7:16
  that
• 7:16
  I
• 7:16
  question
• 7:17
  is
• 7:17
  like
• 7:17
  what
• 7:17
  was
• 7:17
  wrong
• 7:18
  with
• 7:18
  the,
• 7:18
  the
• 7:18
  previous
• 7:19
  lines
• 7:19
  that
• 7:20
  they
• 7:20
  have
• 7:20
  to
• 7:20
  reconfigure
• 7:21
  this
• 7:22
  and
• 7:23
  I.
• 7:23
  Very
• 7:23
  overt.
• 7:24
  You
• 7:24
  have
• 7:24
  to
• 7:24
  make
• 7:25
  the
• 7:25
  very
• 7:25
  overt
• 7:25
  call
• 7:26
  out
• 7:26
  that
• 7:26
  it's
• 7:26
  like
• 7:26
  associated
• 7:27
  with
• 7:27
  grocery.
• 7:27
  That's
• 7:28
  what
• 7:28
  you're
• 7:28
  saying?
• 7:28
  Yeah,
• 7:29
  well,
• 7:29
  I,
• 7:29
  Yeah,
• 7:29
  I
• 7:29
  guess
• 7:30
  I'm
• 7:30
  just
• 7:30
  curious
• 7:30
  like
• 7:31
  what
• 7:31
  was,
• 7:31
  what
• 7:31
  was
• 7:32
  not
• 7:32
  working
• 7:32
  about
• 7:32
  the
• 7:33
  previous
• 7:33
  one.
• 7:33
  And
• 7:33
  I
• 7:34
  still
• 7:34
  think
• 7:34
  that
• 7:34
  they're
• 7:34
  going
• 7:35
  to
• 7:35
  have
• 7:35
  to
• 7:35
  work
• 7:36
  harder
• 7:36
  to
• 7:36
  make
• 7:36
  this
• 7:37
  a
• 7:37
  recognizable
• 7:38
  game
• 7:38
  like,
• 7:38
  or
• 7:38
  a
• 7:39
  brand.
• 7:39
  I
• 7:40
  wonder,
• 7:40
  like
• 7:41
  with
• 7:41
  Jason
• 7:41
  Beagle,
• 7:42
  like
• 7:42
  they
• 7:43
  had
• 7:43
  the,
• 7:43
  the
• 7:43
  365
• 7:44
  brand
• 7:45
  in
• 7:45
  some
• 7:45
  of
• 7:45
  the
• 7:45
  Amazon
• 7:46
  Fresh
• 7:46
  stores.
• 7:46
  Like,
• 7:47
  why
• 7:47
  wouldn't
• 7:47
  you
• 7:48
  just
• 7:48
  like
• 7:48
  pull
• 7:49
  that
• 7:49
  in
• 7:49
  to
• 7:50
  be
• 7:50
  the
• 7:50
  brand
• 7:50
  that
• 7:50
  already
• 7:51
  has
• 7:51
  a
• 7:51
  brand
• 7:51
  reputation?
• 7:52
  It's
• 7:52
  associated
• 7:53
  with
• 7:53
  good
• 7:53
  quality.
• 7:54
  Like
• 7:54
  something
• 7:55
  to
• 7:55
  me
• 7:55
  seems
• 7:56
  off
• 7:56
  that
• 7:56
  they
• 7:56
  wouldn't
• 7:57
  just
• 7:57
  like
• 7:57
  try
• 7:58
  to,
• 7:58
  I
• 7:58
  don't
• 7:58
  know,
• 7:59
  bring
• 7:59
  these
• 7:59
  things
• 7:59
  together
• 8:00
  a
• 8:00
  little
• 8:00
  bit
• 8:00
  more
• 8:00
  versus
• 8:01
  starting
• 8:01
  something
• 8:02
  all
• 8:02
  over
• 8:02
  again.
• 8:03
  Especially
• 8:04
  because
• 8:04
  yes,
• 8:05
  your
• 8:05
  shoppers
• 8:05
  are
• 8:05
  going
• 8:05
  to
• 8:05
  be
• 8:06
  trained
• 8:06
  to
• 8:06
  look
• 8:06
  for
• 8:06
  an
• 8:07
  off
• 8:07
  brand
• 8:07
  or
• 8:08
  a
• 8:08
  private
• 8:08
  label
• 8:09
  brand
• 8:09
  for
• 8:09
  value,
• 8:10
  which
• 8:10
  we
• 8:10
  know
• 8:11
  is
• 8:11
  happening
• 8:11
  at
• 8:11
  a
• 8:12
  multitude
• 8:12
  of
• 8:12
  other
• 8:12
  retailers.
• 8:13
  But
• 8:13
  I
• 8:14
  just,
• 8:14
  I'm
• 8:15
  curious,
• 8:15
  like
• 8:16
  it's
• 8:17
  not
• 8:17
  going
• 8:17
  to
• 8:17
  work
• 8:17
  the
• 8:17
  same
• 8:18
  way
• 8:18
  as
• 8:18
  it
• 8:18
  does
• 8:18
  in
• 8:18
  hardware
• 8:19
  and
• 8:19
  electronics
• 8:19
  and
• 8:20
  even
• 8:20
  clothing
• 8:20
  with
• 8:20
  like
• 8:20
  Amazon
• 8:21
  Essentials.
• 8:21
  I
• 8:22
  think
• 8:22
  you
• 8:22
  have
• 8:22
  to
• 8:22
  go
• 8:22
  with
• 8:22
  a
• 8:23
  brand
• 8:23
  that
• 8:23
  means
• 8:24
  something
• 8:24
  and
• 8:24
  that
• 8:24
  has
• 8:25
  quality.
• 8:25
  And
• 8:26
  starting
• 8:26
  from
• 8:27
  scratch
• 8:27
  doesn't
• 8:27
  seem
• 8:27
  like
• 8:28
  the
• 8:28
  right
• 8:28
  move.
• 8:29
  Yeah,
• 8:29
  no,
• 8:29
  and
• 8:30
  I
• 8:30
  can
• 8:30
  answer
• 8:30
  your
• 8:30
  one
• 8:30
  question.
• 8:31
  I
• 8:31
  mean
• 8:31
  the
• 8:31
  reason
• 8:31
  you
• 8:31
  can't
• 8:31
  go365
• 8:32
  is
• 8:32
  because
• 8:32
  that's
• 8:33
  Whole
• 8:33
  Foods
• 8:33
  brands
• 8:33
  and
• 8:33
  Whole
• 8:34
  Foods
• 8:34
  private
• 8:34
  label
• 8:35
  brands
• 8:35
  are
• 8:35
  positioned
• 8:35
  up
• 8:36
  market
• 8:36
  and
• 8:36
  this
• 8:36
  is
• 8:36
  deliberately
• 8:37
  a,
• 8:37
  a
• 8:38
  sound
• 8:38
  bite
• 8:38
  to
• 8:38
  get
• 8:38
  the
• 8:39
  under
• 8:39
  $5
• 8:40
  in
• 8:40
  there.
• 8:40
  So
• 8:40
  that's,
• 8:41
  that's
• 8:41
  why,
• 8:42
  that's
• 8:42
  why
• 8:42
  you
• 8:42
  can't
• 8:42
  go
• 8:43
  that
• 8:43
  way.
• 8:43
  But
• 8:44
  I
• 8:44
  guess,
• 8:44
  like,
• 8:45
  how
• 8:45
  is
• 8:45
  this
• 8:45
  different
• 8:46
  than
• 8:46
  what
• 8:46
  came
• 8:46
  before?
• 8:47
  Which
• 8:47
  I
• 8:47
  think
• 8:47
  is
• 8:47
  what
• 8:47
  I
• 8:48
  was
• 8:48
  saying
• 8:48
  too,
• 8:48
  essentially,
• 8:49
  which
• 8:49
  is
• 8:49
  like
• 8:49
  what,
• 8:50
  what's
• 8:50
  the
• 8:50
  real
• 8:50
  news
• 8:50
  here?
• 8:51
  That
• 8:51
  you
• 8:51
  just
• 8:51
  created
• 8:52
  a
• 8:52
  new
• 8:52
  name
• 8:52
  for
• 8:52
  it
• 8:53
  and
• 8:53
  you're
• 8:53
  trying
• 8:53
  to
• 8:53
  get
• 8:53
  people
• 8:54
  to
• 8:54
  re.
• 8:55
  Re
• 8:55
  engage
• 8:56
  with
• 8:56
  something
• 8:56
  that
• 8:57
  you
• 8:57
  probably
• 8:57
  been
• 8:57
  doing
• 8:58
  for
• 8:58
  quite
• 8:58
  a
• 8:58
  long
• 8:59
  time.
• 8:59
  You
• 8:59
  know,
• 8:59
  for
• 8:59
  the
• 8:59
  most
• 9:00
  part.
• 9:00
  Yeah.
• 9:01
  It
• 9:01
  just
• 9:01
  seems
• 9:01
  weird
• 9:01
  that
• 9:02
  they're
• 9:02
  like
• 9:02
  the
• 9:03
  whole
• 9:03
  message
• 9:03
  from
• 9:03
  Whole
• 9:04
  Foods
• 9:04
  at
• 9:04
  Grocery
• 9:04
  Shop
• 9:05
  was
• 9:05
  like,
• 9:05
  we're
• 9:05
  going
• 9:05
  down
• 9:06
  market
• 9:06
  because
• 9:07
  we
• 9:07
  want
• 9:07
  to
• 9:07
  try
• 9:07
  to
• 9:08
  offer
• 9:08
  value.
• 9:08
  We're
• 9:09
  going
• 9:09
  to
• 9:09
  push
• 9:09
  private
• 9:09
  label.
• 9:10
  Like
• 9:11
  they're
• 9:11
  two
• 9:11
  companies.
• 9:12
  Like
• 9:12
  they're,
• 9:13
  they're
• 9:13
  merging
• 9:14
  in
• 9:14
  some
• 9:14
  areas
• 9:14
  but
• 9:15
  not
• 9:15
  in
• 9:15
  others.
• 9:15
  And
• 9:16
  it's
• 9:16
  just
• 9:16
  like
• 9:17
  it,
• 9:17
  it's
• 9:18
  confusing
• 9:18
  to
• 9:18
  me
• 9:19
  as
• 9:19
  a
• 9:19
  consumer
• 9:20
  and
• 9:20
  as
• 9:20
  somebody
• 9:20
  who
• 9:21
  does
• 9:21
  this
• 9:22
  for
• 9:22
  a
• 9:22
  living.
• 9:22
  Like
• 9:23
  I'm
• 9:24
  just
• 9:24
  not
• 9:24
  clear
• 9:25
  100%,
• 9:26
  right?
• 9:26
  Like,
• 9:26
  yeah,
• 9:26
  you're
• 9:27
  right.
• 9:27
  Like,
• 9:27
  if
• 9:27
  you
• 9:27
  said
• 9:27
  to
• 9:27
  me,
• 9:28
  like,
• 9:28
  hey,
• 9:28
  we're
• 9:28
  taking
• 9:29
  365
• 9:30
  down
• 9:30
  market
• 9:30
  and
• 9:30
  we're
• 9:30
  putting
• 9:31
  a
• 9:31
  lot
• 9:31
  of
• 9:31
  under
• 9:31
  $5
• 9:32
  products
• 9:32
  in
• 9:32
  whole
• 9:32
  Foods,
• 9:33
  sure.
• 9:33
  That's
• 9:33
  at
• 9:33
  least,
• 9:34
  that's
• 9:34
  one
• 9:34
  strategy
• 9:34
  I
• 9:35
  can
• 9:35
  get
• 9:35
  behind.
• 9:35
  It
• 9:35
  makes
• 9:36
  or
• 9:36
  not
• 9:36
  maybe
• 9:36
  get
• 9:37
  behind,
• 9:37
  but
• 9:37
  I
• 9:37
  think
• 9:37
  it,
• 9:37
  it
• 9:38
  makes
• 9:38
  sense.
• 9:38
  It's
• 9:38
  like
• 9:39
  more
• 9:39
  clear.
• 9:40
  But
• 9:40
  when
• 9:40
  you're
• 9:40
  doing
• 9:41
  this,
• 9:41
  it's
• 9:41
  just
• 9:41
  like
• 9:41
  you're
• 9:42
  half
• 9:42
  pregnant
• 9:42
  on
• 9:42
  everything
• 9:43
  and
• 9:43
  it's
• 9:43
  just
• 9:44
  like
• 9:44
  you're
• 9:44
  meandering
• 9:44
  about
• 9:45
  and
• 9:45
  you
• 9:45
  don't
• 9:45
  know
• 9:45
  which
• 9:45
  way
• 9:46
  your
• 9:46
  arms
• 9:46
  are
• 9:46
  flailing.
• 9:47
  Whatever,
• 9:47
  whatever.
• 9:48
  Anachronism.
• 9:49
  Anachronism
• 9:50
  is
• 9:50
  not
• 9:50
  the
• 9:50
  right
• 9:50
  word,
• 9:50
  but
• 9:51
  whatever,
• 9:51
  you
• 9:51
  know,
• 9:52
  analogy
• 9:52
  I
• 9:52
  want
• 9:52
  to
• 9:52
  draw
• 9:53
  here.
• 9:53
  Right?
• 9:53
  All
• 9:53
  right,
• 9:53
  well,
• 9:54
  let's
• 9:54
  keep
• 9:54
  moving.
• 9:54
  Headline
• 9:55
  number
• 9:55
  two,
• 9:56
  PayPal
• 9:56
  is
• 9:56
  tying
• 9:57
  buy
• 9:58
  Now
• 9:58
  Pay
• 9:58
  later
• 9:59
  to
• 9:59
  Cash
• 10:00
  back.
• 10:00
  According
• 10:00
  to
• 10:01
  payments
• 10:01
  dive.
• 10:01
  PayPal
• 10:02
  holdings
• 10:02
  said
• 10:02
  Monday
• 10:03
  it's
• 10:03
  giving
• 10:04
  consumers
• 10:04
  a
• 10:04
  5%
• 10:05
  cash
• 10:05
  credit
• 10:06
  on
• 10:06
  Buy
• 10:06
  Now
• 10:06
  Pay
• 10:06
  later
• 10:07
  purchases
• 10:07
  online
• 10:08
  and
• 10:08
  in
• 10:09
  physical
• 10:09
  stores
• 10:09
  through
• 10:10
  year
• 10:10
  end
• 10:10
  as
• 10:10
  the
• 10:10
  company
• 10:10
  looks
• 10:11
  to
• 10:11
  expand
• 10:11
  its
• 10:11
  quote
• 10:12
  Omnichannel
• 10:13
  strategy.
• 10:14
  I
• 10:14
  love
• 10:14
  it
• 10:14
  that
• 10:14
  we
• 10:15
  have
• 10:15
  to
• 10:15
  still
• 10:15
  quote
• 10:15
  Omnichannel
• 10:16
  Ann
• 10:17
  and
• 10:17
  expand
• 10:17
  installment
• 10:18
  lending
• 10:18
  to
• 10:18
  more
• 10:18
  bricks
• 10:19
  and
• 10:20
  mortar
• 10:20
  merchants.
• 10:21
  PayPal
• 10:22
  have
• 10:22
  used
• 10:22
  its
• 10:22
  first
• 10:22
  BNPL
• 10:23
  cashback
• 10:23
  promotion
• 10:24
  as
• 10:24
  a
• 10:24
  way
• 10:24
  to
• 10:24
  entice
• 10:25
  more
• 10:25
  shoppers
• 10:26
  to
• 10:26
  try
• 10:26
  the
• 10:26
  loans
• 10:27
  and
• 10:27
  to
• 10:27
  reduce
• 10:27
  cart
• 10:27
  abandonment
• 10:28
  for
• 10:28
  retailers
• 10:29
  during
• 10:29
  the
• 10:29
  holiday
• 10:29
  shopping
• 10:30
  period.
• 10:31
  Michelle
• 10:31
  Gill,
• 10:31
  PayPal's
• 10:32
  general
• 10:32
  manager
• 10:33
  of
• 10:33
  small
• 10:33
  business
• 10:34
  and
• 10:34
  financial
• 10:34
  services,
• 10:35
  said
• 10:35
  earlier
• 10:36
  this
• 10:36
  week,
• 10:37
  and
• 10:37
  you
• 10:37
  are
• 10:37
  all
• 10:37
  aflutter
• 10:39
  coming
• 10:39
  out
• 10:39
  of
• 10:39
  grocery
• 10:40
  shop
• 10:40
  about
• 10:40
  bnpl.
• 10:41
  Why
• 10:41
  was
• 10:42
  that,
• 10:42
  first
• 10:42
  of
• 10:43
  all?
• 10:43
  And
• 10:43
  second
• 10:43
  of
• 10:43
  all,
• 10:44
  why
• 10:44
  do
• 10:44
  you
• 10:44
  think
• 10:44
  PayPal's
• 10:45
  cash
• 10:45
  back?
• 10:46
  What
• 10:46
  do
• 10:46
  you
• 10:46
  think?
• 10:47
  I'm
• 10:47
  sorry,
• 10:47
  what
• 10:47
  do
• 10:47
  you
• 10:47
  think
• 10:48
  PayPal's
• 10:48
  cash
• 10:49
  back
• 10:49
  incentives
• 10:50
  say
• 10:50
  about
• 10:51
  shopping
• 10:51
  for
• 10:51
  the
• 10:51
  holidays?
• 10:53
  Yeah,
• 10:53
  I,
• 10:53
  I
• 10:54
  think
• 10:54
  one
• 10:54
  of
• 10:54
  my
• 10:55
  we
• 10:55
  said
• 10:55
  this
• 10:55
  in
• 10:55
  the
• 10:55
  Takeaways
• 10:56
  podcast,
• 10:56
  but
• 10:57
  for
• 10:57
  those
• 10:57
  who
• 10:57
  weren't
• 10:57
  there
• 10:57
  to
• 10:57
  catch
• 10:58
  that,
• 10:59
  one
• 10:59
  of
• 11:00
  the
• 11:00
  most
• 11:00
  surprising
• 11:01
  stats
• 11:02
  or
• 11:02
  data
• 11:02
  points
• 11:03
  from
• 11:03
  Grocery
• 11:03
  Shop
• 11:04
  for
• 11:04
  me
• 11:04
  was
• 11:05
  when
• 11:05
  I
• 11:05
  was
• 11:05
  sitting
• 11:06
  at
• 11:06
  a
• 11:06
  dinner
• 11:06
  with
• 11:07
  a
• 11:07
  mass
• 11:07
  retailer
• 11:08
  and
• 11:09
  this
• 11:10
  individual
• 11:10
  told
• 11:10
  me
• 11:11
  that,
• 11:11
  you
• 11:11
  know,
• 11:11
  they
• 11:12
  created
• 11:12
  a
• 11:12
  BNPL
• 11:13
  program
• 11:14
  for
• 11:14
  their
• 11:15
  customers
• 11:15
  that
• 11:16
  they
• 11:16
  thought
• 11:16
  was
• 11:16
  going
• 11:17
  to
• 11:17
  be
• 11:17
  for
• 11:17
  the
• 11:18
  things
• 11:18
  that,
• 11:19
  that
• 11:19
  PayPal's
• 11:19
  talking
• 11:20
  about
• 11:20
  here
• 11:20
  for
• 11:20
  the
• 11:20
  holiday,
• 11:21
  shopping
• 11:22
  for
• 11:22
  the
• 11:22
  investment
• 11:23
  in
• 11:23
  a
• 11:23
  patio
• 11:24
  set,
• 11:24
  you
• 11:24
  know,
• 11:24
  come
• 11:25
  the
• 11:25
  summertime.
• 11:26
  But
• 11:27
  what
• 11:27
  they
• 11:27
  were
• 11:27
  seeing
• 11:28
  the
• 11:28
  most
• 11:29
  sales
• 11:29
  from
• 11:30
  this
• 11:30
  BNPL
• 11:31
  platform
• 11:32
  were
• 11:32
  in
• 11:32
  areas
• 11:33
  like
• 11:33
  fresh
• 11:34
  products,
• 11:34
  essentials,
• 11:35
  things
• 11:36
  that
• 11:36
  people
• 11:36
  need
• 11:37
  to
• 11:37
  spend
• 11:37
  money
• 11:38
  on
• 11:38
  day
• 11:38
  to
• 11:39
  day,
• 11:39
  not
• 11:39
  these
• 11:40
  big
• 11:40
  purchases.
• 11:41
  So
• 11:41
  I
• 11:41
  think
• 11:42
  that
• 11:42
  was
• 11:42
  a
• 11:43
  very
• 11:43
  Telling
• 11:43
  stat
• 11:44
  for
• 11:44
  me
• 11:44
  about
• 11:45
  the
• 11:45
  future
• 11:46
  of
• 11:46
  BNPL
• 11:47
  and
• 11:47
  about
• 11:48
  the
• 11:48
  current
• 11:48
  state
• 11:48
  of
• 11:49
  the
• 11:49
  consumer.
• 11:49
  And
• 11:49
  I
• 11:50
  think
• 11:50
  on
• 11:50
  one
• 11:50
  hand
• 11:50
  what
• 11:50
  PayPal's
• 11:51
  doing
• 11:51
  is
• 11:52
  great
• 11:52
  because
• 11:52
  it's
• 11:53
  allowing
• 11:53
  individuals
• 11:54
  who
• 11:54
  can't
• 11:55
  get
• 11:55
  access
• 11:55
  to
• 11:55
  a
• 11:56
  credit
• 11:56
  card,
• 11:56
  they
• 11:56
  don't
• 11:56
  have
• 11:56
  the
• 11:57
  credit,
• 11:57
  they
• 11:57
  are
• 11:58
  living
• 11:58
  month
• 11:58
  to
• 11:58
  month
• 11:58
  and
• 11:59
  they
• 11:59
  need
• 11:59
  some
• 11:59
  way
• 11:59
  to
• 11:59
  make
• 12:00
  their,
• 12:00
  their
• 12:00
  paycheck
• 12:01
  stretch.
• 12:01
  It
• 12:01
  is
• 12:02
  allowing
• 12:02
  them
• 12:02
  to
• 12:02
  be
• 12:02
  able
• 12:03
  to
• 12:03
  afford
• 12:03
  to
• 12:03
  feed
• 12:03
  families.
• 12:05
  And
• 12:05
  I
• 12:05
  think
• 12:05
  that
• 12:06
  the
• 12:06
  cashback
• 12:06
  thing
• 12:07
  is
• 12:07
  an
• 12:07
  interesting
• 12:07
  incentive
• 12:08
  here
• 12:08
  because
• 12:08
  typically
• 12:09
  that's
• 12:09
  something
• 12:09
  we
• 12:09
  see
• 12:09
  from
• 12:10
  a
• 12:10
  credit
• 12:10
  card.
• 12:10
  That's
• 12:11
  something
• 12:11
  that
• 12:11
  we
• 12:11
  see,
• 12:11
  you
• 12:11
  know,
• 12:12
  that's
• 12:12
  a
• 12:12
  reason
• 12:12
  to
• 12:12
  get
• 12:13
  a
• 12:13
  Chase
• 12:13
  card
• 12:14
  over
• 12:14
  an
• 12:14
  American
• 12:14
  Express.
• 12:15
  So
• 12:15
  I
• 12:15
  think
• 12:16
  this
• 12:16
  is
• 12:16
  going
• 12:16
  to
• 12:17
  make
• 12:17
  PayPal's
• 12:18
  buy
• 12:18
  now
• 12:18
  pay
• 12:19
  later
• 12:19
  very
• 12:20
  sticky
• 12:20
  because
• 12:21
  consumers
• 12:21
  are
• 12:21
  going
• 12:21
  to
• 12:22
  get
• 12:22
  some
• 12:22
  of
• 12:22
  those
• 12:22
  same
• 12:22
  benefits
• 12:23
  that
• 12:23
  they
• 12:23
  would
• 12:24
  debt
• 12:24
  toward
• 12:25
  a
• 12:25
  credit
• 12:25
  card.
• 12:26
  But
• 12:26
  now
• 12:27
  with
• 12:27
  Buy
• 12:27
  Now
• 12:28
  Pay
• 12:28
  later
• 12:28
  and
• 12:28
  makes
• 12:28
  them
• 12:29
  much
• 12:29
  more
• 12:29
  loyal
• 12:30
  to
• 12:30
  using
• 12:30
  PayPal's
• 12:31
  version
• 12:31
  of
• 12:31
  buy
• 12:31
  Now
• 12:31
  Pay
• 12:32
  later
• 12:32
  over
• 12:32
  anything
• 12:33
  else
• 12:34
  because
• 12:34
  they
• 12:34
  get
• 12:35
  that
• 12:35
  money
• 12:35
  back
• 12:35
  in
• 12:35
  their
• 12:35
  pocket
• 12:36
  and
• 12:36
  that's
• 12:36
  where,
• 12:36
  that's
• 12:37
  the
• 12:37
  situation
• 12:37
  that
• 12:37
  they're
• 12:37
  in
• 12:38
  right
• 12:38
  now.
• 12:38
  But
• 12:39
  Chris,
• 12:39
  you've
• 12:40
  long
• 12:40
  been
• 12:40
  talking
• 12:41
  about
• 12:41
  this
• 12:41
  as
• 12:41
  a
• 12:42
  Buy
• 12:42
  Now
• 12:42
  Pay
• 12:42
  later
• 12:43
  opportunity.
• 12:44
  What
• 12:44
  do
• 12:44
  you
• 12:44
  think
• 12:45
  of
• 12:45
  this?
• 12:46
  Yeah,
• 12:46
  I
• 12:46
  mean,
• 12:46
  I'm
• 12:47
  not,
• 12:47
  I'm
• 12:47
  not
• 12:47
  surprised
• 12:47
  that
• 12:48
  we're,
• 12:48
  you
• 12:48
  know,
• 12:48
  at
• 12:49
  this
• 12:49
  point
• 12:49
  at
• 12:49
  all.
• 12:50
  I
• 12:50
  mean,
• 12:50
  Adobe
• 12:50
  just
• 12:50
  got
• 12:51
  their
• 12:51
  numbers
• 12:51
  for
• 12:51
  buying
• 12:52
  BNPL
• 12:52
  in
• 12:53
  total
• 12:53
  for
• 12:53
  the
• 12:53
  industry
• 12:53
  yesterday
• 12:54
  in
• 12:54
  terms
• 12:54
  of
• 12:54
  what
• 12:54
  they're
• 12:54
  expecting
• 12:55
  online.
• 12:55
  And
• 12:55
  it's,
• 12:55
  you
• 12:56
  know,
• 12:56
  at
• 12:56
  record,
• 12:56
  record
• 12:57
  paces
• 12:57
  too.
• 12:57
  So,
• 12:58
  you
• 12:59
  know,
• 12:59
  this
• 12:59
  is
• 12:59
  actually
• 13:00
  probably
• 13:00
  one
• 13:00
  of
• 13:00
  the
• 13:00
  best
• 13:00
  shots
• 13:01
  I
• 13:01
  ever
• 13:01
  called.
• 13:01
  You
• 13:02
  know,
• 13:02
  when
• 13:02
  I
• 13:02
  first
• 13:02
  heard
• 13:02
  about
• 13:02
  BNPL
• 13:03
  back
• 13:03
  in
• 13:03
  2017,
• 13:04
  the
• 13:04
  first
• 13:05
  article
• 13:05
  I
• 13:06
  ever
• 13:06
  wrote
• 13:06
  for
• 13:06
  Retail
• 13:07
  Dive
• 13:07
  was
• 13:09
  talking
• 13:09
  about
• 13:10
  how
• 13:10
  I
• 13:10
  predicted
• 13:11
  a
• 13:11
  world
• 13:11
  in
• 13:11
  which
• 13:11
  you
• 13:12
  just
• 13:12
  described,
• 13:13
  with
• 13:13
  that
• 13:13
  mass
• 13:13
  merchant,
• 13:13
  that
• 13:14
  people
• 13:14
  would
• 13:14
  start
• 13:14
  using
• 13:15
  it
• 13:15
  for
• 13:15
  everything,
• 13:16
  especially
• 13:17
  for
• 13:17
  the
• 13:18
  items
• 13:18
  that
• 13:18
  take
• 13:18
  up
• 13:19
  the
• 13:19
  majority
• 13:19
  of
• 13:19
  your
• 13:19
  monthly
• 13:20
  budget.
• 13:20
  So,
• 13:20
  yeah,
• 13:21
  the
• 13:21
  five.
• 13:21
  The
• 13:21
  other
• 13:22
  point
• 13:22
  I'd
• 13:22
  make
• 13:22
  too,
• 13:22
  this
• 13:23
  is,
• 13:23
  this
• 13:23
  is
• 13:23
  a
• 13:24
  really
• 13:24
  compelling
• 13:24
  deal.
• 13:25
  5%
• 13:26
  cash
• 13:26
  back.
• 13:26
  That's
• 13:27
  incredibly
• 13:27
  compelling.
• 13:28
  That's
• 13:28
  an
• 13:28
  incredible
• 13:29
  rate
• 13:30
  of
• 13:30
  return
• 13:30
  on
• 13:30
  your
• 13:31
  holiday
• 13:31
  shopping
• 13:32
  and
• 13:32
  you
• 13:33
  get
• 13:33
  the
• 13:33
  ability
• 13:33
  to
• 13:33
  defer
• 13:34
  your
• 13:34
  payments
• 13:34
  too.
• 13:34
  So,
• 13:35
  yeah,
• 13:35
  so
• 13:35
  I
• 13:36
  mean,
• 13:36
  it
• 13:36
  just
• 13:36
  shows
• 13:37
  you
• 13:37
  that
• 13:37
  it's
• 13:37
  here,
• 13:37
  it's
• 13:38
  coming.
• 13:38
  You
• 13:38
  know,
• 13:39
  we
• 13:39
  called
• 13:39
  it
• 13:39
  eight
• 13:40
  years
• 13:40
  ago
• 13:40
  and
• 13:41
  yeah,
• 13:41
  not
• 13:42
  surprised
• 13:42
  one
• 13:42
  bit.
• 13:43
  All
• 13:44
  right,
• 13:44
  let's
• 13:44
  move
• 13:44
  on
• 13:44
  to
• 13:45
  headline
• 13:45
  number
• 13:45
  three,
• 13:45
  Chris.
• 13:46
  Bed
• 13:46
  Bath
• 13:46
  and
• 13:47
  Beyond
• 13:47
  plans
• 13:47
  to
• 13:47
  launch
• 13:48
  a
• 13:48
  nationwide
• 13:49
  franchise
• 13:49
  system
• 13:49
  according
• 13:50
  to
• 13:50
  Chain
• 13:50
  Storage,
• 13:51
  the
• 13:51
  company
• 13:51
  which
• 13:51
  also
• 13:52
  owns
• 13:52
  Overstock,
• 13:53
  Bye
• 13:53
  Bye
• 13:53
  Baby
• 13:53
  and
• 13:54
  a
• 13:54
  Blockchain
• 13:55
  asset
• 13:55
  Portfolio
• 13:56
  said
• 13:56
  it
• 13:56
  plans
• 13:57
  to
• 13:57
  launch
• 13:57
  a
• 13:57
  national
• 13:58
  franchise
• 13:58
  system
• 13:59
  that
• 13:59
  will
• 13:59
  allow
• 14:00
  Bed
• 14:00
  Bath
• 14:00
  and
• 14:00
  Beyond
• 14:01
  to
• 14:01
  operate
• 14:01
  a
• 14:01
  smaller
• 14:02
  footprint
• 14:02
  of
• 14:02
  corporate
• 14:03
  stores
• 14:03
  nationwide
• 14:05
  along
• 14:05
  with
• 14:05
  a
• 14:05
  complimentary
• 14:07
  franchise
• 14:07
  network.
• 14:08
  Franchise
• 14:09
  documentation
• 14:09
  is
• 14:10
  expected
• 14:10
  to
• 14:10
  be
• 14:10
  finalized
• 14:11
  within
• 14:11
  the
• 14:11
  next
• 14:11
  six
• 14:12
  months
• 14:12
  and
• 14:12
  franchise
• 14:13
  locations
• 14:13
  will
• 14:13
  feature
• 14:14
  turnkey
• 14:14
  formats
• 14:15
  of
• 14:15
  a
• 14:15
  traditional
• 14:16
  Bed
• 14:16
  Bath
• 14:16
  and
• 14:17
  Beyond,
• 14:17
  including
• 14:17
  home
• 14:18
  kitchen,
• 14:18
  living
• 14:19
  storage
• 14:19
  and
• 14:19
  organization,
• 14:20
  and
• 14:21
  a
• 14:21
  holiday
• 14:21
  shop
• 14:22
  with
• 14:22
  all
• 14:22
  designed
• 14:23
  with
• 14:23
  a
• 14:23
  neighborhood
• 14:24
  feel.
• 14:25
  Chris,
• 14:25
  would
• 14:25
  you
• 14:25
  advise
• 14:26
  people
• 14:26
  to
• 14:27
  rush
• 14:27
  out
• 14:27
  and
• 14:28
  invest
• 14:28
  in
• 14:28
  opening
• 14:29
  a
• 14:29
  Bed
• 14:29
  Bath
• 14:29
  and
• 14:29
  Beyond
• 14:30
  franchise
• 14:30
  store?
• 14:32
  Candidly
• 14:33
  and
• 14:33
  no.
• 14:34
  I
• 14:35
  think,
• 14:35
  I
• 14:36
  think
• 14:36
  this
• 14:36
  is
• 14:36
  the.
• 14:36
  I'm
• 14:37
  going
• 14:37
  to,
• 14:37
  I'm
• 14:38
  going
• 14:38
  to
• 14:38
  go,
• 14:38
  I'm
• 14:38
  going
• 14:38
  to
• 14:38
  go
• 14:38
  on
• 14:39
  a
• 14:39
  massive
• 14:39
  rant
• 14:39
  here.
• 14:39
  I
• 14:40
  think
• 14:40
  this
• 14:40
  is
• 14:40
  the
• 14:41
  single
• 14:41
  dumbest
• 14:41
  idea
• 14:42
  I've
• 14:42
  ever
• 14:42
  heard
• 14:43
  of
• 14:43
  in
• 14:43
  the
• 14:43
  history
• 14:43
  of
• 14:44
  this
• 14:44
  show,
• 14:44
  of
• 14:45
  eight
• 14:45
  years
• 14:45
  of
• 14:45
  doing
• 14:45
  this
• 14:46
  show,
• 14:46
  I
• 14:46
  think
• 14:46
  this
• 14:46
  is
• 14:46
  the
• 14:47
  single
• 14:47
  dumbest
• 14:48
  idea
• 14:48
  I've
• 14:48
  ever
• 14:48
  heard
• 14:49
  of.
• 14:50
  Buyer
• 14:50
  beware,
• 14:50
  folks.
• 14:51
  That's
• 14:51
  all
• 14:51
  I've
• 14:51
  got
• 14:51
  to
• 14:51
  say.
• 14:51
  I
• 14:52
  wouldn't
• 14:52
  touch
• 14:52
  a
• 14:52
  Bed
• 14:53
  Bath
• 14:53
  and
• 14:53
  Beyond
• 14:53
  franchise
• 14:54
  and
• 14:55
  with
• 14:55
  a
• 14:55
  10
• 14:55
  foot
• 14:55
  pole
• 14:56
  for
• 14:56
  all
• 14:56
  the
• 14:56
  reasons
• 14:57
  I
• 14:57
  feel
• 14:57
  like
• 14:58
  for,
• 14:58
  if
• 14:58
  you've
• 14:58
  been
• 14:58
  with
• 14:58
  us
• 14:58
  for
• 14:59
  a
• 14:59
  long
• 14:59
  time,
• 14:59
  for
• 14:59
  all
• 15:00
  the
• 15:00
  reasons
• 15:00
  we've
• 15:00
  talked
• 15:00
  about
• 15:01
  ad
• 15:01
  nauseam,
• 15:01
  you
• 15:02
  know,
• 15:02
  I
• 15:02
  mean
• 15:02
  Bed
• 15:02
  Bath
• 15:03
  and
• 15:03
  Beyond
• 15:03
  just
• 15:03
  went
• 15:03
  bankrupt,
• 15:04
  for
• 15:04
  crying
• 15:04
  out
• 15:05
  loud.
• 15:05
  I
• 15:05
  can't
• 15:05
  even
• 15:05
  believe
• 15:06
  this
• 15:06
  is
• 15:06
  an
• 15:06
  actual
• 15:07
  story
• 15:07
  when
• 15:07
  I
• 15:08
  get
• 15:08
  down
• 15:08
  to
• 15:08
  things.
• 15:08
  So
• 15:09
  like,
• 15:09
  what
• 15:09
  evidence
• 15:10
  is
• 15:10
  there
• 15:11
  that
• 15:11
  the
• 15:11
  leadership
• 15:12
  at
• 15:12
  Bed
• 15:12
  Bath
• 15:12
  and
• 15:13
  Beyond
• 15:13
  knows
• 15:14
  how
• 15:14
  to
• 15:14
  rinse
• 15:14
  and
• 15:14
  repeat
• 15:15
  a
• 15:15
  going
• 15:15
  concern,
• 15:16
  home
• 15:16
  furnishings,
• 15:17
  retail
• 15:17
  operation.
• 15:18
  There's
• 15:19
  zero
• 15:19
  evidence
• 15:19
  of
• 15:20
  that,
• 15:20
  people.
• 15:20
  The
• 15:21
  space
• 15:21
  is
• 15:21
  just
• 15:21
  too
• 15:22
  competitive.
• 15:23
  And
• 15:23
  the
• 15:23
  reason
• 15:23
  Bed
• 15:23
  Bath
• 15:24
  and
• 15:24
  Beyond
• 15:24
  went
• 15:24
  bankrupt,
• 15:25
  for
• 15:25
  those
• 15:25
  that
• 15:25
  may
• 15:25
  not
• 15:25
  remember,
• 15:26
  but
• 15:26
  I'm
• 15:26
  sure
• 15:26
  you
• 15:26
  do
• 15:26
  because
• 15:27
  it
• 15:27
  just
• 15:27
  happened,
• 15:28
  is
• 15:28
  because
• 15:28
  it
• 15:29
  doesn't
• 15:29
  have
• 15:29
  a
• 15:29
  reason
• 15:29
  for
• 15:30
  being
• 15:30
  in
• 15:30
  the
• 15:30
  market.
• 15:30
  It's
• 15:31
  too
• 15:31
  competitive.
• 15:32
  So
• 15:32
  no,
• 15:32
  and
• 15:32
  I
• 15:33
  am
• 15:33
  selling
• 15:33
  this
• 15:33
  harder
• 15:34
  than
• 15:34
  a
• 15:35
  thousand
• 15:35
  thread
• 15:35
  cat
• 15:36
  sheets.
• 15:36
  That's,
• 15:36
  that's,
• 15:37
  that's
• 15:37
  my
• 15:37
  take
• 15:37
  here.
• 15:39
  I
• 15:39
  was
• 15:39
  trying
• 15:40
  to
• 15:40
  find
• 15:40
  some
• 15:40
  purpose
• 15:41
  in
• 15:41
  this.
• 15:41
  I'm,
• 15:42
  I
• 15:42
  was
• 15:42
  trying
• 15:42
  to
• 15:43
  dig
• 15:43
  and
• 15:43
  it
• 15:43
  took
• 15:44
  me
• 15:44
  a
• 15:44
  lot.
• 15:44
  I
• 15:44
  was
• 15:44
  really,
• 15:45
  really
• 15:45
  stretching,
• 15:47
  trying
• 15:47
  to
• 15:47
  think
• 15:47
  like
• 15:47
  is
• 15:48
  there
• 15:48
  like
• 15:48
  operational
• 15:49
  things?
• 15:50
  Like
• 15:50
  maybe
• 15:50
  if
• 15:50
  I'm
• 15:50
  an
• 15:51
  independent,
• 15:51
  you
• 15:52
  know,
• 15:52
  home
• 15:52
  furnishings
• 15:54
  bedding
• 15:54
  retailer
• 15:55
  in
• 15:55
  a
• 15:56
  small
• 15:56
  town
• 15:56
  like
• 15:56
  this
• 15:57
  gives
• 15:57
  me
• 15:57
  access
• 15:57
  to
• 15:58
  a
• 15:59
  point
• 15:59
  of
• 16:00
  sale
• 16:00
  system.
• 16:00
  It
• 16:00
  gives
• 16:01
  me
• 16:01
  access
• 16:01
  to
• 16:02
  maybe
• 16:02
  a
• 16:02
  marketplace
• 16:03
  play
• 16:03
  down
• 16:03
  the
• 16:03
  road,
• 16:04
  I
• 16:04
  don't
• 16:04
  know.
• 16:05
  However,
• 16:05
  then
• 16:06
  I'm
• 16:06
  like,
• 16:06
  there's
• 16:06
  Shopify,
• 16:07
  like
• 16:07
  there's
• 16:07
  a
• 16:08
  lot
• 16:08
  of
• 16:08
  other
• 16:08
  ways
• 16:08
  that
• 16:09
  as
• 16:09
  a
• 16:09
  retailer,
• 16:10
  as
• 16:10
  an
• 16:10
  independent
• 16:10
  retailer
• 16:11
  right
• 16:11
  now
• 16:11
  I'm
• 16:11
  set
• 16:12
  up
• 16:12
  to
• 16:12
  secure,
• 16:12
  succeed.
• 16:13
  And
• 16:13
  then
• 16:13
  I
• 16:14
  think
• 16:14
  about
• 16:14
  again,
• 16:15
  like
• 16:15
  how
• 16:15
  much
• 16:16
  search
• 16:16
  with
• 16:17
  a
• 16:17
  large
• 16:17
  language
• 16:18
  model
• 16:18
  is
• 16:19
  going
• 16:19
  to
• 16:19
  impact
• 16:19
  where
• 16:20
  people
• 16:20
  are
• 16:20
  shopping?
• 16:21
  And
• 16:21
  do
• 16:21
  you
• 16:21
  still
• 16:22
  need
• 16:22
  a
• 16:22
  Bed
• 16:22
  Bath
• 16:23
  and
• 16:23
  Beyond
• 16:23
  platform
• 16:24
  to
• 16:24
  like
• 16:24
  help
• 16:24
  you
• 16:25
  show
• 16:25
  up
• 16:25
  better
• 16:25
  in
• 16:26
  search
• 16:26
  results?
• 16:26
  I
• 16:27
  don't
• 16:27
  think
• 16:27
  that
• 16:27
  is
• 16:28
  the
• 16:28
  case.
• 16:28
  I
• 16:28
  think
• 16:28
  like
• 16:29
  there's
• 16:30
  other
• 16:30
  platforms
• 16:31
  that
• 16:31
  are
• 16:31
  much
• 16:31
  more
• 16:32
  accessible
• 16:33
  to
• 16:33
  independent
• 16:34
  retailers
• 16:34
  to
• 16:34
  help
• 16:35
  them
• 16:35
  be
• 16:35
  successful,
• 16:36
  especially
• 16:36
  from
• 16:36
  a
• 16:37
  technology
• 16:37
  standpoint
• 16:39
  than
• 16:39
  buying
• 16:39
  a
• 16:39
  franchise
• 16:40
  on
• 16:40
  top
• 16:40
  of
• 16:41
  all
• 16:41
  of
• 16:41
  that.
• 16:41
  So
• 16:42
  I,
• 16:42
  I,
• 16:43
  I
• 16:43
  don't
• 16:43
  understand
• 16:43
  Bed
• 16:44
  Bath
• 16:44
  and
• 16:44
  Beyond.
• 16:45
  I'm
• 16:45
  really
• 16:45
  curious
• 16:46
  to
• 16:46
  see
• 16:46
  what
• 16:47
  kind
• 16:47
  of
• 16:47
  adoption
• 16:47
  they
• 16:48
  get
• 16:48
  and
• 16:48
  who
• 16:48
  those
• 16:49
  retailers
• 16:49
  are.
• 16:49
  So
• 16:50
  that's
• 16:50
  what
• 16:50
  I'm
• 16:50
  going
• 16:50
  to
• 16:50
  be
• 16:50
  watching.
• 16:51
  Like
• 16:51
  who,
• 16:51
  who
• 16:51
  makes
• 16:52
  this
• 16:52
  move
• 16:52
  and
• 16:53
  decides
• 16:53
  to
• 16:53
  do
• 16:53
  this
• 16:55
  and
• 16:55
  why?
• 16:56
  Like
• 16:56
  what,
• 16:56
  what
• 16:57
  bit
• 16:57
  benefit
• 16:57
  are
• 16:58
  they
• 16:58
  getting
• 16:58
  from
• 16:58
  it?
• 16:59
  Yeah,
• 17:00
  you're
• 17:00
  just
• 17:00
  throwing
• 17:00
  your
• 17:00
  money
• 17:01
  away
• 17:01
  in
• 17:01
  my
• 17:01
  opinion.
• 17:01
  So
• 17:02
  I'm
• 17:02
  curious,
• 17:02
  and
• 17:02
  before
• 17:03
  we
• 17:03
  move
• 17:03
  on,
• 17:03
  like
• 17:04
  in
• 17:04
  the
• 17:04
  history
• 17:05
  of
• 17:05
  bad
• 17:05
  ideas
• 17:05
  of
• 17:06
  the
• 17:06
  show
• 17:07
  for
• 17:07
  you,
• 17:07
  is
• 17:07
  this
• 17:08
  like
• 17:08
  top
• 17:09
  10%
• 17:09
  of
• 17:09
  all
• 17:10
  time
• 17:10
  bad
• 17:10
  ideas
• 17:10
  on
• 17:11
  the
• 17:11
  show,
• 17:12
  you
• 17:12
  know,
• 17:12
  in
• 17:13
  the
• 17:13
  middle
• 17:13
  of
• 17:13
  the
• 17:13
  bell
• 17:14
  curve?
• 17:14
  Like
• 17:15
  am
• 17:15
  I
• 17:15
  over
• 17:15
  exaggerating
• 17:16
  it
• 17:16
  or
• 17:16
  are
• 17:16
  you
• 17:16
  kind
• 17:16
  of
• 17:17
  on
• 17:17
  the
• 17:17
  same
• 17:17
  page
• 17:17
  as
• 17:17
  me?
• 17:18
  I
• 17:18
  mean
• 17:19
  people
• 17:19
  are
• 17:19
  gonna
• 17:19
  do
• 17:19
  it.
• 17:20
  So
• 17:20
  that's
• 17:20
  what,
• 17:20
  that's
• 17:21
  again
• 17:21
  why
• 17:21
  I
• 17:22
  said,
• 17:22
  I
• 17:23
  mean
• 17:23
  they
• 17:23
  wouldn't
• 17:24
  be
• 17:24
  doing
• 17:24
  this
• 17:24
  if
• 17:24
  they
• 17:25
  didn't
• 17:25
  have
• 17:25
  a
• 17:25
  few
• 17:26
  fish
• 17:26
  on
• 17:26
  the
• 17:26
  line.
• 17:27
  Like
• 17:27
  I
• 17:27
  think,
• 17:27
  I
• 17:28
  think
• 17:28
  that
• 17:29
  that's,
• 17:29
  that's
• 17:30
  why
• 17:30
  I
• 17:30
  said
• 17:30
  like
• 17:31
  that
• 17:31
  to
• 17:31
  me
• 17:31
  doesn't
• 17:32
  make
• 17:32
  sense
• 17:32
  as
• 17:33
  an
• 17:33
  independent
• 17:33
  business
• 17:34
  owner
• 17:34
  who
• 17:35
  has
• 17:35
  franchised
• 17:36
  something.
• 17:36
  Like
• 17:37
  I
• 17:37
  would
• 17:37
  not
• 17:37
  be
• 17:37
  buying
• 17:38
  this,
• 17:38
  I
• 17:38
  would
• 17:38
  not
• 17:38
  be
• 17:38
  investing
• 17:39
  in
• 17:39
  it
• 17:39
  because
• 17:39
  there's
• 17:39
  not
• 17:39
  enough
• 17:40
  return.
• 17:40
  But
• 17:41
  some
• 17:41
  people
• 17:42
  are
• 17:42
  going
• 17:42
  to.
• 17:42
  And
• 17:43
  that's
• 17:43
  what
• 17:43
  I
• 17:43
  want
• 17:43
  to
• 17:43
  focus
• 17:44
  on.
• 17:44
  Why
• 17:44
  and
• 17:45
  what
• 17:45
  benefit
• 17:45
  do
• 17:46
  you
• 17:46
  see
• 17:46
  this
• 17:46
  is
• 17:46
  going
• 17:46
  to
• 17:47
  bring
• 17:47
  you?
• 17:48
  Yeah,
• 17:48
  I
• 17:49
  don't
• 17:49
  know.
• 17:49
  I'm
• 17:49
  super
• 17:49
  skeptical
• 17:50
  that
• 17:50
  anyone's
• 17:50
  going
• 17:51
  to
• 17:51
  buy
• 17:51
  into
• 17:51
  this.
• 17:51
  At
• 17:51
  least
• 17:51
  I
• 17:51
  hope
• 17:52
  not.
• 17:52
  But
• 17:52
  anyway.
• 17:53
  But
• 17:53
  you
• 17:53
  know
• 17:53
  the
• 17:53
  guy,
• 17:54
  the
• 17:54
  guy
• 17:54
  running
• 17:54
  Bed
• 17:54
  Bath
• 17:55
  and
• 17:55
  Beyond,
• 17:55
  he's
• 17:55
  a,
• 17:55
  he's
• 17:56
  a
• 17:56
  slick
• 17:56
  dealer
• 17:57
  for
• 17:57
  sure.
• 17:57
  All
• 17:57
  right,
• 17:57
  headline
• 17:58
  number
• 17:58
  four.
• 17:58
  Ship
• 17:59
  has
• 17:59
  launched
• 18:00
  a
• 18:00
  chat
• 18:00
  to
• 18:00
  cart
• 18:01
  feature.
• 18:01
  Jesus.
• 18:02
  Shipt
• 18:02
  and
• 18:03
  chat
• 18:03
  to
• 18:03
  cart
• 18:03
  in
• 18:04
  one
• 18:04
  sentence,
• 18:04
  that's
• 18:05
  really
• 18:05
  hard.
• 18:05
  According
• 18:06
  to
• 18:06
  Progressive
• 18:06
  Grocer,
• 18:07
  retail
• 18:07
  tech
• 18:08
  company
• 18:08
  Shipt
• 18:09
  is
• 18:10
  partnering
• 18:10
  with
• 18:10
  software
• 18:11
  company
• 18:11
  Perplexity
• 18:12
  and
• 18:12
  its
• 18:13
  new
• 18:13
  browser
• 18:13
  in
• 18:13
  a
• 18:14
  move
• 18:14
  that
• 18:14
  promises
• 18:14
  to
• 18:14
  enhance
• 18:15
  the
• 18:15
  grocery
• 18:15
  shopping
• 18:16
  experience
• 18:16
  by
• 18:17
  assisting
• 18:17
  with
• 18:17
  same
• 18:18
  day
• 18:18
  delivery
• 18:18
  and
• 18:18
  encouraging
• 18:19
  discovery
• 18:19
  of
• 18:20
  new
• 18:20
  and
• 18:20
  trending
• 18:20
  products.
• 18:21
  By
• 18:21
  leveraging
• 18:22
  Perplexity,
• 18:23
  Comet
• 18:24
  C
• 18:24
  O
• 18:24
  M
• 18:25
  E
• 18:25
  T
• 18:26
  Shipt
• 18:26
  aims
• 18:26
  to
• 18:27
  assist
• 18:27
  consumers
• 18:28
  with
• 18:28
  cart
• 18:28
  building
• 18:28
  and
• 18:29
  shave
• 18:29
  additional
• 18:29
  time
• 18:30
  from
• 18:30
  their
• 18:30
  shopping
• 18:30
  process
• 18:31
  by
• 18:32
  powering
• 18:32
  product
• 18:32
  discovery
• 18:33
  and
• 18:33
  cart
• 18:33
  curation
• 18:34
  with
• 18:34
  artificial
• 18:34
  intelligence.
• 18:35
  Quote,
• 18:36
  everything
• 18:36
  we
• 18:36
  create
• 18:37
  at
• 18:37
  Shipt
• 18:37
  is
• 18:38
  in
• 18:38
  service
• 18:38
  of
• 18:39
  blending
• 18:39
  human
• 18:39
  warmth
• 18:40
  with
• 18:40
  technological
• 18:41
  innovation,
• 18:42
  said
• 18:43
  Katie
• 18:43
  Stratton,
• 18:45
  Chief
• 18:45
  growth
• 18:45
  and
• 18:46
  strategy
• 18:46
  officer
• 18:47
  at
• 18:47
  Shipt.
• 18:47
  And
• 18:48
  for
• 18:48
  those
• 18:48
  curious,
• 18:48
  also
• 18:49
  no
• 18:49
  relation
• 18:49
  to
• 18:50
  Ricky
• 18:50
  Stratton
• 18:51
  of
• 18:51
  Silver
• 18:52
  Spoons.
• 18:52
  And
• 18:53
  are
• 18:53
  you
• 18:53
  buying
• 18:54
  or
• 18:54
  selling
• 18:54
  ship's
• 18:55
  chat
• 18:56
  to
• 18:56
  cart
• 18:57
  functionality
• 18:58
  with
• 18:58
  perplexity?
• 19:00
  I
• 19:00
  think
• 19:01
  that
• 19:01
  I'm
• 19:01
  buying
• 19:02
  the
• 19:02
  idea
• 19:03
  but
• 19:04
  I
• 19:04
  still
• 19:04
  think
• 19:04
  there's
• 19:05
  too
• 19:05
  much
• 19:05
  friction
• 19:05
  from
• 19:06
  the
• 19:06
  customer
• 19:06
  standpoint
• 19:07
  and
• 19:07
  I,
• 19:08
  I
• 19:08
  understand
• 19:08
  the,
• 19:09
  the
• 19:09
  tightrope
• 19:10
  that
• 19:10
  Shipt
• 19:10
  is
• 19:10
  walking.
• 19:11
  They
• 19:11
  wanted
• 19:12
  to
• 19:12
  be
• 19:12
  first
• 19:12
  to
• 19:12
  market
• 19:12
  with
• 19:13
  this
• 19:13
  and
• 19:13
  so
• 19:13
  you
• 19:13
  have
• 19:14
  to
• 19:14
  decide
• 19:14
  like
• 19:14
  are
• 19:14
  you
• 19:15
  going
• 19:15
  to
• 19:15
  be
• 19:15
  first
• 19:15
  to
• 19:15
  market
• 19:16
  with
• 19:16
  some
• 19:16
  hurdles
• 19:16
  for
• 19:17
  the
• 19:17
  customer
• 19:17
  still
• 19:18
  or
• 19:18
  are
• 19:18
  you
• 19:18
  going
• 19:19
  to
• 19:19
  wait
• 19:19
  until
• 19:19
  it's
• 19:19
  a
• 19:20
  hundred
• 19:20
  percent
• 19:20
  seamless
• 19:21
  process
• 19:21
  and
• 19:22
  then
• 19:22
  roll
• 19:22
  it
• 19:22
  out
• 19:22
  to
• 19:23
  consumers
• 19:23
  being
• 19:24
  shipped?
• 19:24
  I,
• 19:25
  I
• 19:25
  think
• 19:25
  I
• 19:25
  would
• 19:25
  have
• 19:25
  waited,
• 19:26
  I
• 19:26
  think
• 19:26
  I
• 19:26
  would
• 19:26
  have
• 19:26
  done
• 19:27
  the
• 19:27
  latter
• 19:28
  because
• 19:28
  they
• 19:28
  are,
• 19:29
  they
• 19:29
  have
• 19:29
  not
• 19:29
  historically
• 19:30
  been
• 19:30
  a
• 19:30
  first
• 19:30
  to
• 19:31
  market
• 19:31
  company
• 19:32
  with
• 19:32
  their,
• 19:33
  their
• 19:33
  concept.
• 19:35
  Well,
• 19:35
  I
• 19:35
  think
• 19:35
  that
• 19:36
  their,
• 19:36
  their
• 19:36
  consumers
• 19:37
  are
• 19:37
  going
• 19:37
  to
• 19:38
  not
• 19:38
  use
• 19:39
  it
• 19:39
  like
• 19:39
  if
• 19:39
  they
• 19:39
  have
• 19:40
  to
• 19:40
  go
• 19:40
  out
• 19:40
  to
• 19:40
  another
• 19:41
  application,
• 19:41
  they
• 19:42
  have
• 19:42
  to
• 19:42
  download,
• 19:44
  you
• 19:44
  know,
• 19:44
  comment
• 19:45
  on
• 19:45
  their
• 19:45
  phones
• 19:46
  like
• 19:46
  they
• 19:47
  are
• 19:47
  in
• 19:47
  ships
• 19:48
  because
• 19:48
  it's
• 19:48
  an
• 19:48
  easy
• 19:49
  thing
• 19:49
  for
• 19:49
  them.
• 19:49
  They
• 19:50
  have
• 19:50
  reliable,
• 19:51
  you
• 19:51
  know,
• 19:51
  pickers
• 19:52
  for
• 19:52
  their
• 19:52
  products
• 19:52
  and
• 19:53
  shoppers.
• 19:54
  So
• 19:54
  to
• 19:54
  me
• 19:54
  I
• 19:55
  think
• 19:55
  like
• 19:55
  this
• 19:55
  is
• 19:56
  a
• 19:56
  great
• 19:56
  idea
• 19:57
  down
• 19:57
  the
• 19:57
  road
• 19:58
  because
• 19:58
  I
• 19:58
  think
• 19:58
  it
• 19:59
  benefits
• 19:59
  everyone.
• 20:00
  You
• 20:00
  know,
• 20:00
  it
• 20:00
  gets
• 20:01
  if
• 20:01
  they
• 20:01
  did
• 20:01
  have
• 20:02
  Comet
• 20:02
  installed
• 20:03
  or
• 20:03
  as
• 20:03
  part
• 20:03
  of
• 20:04
  their
• 20:04
  go
• 20:04
  to
• 20:05
  search
• 20:05
  engine
• 20:05
  it
• 20:05
  gets
• 20:05
  comment
• 20:06
  and
• 20:06
  perplexity,
• 20:06
  more
• 20:07
  traffic
• 20:07
  for
• 20:08
  other
• 20:08
  things
• 20:08
  outside
• 20:08
  of
• 20:09
  grocery
• 20:10
  and
• 20:10
  then
• 20:11
  for
• 20:11
  the
• 20:11
  ship
• 20:11
  shopper
• 20:12
  it
• 20:12
  becomes
• 20:12
  more
• 20:13
  simple
• 20:13
  for
• 20:13
  them
• 20:14
  to
• 20:14
  pick
• 20:14
  up
• 20:14
  their
• 20:14
  goods
• 20:15
  and
• 20:15
  not
• 20:15
  have
• 20:16
  to
• 20:16
  put
• 20:16
  as
• 20:16
  much
• 20:17
  work
• 20:17
  into
• 20:18
  every
• 20:18
  single
• 20:19
  week
• 20:19
  putting
• 20:19
  together
• 20:19
  that
• 20:20
  grocery
• 20:20
  list.
• 20:21
  But
• 20:21
  I,
• 20:21
  for
• 20:21
  right
• 20:22
  now
• 20:22
  I
• 20:23
  really
• 20:23
  think
• 20:23
  that
• 20:23
  it's
• 20:24
  just
• 20:24
  going
• 20:24
  to
• 20:24
  be
• 20:25
  too
• 20:25
  early
• 20:25
  and
• 20:26
  too
• 20:26
  hard
• 20:26
  for
• 20:26
  the
• 20:27
  ship
• 20:27
  shoppers
• 20:27
  to
• 20:29
  ship
• 20:29
  consumers
• 20:29
  I
• 20:30
  should
• 20:30
  say
• 20:30
  to
• 20:31
  grasp
• 20:31
  right
• 20:31
  now.
• 20:32
  So
• 20:32
  I'm
• 20:33
  worried
• 20:33
  it's
• 20:33
  going
• 20:34
  to,
• 20:34
  it's
• 20:34
  going
• 20:34
  to
• 20:34
  not
• 20:34
  have
• 20:35
  the
• 20:35
  impact
• 20:36
  that
• 20:36
  they
• 20:36
  want
• 20:36
  it
• 20:36
  to
• 20:36
  big
• 20:37
  PR
• 20:37
  headline
• 20:37
  for
• 20:38
  them
• 20:38
  for
• 20:39
  being
• 20:39
  progressive
• 20:40
  but
• 20:40
  not
• 20:40
  going
• 20:41
  to
• 20:41
  have
• 20:41
  the
• 20:41
  shopper
• 20:41
  impact.
• 20:42
  But
• 20:43
  what
• 20:43
  do
• 20:43
  you
• 20:43
  think?
• 20:43
  You,
• 20:44
  you
• 20:44
  said
• 20:44
  it.
• 20:44
  I
• 20:45
  100%
• 20:46
  agree
• 20:46
  with
• 20:46
  you
• 20:46
  100%
• 20:47
  agree
• 20:47
  with.
• 20:48
  That's
• 20:48
  what
• 20:48
  I
• 20:49
  wrote
• 20:49
  in
• 20:49
  my
• 20:49
  notes.
• 20:49
  I
• 20:49
  said
• 20:50
  seems
• 20:50
  like
• 20:50
  a
• 20:50
  headline
• 20:51
  that
• 20:51
  sounds
• 20:51
  more
• 20:52
  innovative
• 20:52
  than
• 20:52
  it
• 20:53
  actually
• 20:53
  is
• 20:53
  and
• 20:53
  it's
• 20:54
  because
• 20:54
  you
• 20:54
  want
• 20:54
  the
• 20:54
  PR
• 20:55
  from
• 20:55
  it.
• 20:55
  And
• 20:56
  the
• 20:56
  other
• 20:56
  point,
• 20:56
  knowing
• 20:57
  the
• 20:57
  big
• 20:57
  Red
• 20:57
  as
• 20:58
  we
• 20:58
  do
• 20:58
  and
• 20:59
  is,
• 20:59
  you
• 20:59
  know,
• 21:00
  I
• 21:00
  worry
• 21:00
  about
• 21:00
  you
• 21:01
  know,
• 21:01
  getting
• 21:02
  a
• 21:02
  false,
• 21:03
  a
• 21:03
  false
• 21:03
  negative
• 21:04
  on
• 21:04
  this
• 21:04
  because
• 21:04
  no
• 21:05
  one's
• 21:05
  Going
• 21:05
  to
• 21:05
  use
• 21:05
  it
• 21:06
  potentially.
• 21:06
  And
• 21:07
  then,
• 21:07
  you
• 21:07
  know,
• 21:07
  the
• 21:07
  leadership's
• 21:08
  gonna
• 21:08
  go,
• 21:08
  well,
• 21:08
  why
• 21:08
  do
• 21:08
  we
• 21:09
  invest
• 21:09
  in
• 21:09
  that?
• 21:09
  Well,
• 21:10
  because
• 21:10
  you
• 21:10
  did
• 21:10
  it
• 21:10
  the
• 21:11
  wrong
• 21:11
  way.
• 21:11
  You
• 21:11
  know,
• 21:11
  you
• 21:12
  probably
• 21:12
  should
• 21:12
  have
• 21:12
  done
• 21:12
  it
• 21:12
  inside
• 21:13
  the
• 21:13
  Shipt
• 21:13
  app
• 21:13
  to
• 21:14
  make
• 21:14
  this
• 21:14
  easier
• 21:14
  for
• 21:14
  them,
• 21:15
  you
• 21:15
  know,
• 21:15
  can
• 21:15
  make
• 21:15
  those
• 21:16
  connections
• 21:16
  happen
• 21:17
  the
• 21:17
  way
• 21:17
  they
• 21:17
  want
• 21:17
  to
• 21:18
  or
• 21:18
  figure
• 21:18
  out
• 21:18
  how
• 21:18
  to
• 21:19
  do
• 21:19
  this
• 21:19
  in
• 21:19
  a
• 21:19
  way
• 21:19
  that
• 21:20
  has
• 21:20
  a
• 21:20
  better
• 21:20
  user
• 21:21
  experience.
• 21:21
  Because.
• 21:21
  Because
• 21:21
  you're
• 21:22
  right.
• 21:22
  No,
• 21:22
  very
• 21:23
  few
• 21:23
  people
• 21:23
  are
• 21:23
  going
• 21:23
  to
• 21:23
  do
• 21:24
  this,
• 21:24
  I
• 21:24
  think.
• 21:24
  But
• 21:25
  despite,
• 21:25
  you
• 21:25
  know,
• 21:26
  all
• 21:26
  the
• 21:26
  fervor
• 21:27
  over
• 21:27
  perplexity
• 21:28
  comment
• 21:29
  this
• 21:29
  week
• 21:29
  on
• 21:29
  social
• 21:30
  media,
• 21:30
  I
• 21:30
  think
• 21:31
  it's
• 21:31
  still,
• 21:31
  it's
• 21:31
  still
• 21:31
  a
• 21:32
  big
• 21:32
  ass
• 21:32
  to
• 21:32
  get
• 21:32
  people
• 21:33
  to
• 21:33
  acclimate
• 21:33
  to
• 21:34
  this
• 21:34
  in.
• 21:35
  In
• 21:35
  my
• 21:35
  opinion.
• 21:36
  And
• 21:36
  they
• 21:37
  launched
• 21:37
  this,
• 21:37
  like,
• 21:37
  did
• 21:38
  they
• 21:38
  launch
• 21:38
  this
• 21:38
  at
• 21:38
  Shop
• 21:39
  Talk
• 21:39
  fall
• 21:39
  or
• 21:39
  they
• 21:39
  announced
• 21:40
  it
• 21:40
  and
• 21:40
  it
• 21:40
  was
• 21:40
  like,
• 21:40
  it
• 21:41
  was
• 21:41
  just
• 21:41
  so
• 21:41
  slow
• 21:42
  to
• 21:42
  come
• 21:42
  out.
• 21:42
  Which.
• 21:44
  Yeah,
• 21:44
  I
• 21:45
  don't
• 21:45
  know.
• 21:45
  I
• 21:45
  feel
• 21:45
  like.
• 21:45
  I
• 21:46
  feel
• 21:46
  like
• 21:46
  this
• 21:46
  is
• 21:46
  just.
• 21:47
  It's
• 21:47
  the
• 21:47
  right
• 21:48
  idea.
• 21:49
  Right
• 21:49
  idea.
• 21:50
  Just
• 21:50
  wrong
• 21:51
  timing
• 21:52
  and
• 21:52
  execution.
• 21:53
  So,
• 21:53
  yeah,
• 21:53
  first
• 21:54
  when
• 21:54
  I
• 21:54
  heard.
• 21:55
  Yeah,
• 21:55
  first
• 21:55
  when
• 21:55
  I
• 21:55
  heard
• 21:56
  about,
• 21:56
  I
• 21:56
  was
• 21:56
  like,
• 21:56
  oh,
• 21:56
  this
• 21:56
  is
• 21:56
  cool.
• 21:57
  And
• 21:57
  then
• 21:57
  I
• 21:57
  read
• 21:57
  about.
• 21:57
  I'm
• 21:58
  like,
• 21:58
  no,
• 21:59
  it's
• 21:59
  not.
• 21:59
  And
• 22:00
  so
• 22:00
  it's
• 22:00
  like,
• 22:01
  God,
• 22:01
  I
• 22:02
  know,
• 22:02
  I
• 22:02
  know.
• 22:03
  I
• 22:03
  want
• 22:03
  to
• 22:03
  get
• 22:03
  on
• 22:03
  board
• 22:03
  with
• 22:04
  something.
• 22:04
  I
• 22:04
  just
• 22:04
  can't.
• 22:05
  I
• 22:05
  know,
• 22:06
  I
• 22:06
  know.
• 22:06
  Well,
• 22:07
  hopefully
• 22:07
  people
• 22:08
  will
• 22:08
  think
• 22:09
  it's
• 22:09
  cool
• 22:09
  and
• 22:09
  download
• 22:10
  the,
• 22:11
  the.
• 22:12
  I
• 22:13
  keep
• 22:13
  wanting
• 22:13
  to
• 22:13
  call,
• 22:13
  call
• 22:14
  it
• 22:15
  Capstone.
• 22:15
  It's
• 22:16
  Comet.
• 22:17
  They'll
• 22:17
  download
• 22:18
  Comet
• 22:18
  and
• 22:18
  they'll
• 22:18
  try
• 22:19
  it.
• 22:19
  Yes,
• 22:19
  right?
• 22:20
  There's
• 22:20
  so
• 22:20
  many
• 22:20
  new
• 22:21
  words
• 22:21
  to
• 22:21
  everything.
• 22:21
  Oh,
• 22:22
  my
• 22:22
  God.
• 22:22
  I
• 22:22
  know,
• 22:23
  I
• 22:23
  know.
• 22:24
  Okay,
• 22:24
  Headline
• 22:25
  number
• 22:25
  five,
• 22:25
  Chris
• 22:26
  Sheehan
• 22:26
  is
• 22:26
  making
• 22:27
  its
• 22:27
  first
• 22:27
  permanent
• 22:28
  move
• 22:28
  into
• 22:28
  physical
• 22:29
  retail.
• 22:29
  According
• 22:29
  to
• 22:30
  Chain
• 22:30
  Storage,
• 22:30
  the
• 22:30
  Asian
• 22:31
  online
• 22:31
  fast
• 22:32
  fashion
• 22:32
  giant
• 22:33
  will
• 22:33
  pilot
• 22:34
  six
• 22:34
  shop
• 22:34
  and
• 22:34
  shops
• 22:35
  across
• 22:35
  France
• 22:36
  starting
• 22:36
  at
• 22:36
  BHV
• 22:37
  Marais
• 22:37
  in
• 22:37
  Paris,
• 22:38
  followed
• 22:38
  by
• 22:38
  five
• 22:39
  more
• 22:39
  to
• 22:39
  be
• 22:39
  open
• 22:40
  in
• 22:40
  Galleries
• 22:41
  Lafayette
• 22:42
  stores.
• 22:42
  Reported
• 22:42
  by
• 22:43
  fashion
• 22:43
  network.com
• 22:44
  in
• 22:45
  the
• 22:45
  opening
• 22:45
  of
• 22:46
  the
• 22:46
  shops,
• 22:46
  Sheehan
• 22:46
  has
• 22:47
  teamed
• 22:47
  up
• 22:47
  with
• 22:48
  Society
• 22:48
  de
• 22:49
  Grand
• 22:49
  magazine.
• 22:50
  I'm.
• 22:51
  This
• 22:51
  is
• 22:51
  awful.
• 22:52
  I
• 22:52
  cannot.
• 22:52
  I'm
• 22:53
  sorry.
• 22:53
  Every
• 22:53
  French
• 22:54
  person
• 22:54
  listening.
• 22:55
  Yeah.
• 22:55
  For
• 22:56
  those
• 22:56
  listening,
• 22:56
  I
• 22:57
  purposely
• 22:57
  put
• 22:57
  this
• 22:57
  headline
• 22:58
  number
• 22:58
  five
• 22:58
  instead
• 22:59
  of
• 22:59
  number
• 22:59
  four
• 22:59
  so
• 23:00
  Anne
• 23:00
  would
• 23:00
  have
• 23:00
  to
• 23:00
  read
• 23:01
  it.
• 23:01
  Oh,
• 23:01
  my
• 23:02
  gosh.
• 23:02
  It's
• 23:02
  just,
• 23:02
  I'm.
• 23:03
  I
• 23:03
  mean,
• 23:04
  cover
• 23:05
  your
• 23:05
  ears,
• 23:05
  people.
• 23:07
  Anyway,
• 23:08
  the
• 23:08
  retail
• 23:09
  property
• 23:09
  company
• 23:10
  that
• 23:10
  operates
• 23:11
  BHV
• 23:12
  Murray
• 23:12
  and
• 23:13
  several
• 23:13
  Galleries
• 23:14
  Lafayette
• 23:15
  stores
• 23:16
  following
• 23:17
  sale
• 23:17
  and
• 23:17
  affiliation
• 23:18
  agreements
• 23:19
  with
• 23:19
  the
• 23:19
  Galleries
• 23:20
  Lafayette
• 23:21
  Group.
• 23:21
  The
• 23:21
  report
• 23:22
  said,
• 23:22
  chris,
• 23:23
  this
• 23:23
  is
• 23:23
  also
• 23:24
  going
• 23:24
  to
• 23:24
  be
• 23:24
  our
• 23:24
  A
• 23:25
  and
• 23:25
  M.
• 23:25
  Put
• 23:25
  you
• 23:25
  on
• 23:25
  the
• 23:25
  spot.
• 23:26
  And
• 23:26
  hopefully
• 23:26
  they
• 23:26
  are
• 23:27
  not
• 23:27
  French
• 23:27
  speakers.
• 23:28
  And
• 23:28
  putting
• 23:28
  any
• 23:28
  more
• 23:29
  French
• 23:29
  words
• 23:30
  into
• 23:30
  this
• 23:30
  headline.
• 23:31
  There
• 23:31
  are
• 23:31
  actually
• 23:31
  more.
• 23:31
  I
• 23:32
  could
• 23:32
  have
• 23:32
  put
• 23:32
  in
• 23:32
  here
• 23:32
  than
• 23:32
  I
• 23:33
  did.
• 23:33
  And
• 23:33
  actually.
• 23:33
  Oh,
• 23:34
  I
• 23:34
  know
• 23:34
  there
• 23:34
  were
• 23:34
  a
• 23:35
  lot
• 23:35
  of
• 23:35
  them
• 23:35
  in
• 23:35
  there.
• 23:35
  There
• 23:36
  were
• 23:36
  a
• 23:36
  lot
• 23:36
  of
• 23:36
  them
• 23:36
  in
• 23:36
  there
• 23:37
  when
• 23:37
  this
• 23:37
  headline
• 23:37
  came
• 23:38
  across.
• 23:38
  All
• 23:39
  right,
• 23:39
  Chris,
• 23:39
  A
• 23:40
  and
• 23:40
  M
• 23:40
  wants
• 23:40
  to
• 23:40
  know,
• 23:40
  in
• 23:41
  the
• 23:41
  age
• 23:41
  of
• 23:41
  digital
• 23:41
  first
• 23:42
  shopping,
• 23:43
  what
• 23:43
  will
• 23:43
  it
• 23:43
  take
• 23:43
  for
• 23:43
  Sheehan
• 23:44
  and
• 23:44
  other
• 23:44
  retailers
• 23:45
  looking
• 23:45
  to
• 23:45
  follow
• 23:46
  suit
• 23:46
  to
• 23:46
  reimagine
• 23:47
  brick
• 23:47
  and
• 23:47
  mortar
• 23:48
  as
• 23:48
  a
• 23:48
  strategic
• 23:49
  extension
• 23:49
  of
• 23:50
  fast
• 23:50
  fashion
• 23:50
  and
• 23:51
  consumer
• 23:51
  immediacy?
• 23:53
  That's.
• 23:54
  Go
• 23:54
  ahead.
• 23:56
  Yeah,
• 23:56
  that's
• 23:57
  a
• 23:57
  really
• 23:57
  interesting
• 23:57
  question.
• 23:58
  It's
• 23:59
  a
• 23:59
  different
• 23:59
  angle
• 23:59
  than
• 24:00
  I
• 24:00
  expected
• 24:00
  to
• 24:00
  take
• 24:00
  on
• 24:01
  it.
• 24:02
  You
• 24:02
  know,
• 24:02
  I,
• 24:02
  I
• 24:02
  actually,
• 24:03
  I
• 24:03
  like
• 24:03
  this
• 24:03
  move
• 24:04
  from
• 24:04
  Sheehan
• 24:05
  and
• 24:05
  I
• 24:05
  think,
• 24:06
  you
• 24:06
  know,
• 24:06
  on
• 24:06
  a
• 24:06
  scale
• 24:06
  of
• 24:06
  one
• 24:07
  to
• 24:07
  ten,
• 24:07
  I
• 24:07
  think
• 24:07
  I'd
• 24:07
  probably
• 24:08
  put
• 24:08
  it
• 24:08
  at
• 24:08
  six
• 24:08
  and
• 24:08
  a
• 24:09
  half.
• 24:09
  I
• 24:09
  think
• 24:09
  this,
• 24:10
  I
• 24:10
  think
• 24:10
  the
• 24:10
  headline's
• 24:11
  a
• 24:11
  little
• 24:11
  misleading
• 24:12
  because
• 24:12
  it's
• 24:12
  saying
• 24:12
  they're
• 24:12
  opening
• 24:13
  up
• 24:13
  a
• 24:13
  bricks
• 24:13
  and
• 24:13
  mortar
• 24:14
  operation
• 24:15
  permanently.
• 24:15
  Which,
• 24:16
  based
• 24:16
  on
• 24:17
  what
• 24:17
  I'm
• 24:17
  reading
• 24:18
  in
• 24:18
  the
• 24:18
  tea
• 24:18
  leaves,
• 24:18
  it
• 24:19
  sounds
• 24:19
  like
• 24:19
  they're
• 24:19
  just,
• 24:19
  you
• 24:20
  know,
• 24:20
  being
• 24:20
  placed
• 24:21
  inside
• 24:21
  a
• 24:21
  department
• 24:22
  store
• 24:22
  more.
• 24:22
  So
• 24:23
  would
• 24:23
  you
• 24:23
  agree?
• 24:23
  Like
• 24:23
  a
• 24:23
  shop
• 24:24
  and
• 24:24
  shop
• 24:24
  inside
• 24:24
  a
• 24:24
  traditional
• 24:25
  department
• 24:25
  store.
• 24:26
  So
• 24:26
  it's
• 24:26
  probably
• 24:26
  more
• 24:26
  of
• 24:27
  very.
• 24:27
  Yeah,
• 24:27
  very
• 24:28
  common
• 24:28
  in
• 24:28
  France.
• 24:29
  I
• 24:29
  mean,
• 24:29
  there's
• 24:30
  lots
• 24:30
  of
• 24:30
  shop
• 24:30
  and
• 24:31
  shops
• 24:31
  from,
• 24:32
  you
• 24:32
  know,
• 24:32
  boutiques
• 24:33
  for
• 24:33
  fragrance
• 24:34
  to
• 24:35
  independent
• 24:35
  designers.
• 24:36
  Like,
• 24:36
  that's
• 24:36
  a
• 24:36
  very
• 24:37
  common
• 24:37
  thing
• 24:38
  where
• 24:38
  you'd
• 24:38
  have
• 24:38
  a
• 24:38
  permanent
• 24:39
  setup
• 24:39
  in
• 24:39
  all
• 24:39
  these
• 24:40
  French
• 24:40
  department
• 24:40
  stores.
• 24:40
  So
• 24:41
  yes,
• 24:41
  that
• 24:41
  makes
• 24:42
  complete
• 24:42
  sense.
• 24:42
  But
• 24:42
  I
• 24:42
  wouldn't
• 24:43
  call
• 24:43
  it
• 24:43
  a
• 24:44
  pop
• 24:44
  up
• 24:44
  necessarily
• 24:45
  or
• 24:46
  like
• 24:46
  temporary
• 24:47
  at
• 24:48
  all.
• 24:48
  Yeah,
• 24:49
  no,
• 24:49
  it
• 24:49
  sounds
• 24:49
  like
• 24:49
  it's
• 24:49
  a
• 24:49
  permanent.
• 24:50
  I
• 24:50
  mean
• 24:50
  their,
• 24:50
  their
• 24:51
  emphasis
• 24:51
  was
• 24:51
  on
• 24:51
  it's
• 24:52
  a
• 24:52
  permanent
• 24:52
  location.
• 24:53
  Now.
• 24:53
  That
• 24:53
  was
• 24:53
  the
• 24:53
  key
• 24:53
  thing.
• 24:54
  So
• 24:54
  like
• 24:55
  the,
• 24:55
  you
• 24:56
  know,
• 24:56
  so.
• 24:56
  But
• 24:56
  the
• 24:56
  point
• 24:56
  I
• 24:57
  don't
• 24:57
  know
• 24:57
  is
• 24:57
  like,
• 24:57
  is
• 24:57
  it
• 24:57
  a
• 24:58
  wholesale
• 24:58
  relationship
• 24:59
  with
• 24:59
  the
• 24:59
  department
• 24:59
  store
• 25:00
  or
• 25:00
  is
• 25:00
  it
• 25:00
  like
• 25:00
  they're
• 25:01
  buying
• 25:01
  the
• 25:01
  inventory
• 25:02
  and
• 25:02
  running
• 25:02
  the
• 25:03
  shop
• 25:03
  in
• 25:03
  shop,
• 25:03
  so
• 25:04
  to
• 25:04
  speak.
• 25:04
  But
• 25:04
  here's
• 25:05
  the
• 25:05
  thing,
• 25:05
  here's
• 25:06
  the
• 25:06
  thing.
• 25:06
  I,
• 25:07
  I
• 25:07
  don't
• 25:07
  think
• 25:07
  it
• 25:08
  actually
• 25:08
  matters.
• 25:10
  And
• 25:10
  so
• 25:10
  that's
• 25:11
  what
• 25:11
  I
• 25:11
  like
• 25:11
  about
• 25:11
  this
• 25:12
  is
• 25:12
  it's
• 25:12
  showing.
• 25:12
  Sheen
• 25:13
  is
• 25:13
  saying,
• 25:13
  look,
• 25:14
  we've
• 25:14
  got
• 25:14
  this
• 25:14
  really
• 25:15
  unique
• 25:15
  capability
• 25:16
  with
• 25:16
  our
• 25:16
  technology
• 25:16
  and
• 25:17
  our
• 25:17
  manufacturing
• 25:18
  infrastructure
• 25:19
  to
• 25:19
  understand
• 25:21
  potentially
• 25:21
  better
• 25:22
  than
• 25:22
  other
• 25:22
  people
• 25:23
  what
• 25:23
  items
• 25:24
  people
• 25:24
  are
• 25:24
  going
• 25:24
  to
• 25:24
  want
• 25:25
  for
• 25:25
  the
• 25:25
  upcoming
• 25:25
  season.
• 25:26
  And
• 25:26
  then
• 25:26
  we're
• 25:26
  going
• 25:26
  to
• 25:27
  take
• 25:27
  a
• 25:27
  position
• 25:27
  on
• 25:27
  them
• 25:28
  either
• 25:28
  with
• 25:28
  you
• 25:28
  via
• 25:29
  wholesale
• 25:29
  or
• 25:30
  on
• 25:30
  our
• 25:30
  own
• 25:30
  via
• 25:31
  the
• 25:31
  shop
• 25:31
  and
• 25:31
  shop
• 25:32
  to
• 25:32
  understand
• 25:33
  how
• 25:33
  much
• 25:33
  value
• 25:33
  we
• 25:34
  can
• 25:34
  extract
• 25:34
  from
• 25:34
  the
• 25:34
  marketplace.
• 25:35
  I
• 25:35
  think
• 25:35
  that's
• 25:36
  the
• 25:36
  lesson
• 25:36
  here
• 25:37
  to
• 25:37
  be
• 25:37
  learned.
• 25:37
  That
• 25:38
  is
• 25:38
  really
• 25:39
  intriguing
• 25:39
  to
• 25:40
  me.
• 25:40
  And,
• 25:40
  and
• 25:41
  that's,
• 25:41
  I
• 25:41
  think
• 25:41
  what
• 25:42
  inherently
• 25:42
  gets
• 25:42
  at
• 25:42
  A
• 25:43
  M's
• 25:43
  question
• 25:43
  is
• 25:43
  There's
• 25:44
  a
• 25:44
  lot
• 25:44
  to,
• 25:45
  there's
• 25:45
  a
• 25:45
  lot
• 25:45
  to
• 25:46
  think
• 25:46
  about
• 25:46
  within
• 25:47
  this
• 25:47
  headline.
• 25:47
  And
• 25:48
  I
• 25:48
  think
• 25:48
  that's
• 25:48
  really
• 25:48
  important
• 25:49
  when
• 25:49
  you
• 25:49
  think
• 25:49
  about,
• 25:50
  okay,
• 25:51
  what
• 25:51
  does
• 25:51
  she
• 25:51
  inhabit
• 25:51
  its
• 25:52
  disposal,
• 25:52
  what
• 25:53
  is
• 25:53
  it
• 25:53
  doing
• 25:53
  and
• 25:54
  where
• 25:54
  can
• 25:54
  it
• 25:54
  go?
• 25:55
  And
• 25:55
  so
• 25:55
  that,
• 25:56
  that's
• 25:56
  my
• 25:56
  take
• 25:56
  here.
• 25:58
  I
• 25:58
  think
• 25:58
  this
• 25:58
  is
• 25:58
  a
• 25:59
  brilliant
• 25:59
  idea
• 25:59
  for
• 26:00
  more
• 26:00
  reasons
• 26:01
  than
• 26:01
  that.
• 26:01
  I
• 26:01
  mean,
• 26:02
  I
• 26:02
  think
• 26:02
  it
• 26:02
  gets
• 26:03
  you
• 26:03
  traffic.
• 26:03
  I
• 26:03
  mean
• 26:04
  there's
• 26:04
  a
• 26:04
  certain
• 26:05
  customer
• 26:05
  that
• 26:06
  can
• 26:06
  go
• 26:06
  into
• 26:06
  these
• 26:06
  French
• 26:07
  department
• 26:07
  stores
• 26:08
  and
• 26:08
  when
• 26:08
  your,
• 26:08
  your
• 26:09
  other
• 26:09
  G
• 26:10
  or
• 26:10
  your
• 26:10
  other
• 26:11
  shop
• 26:12
  and
• 26:12
  shops
• 26:12
  like
• 26:12
  I
• 26:13
  was
• 26:13
  talking
• 26:13
  about
• 26:13
  earlier
• 26:13
  are
• 26:14
  Cezanne
• 26:15
  or
• 26:15
  Louisville
• 26:16
  or
• 26:16
  Diptyque,
• 26:17
  like
• 26:17
  that's
• 26:18
  a
• 26:18
  high
• 26:18
  price
• 26:19
  point.
• 26:19
  I
• 26:19
  think
• 26:19
  what
• 26:19
  you're
• 26:20
  able
• 26:20
  to
• 26:20
  do
• 26:20
  now
• 26:20
  is
• 26:21
  you're
• 26:21
  getting
• 26:21
  those
• 26:21
  aspirational
• 26:22
  shoppers
• 26:22
  in
• 26:22
  there
• 26:23
  with
• 26:23
  Sheehan
• 26:24
  and
• 26:24
  you're
• 26:24
  giving
• 26:24
  them
• 26:25
  something
• 26:25
  that
• 26:25
  they
• 26:25
  can
• 26:26
  take
• 26:26
  away
• 26:26
  from
• 26:27
  this
• 26:27
  very
• 26:28
  luxurious,
• 26:29
  high
• 26:29
  end
• 26:29
  shopping
• 26:30
  experience
• 26:31
  that's
• 26:31
  not
• 26:32
  gonna
• 26:32
  break
• 26:32
  the
• 26:32
  bank.
• 26:33
  I
• 26:33
  mean,
• 26:33
  we
• 26:33
  started
• 26:33
  to
• 26:33
  see
• 26:34
  this
• 26:34
  when
• 26:34
  you
• 26:34
  and
• 26:34
  I
• 26:34
  were
• 26:35
  in
• 26:35
  Paris
• 26:35
  a
• 26:35
  couple
• 26:35
  years
• 26:36
  ago
• 26:36
  and
• 26:36
  they
• 26:36
  started
• 26:36
  bringing
• 26:37
  resale
• 26:37
  into
• 26:38
  some
• 26:38
  of
• 26:38
  these
• 26:38
  stores
• 26:39
  and
• 26:39
  like
• 26:40
  Samaritan
• 26:41
  had
• 26:41
  like
• 26:41
  a
• 26:41
  whole
• 26:42
  area
• 26:42
  of
• 26:43
  resale
• 26:43
  on
• 26:43
  one
• 26:43
  of
• 26:44
  the
• 26:44
  floors
• 26:44
  so
• 26:45
  that
• 26:45
  you
• 26:45
  could
• 26:45
  start
• 26:45
  to
• 26:46
  get
• 26:46
  people
• 26:46
  starting
• 26:47
  to
• 26:47
  enjoy
• 26:47
  some
• 26:47
  of
• 26:47
  these
• 26:48
  products
• 26:48
  and
• 26:48
  that
• 26:48
  shopping
• 26:49
  experience
• 26:49
  and
• 26:50
  then
• 26:50
  maybe
• 26:50
  coming
• 26:51
  in
• 26:51
  for
• 26:51
  like
• 26:51
  a
• 26:51
  gifting
• 26:52
  thing
• 26:52
  or
• 26:52
  for
• 26:53
  the
• 26:53
  holidays
• 26:53
  and
• 26:53
  shopping
• 26:54
  at
• 26:54
  the
• 26:54
  other
• 26:55
  stores
• 26:55
  that
• 26:55
  are
• 26:55
  available.
• 26:56
  But
• 26:56
  I
• 26:56
  think
• 26:56
  this
• 26:56
  is
• 26:57
  a
• 26:57
  brilliant
• 26:57
  thing.
• 26:57
  It
• 26:57
  gives
• 26:58
  Shein
• 26:58
  so
• 26:58
  much
• 26:59
  more
• 26:59
  data
• 26:59
  about
• 27:00
  how
• 27:00
  shoppers
• 27:01
  and
• 27:01
  where
• 27:01
  their
• 27:02
  shoppers
• 27:02
  are
• 27:02
  shopping
• 27:03
  in
• 27:03
  person
• 27:03
  in
• 27:04
  physical
• 27:04
  retail.
• 27:05
  Not
• 27:05
  to
• 27:06
  mention,
• 27:06
  there
• 27:06
  is
• 27:06
  also
• 27:07
  the
• 27:07
  sustainability
• 27:08
  angle
• 27:08
  of
• 27:08
  this,
• 27:08
  Chris.
• 27:09
  And
• 27:09
  I
• 27:09
  think
• 27:09
  that
• 27:09
  this
• 27:09
  could
• 27:10
  be
• 27:10
  an
• 27:10
  interesting
• 27:10
  play
• 27:10
  that
• 27:11
  they
• 27:11
  didn't
• 27:11
  really
• 27:11
  touch
• 27:12
  on
• 27:12
  in
• 27:12
  the
• 27:12
  article.
• 27:13
  But
• 27:13
  she
• 27:13
  is
• 27:13
  under
• 27:14
  so
• 27:14
  much,
• 27:15
  well,
• 27:15
  she
• 27:15
  is
• 27:15
  under
• 27:16
  so
• 27:16
  much
• 27:16
  pressure
• 27:17
  for
• 27:17
  the
• 27:17
  textiles
• 27:18
  waste
• 27:18
  that
• 27:18
  they're
• 27:19
  putting
• 27:19
  out
• 27:19
  into
• 27:19
  the
• 27:20
  world
• 27:20
  because
• 27:20
  of
• 27:20
  their
• 27:21
  rapid
• 27:21
  manufacturing.
• 27:23
  If
• 27:23
  people
• 27:23
  get
• 27:24
  the
• 27:24
  products
• 27:24
  at
• 27:24
  home,
• 27:25
  it's
• 27:25
  not
• 27:25
  easy
• 27:25
  to
• 27:26
  exchange
• 27:26
  that
• 27:26
  or
• 27:26
  not
• 27:27
  worth
• 27:27
  the
• 27:27
  money
• 27:27
  to
• 27:27
  exchange
• 27:28
  it.
• 27:28
  So
• 27:28
  they
• 27:28
  just
• 27:28
  end
• 27:29
  up
• 27:29
  becoming
• 27:29
  waste.
• 27:30
  And
• 27:31
  so
• 27:31
  I'm
• 27:31
  curious
• 27:32
  to
• 27:32
  see
• 27:32
  that
• 27:33
  if
• 27:33
  they
• 27:33
  have
• 27:33
  these
• 27:34
  shop
• 27:34
  and
• 27:34
  shops,
• 27:34
  will
• 27:35
  they
• 27:35
  start
• 27:35
  to
• 27:35
  see
• 27:35
  people
• 27:36
  coming
• 27:36
  in
• 27:37
  for
• 27:37
  a
• 27:37
  scenario
• 27:38
  where
• 27:38
  they
• 27:38
  might
• 27:38
  be
• 27:39
  able
• 27:39
  to
• 27:39
  bring
• 27:39
  in
• 27:40
  their
• 27:40
  Shein
• 27:41
  product
• 27:41
  that
• 27:41
  they
• 27:42
  didn't
• 27:42
  like
• 27:42
  or
• 27:43
  was
• 27:43
  the
• 27:43
  wrong
• 27:43
  size
• 27:44
  or
• 27:44
  didn't
• 27:44
  fit
• 27:44
  as
• 27:44
  they
• 27:45
  expected
• 27:45
  and
• 27:46
  then
• 27:46
  that
• 27:46
  could
• 27:46
  be
• 27:47
  recycled
• 27:47
  and
• 27:47
  they
• 27:47
  get
• 27:47
  a
• 27:48
  credit
• 27:48
  to
• 27:48
  shop
• 27:48
  the
• 27:48
  Shein
• 27:49
  in
• 27:49
  the
• 27:49
  store
• 27:50
  or
• 27:50
  something
• 27:50
  like
• 27:50
  that.
• 27:50
  Like,
• 27:51
  I
• 27:51
  still
• 27:51
  think
• 27:51
  that
• 27:52
  France
• 27:52
  especially
• 27:52
  is
• 27:53
  going
• 27:53
  to
• 27:53
  be
• 27:53
  very
• 27:54
  tight
• 27:54
  on
• 27:54
  Sheehan
• 27:54
  and
• 27:55
  watching
• 27:55
  the
• 27:55
  waste
• 27:56
  that
• 27:56
  they,
• 27:56
  they
• 27:57
  put
• 27:57
  out
• 27:57
  from
• 27:58
  being
• 27:58
  in
• 27:59
  physical
• 27:59
  retail
• 27:59
  there.
• 27:59
  So
• 28:00
  I
• 28:00
  Think
• 28:00
  that
• 28:00
  could
• 28:00
  be
• 28:00
  an
• 28:01
  interesting
• 28:01
  play
• 28:01
  for
• 28:01
  them
• 28:02
  too,
• 28:02
  to
• 28:02
  start
• 28:03
  to
• 28:03
  test
• 28:03
  and
• 28:03
  see,
• 28:03
  like,
• 28:04
  what
• 28:04
  kinds
• 28:04
  of
• 28:04
  things
• 28:05
  can
• 28:05
  we
• 28:05
  do
• 28:05
  in
• 28:05
  store
• 28:06
  that
• 28:06
  reduce
• 28:07
  our.
• 28:07
  Our.
• 28:08
  Our
• 28:08
  sustainability
• 28:09
  footprint?
• 28:10
  So
• 28:11
  that's
• 28:11
  another
• 28:11
  thing
• 28:12
  you
• 28:12
  had
• 28:12
  me
• 28:12
  up
• 28:12
  until.
• 28:13
  Sustainability.
• 28:13
  I
• 28:13
  think
• 28:14
  putting
• 28:14
  fast
• 28:14
  fashion
• 28:15
  into
• 28:15
  more
• 28:16
  stores
• 28:16
  and
• 28:16
  more
• 28:17
  units
• 28:17
  through
• 28:17
  that
• 28:17
  fast
• 28:18
  fashion
• 28:18
  process
• 28:18
  has
• 28:19
  me
• 28:19
  a
• 28:19
  little
• 28:19
  skeptical
• 28:19
  of
• 28:19
  that
• 28:20
  argument.
• 28:20
  But
• 28:20
  I
• 28:20
  100%
• 28:21
  agree
• 28:21
  with
• 28:21
  everything
• 28:21
  you
• 28:21
  said
• 28:22
  up
• 28:22
  until
• 28:22
  that
• 28:23
  point.
• 28:24
  Okay,
• 28:24
  well,
• 28:25
  let's
• 28:25
  go
• 28:25
  on
• 28:25
  to
• 28:25
  the
• 28:26
  lightning
• 28:26
  round
• 28:26
  then.
• 28:28
  All
• 28:28
  right,
• 28:28
  question
• 28:29
  number
• 28:29
  one.
• 28:29
  Chris
• 28:30
  Ninja
• 28:30
  has
• 28:31
  been
• 28:31
  working
• 28:31
  alongside
• 28:32
  Baby
• 28:32
  List
• 28:32
  to
• 28:32
  get
• 28:33
  their
• 28:33
  products
• 28:33
  like
• 28:33
  espresso
• 28:34
  and
• 28:34
  coffee
• 28:34
  machines
• 28:35
  added
• 28:35
  to
• 28:36
  baby
• 28:36
  reg
• 28:36
  registries.
• 28:37
  What
• 28:38
  unconventional
• 28:38
  product
• 28:39
  would
• 28:39
  you
• 28:40
  have
• 28:40
  added
• 28:40
  to
• 28:41
  your
• 28:41
  baby
• 28:41
  registry?
• 28:43
  Oh,
• 28:43
  man,
• 28:43
  this
• 28:44
  is
• 28:44
  where
• 28:44
  I'm
• 28:44
  like,
• 28:44
  feel
• 28:45
  like
• 28:45
  I'm
• 28:45
  giving
• 28:45
  away
• 28:45
  my
• 28:45
  merchandise
• 28:46
  savvy
• 28:46
  for
• 28:47
  free.
• 28:47
  And,
• 28:47
  like,
• 28:48
  actually
• 28:48
  came
• 28:48
  up
• 28:48
  with
• 28:48
  this
• 28:48
  idea.
• 28:49
  And.
• 28:50
  And
• 28:50
  I
• 28:51
  think
• 28:51
  I.
• 28:51
  I
• 28:51
  mean,
• 28:51
  I
• 28:52
  don't
• 28:52
  know
• 28:52
  why
• 28:52
  this
• 28:52
  hasn't
• 28:52
  been
• 28:52
  done.
• 28:53
  If
• 28:53
  I
• 28:53
  was.
• 28:53
  If
• 28:53
  I
• 28:53
  was
• 28:53
  a
• 28:54
  baby
• 28:54
  registry,
• 28:54
  I'd
• 28:54
  call
• 28:54
  up
• 28:55
  fanatics
• 28:55
  and
• 28:55
  get
• 28:55
  a
• 28:55
  partnership
• 28:56
  with
• 28:56
  them.
• 28:56
  Because
• 28:57
  every
• 28:57
  dad
• 28:57
  wants
• 28:57
  to
• 28:58
  buy
• 28:58
  his
• 28:59
  kid,
• 28:59
  you
• 28:59
  know,
• 28:59
  some
• 29:00
  onesie.
• 29:00
  And
• 29:01
  mom,
• 29:01
  whatever.
• 29:01
  And
• 29:01
  mom.
• 29:02
  And
• 29:02
  mom.
• 29:03
  And
• 29:03
  mom.
• 29:03
  Yes.
• 29:04
  And
• 29:05
  their
• 29:05
  kid
• 29:05
  could
• 29:06
  be
• 29:06
  a
• 29:06
  boy.
• 29:06
  What?
• 29:07
  You
• 29:07
  know,
• 29:07
  whatever.
• 29:07
  I'm
• 29:07
  not
• 29:07
  gonna
• 29:08
  go
• 29:08
  that.
• 29:08
  Down
• 29:08
  that
• 29:08
  road.
• 29:09
  But,
• 29:10
  you
• 29:10
  know,
• 29:10
  everyone
• 29:11
  wants
• 29:11
  to
• 29:11
  buy.
• 29:12
  Not
• 29:12
  everyone,
• 29:13
  but
• 29:13
  actually,
• 29:14
  I
• 29:14
  shouldn't
• 29:14
  say
• 29:14
  everyone.
• 29:15
  Large
• 29:15
  majority
• 29:16
  of
• 29:16
  parents
• 29:16
  will
• 29:16
  buy
• 29:17
  their
• 29:17
  kids
• 29:17
  a
• 29:17
  Wednesday
• 29:18
  onesie
• 29:19
  to
• 29:19
  support
• 29:19
  their
• 29:19
  local
• 29:20
  favorite
• 29:20
  team
• 29:20
  or
• 29:20
  whatever.
• 29:21
  Yes.
• 29:21
  Sports
• 29:22
  team
• 29:22
  or
• 29:22
  college
• 29:22
  team
• 29:23
  that
• 29:23
  they
• 29:23
  happen
• 29:24
  to
• 29:24
  root
• 29:24
  for.
• 29:24
  So
• 29:24
  that
• 29:25
  would
• 29:25
  be
• 29:25
  what
• 29:25
  I
• 29:25
  would
• 29:25
  do.
• 29:26
  So
• 29:26
  target,
• 29:27
  if
• 29:27
  you're
• 29:27
  listening,
• 29:28
  go
• 29:28
  do.
• 29:28
  Do
• 29:29
  a
• 29:29
  deal
• 29:29
  with
• 29:29
  fanatics
• 29:29
  to
• 29:30
  get
• 29:30
  fanatics
• 29:30
  to
• 29:31
  get
• 29:31
  baby
• 29:31
  gear
• 29:31
  on
• 29:32
  your
• 29:32
  registry.
• 29:33
  Awesome.
• 29:34
  All
• 29:34
  right.
• 29:35
  And
• 29:35
  in
• 29:35
  the
• 29:35
  dating
• 29:35
  world,
• 29:36
  people.
• 29:36
  Are
• 29:36
  zip
• 29:36
  coding
• 29:37
  a
• 29:37
  practice
• 29:37
  that
• 29:38
  involves
• 29:38
  dating
• 29:39
  only
• 29:39
  people
• 29:40
  within
• 29:40
  a
• 29:40
  particular
• 29:41
  zip
• 29:41
  code?
• 29:42
  Is
• 29:42
  this
• 29:42
  a
• 29:43
  practice
• 29:43
  you
• 29:43
  have
• 29:43
  ever
• 29:44
  used
• 29:44
  in
• 29:44
  the
• 29:44
  past?
• 29:44
  I'm
• 29:45
  curious.
• 29:45
  And
• 29:45
  would
• 29:46
  you
• 29:46
  advise
• 29:46
  it
• 29:46
  now,
• 29:47
  or
• 29:47
  do
• 29:47
  you
• 29:47
  think
• 29:47
  it
• 29:48
  limits
• 29:48
  love?
• 29:50
  No,
• 29:51
  I
• 29:51
  think
• 29:51
  this
• 29:51
  is
• 29:51
  a
• 29:51
  great
• 29:51
  idea.
• 29:52
  I
• 29:52
  think
• 29:52
  really?
• 29:53
  Back
• 29:53
  in
• 29:53
  the.
• 29:54
  Yeah,
• 29:54
  of
• 29:54
  course,
• 29:54
  back
• 29:54
  in
• 29:55
  the
• 29:55
  day
• 29:55
  when
• 29:55
  I
• 29:55
  was
• 29:55
  doing
• 29:56
  Tinder
• 29:57
  when
• 29:57
  I
• 29:57
  was
• 29:57
  single,
• 29:58
  like,
• 29:58
  I
• 29:58
  definitely
• 29:59
  put
• 29:59
  like
• 29:59
  a
• 29:59
  20
• 29:59
  mil
• 30:00
  radius.
• 30:00
  I
• 30:00
  don't
• 30:00
  want
• 30:00
  to
• 30:01
  be
• 30:01
  driving
• 30:01
  an
• 30:01
  hour
• 30:01
  like
• 30:02
  that.
• 30:02
  It's
• 30:03
  too
• 30:03
  much.
• 30:03
  If.
• 30:03
  I
• 30:04
  mean,
• 30:04
  maybe
• 30:04
  if
• 30:04
  you
• 30:04
  were
• 30:04
  trying
• 30:05
  for
• 30:05
  years
• 30:05
  and
• 30:05
  you
• 30:06
  couldn't
• 30:06
  find
• 30:06
  the
• 30:07
  right
• 30:07
  person,
• 30:08
  then
• 30:08
  sure.
• 30:09
  But
• 30:09
  I
• 30:09
  think
• 30:10
  zip
• 30:10
  coding
• 30:11
  feels
• 30:11
  like,
• 30:11
  especially
• 30:12
  in
• 30:12
  this
• 30:12
  day,
• 30:12
  in
• 30:13
  this
• 30:13
  day
• 30:13
  and
• 30:13
  age,
• 30:13
  and
• 30:13
  if
• 30:14
  you
• 30:14
  are
• 30:14
  a
• 30:14
  single
• 30:15
  parent
• 30:15
  with
• 30:15
  kids,
• 30:15
  which
• 30:15
  I
• 30:16
  was
• 30:16
  like,
• 30:16
  no
• 30:17
  way.
• 30:17
  I
• 30:18
  do
• 30:18
  not
• 30:18
  have
• 30:18
  time
• 30:18
  to
• 30:19
  drive
• 30:19
  two
• 30:19
  hours
• 30:19
  away
• 30:20
  to
• 30:20
  find
• 30:20
  love.
• 30:21
  Sorry.
• 30:23
  Wow.
• 30:23
  Well,
• 30:24
  I
• 30:24
  got.
• 30:24
  I
• 30:24
  got
• 30:25
  two
• 30:25
  Omni
• 30:25
  Talk
• 30:25
  juniors
• 30:26
  that
• 30:26
  would
• 30:26
  totally
• 30:27
  disagree
• 30:27
  with
• 30:27
  that,
• 30:27
  because
• 30:27
  if
• 30:28
  I
• 30:28
  had
• 30:28
  taken
• 30:28
  that
• 30:28
  approach,
• 30:28
  I
• 30:29
  would
• 30:29
  not
• 30:29
  have
• 30:29
  met
• 30:29
  my
• 30:29
  wife.
• 30:30
  For
• 30:30
  those
• 30:30
  that
• 30:30
  know,
• 30:31
  you
• 30:31
  know,
• 30:32
  I
• 30:32
  married,
• 30:32
  I
• 30:33
  dated
• 30:33
  and
• 30:33
  married
• 30:33
  my
• 30:33
  wife
• 30:34
  long
• 30:34
  distance.
• 30:34
  So
• 30:35
  zip
• 30:35
  coding.
• 30:35
  If
• 30:35
  I
• 30:36
  had
• 30:36
  practiced
• 30:36
  it,
• 30:37
  my
• 30:37
  life
• 30:37
  would
• 30:37
  be
• 30:37
  very,
• 30:38
  very
• 30:38
  different.
• 30:38
  So,
• 30:39
  I
• 30:39
  don't
• 30:39
  know.
• 30:39
  I
• 30:39
  feel
• 30:39
  like
• 30:40
  it
• 30:40
  limits
• 30:40
  love.
• 30:40
  That's
• 30:41
  my
• 30:41
  take.
• 30:42
  Okay.
• 30:43
  All
• 30:43
  right,
• 30:43
  Chris,
• 30:44
  question
• 30:45
  number
• 30:45
  three.
• 30:45
  Frank's
• 30:46
  Red
• 30:46
  Hat
• 30:46
  just
• 30:46
  released
• 30:47
  a
• 30:47
  line
• 30:47
  of
• 30:48
  gummy
• 30:48
  bears.
• 30:48
  Will
• 30:49
  you
• 30:49
  try
• 30:49
  them,
• 30:50
  yes
• 30:50
  or
• 30:50
  no?
• 30:51
  Absolutely
• 30:52
  not.
• 30:52
  I
• 30:53
  hate
• 30:53
  gummy
• 30:53
  bears.
• 30:53
  Oh,
• 30:54
  no.
• 30:54
  Cinnamon
• 30:54
  bears.
• 30:55
  Nope.
• 30:56
  I
• 30:56
  hate
• 30:56
  them.
• 30:56
  I
• 30:56
  hate
• 30:57
  them.
• 30:57
  I.
• 30:57
  I
• 30:57
  love
• 30:58
  Frank's
• 30:58
  Red
• 30:58
  Hot,
• 30:58
  too.
• 30:59
  Like,
• 30:59
  I'm
• 30:59
  all
• 30:59
  in
• 30:59
  on
• 31:00
  Frank's
• 31:00
  Red
• 31:00
  Hot,
• 31:00
  but
• 31:00
  the.
• 31:01
  The.
• 31:01
  The
• 31:02
  fact
• 31:02
  that
• 31:02
  the
• 31:02
  gummy
• 31:03
  bear
• 31:03
  supersedes
• 31:04
  that.
• 31:04
  My
• 31:04
  distaste
• 31:05
  for
• 31:05
  it.
• 31:05
  No,
• 31:05
  absolutely
• 31:06
  not.
• 31:06
  I
• 31:06
  take
• 31:06
  it
• 31:06
  you
• 31:06
  would.
• 31:07
  You.
• 31:07
  You
• 31:07
  would
• 31:07
  try
• 31:07
  these.
• 31:08
  I
• 31:08
  mean,
• 31:09
  this.
• 31:09
  I
• 31:09
  love
• 31:09
  a
• 31:10
  cinnamon
• 31:10
  bear,
• 31:10
  and
• 31:10
  I
• 31:11
  feel
• 31:11
  like
• 31:11
  they
• 31:11
  wouldn't
• 31:11
  be
• 31:12
  too
• 31:12
  far
• 31:12
  off
• 31:12
  from
• 31:13
  a
• 31:13
  cinnamon
• 31:13
  bear.
• 31:14
  So,
• 31:15
  yes,
• 31:15
  I
• 31:15
  would
• 31:15
  try
• 31:15
  them.
• 31:16
  Or
• 31:16
  like
• 31:16
  those.
• 31:17
  Those
• 31:18
  Tajin
• 31:18
  covered,
• 31:19
  like,
• 31:19
  mango
• 31:19
  slices.
• 31:20
  Those
• 31:20
  are
• 31:21
  really
• 31:21
  good,
• 31:21
  too.
• 31:21
  So
• 31:22
  I.
• 31:22
  Yes.
• 31:22
  I'm
• 31:22
  all
• 31:23
  for
• 31:23
  the
• 31:23
  spicy.
• 31:24
  The
• 31:24
  spicy
• 31:25
  and
• 31:25
  sweet
• 31:25
  together.
• 31:26
  I'll
• 31:26
  do
• 31:26
  it.
• 31:26
  Frank's
• 31:27
  Red
• 31:27
  Hot
• 31:27
  isn't
• 31:27
  at
• 31:27
  all
• 31:28
  cinnamony,
• 31:28
  though.
• 31:28
  It's
• 31:28
  more
• 31:29
  vinegary.
• 31:29
  No.
• 31:30
  Yeah,
• 31:31
  But
• 31:31
  I
• 31:31
  think
• 31:31
  I
• 31:31
  could
• 31:31
  do
• 31:32
  it
• 31:32
  like
• 31:32
  gummy
• 31:33
  bear.
• 31:33
  Oh,
• 31:35
  I'd
• 31:35
  try
• 31:35
  it.
• 31:36
  I'd
• 31:36
  give
• 31:36
  it
• 31:36
  a
• 31:37
  shot.
• 31:37
  Try
• 31:37
  it.
• 31:37
  Oh,
• 31:37
  my
• 31:38
  God.
• 31:38
  Yeah.
• 31:38
  I
• 31:38
  don't.
• 31:39
  No.
• 31:39
  Not.
• 31:39
  Not.
• 31:40
  Not
• 31:40
  touching
• 31:40
  my
• 31:40
  palad.
• 31:41
  All
• 31:41
  right,
• 31:41
  last
• 31:41
  one.
• 31:42
  Kroger
• 31:42
  had
• 31:42
  to
• 31:42
  recall
• 31:43
  two
• 31:43
  varieties
• 31:43
  of
• 31:43
  deli
• 31:44
  pasta
• 31:44
  salads
• 31:45
  because
• 31:45
  of
• 31:46
  possible
• 31:46
  listeria
• 31:47
  contamination.
• 31:48
  Rank
• 31:49
  the
• 31:49
  following
• 31:50
  salads
• 31:51
  you
• 31:51
  would
• 31:51
  eat
• 31:52
  in
• 31:52
  order
• 31:52
  of
• 31:53
  preference
• 31:53
  at
• 31:53
  a
• 31:54
  summer
• 31:54
  barbecue.
• 31:55
  Pasta
• 31:56
  salad,
• 31:57
  egg
• 31:57
  salad,
• 31:58
  and
• 31:58
  potato
• 31:59
  salad,
• 31:59
  1
• 31:59
  through
• 32:00
  3.
• 32:00
  Which
• 32:00
  ones
• 32:00
  would
• 32:01
  you
• 32:01
  most
• 32:01
  likely
• 32:01
  eat?
• 32:02
  I
• 32:02
  would
• 32:02
  not
• 32:03
  eat
• 32:03
  any
• 32:03
  of
• 32:03
  these.
• 32:03
  I'm
• 32:04
  not
• 32:04
  a
• 32:04
  salad
• 32:04
  person
• 32:05
  at
• 32:05
  a
• 32:05
  barbecue
• 32:06
  because
• 32:06
  that.
• 32:07
  It
• 32:07
  just
• 32:07
  grosses
• 32:07
  me
• 32:08
  out.
• 32:08
  But
• 32:08
  if
• 32:08
  I
• 32:08
  had
• 32:08
  to,
• 32:09
  I
• 32:09
  would
• 32:09
  do
• 32:09
  pasta,
• 32:10
  potato,
• 32:11
  and
• 32:11
  egg,
• 32:11
  probably
• 32:12
  in
• 32:12
  that
• 32:13
  order.
• 32:14
  Would
• 32:14
  you
• 32:14
  eat
• 32:14
  it?
• 32:15
  Would
• 32:15
  you
• 32:15
  eat
• 32:15
  a.
• 32:17
  No.
• 32:17
  They're
• 32:17
  just
• 32:17
  out
• 32:18
  in
• 32:18
  the
• 32:18
  sun
• 32:18
  and
• 32:19
  people
• 32:19
  touched
• 32:19
  them
• 32:20
  and
• 32:20
  licked
• 32:21
  the
• 32:21
  spoons.
• 32:22
  I
• 32:22
  just
• 32:23
  know.
• 32:23
  Does
• 32:24
  your
• 32:24
  answer
• 32:24
  change
• 32:24
  if
• 32:25
  you're
• 32:25
  not
• 32:25
  at
• 32:25
  a
• 32:25
  barbecue?
• 32:26
  What
• 32:26
  if
• 32:26
  you
• 32:26
  just
• 32:26
  happen
• 32:26
  to
• 32:27
  be,
• 32:27
  like,
• 32:27
  shopping
• 32:28
  and
• 32:28
  putting
• 32:28
  them
• 32:29
  in
• 32:29
  your
• 32:29
  fridge
• 32:29
  at
• 32:29
  home?
• 32:29
  Okay,
• 32:30
  what's
• 32:30
  that
• 32:30
  answer?
• 32:31
  So
• 32:32
  that
• 32:32
  answer
• 32:32
  would
• 32:33
  probably
• 32:33
  be
• 32:34
  egg,
• 32:34
  potato,
• 32:35
  pasta.
• 32:37
  Okay.
• 32:37
  The
• 32:37
  reverse
• 32:38
  order.
• 32:38
  Potato,
• 32:39
  egg,
• 32:39
  pasta.
• 32:40
  Yeah,
• 32:40
  I
• 32:41
  feel
• 32:41
  like
• 32:41
  it's.
• 32:42
  Yeah.
• 32:43
  The
• 32:43
  heat
• 32:43
  and
• 32:44
  summer
• 32:44
  barbecue
• 32:44
  with
• 32:45
  all
• 32:45
  the
• 32:45
  mayonnaise
• 32:45
  base
• 32:46
  in
• 32:46
  all
• 32:46
  of
• 32:47
  those
• 32:47
  things.
• 32:47
  No.
• 32:48
  Thank
• 32:48
  you.
• 32:49
  It's
• 32:49
  a
• 32:49
  recipe
• 32:49
  for
• 32:50
  disaster.
• 32:50
  Yeah,
• 32:51
  yeah,
• 32:51
  yeah.
• 32:52
  Do
• 32:52
  you
• 32:52
  like.
• 32:52
  Do
• 32:52
  you
• 32:52
  like
• 32:52
  a
• 32:52
  yellow
• 32:53
  potato
• 32:54
  salad
• 32:54
  or
• 32:54
  a
• 32:54
  white
• 32:54
  potato
• 32:55
  salad?
• 32:55
  Oh,
• 32:56
  I
• 32:56
  do
• 32:56
  either.
• 32:57
  I'm
• 32:57
  not
• 32:57
  like,
• 32:57
  a
• 32:57
  huge
• 32:58
  potato
• 32:58
  salad
• 32:59
  person,
• 33:00
  so
• 33:01
  I
• 33:01
  don't
• 33:01
  know.
• 33:01
  Do
• 33:01
  you
• 33:01
  care?
• 33:02
  Do
• 33:02
  you
• 33:02
  have
• 33:02
  a
• 33:02
  preference?
• 33:03
  Potato
• 33:03
  salad?
• 33:05
  I
• 33:05
  like
• 33:05
  a
• 33:05
  little.
• 33:05
  Definitely
• 33:06
  like
• 33:06
  some
• 33:06
  egg
• 33:06
  in
• 33:07
  my
• 33:07
  potato
• 33:07
  salad.
• 33:07
  You
• 33:07
  know,
• 33:08
  like
• 33:08
  the
• 33:08
  potato
• 33:08
  salads
• 33:09
  that
• 33:09
  aren't
• 33:09
  very
• 33:09
  eggy.
• 33:10
  Not
• 33:10
  my
• 33:10
  thing.
• 33:11
  Okay,
• 33:11
  so,
• 33:11
  like,
• 33:11
  mustard
• 33:12
  based.
• 33:12
  Like,
• 33:13
  you
• 33:13
  want
• 33:13
  the
• 33:13
  potato
• 33:14
  salad
• 33:14
  to
• 33:15
  be,
• 33:15
  like,
• 33:15
  mixed
• 33:15
  with
• 33:16
  mustard,
• 33:16
  mayonnaise,
• 33:17
  and
• 33:17
  the
• 33:17
  egg
• 33:18
  so
• 33:18
  that
• 33:18
  it's
• 33:18
  like
• 33:19
  a
• 33:19
  yellow
• 33:19
  hue?
• 33:20
  I
• 33:20
  think
• 33:21
  so,
• 33:21
  yeah.
• 33:21
  A
• 33:21
  yellow
• 33:22
  hue.
• 33:22
  A
• 33:22
  yellow
• 33:22
  hue
• 33:23
  always
• 33:23
  works
• 33:23
  better
• 33:23
  for
• 33:23
  me.
• 33:24
  Okay,
• 33:24
  okay.
• 33:25
  Gives
• 33:25
  me
• 33:25
  the
• 33:25
  confidence
• 33:26
  that
• 33:26
  it's
• 33:26
  in
• 33:27
  the
• 33:27
  range
• 33:27
  of
• 33:27
  things
• 33:27
  that
• 33:27
  I
• 33:28
  want.
• 33:28
  Yeah,
• 33:29
  fair.
• 33:29
  Fair
• 33:29
  enough.
• 33:30
  Fair
• 33:30
  enough.
• 33:30
  Okay.
• 33:31
  Good
• 33:31
  to
• 33:31
  know
• 33:31
  in
• 33:31
  case
• 33:31
  you
• 33:32
  want
• 33:32
  to
• 33:32
  buy
• 33:32
  crisp
• 33:32
  potato
• 33:33
  salad.
• 33:33
  Yeah,
• 33:34
  yeah.
• 33:34
  You
• 33:34
  know,
• 33:35
  please
• 33:35
  send
• 33:35
  them
• 33:35
  my
• 33:35
  way.
• 33:36
  I
• 33:36
  love
• 33:36
  a
• 33:36
  good
• 33:36
  potato
• 33:37
  salad.
• 33:37
  All
• 33:37
  right.
• 33:38
  On
• 33:38
  that
• 33:38
  eggy
• 33:39
  note,
• 33:39
  happy
• 33:39
  birthday
• 33:40
  today
• 33:40
  to
• 33:40
  Chevy
• 33:41
  Chase,
• 33:41
  Sigourney
• 33:42
  Weaver,
• 33:42
  and
• 33:42
  to
• 33:43
  the
• 33:43
  man
• 33:43
  who
• 33:43
  just
• 33:44
  may
• 33:44
  be,
• 33:44
  and
• 33:44
  I
• 33:45
  think
• 33:45
  think
• 33:45
  he
• 33:45
  may
• 33:45
  be
• 33:45
  the
• 33:46
  most
• 33:46
  underappreciated
• 33:47
  actor
• 33:48
  in
• 33:48
  Hollywood,
• 33:49
  Matt
• 33:50
  Damon.
• 33:50
  Yes,
• 33:51
  it's
• 33:51
  Matt
• 33:51
  Damon.
• 33:52
  It's
• 33:52
  Good
• 33:52
  Will
• 33:52
  Hunting's
• 33:53
  birthday.
• 33:53
  And
• 33:54
  today's
• 33:54
  podcast
• 33:54
  was
• 33:55
  produced
• 33:55
  with
• 33:55
  the
• 33:55
  help
• 33:56
  and
• 33:56
  support
• 33:56
  of
• 33:56
  Ella
• 33:57
  Searjord.
• 33:58
  Thanks
• 33:59
  to
• 33:59
  her
• 33:59
  for
• 33:59
  making
• 33:59
  Ann
• 34:00
  and
• 34:00
  I
• 34:00
  look
• 34:00
  and
• 34:01
  sound
• 34:01
  great.
• 34:01
  And
• 34:01
  remember,
• 34:02
  if
• 34:02
  you
• 34:02
  can
• 34:02
  only
• 34:02
  read
• 34:02
  or
• 34:03
  listen
• 34:03
  to
• 34:03
  one
• 34:03
  retail
• 34:03
  blog
• 34:04
  in
• 34:04
  the
• 34:04
  business,
• 34:04
  Make
• 34:04
  It
• 34:05
  Omnitok
• 34:05
  the
• 34:05
  only
• 34:05
  retail
• 34:06
  media
• 34:06
  outlet
• 34:06
  run
• 34:07
  by
• 34:07
  two
• 34:08
  former
• 34:08
  executives
• 34:09
  from
• 34:09
  a
• 34:09
  current
• 34:09
  top
• 34:10
  10
• 34:10
  US
• 34:10
  retailer.
• 34:11
  Our
• 34:11
  Fast
• 34:11
  Five
• 34:11
  podcast
• 34:12
  is
• 34:12
  the
• 34:12
  quickest,
• 34:13
  fastest
• 34:13
  rundown
• 34:13
  of
• 34:13
  all
• 34:14
  the
• 34:14
  week's
• 34:14
  top
• 34:14
  news.
• 34:15
  And
• 34:15
  our
• 34:15
  daily
• 34:15
  newsletter,
• 34:16
  the
• 34:16
  Retail
• 34:16
  Daily
• 34:17
  Minute,
• 34:17
  tells
• 34:17
  you
• 34:17
  all
• 34:17
  you
• 34:17
  need
• 34:18
  to
• 34:18
  know
• 34:18
  each
• 34:18
  day
• 34:19
  to
• 34:19
  stay
• 34:19
  on
• 34:19
  top
• 34:19
  of
• 34:20
  your
• 34:20
  game
• 34:20
  as
• 34:20
  a
• 34:20
  retail
• 34:20
  executive
• 34:21
  and
• 34:21
  also
• 34:21
  regularly
• 34:22
  feature
• 34:22
  special
• 34:23
  content
• 34:23
  that
• 34:23
  is
• 34:23
  exclusive
• 34:24
  to
• 34:24
  us
• 34:24
  and
• 34:24
  that
• 34:25
  Ann
• 34:25
  and
• 34:25
  I
• 34:25
  take
• 34:25
  a
• 34:25
  lot
• 34:26
  of
• 34:26
  pride
• 34:26
  in
• 34:26
  doing
• 34:26
  just
• 34:26
  for
• 34:27
  you.
• 34:27
  Thanks
• 34:27
  as
• 34:27
  always
• 34:27
  for
• 34:28
  listening
• 34:28
  in.
• 34:28
  Please
• 34:28
  remember
• 34:28
  to
• 34:28
  like
• 34:29
  and
• 34:29
  leave
• 34:29
  us
• 34:29
  a
• 34:29
  review
• 34:30
  wherever
• 34:30
  you
• 34:30
  happen
• 34:30
  to
• 34:31
  listen
• 34:31
  to
• 34:31
  your
• 34:31
  podcast
• 34:31
  or
• 34:32
  on
• 34:32
  YouTube.
• 34:32
  You
• 34:32
  can
• 34:32
  follow
• 34:33
  us
• 34:33
  today
• 34:33
  by
• 34:33
  simply
• 34:33
  going
• 34:34
  to
• 34:34
  YouTube.com
• 34:36
  omnitalk
• 34:36
  retail.
• 34:37
  So
• 34:37
  until
• 34:37
  next
• 34:38
  week,
• 34:38
  on
• 34:38
  behalf
• 34:38
  of
• 34:39
  all
• 34:39
  of
• 34:39
  us
• 34:39
  at
• 34:39
  Omnitalk
• 34:40
  Retail,
• 34:40
  on
• 34:41
  behalf
• 34:41
  of
• 34:41
  Anne,
• 34:42
  Ella,
• 34:42
  and
• 34:42
  myself,
• 34:43
  as
• 34:43
  always,
• 34:43
  be
• 34:44
  careful
• 34:44
  out
• 34:44
  there.