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Measuring Success | The Key Indicators (KPIs, KBIs, and KAIs) of Business
What if the goal you set for your business this year is dead on arrival — not because it's a bad goal, but because you have no way to measure whether you're actually moving toward it? Today we're breaking down the difference between a goal and a plan to achieve it, using the same thinking elite soccer players use to track their performance toward a win. I walk through how to build a SMART (or SMARTY) goal, then how to support it with three types of measures — key performance indicators, key activity indicators, and key behavior indicators — so you always know exactly where you stand…
The skinny
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