Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Side Hustle
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore why marketing automation often fails to recognize the side hustle—the freelance graphic design, the weekend Etsy shop, the food truck that only runs on weekends. They dive into how lifecycle stages and lead scoring models are built around full-time, 9-to-5 customers, and how this blind spot costs businesses real revenue. Using the example of a hypothetical user named Maya, who runs a baking business on weekends, they walk through the specific triggers and data points that automation misses. They also discuss…
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