Latest / QUESTION EVERYTHING / Attach Your Style to Your Story: with Celebrity Stylist Karla Welch

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Attach Your Style to Your Story: with Celebrity Stylist Karla Welch · QUESTION EVERYTHING

0:04
Speaker 1: Big things happen when you're pretty, pretty bold, pretty clever,
0:08
Speaker 1: pretty strong. I'm Danielle Robe and each week my guests
0:12
Speaker 1: and I have conversations that put a new spin on pretty.
0:17
Speaker 1: This is pretty smart. Hello. I hope you're having a
0:21
Speaker 1: beautiful day, a beautiful week. I wanted to say hello
0:26
Speaker 1: before we jump in. I had a few things to
0:29
Speaker 1: chat about. One is that I listened to Julia Louis
0:34
Speaker 1: Dreyfus's new podcast, and it's called Wiser than Me, and
0:39
Speaker 1: she interviews women who are older than her, Older and
0:43
Speaker 1: Wiser because she feels like women's stories, especially as we
0:48
Speaker 1: get older, just kind of fall away, right. I mean,
0:52
Speaker 1: we think of an old man and we think wisdom,
0:56
Speaker 1: and we think of an old woman, and I don't know,
0:59
Speaker 1: it just feels like we don't matter anymore. And I
1:03
Speaker 1: hate that and it's not true. And so I love
1:07
Speaker 1: what she's doing with this podcast, and I just wanted
1:09
Speaker 1: to share it with you all because her first episode
1:11
Speaker 1: is with Jane Fonda, and you all know I'm a
1:14
Speaker 1: Jane Fonda fangirl. Like when people tell me, or when
1:17
Speaker 1: people ask me, what do you want to be when
1:18
Speaker 1: you grow up? I say, Jane Fonda. I love that
1:22
Speaker 1: she's always fighting for change, pushing for more, for better,
1:27
Speaker 1: for all, for the common good. And in this podcast,
1:31
Speaker 1: Julia asks everybody how old are you, and Jane says,
1:35
Speaker 1: don't ask me how old I am, ask me how
1:37
Speaker 1: many years I've lived. And it really got me think
1:41
Speaker 1: about that how many years I've lived, because I think
1:46
Speaker 1: we should all be so proud of all the things
1:50
Speaker 1: that we've lived through and continue to live for. So
1:54
Speaker 1: I just wanted to share that because it enhanced my life,
1:57
Speaker 1: so I feel like you'll love it too. Separately, I
2:00
Speaker 1: did an episode of First Look, which is on NBC
2:03
Speaker 1: after SNL, and it aired on Saturday, and I wanted
2:07
Speaker 1: to share it with you because it's on YouTube and
2:11
Speaker 1: I don't know. I usually don't promote like the stuff
2:14
Speaker 1: that I do outside of the podcast, but I was
2:18
Speaker 1: really proud of this show because if I'm being honest,
2:21
Speaker 1: I've watched it for years, and when I first moved
2:25
Speaker 1: to LA I always thought it would be such a
2:28
Speaker 1: cool show to work on because it's all about adventure.
2:31
Speaker 1: They get to talk to people from all walks of life.
2:34
Speaker 1: The episode I did was in San Diego and we
2:37
Speaker 1: went kayaking, horseback riding on the beach and you could
2:42
Speaker 1: see the wall that's built between America and Tijuana. We
2:48
Speaker 1: went to farms and I ate at a three Michelin
2:51
Speaker 1: Star restaurant, which I haven't eaten at of Michelin Star
2:55
Speaker 1: restaurant in general. Like, it was just all so new
2:59
Speaker 1: and and I think that came through in the show.
3:02
Speaker 1: So if you want to go take a look. I
3:04
Speaker 1: put the YouTube link in the show notes, and i'd
3:08
Speaker 1: love your thoughts and your feedback. I got really funny
3:11
Speaker 1: random emails from people who watched the show and they
3:15
Speaker 1: were all really positive, so I think you'll like it too.
3:18
Speaker 1: And before we jump into the episode, the other thing
3:20
Speaker 1: I want to chat about today is that way Oh Youai,
3:25
Speaker 1: the hair care company, is sponsoring the episode today, and
3:30
Speaker 1: I don't want to sound like a big dork, but
3:32
Speaker 1: I'm so excited because I love their brand, I love
3:35
Speaker 1: their products, and they're giving pretty Smart listeners fifteen percent
3:39
Speaker 1: off with the code pretty Smart. So if you just
3:41
Speaker 1: go to their website Thchouai dot com, they'll give everybody
3:46
Speaker 1: fifteen percent off your entire purchase, which is major because
3:50
Speaker 1: they don't really do sales a lot or like ever,
3:53
Speaker 1: and their products are so good, so just wanted to
3:57
Speaker 1: give like an extra shout out to them because I
4:00
Speaker 1: love that company. Now, today's podcast episode is with someone
4:04
Speaker 1: that I've actually been wanting to interview for a while,
4:07
Speaker 1: and I'll tell you why. When I set out to
4:09
Speaker 1: create Pretty Smart, I wrote sort of a manifesto, almost
4:14
Speaker 1: like a mission vision values for the podcast and the
4:17
Speaker 1: company in general. And one of the pillars of Pretty
4:20
Speaker 1: Smart is do well, do good. And you'll notice that's
4:23
Speaker 1: a through line through almost everybody, if not everybody that
4:27
Speaker 1: we interview and we talk to, And it's because I
4:31
Speaker 1: feel like that's part of what life is about, right, Like,
4:34
Speaker 1: of course we all want to do well, but we
4:37
Speaker 1: also have to do good, and it feels good to
4:40
Speaker 1: do good. And I just love people who do that,
4:44
Speaker 1: who are great at what they do and use their
4:46
Speaker 1: platform to lift other people up. Our guest today does that,
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Speaker 1: So I'm going to jump into the episode. Carla Welch
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Speaker 1: believes in the power of being well dressed. Carla's a
5:01
Speaker 1: top Hollywood stylist, named one of the most powerful in
5:04
Speaker 1: the game by The Hollywood Reporter, with a list of
5:07
Speaker 1: clients that include Hayley Bieber, and Justin Bieber, Olivia Wilde,
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Speaker 1: Sarah Paulson, Tracy Ellis Ross and many more. But she's
5:17
Speaker 1: not here today to tell you how to dress like
5:19
Speaker 1: an A lister. That's because Carla believes you don't need
5:23
Speaker 1: a red carpet to attach your style to your story.
5:27
Speaker 1: If she didn't believe that, she might not be where
5:30
Speaker 1: she is today. Carla grew up on the West coast
5:33
Speaker 1: of Canada. She helped out at her father's retail store
5:36
Speaker 1: after school, shopped for clothes once a year, and wore
5:39
Speaker 1: a uniform every day. But early on she learned that
5:43
Speaker 1: creativity can be one hell of a compass. After she
5:48
Speaker 1: created a life that dreams are made of, she turned
5:52
Speaker 1: her focus to a longer lasting impact like gun violence
5:56
Speaker 1: and period poverty. She's used her platform to build a
5:59
Speaker 1: park that supported every town for gun safety when it
6:03
Speaker 1: wasn't popular to do so, and most recently, she co
6:07
Speaker 1: created the Period Company, which creates sustainable period underwear because,
6:12
Speaker 1: as she taught me, eighty percent of people who period
6:16
Speaker 1: don't have access to period products. So today we're going
6:19
Speaker 1: to find out how Carla daydreamed her way to the top,
6:23
Speaker 1: how she executed on all of it, her creative process
6:27
Speaker 1: behind dressing some of Hollywood's most recognizable faces, her best
6:32
Speaker 1: style advice, and why the common thread in everything she
6:36
Speaker 1: does is a little bit of magic. Carlo, you grew
6:47
Speaker 1: up in a little town called Powell River, Canada. Your
6:51
Speaker 1: father owned a retail store. That when I learned that
6:55
Speaker 1: from your masterclass, oh okay, amazing. And I was really
6:58
Speaker 1: interested in that because my grandfather owned a retail store.
7:03
Speaker 2: A men's rest store. Yes, amazing.
7:05
Speaker 1: And my mom loves it. Gave her this. She loved
7:08
Speaker 1: clothing in a way that I don't How did growing
7:11
Speaker 1: up around clothing and the fabrics and touching it and
7:15
Speaker 1: feeling it and seeing how your dad made his money
7:19
Speaker 1: affect you.
7:20
Speaker 2: I think it was like it gave me an amazing
7:22
Speaker 2: work ethic because my dad was his only employee and
7:25
Speaker 2: then I was his employee, and it was just kind
7:27
Speaker 2: of the shared experience and my father and I are
7:30
Speaker 2: really close, and I think it was.
7:33
Speaker 1: Yeah.
7:33
Speaker 2: I just loved like a suit. I loved putting the
7:35
Speaker 2: looks together. I did the window display, so it's like,
7:38
Speaker 2: you know, your first forra into like merchandising and styling.
7:42
Speaker 2: And I loved the service of selling somebody something not
7:47
Speaker 2: just like selling them like a hustle, but like helping
7:49
Speaker 2: them and taking care of them. Like it was very
7:51
Speaker 2: much like how can we help you today? That kind
7:54
Speaker 2: of store old habitasherie.
7:57
Speaker 1: How has your love of clothing? What do you really
8:01
Speaker 1: love about fashion? Now?
8:04
Speaker 2: I think for me like designers are my rock stars.
8:06
Speaker 2: I mean I love rock stars. Student get me wrong,
8:08
Speaker 2: I love a musician. But for me, it's like, oh wow,
8:11
Speaker 2: to be able to take someone's creations and then you know,
8:15
Speaker 2: interpret them on my clients, that's kind of the best. Yeah,
8:20
Speaker 2: it's art.
8:21
Speaker 1: That's one of the things I garnered from your masterclass
8:25
Speaker 1: was the process. Yes, it's all a process.
8:28
Speaker 2: It's already done by the time we get there.
8:31
Speaker 1: So you wrote on Instagram, I was never a great
8:34
Speaker 1: student or really great at anything when I was younger.
8:37
Speaker 1: I found that hard to believe. I was not a
8:40
Speaker 1: great slacker, you said, even though I hated school, I
8:42
Speaker 1: loved learning and being inspired by the world around me.
8:45
Speaker 1: And I was and still am a really hard worker.
8:50
Speaker 1: When did you realize that your path maybe wasn't going
8:52
Speaker 1: to be a traditional one?
8:55
Speaker 2: You know, and kudos to anybody who has like an
8:58
Speaker 2: amazing high school junior high, elementary school experience with great teachers.
9:02
Speaker 2: I didn't have that, Like I can honestly say, I
9:04
Speaker 2: don't feel like, I mean, this is so mean, but
9:07
Speaker 2: I don't feel like I had a great teacher. I
9:08
Speaker 2: had one great substitute teacher who I was like, oh wow,
9:12
Speaker 2: this is what it could be like. So if you
9:13
Speaker 2: have amazing teachers, you're so lucky. Take it all in. Yeah,
9:18
Speaker 2: I don't know. I don't know that I ever subscribed
9:21
Speaker 2: to some idea of traditional I mean I did, like
9:23
Speaker 2: briefly go to like college, and then I was like,
9:25
Speaker 2: I'm not sure this is for me. I kind of
9:28
Speaker 2: just like was never stressed out and always just like
9:31
Speaker 2: flowed with it. I kind of knew I would always
9:33
Speaker 2: end up being great at something. I don't know. I
9:38
Speaker 2: don't know if I thought I would be great at something,
9:39
Speaker 2: but I was never worried. So I have a lot
9:41
Speaker 2: of chill.
9:42
Speaker 1: I guess can you expand on that, because for somebody
9:45
Speaker 1: who felt like they weren't great at anything or I
9:47
Speaker 1: up to always know deep down that you're going to
9:50
Speaker 1: be great at something is very interesting.
9:52
Speaker 2: Yeah, I guess I'm really pragmatic. I don't like suffer
9:56
Speaker 2: like fools, you know what I mean. Like I was like, no,
9:59
Speaker 2: I was not a good student, Like I did not
10:01
Speaker 2: excel in that system, and I wasn't a great athlete.
10:04
Speaker 2: But then when I got a little older, I was like, oh,
10:05
Speaker 2: I started running, and I'm like, oh, I'm really good
10:08
Speaker 2: at this and I enjoy it. So you know, I
10:11
Speaker 2: also think, God, if your glory years or high school,
10:14
Speaker 2: I have such disappointing news for you, Like I just
10:18
Speaker 2: knew I'd be okay because I guess ultimately I still
10:21
Speaker 2: believed in myself. I just knew I had to kind
10:23
Speaker 2: of figure it out.
10:26
Speaker 1: We're going to touch on your five thousand companies that
10:28
Speaker 1: you run.
10:28
Speaker 2: Oh yees.
10:30
Speaker 1: At some point during this interview, Yeah, when you think
10:33
Speaker 1: about what makes you such a great leader, if you
10:37
Speaker 1: could boil it down to one or two things, humility aside, right,
10:41
Speaker 1: because I interview a lot of busy people.
10:44
Speaker 2: Mm hmm.
10:45
Speaker 1: I was really taken by how you're able to be
10:51
Speaker 1: excellent in so many different arenas. I don't think that's
10:54
Speaker 1: very common.
10:55
Speaker 2: Oh well, I don't know that i'd call myself a
10:59
Speaker 2: great leader. I feel like I'm super passionate about what
11:03
Speaker 2: I believe in and I understand that somehow I've gotten
11:07
Speaker 2: to a point of like some sort of platform, And
11:11
Speaker 2: I think it's because I'm totally fearless, Like I don't
11:14
Speaker 2: care if you don't want to work with me because
11:16
Speaker 2: I just said this. You know, it's not like I
11:19
Speaker 2: haven't done gaps. Of course we all have, and there's
11:21
Speaker 2: huge amounts of learning that take place as you educate
11:24
Speaker 2: yourself and you learn everything that goes into it. But
11:28
Speaker 2: I do understand that even though I didn't wasn't great
11:31
Speaker 2: at anything, I still have this like amazing kind of
11:34
Speaker 2: platform and way I can help other people. So there's that.
11:37
Speaker 2: So I am fearless. Yeah, I don't know. And maybe
11:40
Speaker 2: it's because I wasn't good at anything that I'm so driven.
11:43
Speaker 2: But I also I think I get great pleasure out
11:46
Speaker 2: of the people I work with being super happy, or
11:49
Speaker 2: companies being successful and having impact. It's a bit of
11:52
Speaker 2: a mixed bag. I haven't quite figured it out.
11:55
Speaker 1: I hear you. Yeah, you ran a restaurant, you waitressed,
12:01
Speaker 1: went to food and beverage school, you were a matre
12:04
Speaker 1: d a somalier. I always mispronounced that word. He did great,
12:08
Speaker 1: Thank you very much. What set you up for success
12:11
Speaker 1: in this industry?
12:12
Speaker 2: Do you think all of it like, that's why I think.
12:15
Speaker 2: I think there's no there's nothing that I haven't done
12:17
Speaker 2: that haven't led me to this moment. From dusting my
12:21
Speaker 2: dad's shelves to having a paper root and having to
12:23
Speaker 2: go and talk to people and collect the money for
12:25
Speaker 2: the papers every month. I mean that was eleven years old.
12:28
Speaker 2: I had a paper route. You know, the restaurant industry
12:30
Speaker 2: is not much different than working with celebrities. You're like
12:33
Speaker 2: serving people. Yeah, yeah, so everything has really I don't
12:38
Speaker 2: think anything goes to waste, Like people say, oh, I
12:41
Speaker 2: wasted my time doing that. No you didn't. It's just
12:44
Speaker 2: it'll help you in your next step. And it's you
12:46
Speaker 2: know on the restaurant too. I was had an amazing
12:49
Speaker 2: mentor and he really gave me such guiding principles in life.
12:54
Speaker 2: But I also was managing you know, a team of
12:56
Speaker 2: sixteen people, and that's hard, you know, you developed, it's hard.
13:01
Speaker 2: What some people don't realize. It's like, it's hard to
13:03
Speaker 2: be the boss. You have to have thick skin.
13:06
Speaker 1: So everyone that works at a restaurant is usually hooking up,
13:09
Speaker 1: and so it's hard to lead that group. Oh, Wow, well,
13:12
Speaker 1: you know what I mean.
13:13
Speaker 2: The amazing thing was it was all women, and some
13:16
Speaker 2: of my best friends have come from that restaurant, and
13:18
Speaker 2: I'm sure that was his design, but from who hired everybody.
13:20
Speaker 2: But it's like, my best girls are from that time
13:23
Speaker 2: in life. And that's where I met.
13:24
Speaker 1: My husband, who you said that he kind of gave
13:27
Speaker 1: you the idea that working in fashion was something that
13:30
Speaker 1: might be possible.
13:31
Speaker 2: Not really, so I secretly always wanted to be in fashion.
13:36
Speaker 2: I briefly went to the restaurant business because I'd seen
13:39
Speaker 2: Michelle Viiper and Tikila Sunrise and I was like, oh
13:41
Speaker 2: my god, that's exactly what I want to do. I
13:43
Speaker 2: want to be like this.
13:45
Speaker 3: And then but I always think I knew, so yeah,
13:48
Speaker 3: I could either have been like a restaurant owner or
13:52
Speaker 3: then I was like, god, that's when you kind of
13:54
Speaker 3: saw styling and you realize, oh wait a minute, behind
13:57
Speaker 3: all these images, there's a person making these decisions.
14:01
Speaker 2: And I was like, oh, well, I want to be
14:02
Speaker 2: that person. So I started working towards it and knowing
14:05
Speaker 2: and then just like magic, here comes this gentleman and
14:09
Speaker 2: with new way to Los Angeles, and here I am and.
14:13
Speaker 1: The rest is history.
14:14
Speaker 2: The rest is history.
14:15
Speaker 1: Tracy Ellis, Ross, Justin and Haley Beaver, Olivia Wilde who
14:21
Speaker 1: you killed at the Oscars. It was gorgeous, Sarah Paulson,
14:25
Speaker 1: who was your first celebrity client.
14:27
Speaker 2: Olivia wild Really yeah, well, or if you want to
14:31
Speaker 2: go even a little further back, the musician feist set
14:34
Speaker 2: eighteen years ago. Seventeen years ago, and then Olivia was
14:38
Speaker 2: sixteen years ago.
14:39
Speaker 1: How'd you guys meet?
14:40
Speaker 2: Originally we did a photo shoot together and she was like,
14:42
Speaker 2: will you mean my stylist? And here we still are?
14:46
Speaker 1: Was that when she was on the OC No.
14:49
Speaker 2: She just moved over to house.
14:51
Speaker 1: Oh wow, so it was still really early in her career.
14:54
Speaker 2: Yeah, both of us. So she gets the real place
14:57
Speaker 2: of honor, which she likes to have. She's the first.
15:01
Speaker 1: Yeah yeah, I think she earned it.
15:04
Speaker 2: Yeah, yeah, yeah.
15:06
Speaker 1: What are some of the biggest lessons that you learned
15:08
Speaker 1: from your early jobs?
15:10
Speaker 2: Oh? My god, I mean.
15:13
Speaker 1: It's so funny.
15:13
Speaker 2: I just made a pact with myself when I started
15:16
Speaker 2: that I wouldn't say no to anything. I don't know
15:19
Speaker 2: if that was really the best idea, but because it's
15:23
Speaker 2: taken me a long time to learn how to say no.
15:25
Speaker 2: I just thought I could always learn something, and so
15:28
Speaker 2: that was it, and even when it was shitty and
15:30
Speaker 2: like the jobs were like there's one job in particular
15:33
Speaker 2: that was like I had a room like this big
15:35
Speaker 2: full of clothes and the girl came in and she's like,
15:37
Speaker 2: so you have nothing. Oh this is so wrong. But yeah, no,
15:45
Speaker 2: just that I could learn and that I wanted to
15:47
Speaker 2: always take something away and I always wanted to bring
15:49
Speaker 2: my best like self to the client, to the photographer,
15:55
Speaker 2: just like show up and do it and not really complain.
15:58
Speaker 1: So similar to the restaurant industry, what you just mentioned
16:01
Speaker 1: is like when somebody is unhappy, Yeah, one of the
16:06
Speaker 1: things that you have to do is still be happy.
16:09
Speaker 2: You still have to pull through because it's not about us.
16:13
Speaker 2: You know.
16:15
Speaker 1: That's hard, really hard.
16:16
Speaker 2: Yeah, you don't really get to have a bad day
16:19
Speaker 2: when you're working with celebrities.
16:20
Speaker 1: I guess that means you have to be able to
16:22
Speaker 1: have a bad day with the people in your personal life.
16:24
Speaker 1: They have to be.
16:25
Speaker 2: Yeah for them real people. Yeah, that's a hard thing.
16:28
Speaker 2: That's and I'm sure there's tons of conversations about styles
16:32
Speaker 2: right now because our friend law you know, but that's
16:34
Speaker 2: a hard thing. You have to save your best self
16:37
Speaker 2: for your family or your your community outside of work
16:40
Speaker 2: and your side for them, which is that's kind of hard, right,
16:44
Speaker 2: But that's also partnerships and marriage and family and that's
16:49
Speaker 2: why you have them.
16:51
Speaker 1: So like when you see La roach feel like they're
16:55
Speaker 1: just done, is that a feeling that you understand?
16:59
Speaker 2: Yeah, of course there's no stylists too at our level.
17:02
Speaker 2: Who doesn't know that feeling and amazing good for you
17:06
Speaker 2: go do like bigger, amazing things, like we don't have
17:09
Speaker 2: to be stuck and like and my whole career showed
17:11
Speaker 2: that I don't have to stay being a matre d
17:13
Speaker 2: or some I can become like a pretty major stylist
17:17
Speaker 2: and then I can go run a company and like
17:19
Speaker 2: then go do like mission work around the world. Like
17:23
Speaker 2: there's so many lanes and we don't have to think
17:26
Speaker 2: that we can evolve. And I think that's a real
17:30
Speaker 2: a newer thing because the creative world is very it's
17:34
Speaker 2: still siloed. You do this, and you do this, and
17:37
Speaker 2: you do this and you do this. And I actually
17:39
Speaker 2: think I'm one of the first stylists who really was like, nah,
17:42
Speaker 2: you know, I was one of the first stylists to
17:44
Speaker 2: have a big collaboration and to have my own brand.
17:46
Speaker 2: And I did it a decade ago. You know, you
17:49
Speaker 2: see everybody doing it now and that's amazing and I
17:51
Speaker 2: hope people jump on their opportunities. But like I was
17:54
Speaker 2: always going to make the decision like I'm not just
17:57
Speaker 2: going to do this, and I know I understand that
18:00
Speaker 2: thing of like we have high value, so like yeah,
18:05
Speaker 2: you know, but you also get tired. Of course, it's
18:07
Speaker 2: a very tiring time of year.
18:10
Speaker 1: I want to talk about your Levi's collab. So, like
18:13
Speaker 1: you mentioned, stylists weren't doing collaboration. No, how did you
18:17
Speaker 1: get the idea that you could?
18:19
Speaker 2: Well, I don't know. I'm just kind of always had
18:21
Speaker 2: great ideas for other people and I'd be like, oh God,
18:24
Speaker 2: do you know what you should do? Here's your like
18:25
Speaker 2: amazing idea. And then one day it actually started with
18:28
Speaker 2: doing the T shirts with Justin. First, I was like,
18:30
Speaker 2: you know what I'm gonna do. I'm gonna make a
18:32
Speaker 2: great T shirt. And then we did that, and then
18:35
Speaker 2: actually Levi's called and said, hey, would you want to
18:37
Speaker 2: do something? And I was like, yes, I would because
18:40
Speaker 2: that's kind of my uniform, and I loved the thread
18:42
Speaker 2: of like American iconic things, the white T shirt, the
18:46
Speaker 2: five oh one dnim democratization. Like I thought it told
18:51
Speaker 2: maybe my love affair with America being a Canadian, Like
18:54
Speaker 2: I was like, oh, I love this place and I
18:57
Speaker 2: love these iconic things, and so I am always trying
19:02
Speaker 2: to like weave a little story. You just kind of
19:04
Speaker 2: have to look for it.
19:05
Speaker 1: I didn't think about it like that.
19:06
Speaker 2: No, I mean, this did my internal story to myself.
19:09
Speaker 2: But that's really it.
19:11
Speaker 1: The Yoko Ono song Ye is the backtrack of that
19:15
Speaker 1: awesome Levi's video, and you have all these really powerful women.
19:18
Speaker 2: And who all showed up for free because when we
19:23
Speaker 2: I really took the reins sorry Levi's but at the
19:25
Speaker 2: time they were like put on the brakes and I
19:27
Speaker 2: was like no, no, no, I kept on asking. I
19:29
Speaker 2: was like, listen, we're going to give all the money
19:30
Speaker 2: of this. They had already agreed that we would give
19:33
Speaker 2: all the money to gun safety, which obviously hugely necessary,
19:37
Speaker 2: but no Brann was really doing it, and they wanted
19:39
Speaker 2: to kind of be quiet about it.
19:41
Speaker 1: No one wanted to touch it.
19:42
Speaker 2: Nobody wanted to.
19:43
Speaker 1: Like we should drive that home exactly.
19:45
Speaker 2: This is not yesterday, this was years ago. And so
19:49
Speaker 2: I kept on like dming girls and asking them to
19:51
Speaker 2: being in and all my girls and everybody was like sure,
19:54
Speaker 2: but I was like, listen, the whole value of whatever
19:56
Speaker 2: we sell is going to every town. So we kept
19:59
Speaker 2: on doing, and we're doing, and then my friend Matthew
20:01
Speaker 2: shot the video and it was amazing, and our friend
20:04
Speaker 2: who's our an editor, Noah Herzaki, pulled the Yoko Ono
20:07
Speaker 2: song up and it was like, you know, it's the revolution,
20:12
Speaker 2: you know, incredible, and it was like so perfect, and
20:17
Speaker 2: they were like, there's no way you're going to get
20:20
Speaker 2: this song, and Levi's went to Yoko Ono's lawyer and
20:22
Speaker 2: team and they passed. And then I was like, I
20:25
Speaker 2: just don't believe it. And I wrote her because before
20:28
Speaker 2: I even started the campaign, there was like this line
20:31
Speaker 2: in one of her really kind of iconic books. It's
20:34
Speaker 2: called Grapefruit, and it's like this line is a part
20:36
Speaker 2: of a circle. And I just thought, wasn't that everything
20:40
Speaker 2: about life and the thread of your clothing is a
20:43
Speaker 2: line and how we're all connected? And so I wrote
20:46
Speaker 2: her a letter and I put that on it and
20:48
Speaker 2: I drew it for her, and I wrote her this
20:51
Speaker 2: letter and then I took a picture of it, and
20:54
Speaker 2: I asked, only one other person, two other people will
20:57
Speaker 2: seeing the letter. I sent it to Ali Paul, who
20:59
Speaker 2: at the time was ripping everything Levi's, and I said,
21:01
Speaker 2: can you just get this to Yoko Ono? And okay, fine,
21:06
Speaker 2: sent it and then I folded it and I put
21:07
Speaker 2: it in my desk, and then I had to go
21:09
Speaker 2: do a job in New York and the phone rang,
21:12
Speaker 2: and you know, right after Parkland had just happened. So
21:17
Speaker 2: even before, when we were giving the money to every town,
21:21
Speaker 2: Parkland hadn't happened yet. And then all of a sudden,
21:24
Speaker 2: Parkland happened. And I got a call from the gal
21:27
Speaker 2: from Levi's and she's like two things. She said, Yoko
21:31
Speaker 2: Ono said yes, and did you scream? Yeah? I actually
21:36
Speaker 2: cried and I'm not that emotional. And then she said
21:39
Speaker 2: and Levi's is going to commit a million dollars to
21:43
Speaker 2: gun safety. And I was like, wow, this is such
21:47
Speaker 2: an amazing day. And I can see myself right now.
21:49
Speaker 2: I can see I was at the Bowery and I
21:50
Speaker 2: was like, this is like the most amazing day. And
21:54
Speaker 2: I was like, you know, thank you, and then I
21:56
Speaker 2: and then Yoko tweeted me and I was like, she
21:59
Speaker 2: tweeted the campaign, you know really Yeah, I was like,
22:02
Speaker 2: what an amazing, amazing woman, And yeah, it was a
22:06
Speaker 2: special campaign.
22:07
Speaker 1: I watched it a few times. Yeah, if anybody needs
22:11
Speaker 1: to feel fired up, totally just watched.
22:13
Speaker 2: That on totally these like baller checks.
22:15
Speaker 1: Yeah, and I love that you did it in black
22:16
Speaker 1: and white because it was like you would expect Dan.
22:19
Speaker 2: I'm like, of course, yeah, no, And they were like,
22:23
Speaker 2: don't we want man? And I was like, no, we
22:25
Speaker 2: do not want man. It is not time for men
22:27
Speaker 2: right now. It's been time for They've had lots and
22:32
Speaker 2: lots and lots and lots of time, but we just
22:34
Speaker 2: do this. But yeah, it was pretty amazing, It really was.
22:37
Speaker 2: I just found that letter and I was like, I'm
22:39
Speaker 2: gonna frame it, fold it. I'm not really sentimental. I'm
22:43
Speaker 2: always looking forward, which is like my great flaw, one
22:46
Speaker 2: of one of many flaws. But yeah, maybe there's always
22:50
Speaker 2: like that. Yeah, there is two sides to everything, isn't there.
22:53
Speaker 1: Yeah, So you've called Justin Bieber the most formidable relationship
22:58
Speaker 1: in your career. I was kind of surprised by that
23:01
Speaker 1: because of all of the powerhouses that you work with.
23:04
Speaker 2: Well you can't name a woman and not the rest
23:06
Speaker 2: of them, so it's easy to say it doesn't nobody
23:10
Speaker 2: can get like nobody can get kind of bent.
23:13
Speaker 1: That's a good point, but that is, but it's also
23:15
Speaker 1: the truth.
23:16
Speaker 2: He is.
23:17
Speaker 1: But how did working with Justin change your career?
23:21
Speaker 2: Well, I just learned so much because it was like chaos,
23:24
Speaker 2: because it would be like all of a sudden, I
23:26
Speaker 2: need a long shirt and I'd have to figure out
23:28
Speaker 2: how to make it, or we did. He'd let me
23:31
Speaker 2: tour design, like costume design all his tours, and like
23:34
Speaker 2: I had never done that, and they be like I
23:36
Speaker 2: need a white outfit and it needs to be in
23:38
Speaker 2: Belgium in two days, and I would design it and
23:41
Speaker 2: then have it made. And then just like the pivot
23:45
Speaker 2: and the movement and just the complete freedom he has
23:48
Speaker 2: in how he approaches the world as being is like
23:52
Speaker 2: such a fun collaborator. I mean I still get stressed
23:55
Speaker 2: out because I want to make sure it's great for him,
23:57
Speaker 2: but he's just wild.
23:59
Speaker 1: There were two cool things about your relationship with him,
24:02
Speaker 1: in my opinion, okay. One was that you originally were
24:06
Speaker 1: trying to work with Usher. Yes, hilarious, my childhood crush.
24:10
Speaker 2: Yeah, so I get why you also love.
24:12
Speaker 1: Usher and you ended up getting to work with him
24:15
Speaker 1: and he said, hey, I have this kid. Yeah, so
24:18
Speaker 1: I loved how that happened, so.
24:19
Speaker 2: Organic, crazy, but I didn't work o that kid. I
24:22
Speaker 2: was like, well, I'm not interested in this kid. That's
24:24
Speaker 2: right when he found Justin. When I did that a
24:27
Speaker 2: couple jobs with Usher, He's like, I've just discovered this kid,
24:32
Speaker 2: this Canadian Cannona.
24:33
Speaker 1: I was like, ah, even with the Canada tie. You
24:35
Speaker 1: were like.
24:36
Speaker 2: Huh, I mean that was eighteen years ago. And then
24:41
Speaker 2: he became the biggest star play and then so I
24:44
Speaker 2: came in on like his second album.
24:46
Speaker 1: Wow, yeah that's really cool.
24:49
Speaker 2: Yeah, life is so funny, but you got to believe
24:52
Speaker 2: in a little bit of magic. And I actually think
24:54
Speaker 2: there's lots around me we're gonna get Oh okay.
24:58
Speaker 1: The second part that I thought was was that you
25:02
Speaker 1: talked about like this idea of cultivating an image, and
25:06
Speaker 1: I don't know why, but I never thought about that.
25:09
Speaker 1: I thought about clothes styling. Yeah, no, it's no, it's
25:13
Speaker 1: so much more than that.
25:15
Speaker 2: Yeah, you're crafting an entire story like you're giving them
25:19
Speaker 2: what the public sees and what they get to how
25:23
Speaker 2: you want to project yourself into the world, and how
25:25
Speaker 2: you want to be seen, because it's it's very hard
25:27
Speaker 2: for them, right, Like my god, if you've ever seen
25:30
Speaker 2: a red carpet, you know, right, that's like crazy, crazy crazy,
25:33
Speaker 2: And so it's like a little bit of armor to
25:36
Speaker 2: face the world and interesting, you know. And it's a
25:39
Speaker 2: huge business. Okay, if we do X y Z, we're
25:41
Speaker 2: gonna end up with a blanc Yoga campaign or we're
25:43
Speaker 2: going to end up with a Mew Mew, Prada, Revlon,
25:46
Speaker 2: you name it. That's the goal. There's I'm very acutely
25:49
Speaker 2: aware of the business of all of it.
25:51
Speaker 1: There's strategy behind it. I didn't even think about it.
25:54
Speaker 2: Their strategy behind everything. I mean, of course, the strategy
25:58
Speaker 2: could also be like I loo cot, let's have fun,
26:01
Speaker 2: which I.
26:01
Speaker 1: Love that strategy, but it's still a strategy.
26:03
Speaker 2: It's still a strategy.
26:05
Speaker 1: So how does it go from story to gown? Because
26:10
Speaker 1: you talk about how you see something in your mind,
26:13
Speaker 1: you pull a ton of different options, and I love
26:15
Speaker 1: that you make your clients try on absolutely everything. That's
26:17
Speaker 1: your rule.
26:18
Speaker 2: Well, when I first start with them. I do. So
26:20
Speaker 2: I'll tell you this last Oscar, every single girl was
26:23
Speaker 2: the first dress we tried on, and we didn't try
26:25
Speaker 2: on any other dress because they knew when they because
26:27
Speaker 2: I knew, oh damn, yeah, I know what you're going
26:31
Speaker 2: to wear when you come into it. Like if it's
26:33
Speaker 2: the first time we're seeing and we're getting to know
26:35
Speaker 2: each other. I like people to try everything on so
26:37
Speaker 2: then we can like find what works. But then my
26:40
Speaker 2: great skill is actually that it's well edited and ready
26:43
Speaker 2: and I already have an idea of what people want
26:45
Speaker 2: because I want to save people their time too. I mean,
26:48
Speaker 2: of course it's fun to play, but not always not
26:51
Speaker 2: always like we're all busy, let's get it done. Like
26:54
Speaker 2: Olivia came in, She's like, well, what are you thinking?
26:56
Speaker 2: And I was like, I'd seen the Garabirela Herst dress
27:00
Speaker 2: when it showed and I asked for it, and then
27:03
Speaker 2: I like, am persistent to make sure that I get it.
27:06
Speaker 2: And then I got it and I said, here's a dress.
27:08
Speaker 2: She's like, I don't need to try anything else.
27:11
Speaker 1: You talk about how those relationships have been built over
27:17
Speaker 1: twenty years. Correct, There is this idea that goes around
27:21
Speaker 1: mostly Instagram, but I've seen it online. That's like, I
27:25
Speaker 1: don't charge you for my time. I charge you for
27:27
Speaker 1: my experience. You know, it took twenty years to be
27:31
Speaker 1: able to do something in ten seconds. Yeah, and you
27:35
Speaker 1: very much drive that point home.
27:36
Speaker 2: Yeah.
27:38
Speaker 1: Correct, Like you're able to call someone in Italy and
27:42
Speaker 1: say I need a suit for justin.
27:43
Speaker 2: Yes, I wrote that for that little scene when it
27:46
Speaker 2: was like, hey, we're going to go see President Macron
27:51
Speaker 2: and he didn't have a suit, and I made it
27:53
Speaker 2: happen in less than an hour and that was in
27:56
Speaker 2: the room fit it and so yeah, and that's that's
28:01
Speaker 2: your years of experience, and I can be a little
28:03
Speaker 2: bold about it because guess what, I've worked for twenty
28:05
Speaker 2: fucking years. Like sorry, you don't get to do it
28:08
Speaker 2: necessarily or great, there's always going to be new I
28:11
Speaker 2: was new ones. But you there's something about like I've
28:16
Speaker 2: earned it. This isn't earning it business.
28:20
Speaker 1: Say more about that. It means like I.
28:23
Speaker 2: Can command the respect because I've given the respect, and
28:26
Speaker 2: I can command the rate I can get because I've
28:29
Speaker 2: earned it. And you know, I have a couple of
28:32
Speaker 2: clients I consult with and they're not famous, but they
28:35
Speaker 2: want to live in a space, and I'm like, you're
28:37
Speaker 2: buying what I know. It's not just a day rates,
28:42
Speaker 2: it's a career.
28:43
Speaker 1: Right, that's a nice way of putting it. Let's talk
28:47
Speaker 1: about the magic.
28:48
Speaker 2: Okay.
28:50
Speaker 1: How do you know magic when you see it in
28:51
Speaker 1: the scope of fashion, because it just makes you feel.
28:54
Speaker 2: Something like you see like and I love to like
28:57
Speaker 2: cheer everybody on, like if I see I was just
29:00
Speaker 2: just done something that makes me like, ah, I'll text
29:03
Speaker 2: them right away or I'll DM them, or I'll write
29:06
Speaker 2: yay on their Instagram because I think that is amazing
29:10
Speaker 2: and it feels good and it means I see you.
29:12
Speaker 2: But I think like you just feel it and you
29:14
Speaker 2: know you've got it, and it's like I get quite emotional,
29:17
Speaker 2: like someone puts a dress on and I like it.
29:19
Speaker 2: I get a little teary eye. That's when I know
29:20
Speaker 2: it's right. Really, yeah, I have to love what I
29:24
Speaker 2: do because you know, like like we said, it is, uh,
29:27
Speaker 2: it's a tough, rough business. Like yeah, it's full of
29:31
Speaker 2: glory and it looks super glamorous. But like did we
29:34
Speaker 2: go to sleep on Sunday night?
29:36
Speaker 1: No?
29:37
Speaker 2: Did we have to be back in the office the
29:39
Speaker 2: next day to get all the returns and get everything out.
29:42
Speaker 2: And I don't even do that much of that anymore.
29:44
Speaker 2: My team does. Like it is a grind, So you
29:48
Speaker 2: better love it.
29:50
Speaker 1: When your eyes well up, what are they welling up for?
29:55
Speaker 2: Just that it's the perfect something for someone, that it works,
29:58
Speaker 2: that it works.
30:03
Speaker 1: I just cleaned out my closet and I was putting
30:05
Speaker 1: clothes in the giveaway pile, thinking who let me go
30:09
Speaker 1: out like this? Like why didn't anyone stop me? But
30:13
Speaker 1: if you're not looking back and embarrassed at what you
30:16
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30:21
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Speaker 1: tche ohu ai dot com code pretty Smart. One thing
32:27
Speaker 1: I noticed is that you're really not a complainer.
32:30
Speaker 2: No, I hate complainers.
32:33
Speaker 1: I noticed that about your videos. If I gave you
32:37
Speaker 1: sixty seconds, you don't even have to take that long
32:40
Speaker 1: to throw it all out on the table. What is
32:43
Speaker 1: the most frustrating part about what you do? Is it
32:47
Speaker 1: the because you're not doing the returns anymore? I know
32:49
Speaker 1: that part is so annoying.
32:51
Speaker 2: I think it's like when you get second guests or
32:54
Speaker 2: someone like Monday Quarterbacks. Bitch, you just looked fucking amazing
32:59
Speaker 2: and you felt amazing. Don't tell me two days later
33:02
Speaker 2: that something was wrong. Like it, keep it to yourself.
33:05
Speaker 2: I am not here to be unloaded on, and they
33:09
Speaker 2: put they all unload on you. But like that, I
33:10
Speaker 2: think would be the only complaint. And I think maybe
33:13
Speaker 2: it's a complaint that I'm like, it's hard to find
33:16
Speaker 2: balance for the more important things in life because we're
33:19
Speaker 2: so like reactive and driven in this space. But I
33:22
Speaker 2: don't love complaining. I don't love putting. I won't ever
33:26
Speaker 2: put up that at three o'clock in the morning, I'm
33:28
Speaker 2: still working, or that I've worked twenty days in a row.
33:32
Speaker 2: I don't like that grind. I like trying to slow
33:35
Speaker 2: my time and just being calm and thankful that I
33:37
Speaker 2: get to do it and that I'm there and that,
33:40
Speaker 2: oh wow, I actually have a career that is amazing.
33:44
Speaker 1: And that you've built so much to be busy.
33:46
Speaker 2: Yeah, yeah, yeah.
33:50
Speaker 1: How do you think you've made your mark on the
33:52
Speaker 1: styling world? Because I think it's more if I make yes,
33:56
Speaker 1: I love it and I love my reflection is that
33:59
Speaker 1: it's it's you were the first to do a lot
34:02
Speaker 1: of things, actually, which was sort of interesting because yeah,
34:05
Speaker 1: been a lot of stylists before you.
34:07
Speaker 2: Correct.
34:08
Speaker 1: What do you want your legacy to be here?
34:10
Speaker 2: Oh my god, I don't even know that there could be.
34:13
Speaker 2: I just that I was kind and tried my best
34:16
Speaker 2: and that. But I do think I think that I
34:20
Speaker 2: worked with girls and TV and I worked with girls
34:22
Speaker 2: who weren't sample size, and that I pushed. You know,
34:26
Speaker 2: a lot of the younger stylists won't even know that
34:28
Speaker 2: this happened, but like I pushed so many designers to
34:30
Speaker 2: make a dress for X y Z who wasn't a
34:34
Speaker 2: sample size and shifted that narrative and maybe older women too, like, actually,
34:39
Speaker 2: there's huge value here. Why wouldn't you dress this person
34:41
Speaker 2: and leverage that and that and that. I really did
34:45
Speaker 2: break the lane we were in by doing other stuff.
34:48
Speaker 2: So I hope that would kind of be that. I
34:51
Speaker 2: don't know it's but I hope my legacy is, you know,
34:54
Speaker 2: more on the phase that I'm going into now.
34:57
Speaker 1: Would you consider that more of the activism?
35:00
Speaker 2: Yeah? Like the period company, Yeah.
35:02
Speaker 1: You created period underwear. M you could have done a
35:07
Speaker 1: lot of things.
35:07
Speaker 2: Correct.
35:08
Speaker 1: What experience led you into this?
35:10
Speaker 2: Well? I think it was my kid getting their period early,
35:14
Speaker 2: which was such a terrible experience, and I thought, God,
35:18
Speaker 2: did how could I be failing at this? Like I'm
35:22
Speaker 2: I'm like got it together, I am a feminist, I
35:24
Speaker 2: am you know, somewhat organized, I'm not afraid of these things.
35:30
Speaker 2: And all of a sudden, I was like, Wow, I'm
35:32
Speaker 2: really not succeeding here, And and then you think about
35:34
Speaker 2: your own first period and you're like, oh, that was
35:37
Speaker 2: a nightmare. And then you realize, I think everybody's got
35:40
Speaker 2: a horrible period story because wow, culture has made periods
35:43
Speaker 2: horrible for so long, and so it was real, like
35:46
Speaker 2: the T shirts, like the collaborations. It was a real
35:50
Speaker 2: light bulb moment for me where I was like, I
35:52
Speaker 2: because period underworre did exist, but it was very, very
35:55
Speaker 2: expensive and it didn't really wasn't like that good. He
36:00
Speaker 2: was kind of ugly well, and it was just like
36:02
Speaker 2: it didn't absorb. It was like a backup plan, you know,
36:04
Speaker 2: because we all know fucking tampon's leake. So you were like, okay,
36:07
Speaker 2: I caught it with my period underwear. But I thought,
36:10
Speaker 2: this is something that every kid needs and every mom needs,
36:13
Speaker 2: and actually, wait a minute, I'm making so much waste
36:15
Speaker 2: with my own period. This is something that I need
36:18
Speaker 2: because I don't want to have all this garbage that
36:22
Speaker 2: never goes anywhere because it never decomposes. The first period
36:25
Speaker 2: product you ever used is still on the planet right now.
36:28
Speaker 2: What Yes, pads and tampons don't decompose, and neither does
36:32
Speaker 2: the plastic they all come in, Oh my god. Yeah,
36:35
Speaker 2: so it's gross.
36:36
Speaker 1: I never thought. I only thought about how there a
36:39
Speaker 1: lot of them are really toxic for our bodies, but
36:41
Speaker 1: I will not think about the other parts. Yeah.
36:43
Speaker 2: So we actually came at it from an angle of
36:45
Speaker 2: like necessity and making sure that everybody could afford it.
36:49
Speaker 2: Like we wanted to come in it as a mass
36:51
Speaker 2: thing because you know, it was like you could buy
36:53
Speaker 2: a period ander for forty dollars. Who could afford that?
36:56
Speaker 2: So I wanted to make something super accessible and afford
37:01
Speaker 2: and sustainable and just like better for the earth, and
37:03
Speaker 2: then better for your body because of the toxins of course.
37:06
Speaker 2: And then it's just snowballed into this incredible brand and
37:11
Speaker 2: this amazing mission to be like, you know what, nobody
37:14
Speaker 2: on the planet should not have period products, and eighty
37:17
Speaker 2: percent of people who period here on Earth don't have access,
37:22
Speaker 2: which eighty Yeah, so period poverty is such a wow,
37:27
Speaker 2: it's mind blowing and it's the first thing we learned
37:30
Speaker 2: real fast. So we've set up this mission vertical, which
37:34
Speaker 2: is a huge part of our business, where we'll work
37:37
Speaker 2: with any organization or government or nonprofit and we sell
37:41
Speaker 2: them our underwear at costs, so we're not making money,
37:44
Speaker 2: but to make sure that they're getting it out globally
37:48
Speaker 2: to people who need it. So we're in Ghana, Kenya,
37:52
Speaker 2: Dominican Republic, Costa Rica, Haiti, Hawaii. We're all over the
37:56
Speaker 2: United States doing the mission work as well as the
38:00
Speaker 2: direct consumer and now of course we're in Walmart, Yay
38:03
Speaker 2: not to get too in the weeds, No, I love
38:05
Speaker 2: in the weeds.
38:06
Speaker 1: How did you figure out how to contact the US
38:11
Speaker 1: government to do this?
38:12
Speaker 2: Like, how do you well, like the government as a whole.
38:15
Speaker 2: It's so it's like global governments, it's like governments in
38:18
Speaker 2: but how do you access well, you work with like nonprofits,
38:21
Speaker 2: you find angels who are out there in the world
38:23
Speaker 2: to help you, which I've got one and she's amazing
38:26
Speaker 2: and she like we did this project through Columbia University
38:30
Speaker 2: in Ghana, and it's just like.
38:32
Speaker 1: You're tapping into these nows.
38:34
Speaker 2: I'm tapping into like I have this incredible like I said,
38:37
Speaker 2: like everything has gotten me here. You know, we launched
38:39
Speaker 2: this brand that all of a sudden we had, you know,
38:41
Speaker 2: seventy thousand followers because all the celebrities I worked with
38:44
Speaker 2: were like yay, Carla, of course we'll post for you.
38:47
Speaker 2: You know, it's like a leg up that mini brands
38:50
Speaker 2: don't have. But I'm like, I didn't get it for free,
38:54
Speaker 2: you know what I mean, Like I've done the work
38:56
Speaker 2: so that my people will help me in this world
38:58
Speaker 2: and it's just working and connecting and being like relentless,
39:03
Speaker 2: like I can't couldn't believe in something more in a
39:07
Speaker 2: bigger way than how I believe in this company and
39:10
Speaker 2: believe in too. And by the way, yeah, I love
39:12
Speaker 2: being in Walmart, and I love the direct to consumer
39:14
Speaker 2: business being like an eight figure business amazing like two
39:18
Speaker 2: years in. But for me, it's the focus on Like
39:21
Speaker 2: I bet two we in ten years can eradicate period
39:24
Speaker 2: poverty in a sustainable way. And That's where I'm going.
39:28
Speaker 2: So you said that if people are pretty dresses and
39:31
Speaker 2: what Yeah, yeah.
39:34
Speaker 1: But then you get to wear pretty dresses when you
39:35
Speaker 1: have your period because there's no problem exactly. You said,
39:38
Speaker 1: if people view their period as a super power, it
39:41
Speaker 1: would be a different world. I know that's a pretty
39:43
Speaker 1: simple statement, but it blew my mind because as I
39:46
Speaker 1: was growing up, I was so embarrassed. Correct isn't that
39:49
Speaker 1: I had so much shame until like.
39:51
Speaker 2: Two years ago all of us did. And could you
39:54
Speaker 2: imagine if you taught people who don't get a period
39:57
Speaker 2: that it's a superpower, there wouldn't be the crazy, fucked
40:00
Speaker 2: up shit there is. And period shame is a culture
40:04
Speaker 2: of the patriarchy and of advertising and of like holding
40:08
Speaker 2: a whole population of people down. And really there's nothing
40:15
Speaker 2: embarrassing about it. And I have, like such a horrible story.
40:17
Speaker 2: I was on the basketball team in high school and
40:19
Speaker 2: we had to wear white shorts brutal and I got
40:23
Speaker 2: my period. I mean, a sweet boy, Jason evans Kin
40:26
Speaker 2: was like, Carl, you got your period. And the coach
40:28
Speaker 2: of the team laughed at me. And that was a
40:30
Speaker 2: grown ass man laughing at me. I wish I could
40:34
Speaker 2: remember his name because I would like docks him right now.
40:37
Speaker 2: But a grown man laughing at a fifteen year old
40:40
Speaker 2: girl with their period, like, shame on you, shame on you.
40:44
Speaker 1: You'll never forget that.
40:45
Speaker 2: I'll never forget it. And it's so interesting because you know,
40:49
Speaker 2: we do, like we have an amazing customer service and
40:51
Speaker 2: I do a lot of the customer service as well.
40:54
Speaker 2: My partner Sasha and I do it. Why because we
40:56
Speaker 2: want to hear what people have to say. Yeah, and
40:58
Speaker 2: we're following like, we're just like, that's the greatest. The
41:02
Speaker 2: only way we can really create changes by making a
41:04
Speaker 2: really amazing community. And we actually think our company is
41:08
Speaker 2: like an idea with a meaningful community. That's what it is,
41:14
Speaker 2: like a meaningful community based around a great idea. And
41:17
Speaker 2: so that's how we can activate people to be like
41:21
Speaker 2: tell their stories and create change and think about it
41:24
Speaker 2: differently in their own lives because we're asking them to
41:26
Speaker 2: do something different by being like, yeah, actually, my period's great.
41:31
Speaker 1: They're almost like your period ambassadors.
41:33
Speaker 2: Correct, everybody wears a pair.
41:35
Speaker 1: Yeah. So in addition to the Period company, you created
41:39
Speaker 1: an app called wishy Yes that makes booking a personal
41:42
Speaker 1: stylus affordable.
41:44
Speaker 2: Yeah.
41:44
Speaker 1: You obviously created ex Carla, which started as the collap
41:48
Speaker 1: between you and Justin. It seems like you had a dream,
41:52
Speaker 1: the rocket ship took off, and I know it's not
41:55
Speaker 1: without hardship, because.
41:56
Speaker 2: It never is. Yeah, of course not.
41:57
Speaker 1: Yeah, what's been the most trying time in your career?
42:03
Speaker 2: What's been the most trying time? I think it's like
42:09
Speaker 2: realizing that when you're starting, you're like you want it
42:12
Speaker 2: all and when you and in the celebrity part of
42:14
Speaker 2: it is probably it like because you're like everybody wants
42:17
Speaker 2: the big girl, Like there's healthy competition where you're like, oh,
42:20
Speaker 2: why did I get that girl, so that it's not
42:23
Speaker 2: I don't want to say it's jealousy because it's not,
42:25
Speaker 2: but it is where you're like, damn, I want that
42:28
Speaker 2: movie star, but I don't know that I just But
42:32
Speaker 2: also I mean, I'm actually gonna change my answer, but
42:35
Speaker 2: you can keep that answer because that's a significant thing
42:37
Speaker 2: that I think younger stylists need to know. It's like
42:39
Speaker 2: it'll come and be thrilled with who you have and
42:42
Speaker 2: what you're building.
42:42
Speaker 1: But I think it's like trying to find that balance
42:46
Speaker 1: because it's hard balance, meaning.
42:49
Speaker 2: Like the work life, like the celebrity staff, the world
42:52
Speaker 2: is so consuming where you're like I'm exhausted. Yeah, but
42:56
Speaker 2: you got to like check out.
42:58
Speaker 1: Is there anything that you would do differently looking back? No,
43:02
Speaker 1: because you learn something Yeah, yeah, okay, this is a
43:05
Speaker 1: happy one. Is there a moment or a night? And
43:08
Speaker 1: I'm gonna preface this because when I first moved to
43:10
Speaker 1: LA and I was doing red carpets for free, I
43:14
Speaker 1: was so like I had this idea of where I
43:17
Speaker 1: wanted to be and where I wanted to go. So
43:19
Speaker 1: I was so intense and it was never this. I
43:22
Speaker 1: was never in that moment. I was like fifteen years ahead. Right.
43:26
Speaker 1: Is there a moment in your career that you wish
43:29
Speaker 1: you could relive because you didn't really take it all
43:32
Speaker 1: in an event a moment?
43:36
Speaker 2: Oh my god, I mean, I don't think I take
43:39
Speaker 2: in any moment still, I know I do, I do,
43:41
Speaker 2: I do. I think that I wish I could. Honestly,
43:46
Speaker 2: I really don't have regrets like I think should I
43:49
Speaker 2: had a little more fun and said yes to more
43:51
Speaker 2: of the fun things instead of just being like I'm
43:54
Speaker 2: working da da da da da da dah. Yeah, I mean,
43:58
Speaker 2: maybe go to one more party, but not really, I'm
44:01
Speaker 2: totally content. Yeah, yeah, like that. I think that's a
44:04
Speaker 2: boring answer, but it's the truth.
44:06
Speaker 1: The truth is never boring.
44:07
Speaker 2: Okay, okay, good.
44:09
Speaker 1: Yeah. I think there's also you're speaking to something that
44:13
Speaker 1: a lot of women right out of college feel because
44:16
Speaker 1: they're like, how much of my life should I be living?
44:19
Speaker 1: Versus right, what am I building? Right? It's a hard.
44:22
Speaker 2: Well, that's that is a hard one because you'll never
44:25
Speaker 2: get to where I am without making the sacrifice.
44:28
Speaker 1: There's so much.
44:28
Speaker 2: I having an assistant once and I was like, girl,
44:31
Speaker 2: you ain't in the same place as me. Like I
44:33
Speaker 2: was like, oh, I need this stuff out of my car. Oh,
44:35
Speaker 2: you don't want to bring it in. And I was like,
44:37
Speaker 2: the ten minutes that would take me is ten minutes
44:40
Speaker 2: I can spend somewhere else on other stuff. And if
44:43
Speaker 2: you don't think that I haven't carried all those bags
44:46
Speaker 2: with nobody, then you don't know what it takes to
44:49
Speaker 2: get to where I am. So I do believe that
44:51
Speaker 2: their sacrifice. Of course, I could just balance like in
44:54
Speaker 2: the parenthood I'm more talking of, like, oh I could
44:57
Speaker 2: have made a few smarter decisions just in terms being
45:00
Speaker 2: like a more present mother.
45:02
Speaker 1: Got it?
45:04
Speaker 2: But no, Hello, you have to you have to put
45:07
Speaker 2: in the work. You do not get here otherwise, did you?
45:12
Speaker 2: Or you don't stay here?
45:14
Speaker 1: That's that's interesting. So you see people get there and
45:17
Speaker 1: not be able to of course, there's so many flashes
45:19
Speaker 1: in the pan.
45:22
Speaker 2: And I've had the same clients for seventeen years.
45:26
Speaker 1: Yeah, there's a reason. Yeah, I also see the stylists
45:30
Speaker 1: tell me if I'm wrong that like it's like like attracts,
45:33
Speaker 1: like yeah, you know, like you have all these like
45:36
Speaker 1: powerhouse feminists, outspoken women.
45:38
Speaker 2: Yeah who you are? Yeah, of course? Yeah, I mean
45:41
Speaker 2: I love a gent somebody gentle ye. No, I want
45:45
Speaker 2: all women to be feminists, come on, and men to
45:47
Speaker 2: be feminists too. Yeah. Yeah.
45:49
Speaker 1: You give a lot of great fashion advice and it's
45:52
Speaker 1: very practical, which I love love. Yeah, what's a go
45:56
Speaker 1: to piece of wisdom that you think applies both to
45:59
Speaker 1: life and to fashion.
46:01
Speaker 2: Just wear the dress, don't hold anything like that's what
46:05
Speaker 2: it's there for.
46:06
Speaker 1: You know. There's like a term in the speaker world
46:09
Speaker 1: a run to rock one to stock When to rock
46:12
Speaker 1: one to stock amazing? They like stock it and save it. Yeah,
46:15
Speaker 1: And it's like, just wear the shoes.
46:17
Speaker 2: Just wear the shoes.
46:18
Speaker 1: They're not going to be cool in five years.
46:20
Speaker 2: Or they might be in ten. But who has so
46:23
Speaker 2: much space? Yeah, I just don't think of holding on.
46:26
Speaker 2: I'm gonna for something special. God, today is special. You're
46:31
Speaker 2: breathing and living and it's like today is that's all
46:36
Speaker 2: you have?
46:37
Speaker 1: Yes?
46:37
Speaker 2: Today, So make today amazing.
46:39
Speaker 1: Where the dress is a really good one? Okay, can
46:42
Speaker 1: I grab those from you? We're gonna play a culick game.
46:45
Speaker 2: Oh okay, Oh my god, I love it.
46:48
Speaker 1: This is my homemade arts and crafts. Love it. I
46:50
Speaker 1: love arts and crafts me too. I actually had fun
46:52
Speaker 1: do any needs. It's called behind the scenes. I love
46:56
Speaker 1: behind the scenes.
46:57
Speaker 2: That's not what my little newsletter is called. Oh really, yeah,
47:00
Speaker 2: I thought it was clever.
47:01
Speaker 1: Oh my god, it is.
47:02
Speaker 2: We're both clever.
47:04
Speaker 1: That's even better that it's something that you do. Okay,
47:07
Speaker 1: So I want to know the story behind the look.
47:10
Speaker 1: What you remember from these are all kind of iconic es.
47:12
Speaker 1: So Tracy Ellis Ras twenty eighteen Emmys.
47:15
Speaker 2: Yep, incredible. That is a Valentino old Gutore and Tracy
47:20
Speaker 2: and I were actually in Paris and we saw it
47:23
Speaker 2: come down the runway and we were like, oh my god.
47:25
Speaker 2: And that was the first time that collection from Peer
47:29
Speaker 2: Paulo was like really the first time in probably since
47:32
Speaker 2: the eighties that huge volume was shown. Like now we
47:35
Speaker 2: see volume, but we didn't see volume. And we were like,
47:38
Speaker 2: I actually got to place two looks from that collection,
47:41
Speaker 2: and I was like, we have to have this look,
47:45
Speaker 2: And when it came I was like, oh my god,
47:47
Speaker 2: are we crazy. Then we concocted this whole girl surfer
47:52
Speaker 2: story skin orange. People were blown away by this dress.
47:57
Speaker 2: You know you won when like you post that first
48:01
Speaker 2: picture and your phone lights up in every style list
48:04
Speaker 2: is just like yes, that's why I love it. I
48:08
Speaker 2: love hearing from my peers. The best part of the story,
48:11
Speaker 2: and I say it in my masterclass was like she
48:12
Speaker 2: got out of her car and her publicist was like.
48:15
Speaker 1: Mortified, and then we were like, yes, I like that
48:19
Speaker 1: You're not scared of the worst dress list, Like you're like, oh,
48:22
Speaker 1: I want to go for it.
48:23
Speaker 2: Also, I think it's outrageous that there are still worst
48:26
Speaker 2: dressless bugger off.
48:28
Speaker 1: I agree. Okay. This is Sarah Paulson at the New
48:31
Speaker 1: York Ocean's eight premiere in twenty eighteen.
48:34
Speaker 2: Yep, this is one of my favorite dresses of all time.
48:37
Speaker 2: And I in the runway where this idea was shown.
48:41
Speaker 2: It was shown short and I have a really wonderful
48:44
Speaker 2: relationship with Prada, and so I started stalking them and
48:49
Speaker 2: I'm like any showroom and any designer team will tell
48:52
Speaker 2: you that I am the most persistent person, Like I
48:56
Speaker 2: fight so hard for my girls. That's probably where all
48:58
Speaker 2: the energy wickits to be. It, but I was like,
49:01
Speaker 2: I need it. I need that dress.
49:04
Speaker 1: Did da da da?
49:04
Speaker 2: And then I think my final email to Verde was like,
49:07
Speaker 2: just give me the fucking dress. And then like a
49:11
Speaker 2: huge box showed up and they had made it for
49:14
Speaker 2: me as a gown and I was like, oh, amazing.
49:18
Speaker 2: And then we tried it on and it was a
49:21
Speaker 2: little like indeed, it's some work, and I was like,
49:24
Speaker 2: it needs a belt. It didn't have a belt, and
49:26
Speaker 2: so then we refitted and the product team worked on it,
49:31
Speaker 2: and then they made that bag and they made that
49:33
Speaker 2: belt and it was like amazing. And the crazy thing
49:37
Speaker 2: was I wasn't with Sarah in New York to get
49:38
Speaker 2: her dressed, and I was on set and she was
49:41
Speaker 2: texting me and she's like, I don't think the hair's right.
49:43
Speaker 2: I don't think the makeup's right. And I was like,
49:45
Speaker 2: get on a FaceTime with me. And it was my
49:46
Speaker 2: good friend Chris McMillan, and he was like, I'm thinking
49:49
Speaker 2: about this and I was like, Chris, I fought so
49:52
Speaker 2: fucking hard for that dress. If you fuck that makeup up,
49:55
Speaker 2: I'm going to show up in New York and kill
49:57
Speaker 2: not makeup, hair up. I'm going to show up and
49:59
Speaker 2: kill you. This is how we're doing the hair. He's like, okay, honey,
50:01
Speaker 2: I got it. I got I got it. And then
50:03
Speaker 2: she went on the carpet. And the best best part
50:06
Speaker 2: besides all of the best parts that made this dress,
50:09
Speaker 2: is that Rihanna walked up to Sarah and she didn't
50:12
Speaker 2: go on the first didn't even stop on the carpet.
50:14
Speaker 2: She's like, bitch, what are you wearing? No, And in
50:17
Speaker 2: their interview for Interview magazine, Rihanna was like, I'm so
50:21
Speaker 2: jealous of that look. So mad. I was like, wow, Yeah,
50:28
Speaker 2: I loved it.
50:29
Speaker 1: Haley and Justin twenty twenty two Grammys, Yep, this felt
50:34
Speaker 1: very Jennifer Aniston to me, which I love.
50:36
Speaker 2: I'm perfect. Yeah, And she was wearing like diamonds by
50:39
Speaker 2: the Yard by Tiffany and it was just like so pretty.
50:43
Speaker 2: When we tried it on, she had actually two little
50:45
Speaker 2: braids in her hair and we were just loved how
50:46
Speaker 2: like simple it was. And actually Justin had a completely
50:50
Speaker 2: different that's custom Balenciaga, but he had a completely different
50:53
Speaker 2: look on talk about you always have to be prepared.
50:56
Speaker 2: Also with Justin, you have to have a lot of
50:58
Speaker 2: clothes and he's like Heally was like, Karla, he's not
51:01
Speaker 2: dressy enough for me, and I was like, I've got something,
51:04
Speaker 2: and I pulled out that suit and we put it
51:07
Speaker 2: on with the crazy crocs and he always loves to
51:09
Speaker 2: wear a beanie. But Justin's fearless. Like the amount of
51:12
Speaker 2: shit we got over this, it's like you either got
51:14
Speaker 2: it or you didn't. I loved it. It's like instantly
51:17
Speaker 2: an iconic picture.
51:19
Speaker 1: Well you would you said this in your masterclass, but
51:22
Speaker 1: like people will say, they'll chirp yeah, and then all
51:26
Speaker 1: of a sudden, six weeks later you see all the
51:28
Speaker 1: coffee cats. Yeah, it's kind of a great compliment. Yeah.
51:31
Speaker 1: Oh I think that was the last one. Oh cute,
51:33
Speaker 1: we went through all of them. Okay, okay, just some
51:36
Speaker 1: quick rapid fires. You're done with me.
51:39
Speaker 2: He's back, Thank you. That wasn't very nice.
51:43
Speaker 1: Okay you were a Somalie? Yes?
51:46
Speaker 2: Did I do that right? Yeah?
51:48
Speaker 1: What's the best wine to give someone when you go
51:50
Speaker 1: to their house?
51:51
Speaker 2: Oh my god, I'm so out of the loop. But
51:52
Speaker 2: I would say, like, uh, Burgundy, which is like a
51:56
Speaker 2: red Burgundy, is pino noir and from the Mercury Appalachian
52:00
Speaker 2: in France, very very unknown, very great, but keep it around,
52:05
Speaker 2: like between thirty and fifty. Nobody needs to have like
52:08
Speaker 2: anything more than that for dinner at their house. Like,
52:10
Speaker 2: come on, I like that?
52:11
Speaker 1: Yeah? Okay, a client you'd love to work with that
52:14
Speaker 1: you haven't yet.
52:15
Speaker 2: First female president of the United States? Oh?
52:17
Speaker 1: I like that?
52:18
Speaker 2: Yeah? Who is just a Democrat? No fucking Republicans? Thanks?
52:24
Speaker 1: Who is someone in Hollywood that inspires you?
52:27
Speaker 2: My husband, Matthew Elt.
52:29
Speaker 1: Who's someone outside of Hollywood that inspires you?
52:32
Speaker 2: Oo? I just met Malala and that was She's pretty amazing,
52:36
Speaker 2: great answer at the Oscars.
52:38
Speaker 1: Very cool? An underrated style icon?
52:43
Speaker 2: Oh my god, an underrated style like on Justin Bieber,
52:51
Speaker 2: A piece of clothing you've gotten the most aware out of.
52:54
Speaker 2: And in my Fiva ones.
52:55
Speaker 1: A movie you watch when you're sad.
52:58
Speaker 2: Call me about your name, really because Clem loves to
53:01
Speaker 2: watch it when he's sad too, and so we just
53:03
Speaker 2: sit and cry.
53:05
Speaker 1: Have you watched Shrinking? No, you have to like that movie.
53:09
Speaker 1: You have to watch it, Okay, Okay. Something simple you
53:11
Speaker 1: do to turn a bad day around.
53:14
Speaker 2: I go for a walk with my dogs.
53:16
Speaker 1: A book that changed your life. Something you think everyone
53:18
Speaker 1: should read.
53:19
Speaker 2: Emergence Strategy by Adrian Murray Brown.
53:22
Speaker 1: That came very quickly.
53:23
Speaker 2: Yeah, it's crack your brain open. It's a it's a
53:27
Speaker 2: book for imagining a better world.
53:31
Speaker 1: I've never even heard of it.
53:32
Speaker 2: Yeah, it's incredible. Get it.
53:34
Speaker 1: The smartest decision you've ever.
53:36
Speaker 2: Made marrying Matthew welch.
53:39
Speaker 1: And do a pretty smart question. Oh okay, so feel
53:45
Speaker 1: free to pick anyone that Yeah, am.
53:47
Speaker 2: I asking you? No? You? Oh my god? What's something
53:50
Speaker 2: you wish people could see about you that they don't
53:53
Speaker 2: see at first glance? That I'm actually very sensitive?
53:58
Speaker 1: Really? Yeah? I never know that.
54:00
Speaker 2: Yeah, I'm a little bit sensitive. It's the Virgo. We
54:03
Speaker 2: have a like a hard shell, but.
54:06
Speaker 1: We're soft hearted, soft on the inside.
54:09
Speaker 2: Soft on the inside.
54:10
Speaker 1: That's great.
54:10
Speaker 2: Yeah.
54:11
Speaker 1: My last question for you is a great lesson that
54:14
Speaker 1: you've learned from your kid.
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Speaker 2: Oh my god, to see people fully. You can't see
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Speaker 2: your expectations, because the universe will be like hold my beer,
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Speaker 2: or hold my burgundy.
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Speaker 1: In this case, or hold my burken.
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Speaker 2: Yeah, not quite there yet.
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Speaker 1: I want to thank the people that make this show possible.
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Speaker 1: Colleen O'Neill, Jill Solama, Carrie O'Keefe, and Phil Speed Tech. Okay,
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Speaker 1: you know what time it is. Today's a good day
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Speaker 1: to have a good day. I'll see you next week.
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Speaker 2: Inst Shop Shop ship Shop