AI Sport Sponsorship, Mont Blanc Mountain Rescue & Changing Calendars

The Climate of Sport · Aug 20, 2026 · 25m

This week's The Climate of Sport is all about evolving our thinking in new areas. Claire takes a deeper look at AI sponsorship in sport, and how it might be the new fossil fuel sponsorship, plus more climate impacts and adaptations happening across the world from Mont Blanc to Seoul.

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Story 1: Are sports organisations repeating the fossil-fuel sponsorship playbook with AI?

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