Latest / Omni Talk Retail / NIFT’s Simone Oloman and the Shift to 90 Minute Retail Fulfillment | RTS 2026

Transcript

NIFT’s Simone Oloman and the Shift to 90 Minute Retail Fulfillment | RTS 2026 · Omni Talk Retail

• 0:00
  Hello
• 0:00
  everyone.
• 0:01
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:02
  I
• 0:02
  am
• 0:02
  Chris
• 0:02
  Walton
• 0:03
  and
• 0:03
  I
• 0:03
  am
• 0:03
  coming
• 0:03
  to
• 0:04
  you
• 0:04
  once
• 0:04
  again
• 0:05
  from
• 0:05
  the
• 0:05
  Retail
• 0:06
  Technology
• 0:06
  show
• 0:07
  in
• 0:07
  London
• 0:08
  from
• 0:08
  the
• 0:08
  exclusive
• 0:09
  Vuzion
• 0:09
  podcast
• 0:10
  studio.
• 0:11
  And
• 0:11
  I
• 0:11
  am
• 0:11
  excited
• 0:12
  to
• 0:12
  welcome
• 0:12
  Simone
• 0:13
  Oliman,
• 0:13
  the
• 0:14
  co
• 0:14
  founder
• 0:14
  and
• 0:14
  CEO
• 0:15
  of
• 0:15
  nift,
• 0:16
  into
• 0:16
  today's
• 0:17
  conversation.
• 0:18
  So
• 0:18
  Simone,
• 0:19
  how
• 0:19
  you
• 0:19
  doing?
• 0:19
  I'm
• 0:20
  very
• 0:20
  good.
• 0:20
  I'm
• 0:21
  very
• 0:21
  excited
• 0:21
  to
• 0:21
  be
• 0:21
  here.
• 0:22
  I'm
• 0:22
  very
• 0:22
  excited
• 0:22
  too
• 0:23
  because
• 0:23
  I
• 0:23
  was
• 0:23
  telling
• 0:23
  you
• 0:24
  before
• 0:24
  we
• 0:24
  started,
• 0:25
  I
• 0:25
  was
• 0:26
  getting
• 0:26
  into
• 0:26
  your
• 0:27
  business
• 0:27
  model
• 0:27
  and
• 0:27
  that
• 0:28
  kind
• 0:28
  of
• 0:28
  thing,
• 0:28
  and
• 0:28
  it's
• 0:28
  very
• 0:28
  interesting.
• 0:29
  So
• 0:29
  I
• 0:29
  want
• 0:29
  to
• 0:30
  hear
• 0:30
  about
• 0:30
  it.
• 0:30
  And
• 0:30
  so
• 0:31
  why
• 0:31
  don't
• 0:31
  you
• 0:31
  tell
• 0:31
  us.
• 0:32
  Tell
• 0:32
  our
• 0:32
  audience,
• 0:32
  especially
• 0:33
  those
• 0:33
  back
• 0:33
  at
• 0:33
  home
• 0:34
  in
• 0:34
  the
• 0:34
  United
• 0:34
  States
• 0:34
  that
• 0:35
  maybe
• 0:35
  aren't
• 0:35
  as
• 0:35
  familiar
• 0:36
  with
• 0:36
  you.
• 0:36
  Tell
• 0:36
  us
• 0:36
  about
• 0:36
  yourself
• 0:37
  and
• 0:37
  then
• 0:37
  also
• 0:38
  about
• 0:38
  what
• 0:38
  NIFT
• 0:38
  is
• 0:39
  and
• 0:39
  what
• 0:39
  it
• 0:39
  does.
• 0:39
  Absolutely.
• 0:40
  Stands
• 0:41
  for,
• 0:41
  what
• 0:41
  it
• 0:41
  stands
• 0:41
  for.
• 0:42
  So
• 0:42
  NIFT
• 0:43
  stands
• 0:43
  for
• 0:43
  need
• 0:44
  it
• 0:44
  for
• 0:44
  tonight.
• 0:45
  And
• 0:45
  I'm
• 0:46
  the
• 0:46
  co
• 0:46
  founder
• 0:46
  and
• 0:46
  CEO.
• 0:47
  Hello.
• 0:49
  But
• 0:50
  we
• 0:50
  have
• 0:50
  built
• 0:50
  the
• 0:50
  infrastructure
• 0:51
  that
• 0:51
  is
• 0:52
  powering
• 0:52
  instant
• 0:53
  delivery
• 0:53
  for
• 0:53
  retail.
• 0:54
  And
• 0:54
  we
• 0:54
  do
• 0:54
  this
• 0:54
  in
• 0:54
  two
• 0:55
  ways.
• 0:55
  So
• 0:55
  one
• 0:56
  is,
• 0:56
  is
• 0:57
  what
• 0:57
  I
• 0:57
  kind
• 0:57
  of
• 0:58
  describe
• 0:58
  as
• 0:58
  kind
• 0:58
  of
• 0:59
  like
• 0:59
  Deliveroo
• 1:00
  but
• 1:00
  for
• 1:00
  quality
• 1:00
  fashion.
• 1:01
  Right.
• 1:01
  So
• 1:01
  we
• 1:02
  are
• 1:02
  a
• 1:02
  marketplace
• 1:02
  app
• 1:03
  that
• 1:03
  connects
• 1:03
  with
• 1:04
  lots
• 1:04
  of
• 1:04
  different
• 1:04
  retailers
• 1:06
  to
• 1:06
  host
• 1:07
  them
• 1:07
  on
• 1:07
  there
• 1:07
  in
• 1:07
  the
• 1:08
  same
• 1:08
  way
• 1:08
  as
• 1:08
  Deliveroo
• 1:08
  does
• 1:08
  with
• 1:09
  restaurants.
• 1:09
  But
• 1:10
  we
• 1:10
  do
• 1:10
  90
• 1:10
  minute
• 1:11
  and
• 1:11
  same
• 1:11
  day
• 1:11
  Deliveroo
• 1:12
  real
• 1:12
  time
• 1:13
  tracked.
• 1:14
  So
• 1:14
  getting
• 1:14
  a
• 1:14
  shirt
• 1:15
  to
• 1:15
  you
• 1:15
  instantly
• 1:16
  if
• 1:16
  you
• 1:16
  want
• 1:17
  one
• 1:17
  or
• 1:17
  need
• 1:17
  one.
• 1:18
  The
• 1:19
  second
• 1:19
  part
• 1:19
  of
• 1:19
  our
• 1:19
  business
• 1:19
  which
• 1:20
  we
• 1:20
  launched
• 1:20
  after
• 1:21
  is
• 1:21
  kind
• 1:21
  of
• 1:21
  like
• 1:21
  a
• 1:21
  B2B
• 1:22
  version
• 1:22
  of
• 1:22
  that.
• 1:23
  So
• 1:23
  we
• 1:23
  can
• 1:24
  now
• 1:24
  plug
• 1:24
  in
• 1:25
  at
• 1:25
  any
• 1:25
  retailers
• 1:26
  checkout,
• 1:26
  whether
• 1:26
  you
• 1:27
  are
• 1:27
  fashion
• 1:27
  or
• 1:27
  electronics
• 1:28
  or
• 1:28
  a
• 1:29
  no
• 1:29
  florist.
• 1:30
  Right.
• 1:31
  To
• 1:31
  give
• 1:31
  them
• 1:32
  90
• 1:32
  minute
• 1:33
  and
• 1:33
  same
• 1:33
  day
• 1:33
  delivery.
• 1:34
  And
• 1:34
  essentially
• 1:34
  with
• 1:34
  both,
• 1:35
  we
• 1:35
  are
• 1:35
  trying
• 1:35
  to
• 1:35
  turn
• 1:36
  bricks
• 1:37
  and
• 1:37
  mortar
• 1:37
  stores
• 1:37
  into
• 1:38
  these
• 1:39
  hyper
• 1:39
  local
• 1:39
  fulfillment
• 1:40
  centers
• 1:41
  to
• 1:41
  encourage
• 1:41
  more
• 1:41
  rapid
• 1:42
  and
• 1:42
  localized
• 1:43
  delivery
• 1:43
  from
• 1:44
  the
• 1:44
  store
• 1:44
  as
• 1:44
  opposed
• 1:45
  to
• 1:45
  the
• 1:45
  warehouse.
• 1:45
  Got
• 1:46
  it.
• 1:46
  So
• 1:46
  I
• 1:46
  want
• 1:46
  to
• 1:46
  ask
• 1:46
  you
• 1:46
  about
• 1:46
  that
• 1:46
  too,
• 1:47
  but.
• 1:47
  So
• 1:47
  you're
• 1:47
  doing
• 1:47
  that
• 1:47
  beyond
• 1:48
  fashion
• 1:48
  too
• 1:48
  for.
• 1:49
  Yeah,
• 1:50
  yeah.
• 1:50
  Okay.
• 1:50
  Wow.
• 1:51
  I
• 1:51
  didn't
• 1:51
  realize
• 1:51
  that
• 1:51
  when
• 1:51
  I
• 1:52
  was.
• 1:52
  Okay,
• 1:52
  that's
• 1:52
  good
• 1:52
  to
• 1:52
  know.
• 1:53
  No,
• 1:53
  we
• 1:53
  don't
• 1:53
  shout
• 1:53
  about
• 1:53
  it
• 1:54
  enough,
• 1:54
  to
• 1:54
  be
• 1:54
  honest.
• 1:54
  Okay,
• 1:55
  so
• 1:55
  basically
• 1:55
  what
• 1:56
  you're
• 1:56
  telling
• 1:56
  me
• 1:56
  then
• 1:57
  in
• 1:57
  the
• 1:57
  premise
• 1:57
  here
• 1:58
  is
• 1:58
  that
• 1:58
  people
• 1:58
  do
• 1:59
  have
• 1:59
  fashion
• 1:59
  emergencies.
• 2:01
  They
• 2:01
  do.
• 2:02
  However.
• 2:03
  Okay.
• 2:04
  We
• 2:05
  are
• 2:05
  called
• 2:05
  need
• 2:05
  it
• 2:05
  for
• 2:06
  tonight.
• 2:06
  But
• 2:06
  a
• 2:07
  lot
• 2:07
  of
• 2:07
  people
• 2:07
  do
• 2:07
  not
• 2:07
  need
• 2:08
  it
• 2:08
  for
• 2:08
  tonight.
• 2:08
  Okay.
• 2:09
  They
• 2:09
  just
• 2:09
  want
• 2:10
  it
• 2:10
  quickly.
• 2:10
  I
• 2:11
  do
• 2:11
  know
• 2:11
  what,
• 2:11
  I
• 2:11
  think
• 2:11
  platforms
• 2:12
  like
• 2:12
  Amazon
• 2:12
  have
• 2:13
  really
• 2:13
  set
• 2:13
  the
• 2:13
  bar
• 2:13
  for
• 2:13
  this.
• 2:14
  You
• 2:14
  know,
• 2:14
  people
• 2:15
  just
• 2:16
  love
• 2:16
  that
• 2:16
  instant
• 2:17
  gratification
• 2:18
  and
• 2:18
  actually
• 2:18
  quite
• 2:18
  a
• 2:18
  large
• 2:19
  part
• 2:19
  of
• 2:19
  our
• 2:19
  customer
• 2:20
  base,
• 2:20
  they'll
• 2:20
  come
• 2:20
  to
• 2:20
  us
• 2:21
  and
• 2:21
  they
• 2:21
  might
• 2:21
  actually
• 2:21
  need
• 2:22
  something
• 2:22
  for
• 2:22
  tonight.
• 2:23
  They
• 2:23
  might
• 2:23
  have
• 2:23
  spilled
• 2:24
  coffee
• 2:24
  down
• 2:24
  their
• 2:24
  shirt
• 2:24
  or
• 2:25
  whatever
• 2:25
  it
• 2:25
  might
• 2:25
  be,
• 2:26
  but
• 2:27
  our
• 2:27
  retention
• 2:27
  rate
• 2:28
  is
• 2:28
  very
• 2:28
  high.
• 2:29
  Humble
• 2:29
  brag,
• 2:31
  but
• 2:31
  I
• 2:31
  think
• 2:31
  a
• 2:31
  lot
• 2:31
  of
• 2:32
  the
• 2:32
  time
• 2:32
  they
• 2:32
  come
• 2:32
  back
• 2:32
  because.
• 2:33
  Because
• 2:34
  of
• 2:34
  that
• 2:34
  convenience,
• 2:35
  because
• 2:35
  they
• 2:35
  can
• 2:35
  track
• 2:35
  it
• 2:36
  in
• 2:36
  real
• 2:36
  time.
• 2:36
  It's.
• 2:38
  It
• 2:38
  can
• 2:38
  be
• 2:38
  quite
• 2:38
  addictive
• 2:39
  having
• 2:39
  that
• 2:39
  instant
• 2:39
  gratification
• 2:40
  in
• 2:41
  the
• 2:41
  same
• 2:41
  way
• 2:41
  as
• 2:41
  people
• 2:41
  go
• 2:41
  back
• 2:42
  to
• 2:42
  Amazon
• 2:42
  and
• 2:42
  use
• 2:42
  Prime.
• 2:43
  And
• 2:43
  I
• 2:43
  think,
• 2:43
  yeah,
• 2:44
  it's
• 2:44
  part
• 2:44
  of
• 2:44
  the
• 2:44
  experience
• 2:44
  that
• 2:45
  you
• 2:45
  provide.
• 2:45
  Right.
• 2:45
  Like,
• 2:46
  you
• 2:46
  know,
• 2:46
  people
• 2:46
  want
• 2:46
  what
• 2:46
  they
• 2:47
  can
• 2:47
  trust
• 2:47
  and
• 2:47
  can
• 2:48
  understand.
• 2:49
  What
• 2:49
  led
• 2:49
  you
• 2:49
  to
• 2:49
  this?
• 2:50
  Like,
• 2:50
  how
• 2:50
  did
• 2:50
  you
• 2:51
  found
• 2:51
  this?
• 2:52
  What
• 2:53
  were
• 2:53
  you
• 2:53
  doing
• 2:53
  before?
• 2:54
  So
• 2:54
  I
• 2:54
  was
• 2:55
  working
• 2:55
  for
• 2:56
  a
• 2:56
  conversational
• 2:57
  AI
• 2:57
  tech
• 2:57
  startup
• 2:58
  before
• 2:58
  the
• 2:58
  days
• 2:58
  of
• 2:58
  ChatGPT
• 2:59
  and
• 2:59
  Claude
• 3:01
  quite
• 3:01
  a
• 3:01
  while
• 3:01
  ago.
• 3:02
  But
• 3:02
  I
• 3:02
  was
• 3:02
  working
• 3:02
  with
• 3:02
  different
• 3:03
  retailers,
• 3:04
  selling
• 3:04
  and
• 3:05
  consulting
• 3:05
  to
• 3:05
  them
• 3:05
  and
• 3:05
  helping
• 3:06
  them
• 3:06
  to
• 3:06
  implement
• 3:07
  conversational
• 3:08
  AI
• 3:08
  into
• 3:08
  their
• 3:08
  digital
• 3:09
  transformation
• 3:09
  programs.
• 3:10
  But
• 3:10
  it
• 3:10
  was
• 3:10
  in
• 3:11
  this
• 3:11
  role
• 3:11
  that
• 3:12
  I
• 3:12
  realized
• 3:12
  and
• 3:13
  was
• 3:13
  able
• 3:13
  to
• 3:13
  analyze
• 3:14
  customer
• 3:14
  queries,
• 3:15
  which
• 3:15
  is
• 3:15
  why
• 3:15
  they
• 3:15
  were
• 3:15
  turning
• 3:16
  to
• 3:16
  AI.
• 3:16
  The
• 3:16
  customer
• 3:17
  services
• 3:17
  teams
• 3:17
  were
• 3:17
  inundated
• 3:19
  and
• 3:20
  over
• 3:20
  90%
• 3:21
  of
• 3:21
  the
• 3:22
  queries
• 3:23
  were
• 3:23
  around
• 3:23
  delivery.
• 3:24
  And
• 3:24
  often
• 3:24
  it
• 3:25
  was
• 3:25
  slow
• 3:25
  and
• 3:25
  unreliable.
• 3:28
  And
• 3:28
  ultimately
• 3:28
  I
• 3:29
  was
• 3:29
  hearing
• 3:30
  from
• 3:30
  the
• 3:30
  retailers
• 3:31
  who
• 3:31
  were
• 3:31
  being.
• 3:32
  I
• 3:32
  don't
• 3:33
  know,
• 3:33
  their
• 3:33
  reputation
• 3:34
  and
• 3:34
  retention
• 3:34
  was
• 3:35
  poor.
• 3:37
  And
• 3:37
  that
• 3:37
  coinciding
• 3:38
  with
• 3:38
  me
• 3:38
  being
• 3:38
  the
• 3:38
  customer
• 3:39
  that
• 3:39
  was
• 3:39
  constantly
• 3:40
  fed
• 3:40
  up
• 3:41
  led
• 3:41
  me
• 3:41
  to
• 3:41
  nift.
• 3:42
  Got
• 3:42
  it.
• 3:43
  All
• 3:44
  right,
• 3:44
  so
• 3:44
  the
• 3:44
  other
• 3:44
  part
• 3:44
  that's
• 3:45
  interesting
• 3:45
  about.
• 3:46
  About
• 3:46
  the
• 3:46
  needed
• 3:47
  need
• 3:47
  it
• 3:48
  for
• 3:48
  the
• 3:48
  night
• 3:48
  model,
• 3:48
  particularly
• 3:49
  before
• 3:49
  we
• 3:49
  go
• 3:49
  to
• 3:49
  the
• 3:49
  B2B
• 3:50
  side.
• 3:50
  You
• 3:50
  take
• 3:50
  a
• 3:51
  very
• 3:51
  curated
• 3:51
  approach.
• 3:52
  Yes.
• 3:53
  Right.
• 3:53
  So
• 3:53
  why
• 3:53
  is
• 3:53
  that?
• 3:54
  What's
• 3:54
  the
• 3:54
  business
• 3:54
  rationale
• 3:55
  there?
• 3:56
  I
• 3:56
  think
• 3:57
  there
• 3:57
  are
• 3:57
  a
• 3:57
  lot
• 3:58
  of
• 3:58
  different
• 3:58
  marketplaces
• 3:59
  out
• 3:59
  there.
• 4:00
  And
• 4:00
  I
• 4:01
  think
• 4:01
  personally
• 4:01
  what
• 4:01
  I
• 4:02
  found
• 4:02
  is
• 4:02
  sometimes
• 4:03
  when
• 4:03
  there's
• 4:03
  so
• 4:03
  much,
• 4:05
  it
• 4:06
  can
• 4:06
  be
• 4:06
  a
• 4:06
  barrier,
• 4:06
  it
• 4:07
  can
• 4:07
  be
• 4:07
  a
• 4:07
  barrier
• 4:07
  to
• 4:07
  conversion
• 4:08
  because
• 4:08
  you
• 4:08
  have
• 4:08
  to
• 4:08
  look
• 4:09
  through
• 4:09
  so
• 4:09
  many
• 4:09
  different
• 4:09
  brands.
• 4:10
  And
• 4:10
  I
• 4:11
  think
• 4:11
  ultimately,
• 4:12
  yes,
• 4:12
  we
• 4:12
  are
• 4:12
  about
• 4:13
  speed
• 4:13
  and
• 4:13
  convenience,
• 4:14
  but
• 4:15
  people
• 4:15
  aren't
• 4:15
  going
• 4:15
  to
• 4:15
  shop
• 4:16
  with
• 4:16
  us
• 4:16
  just
• 4:16
  because
• 4:16
  they
• 4:16
  can
• 4:17
  get
• 4:17
  it
• 4:17
  in
• 4:17
  90
• 4:17
  minutes.
• 4:18
  It
• 4:18
  has
• 4:18
  to
• 4:19
  be
• 4:19
  the
• 4:19
  right
• 4:19
  product.
• 4:20
  And
• 4:20
  so
• 4:20
  we
• 4:21
  spend
• 4:21
  a
• 4:22
  lot
• 4:22
  of
• 4:22
  time
• 4:22
  serving
• 4:23
  customers,
• 4:23
  liaising
• 4:24
  with
• 4:24
  personal
• 4:25
  shoppers
• 4:26
  to
• 4:26
  make
• 4:26
  sure
• 4:26
  that
• 4:26
  actually
• 4:27
  the
• 4:28
  brands
• 4:28
  that
• 4:28
  we're
• 4:29
  working
• 4:29
  with
• 4:29
  are
• 4:30
  super
• 4:31
  desirable
• 4:31
  and
• 4:32
  also
• 4:32
  good
• 4:32
  quality
• 4:32
  as
• 4:33
  well.
• 4:33
  Because
• 4:33
  we
• 4:33
  don't
• 4:33
  want
• 4:33
  to
• 4:33
  be
• 4:34
  just
• 4:34
  churning
• 4:34
  out
• 4:36
  crap
• 4:36
  and
• 4:37
  get
• 4:37
  crap
• 4:38
  delivered
• 4:38
  in
• 4:38
  90
• 4:38
  minutes.
• 4:39
  It's
• 4:39
  really
• 4:40
  important
• 4:40
  that
• 4:40
  somebody
• 4:40
  else
• 4:41
  plays
• 4:41
  that
• 4:41
  game
• 4:41
  too.
• 4:42
  Right.
• 4:42
  You
• 4:42
  know,
• 4:42
  there's
• 4:42
  a
• 4:42
  lot
• 4:42
  of.
• 4:43
  A
• 4:43
  lot
• 4:43
  of
• 4:43
  players
• 4:43
  play
• 4:43
  that
• 4:43
  game.
• 4:43
  Yeah,
• 4:44
  exactly.
• 4:44
  But
• 4:44
  so,
• 4:44
  so,
• 4:45
  so
• 4:45
  is
• 4:45
  the.
• 4:45
  So
• 4:45
  if
• 4:46
  I
• 4:46
  go
• 4:46
  on,
• 4:46
  if
• 4:46
  so,
• 4:46
  so
• 4:47
  if
• 4:47
  I
• 4:47
  interact
• 4:47
  with
• 4:47
  nift,
• 4:48
  is,
• 4:49
  is
• 4:49
  my,
• 4:49
  is
• 4:49
  it
• 4:50
  very
• 4:50
  conversational
• 4:51
  in
• 4:51
  Orient?
• 4:52
  Like,
• 4:52
  is
• 4:52
  it
• 4:52
  a
• 4:52
  very
• 4:53
  conversational,
• 4:54
  like
• 4:54
  transaction
• 4:55
  I'm
• 4:55
  having
• 4:55
  or
• 4:56
  not
• 4:56
  transaction,
• 4:57
  but
• 4:57
  interaction
• 4:58
  that
• 4:58
  I'm
• 4:58
  having,
• 4:59
  You
• 4:59
  know,
• 4:59
  is
• 5:00
  it,
• 5:00
  is
• 5:00
  there
• 5:00
  LLMs
• 5:01
  involved
• 5:01
  in
• 5:01
  this?
• 5:02
  It
• 5:02
  can
• 5:02
  be.
• 5:03
  Okay,
• 5:03
  yeah.
• 5:04
  Like
• 5:05
  again,
• 5:05
  whilst
• 5:05
  we
• 5:05
  are
• 5:06
  about
• 5:06
  speed,
• 5:06
  you
• 5:06
  know
• 5:07
  that
• 5:07
  personalization
• 5:08
  is
• 5:08
  really
• 5:08
  important.
• 5:09
  We
• 5:09
  do
• 5:09
  a
• 5:09
  lot
• 5:09
  of
• 5:09
  WhatsApp
• 5:10
  comms.
• 5:11
  Okay.
• 5:12
  We
• 5:12
  work
• 5:12
  with
• 5:13
  stylists
• 5:13
  as
• 5:14
  well.
• 5:14
  Obviously
• 5:15
  there's
• 5:15
  AI
• 5:16
  involved
• 5:16
  in
• 5:16
  that,
• 5:16
  but
• 5:16
  also
• 5:17
  we,
• 5:17
  we
• 5:17
  always
• 5:18
  have
• 5:18
  a
• 5:18
  human
• 5:18
  as
• 5:18
  well
• 5:18
  and
• 5:19
  the
• 5:19
  option
• 5:19
  of
• 5:19
  a
• 5:19
  human.
• 5:20
  We
• 5:20
  have
• 5:20
  an
• 5:21
  in
• 5:21
  house
• 5:21
  personal
• 5:21
  stylist
• 5:22
  that
• 5:22
  actually
• 5:22
  if
• 5:23
  somebody
• 5:23
  doesn't
• 5:23
  know
• 5:23
  what
• 5:24
  they
• 5:24
  want,
• 5:24
  they
• 5:24
  can
• 5:25
  chat
• 5:25
  in
• 5:25
  real
• 5:25
  time
• 5:25
  on
• 5:26
  WhatsApp.
• 5:28
  So
• 5:28
  yeah,
• 5:28
  it's
• 5:29
  again,
• 5:29
  it's
• 5:29
  really
• 5:29
  important
• 5:30
  for
• 5:30
  us
• 5:30
  to,
• 5:30
  to
• 5:31
  balance
• 5:31
  that
• 5:32
  convenience
• 5:33
  with
• 5:33
  that
• 5:34
  human
• 5:34
  LED
• 5:35
  and
• 5:36
  educational
• 5:36
  part
• 5:37
  as
• 5:37
  well.
• 5:37
  Right.
• 5:37
  Which
• 5:38
  I
• 5:38
  can
• 5:38
  see
• 5:38
  why
• 5:38
  you'd
• 5:38
  want
• 5:38
  to
• 5:38
  go
• 5:39
  the
• 5:39
  curated
• 5:39
  side
• 5:40
  of
• 5:40
  the.
• 5:40
  Why'd
• 5:40
  you
• 5:40
  want
• 5:40
  to
• 5:40
  go
• 5:41
  on
• 5:41
  the
• 5:41
  curated
• 5:41
  side
• 5:41
  of
• 5:41
  things
• 5:41
  too?
• 5:42
  Because
• 5:42
  that
• 5:42
  kind
• 5:42
  of
• 5:43
  facilitates
• 5:44
  that
• 5:44
  type
• 5:44
  of
• 5:44
  interaction
• 5:45
  too.
• 5:45
  Like
• 5:45
  the
• 5:45
  trust
• 5:45
  you're
• 5:46
  building.
• 5:46
  The
• 5:46
  trust,
• 5:46
  yeah,
• 5:46
  absolutely.
• 5:47
  We've
• 5:47
  selected
• 5:47
  these
• 5:47
  products
• 5:48
  for
• 5:48
  you.
• 5:49
  We
• 5:49
  know
• 5:49
  these
• 5:49
  are
• 5:49
  the
• 5:49
  ones
• 5:49
  that
• 5:49
  are
• 5:50
  right
• 5:50
  for
• 5:50
  you
• 5:50
  regardless
• 5:50
  of
• 5:51
  how
• 5:51
  you're
• 5:51
  interacting.
• 5:51
  All
• 5:52
  right,
• 5:52
  so
• 5:52
  now
• 5:52
  let's
• 5:52
  go
• 5:52
  to
• 5:52
  the
• 5:52
  B2B.
• 5:54
  So
• 5:54
  tell
• 5:54
  us
• 5:54
  more
• 5:54
  about
• 5:54
  that
• 5:55
  and
• 5:55
  why
• 5:55
  did
• 5:55
  you
• 5:55
  pivot
• 5:56
  in
• 5:56
  that
• 5:56
  direction?
• 5:56
  What
• 5:57
  was
• 5:57
  the
• 5:57
  rationale
• 5:57
  there?
• 5:58
  I
• 5:58
  think
• 5:59
  obviously
• 6:00
  this
• 6:00
  had
• 6:00
  stemmed
• 6:00
  from
• 6:01
  being
• 6:01
  frustrated
• 6:01
  with
• 6:02
  slow
• 6:02
  and
• 6:02
  unreliable
• 6:02
  delivery.
• 6:03
  And
• 6:06
  what
• 6:06
  I'd
• 6:06
  initially
• 6:06
  wanted
• 6:07
  was
• 6:07
  I
• 6:07
  was
• 6:07
  like,
• 6:07
  why
• 6:08
  isn't
• 6:08
  there
• 6:08
  any
• 6:08
  platform
• 6:08
  where
• 6:09
  you
• 6:09
  can
• 6:09
  connect
• 6:09
  to
• 6:10
  local
• 6:10
  inventory,
• 6:11
  then
• 6:11
  get
• 6:11
  it
• 6:11
  delivered
• 6:12
  really
• 6:12
  quickly
• 6:12
  like
• 6:13
  by
• 6:13
  a
• 6:13
  bike?
• 6:14
  But
• 6:14
  actually
• 6:14
  what
• 6:15
  I
• 6:15
  realized
• 6:15
  is
• 6:16
  that's
• 6:16
  still
• 6:16
  not
• 6:17
  solving
• 6:17
  the
• 6:17
  problem
• 6:18
  for
• 6:18
  slow
• 6:18
  and
• 6:18
  unreliable
• 6:19
  delivery
• 6:19
  for
• 6:20
  that
• 6:20
  retailer's
• 6:21
  customers.
• 6:21
  Because
• 6:22
  ultimately
• 6:22
  we're
• 6:22
  bringing
• 6:23
  retailers
• 6:23
  new
• 6:23
  customers
• 6:24
  through
• 6:24
  this
• 6:24
  platform.
• 6:24
  But
• 6:25
  what
• 6:25
  about
• 6:26
  their
• 6:26
  own
• 6:26
  customers?
• 6:26
  They're
• 6:27
  still
• 6:27
  being
• 6:27
  let
• 6:27
  down
• 6:27
  by
• 6:28
  slow
• 6:28
  and
• 6:28
  unreliable
• 6:28
  delivery.
• 6:29
  Right.
• 6:30
  And
• 6:30
  so
• 6:31
  that
• 6:31
  same
• 6:31
  problem
• 6:32
  that
• 6:32
  I'd
• 6:33
  experienced
• 6:34
  from
• 6:35
  working
• 6:35
  with
• 6:35
  retailers
• 6:35
  was
• 6:36
  still
• 6:36
  there.
• 6:37
  So
• 6:37
  I
• 6:37
  was
• 6:37
  like,
• 6:37
  okay,
• 6:37
  well
• 6:38
  how
• 6:38
  can
• 6:38
  we
• 6:39
  then
• 6:39
  mirror
• 6:39
  this
• 6:40
  technology
• 6:40
  to
• 6:41
  plug
• 6:41
  in
• 6:41
  at
• 6:41
  their
• 6:41
  checkout
• 6:42
  to
• 6:42
  help
• 6:42
  them
• 6:43
  to
• 6:43
  reduce
• 6:43
  cart
• 6:44
  abandonment,
• 6:45
  increase
• 6:45
  average
• 6:45
  order
• 6:46
  value,
• 6:46
  ensure
• 6:46
  that
• 6:47
  reputation
• 6:48
  isn't
• 6:49
  affected.
• 6:50
  So
• 6:51
  that's
• 6:51
  where
• 6:51
  it
• 6:51
  stemmed
• 6:52
  from
• 6:52
  and
• 6:54
  I
• 6:54
  guess
• 6:54
  as
• 6:55
  well,
• 6:55
  being
• 6:55
  the
• 6:55
  customer
• 6:56
  that
• 6:56
  has
• 6:56
  experienced
• 6:57
  that
• 6:57
  friction
• 6:57
  point,
• 6:57
  I've
• 6:58
  seen,
• 6:58
  I
• 6:58
  think
• 6:58
  it's
• 6:59
  not
• 6:59
  just
• 6:59
  been
• 6:59
  with
• 6:59
  fashion,
• 7:00
  it's
• 7:00
  been
• 7:00
  with
• 7:00
  electronics.
• 7:01
  It's
• 7:01
  been
• 7:01
  way
• 7:01
  across
• 7:01
  the
• 7:02
  board.
• 7:02
  So
• 7:03
  it's
• 7:03
  just
• 7:03
  come
• 7:03
  from
• 7:04
  that
• 7:04
  passion.
• 7:04
  Right,
• 7:05
  well,
• 7:05
  and
• 7:05
  you're
• 7:05
  bringing
• 7:05
  the
• 7:06
  know
• 7:06
  how
• 7:06
  and
• 7:06
  knowledge,
• 7:06
  too,
• 7:07
  of
• 7:07
  how
• 7:07
  to
• 7:07
  communicate,
• 7:08
  you
• 7:08
  know,
• 7:08
  to
• 7:08
  that
• 7:09
  retailer's
• 7:09
  customers,
• 7:10
  you
• 7:10
  know,
• 7:11
  what
• 7:11
  they
• 7:11
  want,
• 7:11
  you
• 7:11
  know,
• 7:12
  after
• 7:12
  they've
• 7:12
  made
• 7:12
  the
• 7:12
  transaction
• 7:13
  to
• 7:13
  it.
• 7:13
  So
• 7:14
  do
• 7:14
  you,
• 7:14
  do
• 7:14
  you
• 7:15
  like,
• 7:15
  is
• 7:15
  it.
• 7:15
  Is
• 7:16
  it
• 7:16
  like
• 7:16
  a
• 7:16
  white
• 7:16
  labeled
• 7:17
  option
• 7:17
  on
• 7:17
  the
• 7:17
  PDP
• 7:18
  of
• 7:18
  a
• 7:19
  retailer?
• 7:19
  Or
• 7:19
  like,
• 7:19
  how
• 7:19
  does
• 7:20
  it
• 7:20
  work?
• 7:20
  Or
• 7:20
  does
• 7:20
  it
• 7:20
  take
• 7:21
  many
• 7:21
  different
• 7:21
  shapes
• 7:21
  and
• 7:22
  sizes?
• 7:22
  It's.
• 7:23
  It's
• 7:24
  just
• 7:24
  plug
• 7:24
  and
• 7:24
  play.
• 7:24
  So
• 7:25
  we
• 7:25
  can
• 7:25
  plug
• 7:25
  in
• 7:25
  and
• 7:26
  it
• 7:26
  will
• 7:26
  have
• 7:27
  their
• 7:27
  normal
• 7:27
  delivery
• 7:27
  options.
• 7:28
  And
• 7:29
  then
• 7:29
  it
• 7:29
  will
• 7:29
  say,
• 7:29
  need
• 7:29
  it
• 7:29
  for
• 7:30
  today,
• 7:31
  which
• 7:31
  is
• 7:31
  90
• 7:31
  minute
• 7:31
  need
• 7:32
  it
• 7:32
  for
• 7:32
  tonight,
• 7:32
  same
• 7:33
  day
• 7:33
  with
• 7:33
  an
• 7:33
  optional
• 7:34
  need
• 7:34
  it
• 7:34
  for
• 7:34
  tomorrow.
• 7:34
  Okay,
• 7:35
  so
• 7:35
  it's
• 7:36
  just
• 7:36
  plug
• 7:36
  and
• 7:36
  play
• 7:37
  B2B
• 7:37
  SaaS
• 7:38
  technology.
• 7:38
  Got
• 7:38
  it.
• 7:39
  Okay,
• 7:39
  so
• 7:40
  this
• 7:40
  question
• 7:40
  was.
• 7:40
  This
• 7:41
  was
• 7:41
  an
• 7:41
  interesting
• 7:41
  one
• 7:41
  for
• 7:41
  me
• 7:42
  as
• 7:42
  I
• 7:42
  was
• 7:42
  thinking
• 7:42
  about
• 7:42
  interviewing
• 7:43
  you.
• 7:43
  So
• 7:43
  I'm
• 7:44
  curious,
• 7:45
  does
• 7:45
  the
• 7:45
  on
• 7:45
  demand
• 7:47
  nature,
• 7:47
  does
• 7:47
  the.
• 7:48
  Does
• 7:48
  on
• 7:48
  demand
• 7:49
  fashion
• 7:50
  behave
• 7:50
  any
• 7:51
  differently
• 7:51
  than
• 7:51
  on
• 7:51
  demand
• 7:52
  grocery
• 7:52
  or.
• 7:53
  Or
• 7:53
  like,
• 7:53
  what
• 7:53
  are
• 7:53
  the
• 7:54
  differences
• 7:54
  there?
• 7:55
  Because
• 7:56
  you've
• 7:56
  made
• 7:56
  the
• 7:56
  delivery.
• 7:56
  The
• 7:56
  average
• 7:57
  order
• 7:57
  value.
• 7:57
  The
• 7:58
  average
• 7:58
  order
• 7:58
  value.
• 7:58
  Okay.
• 7:59
  The
• 7:59
  margin
• 8:00
  of
• 8:00
  the
• 8:00
  product.
• 8:01
  Right.
• 8:02
  Yeah.
• 8:03
  Look,
• 8:03
  we
• 8:05
  can
• 8:05
  do
• 8:06
  fewer
• 8:07
  orders
• 8:08
  to
• 8:08
  really.
• 8:09
  Because
• 8:10
  of
• 8:10
  the
• 8:10
  average
• 8:10
  order
• 8:10
  value
• 8:11
  as
• 8:11
  well.
• 8:11
  You
• 8:11
  know,
• 8:11
  our
• 8:11
  average
• 8:12
  order
• 8:12
  value
• 8:12
  for
• 8:12
  the
• 8:12
  app
• 8:13
  is
• 8:13
  about
• 8:13
  170,
• 8:14
  which
• 8:15
  you
• 8:15
  can't
• 8:16
  really
• 8:16
  compare
• 8:16
  to
• 8:16
  food.
• 8:17
  No.
• 8:18
  Also,
• 8:19
  I
• 8:19
  guess
• 8:19
  food
• 8:20
  goes
• 8:20
  off.
• 8:21
  Right,
• 8:22
  right,
• 8:22
  right.
• 8:22
  It's
• 8:23
  also
• 8:23
  something
• 8:23
  to
• 8:23
  think
• 8:23
  about
• 8:24
  as
• 8:24
  well.
• 8:25
  You
• 8:26
  know,
• 8:26
  we've
• 8:26
  had
• 8:27
  clients
• 8:28
  of
• 8:28
  ours
• 8:28
  that
• 8:28
  have
• 8:29
  trialed,
• 8:29
  working
• 8:29
  with
• 8:30
  food
• 8:30
  careers,
• 8:31
  and,
• 8:31
  you
• 8:32
  know,
• 8:32
  there
• 8:32
  can
• 8:32
  be
• 8:32
  friction
• 8:33
  there.
• 8:33
  But
• 8:33
  yeah,
• 8:34
  there's
• 8:34
  also
• 8:34
  that
• 8:34
  to
• 8:34
  take
• 8:34
  into
• 8:35
  consideration.
• 8:35
  But
• 8:35
  the
• 8:36
  main
• 8:36
  thing
• 8:36
  is,
• 8:36
  is
• 8:36
  the.
• 8:37
  Yeah,
• 8:38
  the
• 8:38
  margins
• 8:38
  and
• 8:39
  the
• 8:39
  average
• 8:39
  order
• 8:39
  value,
• 8:40
  I
• 8:41
  do
• 8:41
  think
• 8:41
  it
• 8:41
  makes
• 8:41
  fashion
• 8:42
  a
• 8:42
  bit
• 8:42
  more
• 8:42
  defensible.
• 8:43
  Got
• 8:43
  it.
• 8:43
  So,
• 8:43
  yeah,
• 8:44
  so
• 8:44
  the
• 8:44
  perishability
• 8:44
  of
• 8:44
  the
• 8:45
  product,
• 8:45
  the
• 8:45
  margin
• 8:45
  on
• 8:45
  the
• 8:45
  product,
• 8:47
  I
• 8:47
  imagine
• 8:47
  the
• 8:47
  transaction
• 8:48
  frequency
• 8:48
  is
• 8:49
  a
• 8:49
  little
• 8:49
  bit
• 8:49
  less
• 8:49
  than
• 8:50
  grocery,
• 8:50
  of
• 8:50
  course.
• 8:51
  All
• 8:52
  right,
• 8:52
  so
• 8:52
  how
• 8:52
  do
• 8:52
  you
• 8:52
  think
• 8:52
  about
• 8:52
  AI
• 8:53
  then?
• 8:53
  We
• 8:53
  talked
• 8:53
  about
• 8:54
  it
• 8:54
  a
• 8:54
  little
• 8:54
  bit,
• 8:54
  but
• 8:54
  how
• 8:54
  are
• 8:55
  you
• 8:55
  thinking
• 8:55
  about
• 8:55
  it?
• 8:55
  Where
• 8:55
  do
• 8:55
  you
• 8:55
  think
• 8:56
  is
• 8:56
  going
• 8:56
  to
• 8:56
  touch
• 8:56
  the
• 8:57
  business
• 8:57
  both,
• 8:57
  you
• 8:58
  know,
• 8:58
  now
• 8:58
  and
• 8:58
  in
• 8:59
  the
• 8:59
  longer
• 8:59
  term?
• 9:00
  Yeah.
• 9:01
  Oh,
• 9:01
  God.
• 9:01
  In
• 9:02
  so
• 9:02
  many
• 9:02
  different
• 9:02
  ways.
• 9:03
  I
• 9:03
  mean,
• 9:03
  we've
• 9:03
  just
• 9:03
  hired
• 9:04
  a
• 9:04
  new
• 9:04
  cto
• 9:05
  and
• 9:05
  he's
• 9:05
  like,
• 9:06
  just
• 9:06
  automating
• 9:06
  things
• 9:07
  that
• 9:07
  I
• 9:07
  didn't
• 9:07
  even
• 9:07
  know
• 9:08
  you
• 9:08
  could
• 9:08
  automate.
• 9:08
  It's
• 9:09
  just
• 9:09
  like,
• 9:09
  Right,
• 9:10
  those
• 9:10
  guys
• 9:11
  are
• 9:11
  scary.
• 9:11
  No,
• 9:11
  they
• 9:12
  really
• 9:12
  are.
• 9:12
  But
• 9:13
  wonderful.
• 9:13
  Scary
• 9:14
  good,
• 9:14
  right?
• 9:15
  Scary
• 9:15
  good.
• 9:15
  Yeah,
• 9:15
  those
• 9:15
  are
• 9:16
  the
• 9:16
  kinds
• 9:16
  that
• 9:16
  goes.
• 9:16
  Those
• 9:16
  are
• 9:16
  kind
• 9:17
  of
• 9:17
  people
• 9:17
  you
• 9:17
  want
• 9:17
  in
• 9:17
  the
• 9:17
  fold.
• 9:18
  Know.
• 9:19
  He's
• 9:19
  an
• 9:19
  absolute
• 9:19
  AI
• 9:19
  whiz.
• 9:20
  But
• 9:20
  look,
• 9:21
  for
• 9:21
  the
• 9:21
  consumer
• 9:22
  side,
• 9:22
  there's
• 9:23
  lots
• 9:23
  that
• 9:23
  we
• 9:23
  can
• 9:23
  do,
• 9:23
  you
• 9:23
  know,
• 9:24
  we're
• 9:24
  looking
• 9:24
  at
• 9:24
  things
• 9:24
  like
• 9:24
  AI
• 9:25
  styling
• 9:25
  at
• 9:26
  the
• 9:26
  moment
• 9:26
  and,
• 9:26
  you
• 9:27
  know,
• 9:27
  how
• 9:27
  can
• 9:27
  we
• 9:27
  really
• 9:28
  personalize
• 9:29
  it
• 9:29
  as
• 9:29
  much
• 9:29
  as
• 9:30
  possible,
• 9:30
  Personalize
• 9:31
  our
• 9:31
  homepage
• 9:31
  as
• 9:31
  much
• 9:31
  as
• 9:31
  possible.
• 9:33
  But
• 9:33
  then
• 9:34
  obviously
• 9:34
  it's
• 9:34
  behind
• 9:35
  the
• 9:35
  scenes,
• 9:35
  behind
• 9:36
  the
• 9:36
  scenes
• 9:36
  as
• 9:36
  well.
• 9:36
  And
• 9:37
  looking
• 9:37
  at
• 9:37
  things
• 9:38
  like
• 9:39
  rider
• 9:39
  optimization
• 9:40
  as
• 9:40
  well
• 9:41
  and
• 9:41
  like
• 9:41
  how
• 9:41
  that
• 9:41
  AI
• 9:42
  fits
• 9:42
  into
• 9:42
  the
• 9:42
  logistics,
• 9:43
  you
• 9:43
  know,
• 9:43
  efficient
• 9:43
  routing.
• 9:45
  So.
• 9:45
  So
• 9:45
  yeah,
• 9:45
  it
• 9:45
  plays
• 9:46
  a
• 9:46
  huge
• 9:46
  part
• 9:46
  of
• 9:47
  the
• 9:47
  business
• 9:47
  and
• 9:47
  I
• 9:47
  think
• 9:47
  both
• 9:48
  are
• 9:48
  equally
• 9:48
  as
• 9:48
  important
• 9:49
  as
• 9:49
  well.
• 9:49
  You
• 9:50
  do
• 9:50
  so
• 9:50
  kind
• 9:50
  of
• 9:50
  the
• 9:51
  back
• 9:51
  end,
• 9:51
  operational
• 9:52
  side
• 9:52
  as
• 9:52
  well
• 9:52
  as
• 9:52
  the
• 9:52
  front
• 9:52
  end.
• 9:53
  Yeah,
• 9:53
  it
• 9:53
  might
• 9:53
  not
• 9:53
  be
• 9:53
  as
• 9:53
  sexy
• 9:54
  and
• 9:54
  exciting,
• 9:55
  but
• 9:57
  you
• 9:57
  have
• 9:57
  to
• 9:57
  do
• 9:57
  it.
• 9:58
  That's
• 9:58
  what
• 9:58
  takes
• 9:58
  a
• 9:59
  business
• 9:59
  from
• 9:59
  being
• 9:59
  a
• 9:59
  small
• 10:00
  business
• 10:00
  to
• 10:00
  an
• 10:00
  actual
• 10:00
  scalable
• 10:01
  business.
• 10:01
  100%.
• 10:02
  There's
• 10:02
  a
• 10:02
  lot
• 10:02
  of
• 10:02
  gold
• 10:02
  to
• 10:03
  be
• 10:03
  mined
• 10:04
  in
• 10:04
  that
• 10:04
  endeavor,
• 10:05
  for
• 10:05
  sure.
• 10:05
  All
• 10:05
  right,
• 10:05
  so
• 10:06
  last
• 10:06
  question.
• 10:06
  We'll
• 10:07
  get
• 10:07
  you
• 10:07
  out
• 10:07
  of
• 10:07
  here
• 10:07
  on
• 10:07
  this.
• 10:07
  Hit
• 10:07
  me.
• 10:08
  In
• 10:09
  five
• 10:09
  years,
• 10:10
  how
• 10:10
  do
• 10:10
  you
• 10:11
  expect
• 10:11
  the
• 10:11
  business
• 10:12
  to
• 10:12
  be
• 10:12
  different
• 10:13
  from
• 10:13
  what
• 10:13
  it
• 10:13
  is
• 10:13
  now?
• 10:15
  Well,
• 10:15
  I
• 10:15
  think.
• 10:15
  Where's
• 10:16
  it
• 10:16
  going?
• 10:17
  I
• 10:17
  think
• 10:18
  we
• 10:19
  were
• 10:19
  really
• 10:19
  going
• 10:19
  to
• 10:19
  be
• 10:19
  scaling
• 10:20
  the
• 10:20
  B2B
• 10:20
  side.
• 10:21
  I
• 10:21
  mean,
• 10:21
  like
• 10:21
  you
• 10:21
  said,
• 10:21
  you
• 10:21
  didn't
• 10:22
  even
• 10:22
  know
• 10:22
  we
• 10:22
  were
• 10:22
  doing
• 10:22
  that
• 10:23
  and
• 10:23
  we're
• 10:23
  not
• 10:23
  really
• 10:23
  known
• 10:24
  for
• 10:24
  that.
• 10:25
  So
• 10:25
  it's
• 10:26
  a
• 10:26
  really
• 10:26
  cool
• 10:26
  play
• 10:26
  too
• 10:27
  because
• 10:27
  not
• 10:27
  many
• 10:27
  retailers
• 10:28
  are
• 10:28
  thinking
• 10:28
  about
• 10:28
  it
• 10:29
  like
• 10:29
  that
• 10:29
  either.
• 10:29
  So
• 10:30
  I
• 10:30
  think
• 10:30
  if
• 10:30
  you
• 10:30
  can,
• 10:30
  you
• 10:30
  know,
• 10:31
  there's
• 10:31
  a,
• 10:31
  there's
• 10:31
  a
• 10:31
  wedge
• 10:32
  in
• 10:32
  there.
• 10:32
  I
• 10:32
  think,
• 10:32
  at
• 10:32
  least
• 10:32
  in
• 10:32
  the
• 10:32
  U.S.
• 10:33
  i
• 10:33
  would
• 10:33
  say
• 10:33
  that.
• 10:33
  I
• 10:33
  don't
• 10:34
  know
• 10:34
  about
• 10:34
  over
• 10:34
  here,
• 10:34
  but.
• 10:34
  Yeah,
• 10:35
  sorry.
• 10:35
  No,
• 10:36
  it's
• 10:36
  true.
• 10:36
  And
• 10:36
  I
• 10:36
  think
• 10:37
  right
• 10:37
  now,
• 10:37
  you
• 10:38
  know,
• 10:38
  same
• 10:38
  day
• 10:38
  delivery
• 10:39
  is,
• 10:40
  it's
• 10:40
  still
• 10:40
  very
• 10:41
  new,
• 10:42
  it's
• 10:42
  still
• 10:42
  very
• 10:43
  exciting
• 10:44
  and
• 10:44
  innovative.
• 10:45
  And
• 10:46
  I
• 10:46
  think
• 10:46
  one
• 10:46
  of
• 10:46
  our
• 10:46
  biggest
• 10:47
  challenges
• 10:47
  are,
• 10:47
  is
• 10:49
  when
• 10:50
  you're
• 10:50
  the
• 10:50
  first
• 10:50
  to
• 10:50
  market
• 10:51
  with
• 10:51
  something,
• 10:51
  it
• 10:52
  can
• 10:52
  be
• 10:52
  a
• 10:52
  blessing
• 10:52
  and
• 10:52
  a
• 10:53
  curse.
• 10:53
  A
• 10:53
  blessing
• 10:54
  because
• 10:54
  you're
• 10:54
  the
• 10:54
  first
• 10:54
  and
• 10:55
  everybody's
• 10:55
  very
• 10:55
  excited.
• 10:56
  But
• 10:56
  a
• 10:57
  curse
• 10:57
  because
• 10:57
  your
• 10:58
  challenges
• 10:58
  is
• 10:58
  changing
• 10:59
  consumer
• 10:59
  behavior.
• 11:00
  But
• 11:00
  I
• 11:00
  think
• 11:01
  in
• 11:01
  five
• 11:01
  years,
• 11:01
  I
• 11:01
  think
• 11:02
  most
• 11:02
  retailers
• 11:03
  are
• 11:03
  going
• 11:03
  to
• 11:03
  have
• 11:03
  to
• 11:05
  adapt
• 11:06
  and
• 11:06
  have
• 11:06
  same
• 11:06
  day
• 11:06
  delivery.
• 11:07
  You
• 11:08
  know,
• 11:08
  you
• 11:08
  look
• 11:08
  at
• 11:08
  our
• 11:08
  future
• 11:08
  shoppers,
• 11:09
  I
• 11:09
  think
• 11:09
  they're
• 11:10
  the
• 11:10
  ones
• 11:10
  that
• 11:10
  are
• 11:10
  going
• 11:10
  to
• 11:10
  really
• 11:11
  expect
• 11:11
  it.
• 11:11
  Gen
• 11:12
  Alpha.
• 11:13
  But
• 11:14
  yeah,
• 11:14
  I
• 11:14
  think
• 11:14
  we
• 11:15
  will
• 11:15
  be
• 11:15
  a
• 11:16
  lot
• 11:16
  more
• 11:16
  known
• 11:16
  for
• 11:16
  our
• 11:16
  B2B
• 11:17
  side.
• 11:18
  We'll
• 11:18
  be
• 11:18
  across
• 11:19
  the
• 11:19
  UK.
• 11:19
  I'd
• 11:20
  like
• 11:20
  to
• 11:20
  think
• 11:20
  global,
• 11:23
  but
• 11:23
  yeah,.
• 11:23
  You
• 11:24
  got
• 11:24
  the
• 11:24
  hook
• 11:24
  with
• 11:24
  the
• 11:24
  acronym,
• 11:25
  you
• 11:25
  know.
• 11:26
  You
• 11:26
  know,
• 11:27
  yeah,
• 11:27
  but
• 11:28
  so
• 11:28
  basically
• 11:28
  what
• 11:28
  I'm
• 11:28
  taking
• 11:28
  from
• 11:28
  you
• 11:29
  is
• 11:29
  you
• 11:29
  do
• 11:30
  think
• 11:30
  it's
• 11:30
  going
• 11:30
  to
• 11:30
  be
• 11:30
  table
• 11:30
  stakes.
• 11:31
  The
• 11:31
  speed
• 11:32
  of
• 11:32
  delivery
• 11:32
  is
• 11:32
  going
• 11:32
  to
• 11:32
  be
• 11:32
  table
• 11:33
  stakes
• 11:33
  for
• 11:33
  every
• 11:33
  retailer
• 11:34
  you
• 11:34
  want
• 11:34
  to
• 11:35
  be
• 11:35
  there
• 11:35
  for
• 11:35
  them,
• 11:35
  you
• 11:36
  know,
• 11:36
  over
• 11:36
  that
• 11:36
  time
• 11:36
  period.
• 11:37
  So
• 11:37
  that's
• 11:37
  why
• 11:37
  you
• 11:37
  think
• 11:37
  the
• 11:37
  B2B
• 11:38
  side
• 11:38
  of
• 11:39
  the
• 11:39
  business
• 11:39
  will
• 11:39
  be
• 11:39
  a
• 11:39
  more
• 11:39
  important
• 11:40
  part
• 11:40
  of
• 11:40
  what
• 11:41
  you're
• 11:41
  doing,.
• 11:41
  Not
• 11:41
  more,
• 11:42
  but
• 11:42
  it
• 11:42
  will
• 11:43
  become.
• 11:43
  Oh,
• 11:44
  okay.
• 11:46
  I
• 11:46
  love
• 11:46
  the
• 11:46
  marketplace.
• 11:47
  You
• 11:47
  know,
• 11:47
  it's
• 11:48
  super
• 11:48
  curated
• 11:49
  and
• 11:50
  yeah,
• 11:50
  there's
• 11:50
  so
• 11:50
  much
• 11:50
  that
• 11:51
  we
• 11:51
  do
• 11:51
  on
• 11:51
  the
• 11:51
  personalization
• 11:52
  side
• 11:52
  that
• 11:52
  really
• 11:52
  is
• 11:53
  a
• 11:53
  destination
• 11:53
  for
• 11:53
  shopping.
• 11:54
  Okay.
• 11:55
  But
• 11:56
  I
• 11:56
  think
• 11:56
  the
• 11:56
  B2B
• 11:57
  will
• 11:57
  be.
• 11:57
  Is
• 11:57
  equally.
• 11:58
  Equally.
• 11:58
  All
• 11:59
  right,
• 11:59
  all
• 11:59
  right,
• 11:59
  all
• 12:00
  right.
• 12:00
  Good
• 12:00
  clarification.
• 12:01
  All
• 12:01
  right,
• 12:01
  thank
• 12:01
  you
• 12:01
  for
• 12:02
  that.
• 12:02
  All
• 12:02
  right,
• 12:02
  so,
• 12:03
  well,
• 12:03
  thank
• 12:03
  you,
• 12:03
  Simone.
• 12:03
  Thank
• 12:04
  you.
• 12:04
  It
• 12:04
  was
• 12:04
  really
• 12:04
  a
• 12:04
  pleasure.
• 12:05
  Yeah,
• 12:05
  it
• 12:05
  was
• 12:05
  really
• 12:05
  great
• 12:05
  to
• 12:06
  learn
• 12:06
  about
• 12:06
  a
• 12:06
  new
• 12:06
  business
• 12:07
  model
• 12:07
  and.
• 12:07
  And
• 12:07
  it's
• 12:08
  always
• 12:08
  great
• 12:08
  to
• 12:08
  meet
• 12:08
  another
• 12:08
  entrepreneur
• 12:09
  too,
• 12:09
  you
• 12:09
  know?
• 12:10
  So
• 12:10
  from
• 12:10
  one
• 12:10
  entrepreneur
• 12:11
  to
• 12:11
  another,
• 12:11
  I
• 12:12
  hope
• 12:12
  you're
• 12:12
  successful
• 12:12
  in
• 12:12
  the
• 12:13
  years
• 12:13
  ahead.
• 12:13
  Maybe
• 12:14
  we'll
• 12:14
  see
• 12:14
  you
• 12:14
  here
• 12:14
  next
• 12:14
  year
• 12:15
  as
• 12:15
  well.
• 12:16
  And
• 12:16
  thanks
• 12:16
  to
• 12:16
  Fusion
• 12:17
  and
• 12:17
  the
• 12:17
  Retail
• 12:17
  Technology
• 12:18
  show
• 12:18
  for
• 12:19
  sponsoring
• 12:19
  all
• 12:20
  of
• 12:20
  our
• 12:20
  content
• 12:20
  that
• 12:20
  we're
• 12:20
  bringing
• 12:21
  you
• 12:21
  all
• 12:21
  week
• 12:21
  long,
• 12:22
  all
• 12:22
  conference
• 12:22
  long,
• 12:23
  and
• 12:23
  of
• 12:24
  course,
• 12:24
  as
• 12:24
  always,
• 12:24
  on
• 12:25
  behalf
• 12:25
  of
• 12:25
  all
• 12:25
  of
• 12:25
  us
• 12:25
  at
• 12:26
  omnitalk
• 12:26
  Retail,
• 12:26
  as
• 12:27
  always,
• 12:28
  be
• 12:28
  careful
• 12:28
  out
• 12:28
  there.