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Inside the Playbook: LaRussell & Tietta Mitchell on The Music Marketing Funnel That Actually Pays
Most artists don’t hate ads. They hate what bad ads reveal.
In this clip, LaRussell breaks down how he actually uses ads as an independent artist: not to force Spotify streams or fake momentum, but to amplify content that already proved itself organically. The strategy is simple but disciplined: run awareness ads behind posts that are already winning, then use retargeting, lookalike audiences, and city-specific campaigns to turn attention into real outcomes like ticket sales, merch sales, fan growth, and direct-to-fan revenue.
He also explains why shares and comments matter more than vanity…
The skinny
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