092: Cause marketing and why giving back is good business, with ONEHOPE Wine co-founder Kristen Shroyer
Today's conversation combines a few things that I am VERY passionate about - giving back and WINE.
My guest is Kristen Shroyer, one of the co-founders of ONEHOPE Wine - a Napa Valley winery who's one hope is to bring together a community that makes the world better through memorable wine and experiences. To date, the company has donated over $5M to causes around the world.
Today we're digging into the topic of cause marketing and why ONEHOPE believes that giving back is good business.
In this episode we talk about:
Why giving back is good business.
Aligning your business with a cause you are…
The skinny
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