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Microsoft Builds AI Arm to Embed in Businesses | US News
Microsoft is pouring $2.5 billion into a new AI unit called Microsoft Frontier Co., deploying 6,000 engineers, consultants, and sales experts to embed directly inside client companies—essentially bringing AI expertise in-house. This “forward-deployed engineering” model sends specialized teams to build AI systems tailored to each business’s needs, leveraging industry knowledge and existing Microsoft talent. Led by Rodrigo Kede Lima, the initiative reflects a broader tech race, as rivals like Amazon, OpenAI, and Anthropic also ramp up customer-focused AI deployment. Businesses are no longer…
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