Are You Guessing What Your Clients Want? The Feedback Every Founder Needs to Ask For | Pondering Prompts
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Your clients know how to market your business better than you do. Most founders never ask them.
When you write your own messaging you are speaking from the perspective of an expert who solves a problem every day. Your clients are coming to you as someone who needs that problem solved. Those are two completely different vocabularies. And the gap between them is quietly costing you leads.
Your clients may describe themselves differently than you think. They may call the problem something…
The skinny
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