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Beyond Network Effects: Building Brands People Belong To with Roger Martin
Welcome to the What's Next! Podcast with Tiffani Bova. I'm thrilled to welcome you back to a series I did with my dear friend, Roger Martin. He's the author of the amazing book, Playing to Win. In this episode, Roger and I dive into Beyond Network Economics.
THIS EPISODE IS PERFECT FOR…business leaders, marketers, founders, and anyone looking to build deeper customer loyalty by creating experiences people want to be part of.
TODAY'S MAIN MESSAGE…for years, businesses have focused on network effects: adding more customers to create more value. Roger argues that's no longer enough. Instead, the…
The skinny
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