How Brands Can Win Attention in a Fragmented World: Insights from Two Global Marketing Leaders
What if your media strategy could break through the noise by meeting consumers in culture, not just pushing messages at them?
In this episode of Adspeak by ADWEEK, host Alison Weissbrot brings together two global marketing leaders, Michael Law, CEO of Carat North America, and Shivram Vaideeswaran, SVP Marketing at Papa John's, to explore how brands can break through an increasingly fragmented media landscape. Recorded live at BrandWeek, the conversation examines how marketers can combine paid media, creators and influencers, aggregator platforms, and organic social to stay relevant wherever…
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