Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Use Career Shadowing to Break Plateaus
In this episode of The Marketing Career Podcast, Lucas and Luna explore career shadowing as a powerful but underused tactic for mid-career marketers stuck in a plateau. Lucas shares the story of a senior brand manager at Procter & Gamble who shadowed a data scientist for two weeks and came back with a pricing model that saved the category three million dollars. Luna explains why shadowing is different from mentorship or job swapping—it's about temporarily borrowing someone else's perceptual framework, not their advice. They discuss the three types of shadowing: internal…
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