How InfoTrust Builds Brands People Actually Believe In with Chase Howell of InfoTrust
Marketers are pumping out more content than ever, yet consumers somehow trust it less than their own data. Impressions are meaningless if you’re not driving impact.
In this episode, Chase Howell, VP of Marketing at InfoTrust, shares the formula of B2B marketing that builds trust, converts, and scales without losing its human touch. From launching bestselling books to ditching digital-only in favor of in-person events, Chase shares what it takes to make your brand unforgettable in a landscape obsessed with efficiency and drowning in AI-generated content.
We also discuss:
Why most "free…
The skinny
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