Latest / Futureproof Founder Podcast
432 | How Cross-Functional Alignment Prevents Costly Project Failures | Deborah Kaminetzky
A software implementation can be delivered on time and on budget, then fail the moment people refuse to use it.
In this episode, Jeff Mains talks with Deborah Kaminetzky, founder of De Facto Project Management, about the gap between what companies buy and what their teams actually need. Deborah explains why adoption belongs in the project plan from day one, how secret spreadsheets expose broken processes, and why the people using the system every day need a voice before anything gets built.
They also tackle sales-to-delivery misalignment, change management, custom development, AI-built tools…
The skinny
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