Founder’s Playbook: Hiring Your First Go-To-Market Leader
In this episode of The Tech Trek, I sit down with Atli Thorkelsson, VP of Talent Network at Redpoint Ventures, to unpack one of the most pivotal and complex hires a founder will make: their first go-to-market leader. From timing the hire to evaluating charisma vs. substance, Atli walks us through practical frameworks and cautionary tales to help founders avoid common pitfalls.
Whether you're a technical founder unsure how to vet sales talent or you're scaling fast and need to define a hybrid role, this conversation will help you set up for long-term success in hiring.
🔑 Key Takeaways:
Hire…
The skinny
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