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Latest / The Product Boss with Jacqueline Snyder

339. How to Get Customers to Find You

This is the thorn in the side of so many small business owners: how do you get customers to find you? A big business can grow quickly and easily because they have a budget to back up whatever they’re doing. But what about small businesses? There are several strategies you can use to boost your visibility at any level, so let’s discuss them.

Trying to promote and market your business can be daunting – after all, many of you probably didn’t become a product boss because you wanted to spend all your time in lead acquisition. A lot of people think “sales,” but they forget to think “marketing.”…

The skinny

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