Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Fibr AI CEO Ankur Goyal on your website's second audience: getting AI agents to cite your brand correctly
Ankur Goyal, CEO and Co-Founder at Fibr AI, says your website now has a second audience that never looks at it: the AI agents reading and summarizing your brand before a buyer ever arrives.
He and Greg Kihlström get into what that does to pages enterprises have spent a decade optimizing for humans.
Owned properties become the control point. Models keep changing what they cite and how, so the durable investment is in the properties a brand actually controls — not in chasing each platform's ranking behavior.
One page, two requirements. A person needs to be persuaded; an agent needs a fact it…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.