Is marketing the missing ingredient for the UK's veg growers?
For about a decade, former ad man Dan Parker decided to deploy his marketing talents for the good of the nation's youth. Veg Power was the result and their campaigns have been a phenomenal success, leading to an estimated 1.4 billion extra portions of vegetables being bought over a three year period.
In this week's HortWeek Podcast, Veg Power CEO Dan Parker reveals the thinking behind the "Eat Them To Defeat Them" campaign which has proved so powerful in changing the eating habits of younger children in particular.
HortWeek editor Matt Appleby asks Parker if the lessons learned and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.