Latest / Top Secrets of Marketing & Sales
Stop Following the Followers
If you're just copying what everyone else is doing, and 80 percent of the market is doing that, you're just going to be seen as part of that group. So stop following the followers! If you want to differentiate, it starts with that. How am I communicating my strengths to an audience that actually needs the strengths that I'm able to deliver? David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing the topic, Stop Following the Followers. Welcome back, Jay. Jay: Hey, David. Once again, a great topic for our discussion. This one is hard. Sometimes we are…
The skinny
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