10 Years of Mistakes in 38 Minutes

Greg Lav · Oct 29, 2026 · 44m

After building Bloom into a billion-dollar brand and scaling to over 70,000 retail locations worldwide, I wanted to sit down and share the business lessons that actually mattered.

Uploaded 05-06-26

In this video, I break down the entrepreneur principles that helped me build Bloom—from scaling before optimizing, trusting conviction over certainty, and reading culture instead of spreadsheets, to why obsession can be an advantage, how to build for massive scale, and the importance of reinvesting in your business before rewarding yourself.

Whether you're starting your first company, growing a…