Could AI really coach your business better than a real coach would? We put it to the test.

Founder Talk with Alex Sheridan · Sep 18, 2026 · 1h 6m

In a rare live experiment, Alex Sheridan brings in a business coach, Rick Lochner, and Claude AI at the same time, using his own business as the test case, to compare what each one gets right and wrong about building a business into an asset instead of a job.

Rick Lochner, founder of RPC Leadership Associates, has coached executives, small business owners, and nonprofit leaders for decades. In this episode he goes head-to-head, in real time, with Claude AI as Alex Sheridan tries to grow Podcast Builders from $5 million to $10 million in revenue at 50% margins.

Key takeaways:

00:00:00…