Curated Hospitality with Cathrine Reimann (Landfolk)

Pillow Talk Sessions · Mar 12, 2026 · 33m · transcript

In this episode of Pillow Talk Sessions with Jessica Gillingham, Cathrine Reimann, Co-Founder of Landfolk, explains why disciplined curation, not scale alone, is the foundation of a successful short-stay marketplace.

Landfolk has grown from just 33 homes to more than 1,500 handpicked properties across seven markets. But unlike many platforms focused on inventory growth, Landfolk rejects roughly 50% of potential hosts in order to protect quality, brand integrity, and long-term community health.

This approach has produced unusually strong host loyalty. Nearly 60% of the original hosts who…