Latest / The Foundr Podcast with Nathan Chan
653: (Solo) Why Community Is the Most Undervalued Asset in E-Commerce Right Now
Most e-commerce founders treat influencer marketing and community like two separate strategies — two separate budgets, two separate teams. But that split is exactly why so many brands hit a ceiling they can't explain.
Here's the problem: influencer marketing is a reach play. Every time you want that reach, you pay for it again. Community works differently — when customers feel genuinely connected to your brand, they come back without you paying to reach them.
In this episode, I break down what Fate The Label did over eight years that turned their community into a business asset so valuable…
The skinny
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