Latest / WIN/WIN: Women in Innovation
#142 Katerina Schneider | Founder & CEO @ Ritual
In this episode of Win/Win: Women in Innovation, Zoia Kozakov sits down with Kat Schneider, Founder and CEO of Ritual, to explore what it looks like to build radical trust in an industry that’s never required it — and why a prenatal vitamin became the starting point for reimagining women’s health from first period to menopause.
Kat shares how her path from Ukraine to Brooklyn to venture capital to founding a category-defining brand was driven less by a plan and more by a problem she couldn’t stop thinking about: why couldn’t she find a supplement she actually trusted?
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