All-Inclusive Antitrust: Europe’s New Route to Merger Prohibition
Booking.com wanted to become a one-stop shop for a traveler’s entire journey. European regulators saw a different itinerary: a one-way trip to deeper dominance.
In a closely watched Sept. 9 judgment, the European Union’s General Court upheld the European Commission’s 2023 decision blocking Booking’s acquisition of Etraveli. The court agreed that adding Etraveli’s flight-booking business to Booking’s dominant hotel-booking platform would strengthen network effects and create a “connected trip” ecosystem that rivals would struggle to replicate. It…
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