Latest / New Books in American Studies
Ellen Wayland-Smith, "The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America" (U Chicago Press, 2020)
Ellen Wayland-Smith is an associate professor of writing at University of Southern California. Her book The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America (University of Chicago Press, 2020) follows the career of adwoman Jean Wade Rindlaub who in the mid-twentieth century created the advertising campaigns selling consumer products to the average American housewife. More than products, Rindlaub sold a dream of domesticity and prosperity delivered through free-market capitalism and a Christian corporate order. The market offered an equitable allocation of…
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