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Pricing the Priceless: The ultimate, maybe the only climate solution
Paula DiPerna on solving the climate crisis and valuing our most precious assets.
Humanity is hardwired to value the valuable, to conserve even to hoard treasure. The atmosphere, the oceans, earth’s ecosystem are vital to life, yet we essentially view them as free goods. The inevitable result is overconsumption, waste and pollution. Paula DiPerna’s key insight in her new book, Pricing the Priceless, is that the only way to break the cycle that is obviously damaging, perhaps destroying the temperate environment that mankind needs to prosper is to pay for the environmental services we consume…
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