009 - The Silent Threat to Every Beloved Local Brand
Episode Summary
We tend to celebrate growth. More people. More rooftops. More opportunity. But underneath that growth, something quieter—and far more dangerous—is happening.
In this short but powerful episode, Laura Capes Terry shares a perspective that most business owners haven’t yet put into words: in a growing community, brand awareness doesn’t grow—it resets.
Every time a new family moves in, trusted local businesses go back to zero with them. These new residents aren’t just settling into a home—they’re building their lives. They’re choosing who to trust for healthcare, home services…
The skinny
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