Latest / The Demia Avery Show / Who’s Got NEXT? CESD VP David Doan on the Future of Emerging Talent
Transcript
- 0:00If you got a dream, come closer. [music]
- 0:04If you want to shine, come over. We're
- 0:07breaking all the rules tonight.
- 0:11Yeah, we stepping [music]
- 0:12in the spotlight. This the industry
- 0:17[music]
- 0:17where everybody trying to be
- 0:21[music] lights.
- 0:27>> [music]
- 0:30>> Hello everyone. This is Demia Avery with
- 0:32the Demia Avery Show, the industry. And
- 0:35my guest today has had the rare
- 0:37opportunity to see the industry from
- 0:40just about every side of the table as a
- 0:42talent manager, a casting director, and
- 0:45now as an agent. Along the way, he's
- 0:47helped cast shows like Victorious and
- 0:49Big Time Rush. And he earned a daytime
- 0:52Annie nomination for casting. And today,
- 0:54he helps discover and develop emerging
- 0:57talent as VP of emerging talent at CESD
- 1:01talent agency in New York City. So
- 1:04actors, you might want to pay attention
- 1:05to this one. Please welcome to the Deia
- 1:07Avery Show, David Don. Welcome.
- 1:11>> Thank you so much, Deia. I appreciate
- 1:12you having me. H
- 1:14>> You're quite welcome. And I am saying
- 1:15that right. The last name right is
- 1:17>> you are. Yep. Like phone.
- 1:20>> Got it. Got it. Got it. Now look. Okay.
- 1:23So like I said, you've been a manager, a
- 1:26casting director, agent. You basically
- 1:29sat in every chair an actor is nervous
- 1:32about.
- 1:34How has seeing the business from all
- 1:36those different sides changed the way
- 1:38you look at talent?
- 1:40you know, I think more so being on the
- 1:43casting side changes how I um how I am
- 1:48an agent and you know, I was a manager
- 1:50first and that's kind of where I learned
- 1:52the business. But when I was hired at
- 1:54Nickelodeon, um just seeing things from
- 1:56the other side really changed my view of
- 1:59how this all works.
- 2:00>> Um you know, when you're a rep, an agent
- 2:03or a manager, you're fighting to get
- 2:04appointments and getting your actors
- 2:06seen. Back in the day when I started,
- 2:09everyone was going in the room for
- 2:10auditions. So, you didn't know what they
- 2:12were doing. You didn't know what you
- 2:14know was happening in that room. Now,
- 2:16it's very different because everything
- 2:18is self tape and we're seeing it come
- 2:20through our desks before it goes to
- 2:22casting. But just being on the casting
- 2:25side and seeing multiple people every
- 2:28day doing the same audition and
- 2:31different takes on it really kind of
- 2:34opened my eyes to what really works.
- 2:36Because if you're an agent and you see,
- 2:39you know, a couple auditions for the
- 2:40same role, you can, you know, kind of
- 2:43identify what works within that small
- 2:45group of people. But when you're seeing
- 2:47a really large amount of actors doing
- 2:50the same thing, it becomes very clear
- 2:52what kind of pops and what works and
- 2:54what you know is people are responding
- 2:56to.
- 2:57>> Yeah. Now again, and you mentioned
- 2:59Nickelodeon and during the area like
- 3:02Victorious and the big time push. When
- 3:05you look at back at that time,
- 3:08>> uh, and you mentioned this briefly,
- 3:11>> what I guess still carries with you, is
- 3:15that, you know, from that time period,
- 3:18is that what still carries with you now
- 3:20going forward?
- 3:22Yeah, I mean it is a very different time
- 3:24in the industry. You know, uh
- 3:26Nickelodeon doesn't even have a New York
- 3:28casting office. Everything is kind of
- 3:31hired out through third party uh casting
- 3:33directors. But back in the day when I
- 3:35was there, yeah, we were seeing people
- 3:37in 1515 Broadway, you know, in in the
- 3:40MTV building where everything was uh VH1
- 3:44and all of that. It it was a very
- 3:45exciting time. Um, I think, you know,
- 3:48just what I carry is everything that
- 3:50I've learned from being in that
- 3:51building, not just at Nickelodeon, but
- 3:53just being in that massive building.
- 3:56>> Um, and you know, just learning that
- 3:59side of the business uh was a very
- 4:02valuable asset for me to as being an
- 4:06agent uh today.
- 4:08>> I would imagine with all those different
- 4:10uh companies, entities, is it was it a
- 4:13lot of chaos? Like fun chaos, good
- 4:15chaos? Oh yeah. No, it was a super fun
- 4:17building to work in. You know that like
- 4:19TRL was in that building if you remember
- 4:22back in the day where aging myself a
- 4:24little bit. But um yeah, it was just it
- 4:26was just a really fun vibe and
- 4:29atmosphere to be in. You know, really
- 4:31creative people um all seemingly loving
- 4:36their jobs and just a really great vibe
- 4:40uh to be in
- 4:42>> now. Okay. So, you're an agent now?
- 4:44>> Yes. with uh CESD when you're
- 4:47considering signing someone? What's
- 4:50grabbing your attention these days? And
- 4:52and has what you're looking for, has
- 4:55that changed throughout the years?
- 4:57>> Yeah, I think it changes all the time to
- 4:59be honest. You follow the trends
- 5:01obviously. You want to make sure that
- 5:02you have what people are looking for.
- 5:05Um, you know, I work a lot with young
- 5:07talent, um, with a very strong, uh,
- 5:10emphasis on 18 to early 20s because that
- 5:13seems to be
- 5:15>> what everyone wants these days, you
- 5:17know, especially 18 to play younger. U,
- 5:19but I also work with a lot of young
- 5:21people, younger people, kids. Um, so,
- 5:24you know, it depends. You know,
- 5:26sometimes I look for
- 5:30actors of, you know, that might be
- 5:32different and unique that's not on my
- 5:34list already. Um, you know, we try not
- 5:37to have too many of the same types on
- 5:39our list. Um, and just, you know,
- 5:41interesting people with diverse
- 5:44backgrounds and skill sets. Um, I think
- 5:47is all something that we pay attention
- 5:49to. And like I said, it depending on
- 5:52what my list looks like currently, I may
- 5:54be like, okay, I need this type or I
- 5:57need this, you know, ethnicity. I I
- 5:59don't have anyone in this category. So,
- 6:01I pay attention to that as well. But
- 6:03then there's also times where I will
- 6:05meet an actor where I'm like, I don't
- 6:07need this type.
- 6:09>> And they'll blow me away and I'm like,
- 6:11okay, I love this person. I want to work
- 6:13with you. So it's sometimes it's about
- 6:15type and age and sometimes it's about
- 6:18something completely different
- 6:21>> and you just kind of know when you see
- 6:23it
- 6:24>> if it's someone that you are responding
- 6:27to and agents are have all every we all
- 6:30have different opinions and different
- 6:32thoughts like I've certainly passed on
- 6:33people that have gone to become huge
- 6:36stars and you know and I've signed
- 6:38people that have never booked a job but
- 6:40it's not really about that for me I
- 6:42think it's about just finding people
- 6:44that you believe in and support and want
- 6:47to be a part of their journey.
- 6:49>> Now, you know what? It's so funny
- 6:51because I I know from our side of things
- 6:55and I want to know if this this happens
- 6:56with you too that a lot of actors that
- 6:59submit to you all
- 7:02>> they they feel like sometimes that is re
- 7:06a rejection on their talent as opposed
- 7:09to like I already have five of the same
- 7:15kind of
- 7:15>> right
- 7:16>> character and I mean not character but
- 7:19the actor
- 7:21Do you Yeah. Do you get that? And do you
- 7:23find that some people find it as being
- 7:25rejection?
- 7:26>> Um I do. I mean, if I responded to every
- 7:30uh submission email that I get, like
- 7:32cold submission in my email every day, I
- 7:34would not be doing my job because they
- 7:36come a lot.
- 7:38>> I do look at every, you know, email that
- 7:40comes in. Um, you know, if it's someone
- 7:42that is, uh, you know, sub submitting to
- 7:46me that's in their 50s, I don't even
- 7:47look at their materials because I don't
- 7:49focus on that age. If it's someone that
- 7:51looks interesting, I'll pass it along to
- 7:53the larger group at the agency that only
- 7:56focuses on 18 plus.
- 7:58>> Okay.
- 7:58>> Um, but, you know, it's it's hard. It's
- 8:02really hard out there for actors. I know
- 8:03there's so many really talented folks
- 8:06that can't find representation, and it's
- 8:09not always about their talent. It's
- 8:10sometimes about timing, finding the
- 8:13right fit, um an agent that you know
- 8:16really responds to your work or your
- 8:18materials. Um so yeah, there is I think
- 8:22a lot of uh rejection out there that
- 8:24actors feel from agents. Um and I I feel
- 8:29like most of it is coming that they're
- 8:30just not getting responses. Um, and so I
- 8:33encourage people to like follow up and
- 8:36you know it's because one at one point I
- 8:39may not respond to someone and six
- 8:41months later I might
- 8:43>> actually respond to someone and whether
- 8:45it's in their materials or their updated
- 8:47marketing materials um head shot or you
- 8:51know even a self taped scene that
- 8:52they've done that you know will give us
- 8:55a sense of what they do
- 8:57>> is I think really helpful but yeah it's
- 8:59very it's very tough um I think for a
- 9:01lot of actors
- 9:02uh seeking representation
- 9:05>> today.
- 9:06>> Now, [snorts] okay, so actors I I get
- 9:10this in my email and these are questions
- 9:13that I get all the time, but the one
- 9:14question that I get most is they say
- 9:17that they hear the word marketable all
- 9:20the time. Like, you know, sometimes they
- 9:23have absolutely no idea what being
- 9:25marketable means. And and what would you
- 9:28say from your standpoint someone would
- 9:32be marketable to you?
- 9:34>> Um I think the materials really speak
- 9:38volumes um as to if someone's
- 9:41marketable, especially if they're brand
- 9:42new and they don't have you know
- 9:44professional reel or a you know a a a
- 9:48really stacked resume. Mhm.
- 9:50>> Marketable means someone that you can
- 9:53see,
- 9:55you know, a need for in the industry.
- 9:58Like right now, there's a huge um need
- 10:01for, as I mentioned earlier, that 18 to
- 10:04early 20s range that can play younger.
- 10:07There's a there's so many shows out
- 10:09there that want that right now. Um, you
- 10:12know, uh, I think the only exception to
- 10:14that is Disney Channel, which they want
- 10:16real teens, but for the most part,
- 10:18you're seeing all of these series come
- 10:19out and they're you're they'll say 18 to
- 10:22play younger. And we still deal with
- 10:24certain types um, like,
- 10:27>> you know, the high school quarterback
- 10:29and, you know, the the cheerleader, you
- 10:32know, there are still those sort of
- 10:33stock characters that people are looking
- 10:35for. They're not as um defined as they
- 10:39were back in the day, I would say. You
- 10:41know, um like when I was at Nickelodeon
- 10:43and the during the Victoria search, they
- 10:46were very specific types that they were
- 10:48looking for. Um so I think just being
- 10:52mark marketable is being something that
- 10:56is of I mean that is just trending in
- 10:59the industry and that's always going to
- 11:01be I think the case with this age range
- 11:04of 18 to early 20s. Um, and just being a
- 11:07specific,
- 11:09you know, having your own sort of unique
- 11:12look and style and, you know,
- 11:14>> right,
- 11:15>> is is is I think also very important,
- 11:18but then you have like those roles that
- 11:20go to the people that are exactly what
- 11:23they're looking for physically and, you
- 11:25know, uh, they present themselves
- 11:27exactly like what they're looking for,
- 11:29you know, and then, um,
- 11:30>> like I said, like the jock and the band
- 11:33geek and there's all these sort of stock
- 11:35characters, you know, that start that
- 11:37they start with and this is the type
- 11:39we're looking for. And then oftentimes
- 11:41through the audition process that can
- 11:43change.
- 11:43>> Yeah.
- 11:44>> And you'll see what they started looking
- 11:46at has shifted a little bit. And
- 11:48sometimes that comes from the actors
- 11:51that they're seeing and they're starting
- 11:53to say, "Okay, now I can open my mind to
- 11:57this character a little bit more." Um
- 11:59because we've all seen roles that have
- 12:01been released one way and they go
- 12:04completely other direction by the time
- 12:06they're through the process.
- 12:08>> Yeah. Because I would imagine and being
- 12:10marketable kind of summing up what
- 12:12you're saying, it's ever changing. So
- 12:14what was what was marketable at this
- 12:17point is something totally different
- 12:20now. So I would have just just go in
- 12:23there and just do you. You know what I
- 12:25mean? because you just don't know and
- 12:27you can't change your your you know the
- 12:32whole personality of you by what every
- 12:35which way that the wind blows because it
- 12:37doesn't come across authentic. Would you
- 12:39agree with that?
- 12:40>> I totally agree with that. You can
- 12:42certainly costume yourself up or you
- 12:44know put your put you know certain
- 12:48hairds or makeup to kind of uh hint at
- 12:51what you think they're looking for. But
- 12:53at the end of the day, they're going to
- 12:54be looking for
- 12:55>> the person that they feel is the most
- 12:58right for bringing a character to life.
- 13:01And when you're pretending to not to be
- 13:04something else, especially with these
- 13:06auditions, you're not bringing your true
- 13:07authentic self to it. So, I think it's
- 13:10helpful to to to just know that yeah,
- 13:13you're going to you have to bring
- 13:15yourself to whatever you're auditioning
- 13:17for. And if you're going to be right, if
- 13:19they're going to respond to you, it's
- 13:21not going to be because of what clothes
- 13:23you wore or how your hair looks or, you
- 13:26know, how much makeup you have on or
- 13:28whatever the case may be. They're going
- 13:30to respond to the person.
- 13:33>> Yeah.
- 13:33>> But not the other stuff.
- 13:36>> Right. Right. Now, okay, you get a lot
- 13:39of emails. We we established that. So,
- 13:42they're hoping to get representation.
- 13:44what makes you like when you get this
- 13:46email, what makes you keep looking at
- 13:48that person and what are some of the
- 13:50things that can make you lose interest
- 13:52very quickly?
- 13:54>> Um, you know, I don't think it needs to
- 13:56be there. I get a lot of emails that are
- 13:58like really long, you know, like if
- 14:00we're if it's not a referral from
- 14:02someone. Yeah.
- 14:04like a, you know, a casting director or
- 14:06a manager or an acting coach or just a
- 14:08client that is, you know, if it's not a
- 14:10referral and it's a cold email and I'm
- 14:12looking through it, I do quickly glance
- 14:15through it and the first thing I notice
- 14:17is what they look like, their age range,
- 14:20you know, um what kind of materials they
- 14:22have together, if they've worked before,
- 14:24if they're studying, you know, who
- 14:26they've studied with. Um, and I
- 14:28definitely think it's super important. I
- 14:30I get emails a lot that does that from
- 14:33people that's like I want to be an
- 14:34actor. How can I you know and but they
- 14:37don't include anything about themselves.
- 14:38I don't know. [laughter]
- 14:40>> I want to be an actor. I get that all
- 14:43the time. [laughter]
- 14:44>> How can I submit to you? You know, I'm
- 14:46like, well, by doing it this way, that's
- 14:48not the the best way because I'm going
- 14:50to ignore that email. But if you send an
- 14:53email with
- 14:54>> even if it's, you know, because I work
- 14:55with kids as well, I don't expect them
- 14:57to have professional thousand head shot,
- 15:00but something that looks current that is
- 15:03clear, you know, I don't need to see,
- 15:06you know, people outside, you know, do I
- 15:09don't need to see pictures outside of a
- 15:11head shot, you know, and even if it's
- 15:13not a professional headsh shot, right?
- 15:15um something that you know can act as a
- 15:17headsh shot that just shows me what you
- 15:19look like and how old you play and and
- 15:21all of that. But, you know, sometimes
- 15:22people will send so much information in
- 15:25an email that it's just overkill, you
- 15:27know. Um, I know people send like to try
- 15:30to capture your attention by, you know,
- 15:33making a a reference to someone on my
- 15:35list and they've seen their movies. And
- 15:37I think that's kind of an interesting
- 15:38way to kind of try to grab someone's
- 15:41attention. But I think it doesn't need
- 15:43to be souped up to where it's just a
- 15:45bunch of, you know, uh, uh, words that
- 15:49I'm not going to sit and read during my
- 15:51day. So, I think it needs to be short,
- 15:53succinct,
- 15:54>> uh, succinct, and, um, you know, just a
- 15:56picture, a resume, and a video link of
- 16:00something. It doesn't have to be a
- 16:01professional reel, but something that
- 16:03shows me what you do.
- 16:04>> Yeah.
- 16:05>> Because without that,
- 16:07>> you know, a picture only goes so far.
- 16:09You can say, "Oh, they're they're cute.
- 16:11That's someone I, you know, uh, don't
- 16:13have their type, but I also need to see
- 16:15some sort of video of what you do. Yeah.
- 16:18Something, a self tape that you've done
- 16:20or a monologue even. Um, but something
- 16:22that just gives me a better sense of
- 16:24what you are um, who you are as an
- 16:26actor.
- 16:27>> Yeah. Well, you represented talent at
- 16:30different stages of their careers. What
- 16:32happens when an actor is doing
- 16:33everything right, but you and the actor
- 16:36don't necessarily agree on what their
- 16:38career should look like? how to how do
- 16:40you navigate that relationship?
- 16:42>> I mean, it's just it's communication,
- 16:45you know? Um, if there's someone that
- 16:47we're completely different, you know, if
- 16:49we're on a different u wavelength of
- 16:52what what we're thinking, then it may
- 16:54not be the right fit.
- 16:55>> Um, but I think for the most part, just
- 16:58communicating um with your agent or your
- 17:01manager um making sure that they know
- 17:04what your goals are and what you're, you
- 17:06know, interested in. I have many people
- 17:08that won't do horror movies for example
- 17:11or they won't do the multicam type of
- 17:14shows like Disney Channel or it's a
- 17:17dying breed I feel like these days but
- 17:19they don't have that kind of comedy in
- 17:21them. Um, so it's just knowing what the
- 17:24strengths are, um, and what they're
- 17:26interested in. And, um, you know, there
- 17:30are oftentimes people are just not the
- 17:32right fit for the right agent. And, and
- 17:35that's not necessarily,
- 17:37uh, meaning that they're not right for
- 17:39the industry. But, you know, you you do
- 17:42have to kind of be aligned um, in terms
- 17:44of what you are
- 17:46looking to do with, you know, uh, what
- 17:49you what you're looking to do with your
- 17:50career. Um, there are people that I work
- 17:54with that, you know, never meet a
- 17:55deadline and, you know, it gets
- 17:57frustrating and like, is this something
- 17:58you're serious about? Because there's so
- 18:00many other people out there that really
- 18:02want this. So, I think just making sure
- 18:04that communication with your agent is
- 18:08um,
- 18:08>> you know, I have a lot of kids in in
- 18:10college, too, and, you know, in high
- 18:12school, and they have they have a lot of
- 18:14things going on, and they can't always
- 18:16make make deadlines. But if you just
- 18:19communicate with us, um, I think that
- 18:21it's easier to understand someone's
- 18:23schedule rather than having to chase
- 18:25after people when they haven't gotten
- 18:28their tape in on time and haven't
- 18:29emailed us about it. So, there's a lot
- 18:32of that I think that goes goes with it.
- 18:34But because I do work with young people
- 18:36as well as young adults, um it
- 18:39definitely is a different approach when
- 18:41you're, you know, when your parents are
- 18:44running the game or when you hit 18 and
- 18:46you're in college and you have to be
- 18:47more responsible um and, you know,
- 18:50communicate for yourself. So, I I do
- 18:52find sometimes that's a struggle when
- 18:54when they cross over from graduating
- 18:56high school to going into college. Mhm.
- 18:59>> Um, and I'm I'm, you know, I understand
- 19:02that it's not something that every kid
- 19:04is ready to do on their own, but, you
- 19:06know, we try to we try to make sure at
- 19:09least the teens that are getting into
- 19:10that, you know, junior, senior, and high
- 19:12school world that they're starting to be
- 19:15on the emails and starting to be able to
- 19:17take some responsibility for for
- 19:19everything and it's not all on their
- 19:20parents um any longer.
- 19:22>> Now, I'm glad you mentioned the parents
- 19:24because I do have a question.
- 19:25>> Yes.
- 19:26>> Okay.
- 19:28because you've worked with so many
- 19:30parents and of course young talent. What
- 19:33makes a parent an agent's dream to work
- 19:36with and what you know what can a parent
- 19:39do that makes you think oh lord this is
- 19:41going to be a long relationship?
- 19:43[laughter]
- 19:44>> Yes. I mean um yeah I mean I've been
- 19:46doing this for a little over 25 years so
- 19:48I have definitely seen a vast array of
- 19:52styles in parenting. And I think the
- 19:55first thing is communication. As I
- 19:57mentioned before, just making sure that
- 20:00you're communicating with us. Like I
- 20:02said, if you need an extension, let us
- 20:04know. Um,
- 20:06giving us information when you're not
- 20:08going to be out of town. Just booking
- 20:10out, making sure we know what's going on
- 20:12with you, you know, and just
- 20:16I think and just not being overbearing
- 20:18or too much. There are a lot of young
- 20:21actors whose parents um you know get a
- 20:26lot of information from message boards
- 20:29and all of this stuff and so a lot of
- 20:31parents are in the know about what's
- 20:33going on and what auditions are active
- 20:35and you know so I think not putting not
- 20:40uh
- 20:42making your agent feel like they're not
- 20:44doing their job um by you know oh I
- 20:47heard this audition is out. why isn't my
- 20:49daughter getting this audition? I think
- 20:51there has to be a level of trust where
- 20:54if there's not um it's not going to work
- 20:57and that's going to just annoy your
- 20:59agent. You obviously we want your child,
- 21:02if this is a young actor to work. If
- 21:05you're an adult, obviously we want you
- 21:07to work. We don't make money until you
- 21:10do.
- 21:10>> Right? So, you wouldn't be on my list if
- 21:12I didn't think you could, you know, have
- 21:15the potential to book work. Um, but
- 21:18there are oftent times, and and this
- 21:20goes more with, you know, young actors
- 21:22with the parents that they can see them,
- 21:24you know, and I get this. I don't have
- 21:26children, but if I did, I would think,
- 21:28yeah, they can do anything. They're my
- 21:30special child, you know. So, I think
- 21:31sometimes parents can get um in their
- 21:36head a little bit where they think that
- 21:37their child is right for everything when
- 21:39in reality they're really not. Um
- 21:42[laughter]
- 21:44>> so, we kind of have to like, you know,
- 21:46give them a reality check sometimes like
- 21:49this is not
- 21:50>> this is not
- 21:52>> what we should be pursuing there, you
- 21:53know.
- 21:54Um so yeah it's it's a lot of just trust
- 21:58and communication and you know uh making
- 22:01sure that we are
- 22:05>> yeah that you're good and you know what
- 22:07I I noticed too and and
- 22:10>> every parent you know either whether
- 22:13they have that dream themselves living
- 22:15through their children
- 22:17>> or they're just wanting their children
- 22:19their ch their child is extremely
- 22:21talented and they just want to do the
- 22:24best for their children, but that they
- 22:26do, I would assume, and I want to know
- 22:28if you agree that they have to give up a
- 22:32little bit of control. they have to give
- 22:34up control and and let the agent
- 22:38do or you know since the agent is the
- 22:41one that's helping them get these roles
- 22:44they have to like you said to have a
- 22:45level of trust in that agent that
- 22:48they're going to tell them the right
- 22:49thing or do the right things or let that
- 22:52be a real conversation between you guys
- 22:55so that you know it's for the betterment
- 22:57of your child. Would you agree to that?
- 23:00>> Absolutely 100%. And you know, and
- 23:02there's so many times where I'll get a
- 23:04call or an email from a parent where
- 23:06they'll ask about an audition and why
- 23:08didn't we get this audition? I'm like,
- 23:10well, because you're white and this is
- 23:12for an Asian girl or, you know, and they
- 23:14just don't have they don't have all the
- 23:16information.
- 23:17>> Right. Right. Right. There's a project
- 23:19that we were working on where they
- 23:20didn't hire the I mean this is just one
- 23:23of a million but where you know they
- 23:25finally hired the dad and so all the
- 23:28auditions that they saw from different
- 23:30ethnicities didn't matter anymore
- 23:32because they now have a dad that they
- 23:34need to match with the child that
- 23:35they're booking and these kind of
- 23:37examples go on and on but um but oftent
- 23:40times that's where I think the
- 23:41miscommunication comes with these um
- 23:44message boards or whatnot where there's
- 23:46information that is not fully accurate.
- 23:49Um, it drives drives reps a little crazy
- 23:53sometimes when we're constantly having
- 23:55to answer those types of questions. So,
- 23:57it goes back to trust. If you're not
- 24:00able or willing to trust the agent that
- 24:02you're with, um, it's probably not going
- 24:05to be a long relationship.
- 24:07>> Yeah. Yeah. Now, I have one more
- 24:09question before we have a little fun.
- 24:11>> Sure.
- 24:11>> Okay. So, you've been doing this a long
- 24:13time and you've probably had enough uh
- 24:17times where you thought, I didn't see
- 24:20that coming. What's one of the biggest
- 24:22surprises in this business, you know,
- 24:24that talent has taught you? What would
- 24:27you what would you say?
- 24:28>> You know, I would say, okay, there are
- 24:32it's there's a lot of things that
- 24:33surprise me in this business. Sometimes
- 24:35it's just like I had no clue that this
- 24:40person was going to like rise to the
- 24:41challenge this quickly. You know, there
- 24:43are a lot of people that are in this
- 24:44developmental stage of their careers and
- 24:46I sign developmental people because I
- 24:48it's what I do and that's and I work
- 24:50with young people and they're all
- 24:52developmental really. But I think some
- 24:54of the surprises is I, you know, will
- 24:56work with a talent for four years or so
- 24:58that I just believe in so much and
- 25:00haven't booked one co-star, you know, or
- 25:03anything, but I'm not dropping them. I
- 25:05want to, you know, let's keep we're
- 25:06going to keep trying this. And I think
- 25:08the some big surprises what happens when
- 25:11someone with zero credits books a huge
- 25:13job, you know, and that is kind of like
- 25:16the best feeling in the world. um just
- 25:19to have,
- 25:21you know, supported someone for so long
- 25:23with no return of your investment. Um
- 25:26>> to put it in those terms and then all of
- 25:29a sudden they book us a huge job and
- 25:31it's just like wow, wow,
- 25:33>> it's not going to the usual people that
- 25:35you think are the ones that are going to
- 25:37book it, you know, the name folks.
- 25:39>> Um so that's that's really fun for me.
- 25:42um you know and then also the folks that
- 25:44you do actually build and build and they
- 25:47book these co-stars and then guest stars
- 25:49and then they get their first series
- 25:51regular you know I don't know that's not
- 25:53quite answering your question but that's
- 25:55the fun
- 25:56>> of the job is telling someone
- 25:59>> that they booked their first job someone
- 26:00that you you know oh and then there are
- 26:03many times this has happened to me which
- 26:05I I also love where I sign someone and
- 26:09the very first audition I send them they
- 26:12And sometimes that can be bad as well
- 26:14because they expect things are going to
- 26:16be [laughter]
- 26:17>> I have had I have had many many
- 26:20experiences where someone I've signed
- 26:22and sent their very first audition they
- 26:24book a Broadway show or a series.
- 26:26>> Yeah.
- 26:27>> And then it it's harder to make sure
- 26:29that you're like this is not how it
- 26:30usually happens. [laughter]
- 26:32So don't get
- 26:33>> this is great. This is great. We're
- 26:35gonna we're gonna keep it right here for
- 26:36[laughter]
- 26:37>> Exactly. But I will say more often than
- 26:39not, I have um I have signed people that
- 26:42have booked right away and and and that
- 26:45is amazing and awesome, but it's also,
- 26:48you know, where you need to like ground
- 26:50them a little bit and say, "Okay, this
- 26:52is this is not how it always works.
- 26:54[laughter]
- 26:55>> People put years and years and years
- 26:57into this
- 26:59kind of job like you just booked on your
- 27:01first try." So
- 27:02>> Wow. Wow. Okay, David. So, we're going
- 27:05to play a little game. The game is
- 27:07called yes, no, or it depends. So, I'm
- 27:10going to give you something an actor
- 27:12might do. You have three choices. Yes,
- 27:16no, or an agent's favorite. It depends.
- 27:22>> And then you have to tell me why. Okay,
- 27:24you ready?
- 27:24>> Okay.
- 27:25>> You can't think about it too hard,
- 27:27though.
- 27:27>> All right.
- 27:28>> Okay. The first one. An actor reaches
- 27:30out to an agent on Instagram.
- 27:35Um
- 27:37it depends. [laughter]
- 27:39It depends. I think that uh it is
- 27:43not the best way to do it. But I will
- 27:46say there are times where in the reverse
- 27:50I have reached out to actors through
- 27:52their Instagram. You know what I mean?
- 27:54Um so I think it
- 27:58it just it depends.
- 28:00>> Yeah. [laughter]
- 28:01I think it depends on what the what the
- 28:03reach out looks like. You know, a a
- 28:05simple inquiry that brings someone to
- 28:08your Instagram page can absolutely get
- 28:11an agent like, "Oh, who is this person?
- 28:14This is really interesting." Because
- 28:15like I said, sometimes just scrolling
- 28:18through like Instagram. I don't even do
- 28:20Tik Tok. I'm too old for that.
- 28:22>> [laughter]
- 28:22>> just like scrolling through Instagram, I
- 28:24do find a ton of people that are super
- 28:26interesting and I will from their
- 28:28Instagram look them up to see if they're
- 28:30represented.
- 28:31>> Yeah.
- 28:32>> You know, or if a lot of times actors
- 28:35will put their rep their representation
- 28:36on their Instagram to make it very
- 28:38clear. I don't reach out to people that
- 28:40have representation.
- 28:42>> Um I just don't play that game. There's
- 28:45actors to go around. But yeah, I think
- 28:47it's it it depends. It's not something I
- 28:50would say definitely no to. And I do
- 28:52have people that reach out to me on my
- 28:53Instagram. A lot of times they're like
- 28:55hidden in that section where I don't see
- 28:57them for that.
- 28:59>> Yeah.
- 28:59>> But then I'll look and I'll be like,
- 29:00"Oh, wow. Look at all these folks." So I
- 29:02will I'll check out their Instagram.
- 29:04Sure. And if it's someone that seems
- 29:06interesting to me, I might explore
- 29:09further.
- 29:10>> Awesome. Okay, next one. An actor
- 29:12changes their look without telling their
- 29:14agent.
- 29:15>> No, no, no. [laughter]
- 29:18I mean, no, you should not do that.
- 29:20Especially if we're pitching you, you
- 29:22know, uh, for something specific and
- 29:25then you get a self tape back and
- 29:26they're hair, they shaved their hair off
- 29:28or dyed it a different color. I think
- 29:31it's fine to do that, but I think it
- 29:33needs to be um,
- 29:35>> you need to have that discussion with
- 29:36your
- 29:38I think we could have an opinion on I
- 29:40don't think you should do that or Okay,
- 29:42that sounds interesting. um make sure we
- 29:45have a current picture of you so we
- 29:46know, you know, we're not sending
- 29:50a headsh shot to a casting director and
- 29:51they're going to be like, "What? This is
- 29:53a different person." So,
- 29:54>> don't change your look without
- 29:56discussing your agent. Yeah.
- 29:58>> Is the role could have been for for some
- 30:00sweet woman with flowers dressed in
- 30:03flowers and they show up with earrings.
- 30:07>> Exactly. Exactly. So,
- 30:10>> okay. So, an a an actor decides they're
- 30:13going to move to New York with no agent,
- 30:15no job, and $2,000 in a bank.
- 30:19>> I mean, yes, go for it. I I moved to to
- 30:23New York two days after I graduated
- 30:25college. I I went to school for theater.
- 30:27I I thought I wanted to be an actor for
- 30:29a short period of time, but I moved here
- 30:32with less than that in my pocket and no
- 30:34agent, but a lot of friends that were
- 30:36moving here at the same time. So I think
- 30:39if it's an industry that you love and
- 30:42want to work in, there's so many other
- 30:44areas in which you can be involved as
- 30:47well. Um most agents, managers, casting
- 30:50directors, um many of them I would say
- 30:53were actors when they were younger or
- 30:54wanted to be actors when they were
- 30:56younger. And when I moved to New York
- 30:58and started waiting tables, uh I found
- 31:00my way into an internship that was in a
- 31:03casting office and I that's when I kind
- 31:05of realized ah this is what I want to
- 31:08do. I don't want to be an actor. I don't
- 31:10have I don't have the nerve to do that.
- 31:12Um but I want to work in the
- 31:14entertainment industry. So if you if you
- 31:16really want to do it, you have to kind
- 31:18of take a leap. So, uh I don't think you
- 31:21should make, you know, uh bad decisions
- 31:25over that, but I think if you if you
- 31:28want to if you want to do it,
- 31:30>> go for it.
- 31:30>> Yeah. Go for it. Go for it.
- 31:31>> Yeah. [laughter]
- 31:33>> Okay. An actor walks into your office
- 31:35and says, "So, how long how long you
- 31:39think it'll take you to make me famous?"
- 31:41>> I would say, "Turn around, get out." No.
- 31:44[laughter]
- 31:45Except if it's a child. If it's a kid,
- 31:47that's a very different thing. But if
- 31:48it's an adult actor that just wants to
- 31:50be famous, I don't want to work with
- 31:51them. You know, if that's if that's what
- 31:53their goal is, I want to work with and
- 31:56most I would say agents and managers
- 31:58would feel the same. They don't want
- 31:59people chasing fame. They want people
- 32:01that love the work. And cuz there's a
- 32:04lot of jobs out there that, you know,
- 32:07uh, are not going to make you famous,
- 32:09you know, but it's going to make you a
- 32:10better actor and it's going to make you
- 32:12your next job more viable because you
- 32:15have that experience and you have the
- 32:17clips from whatever you you know, even
- 32:19if it's a short film or something. Um, I
- 32:22do I do make that exception with young
- 32:24kids because I do hear that a lot with
- 32:26the really young ones. They just want to
- 32:28be famous.
- 32:29That's [laughter] so and at that age you
- 32:32don't know what exactly you need a
- 32:34personality you need a support system
- 32:36around you and you need um
- 32:39>> you know you need to be having fun when
- 32:41you're doing this and that part of that
- 32:43with young people is the desire to want
- 32:46to be on television or be famous or you
- 32:50know do what they're seeing on
- 32:52television and I think as you age as you
- 32:55get older um your priorities shift and
- 32:58it's not about being famous per se, but
- 33:01it's about being a working actor.
- 33:03>> Yes. Yes. Now, how about this one? An
- 33:06actor puts represented by CESD in their
- 33:10bio before you actually agreed to
- 33:12represent them.
- 33:13>> Oh, yeah. No, no, don't do that. No,
- 33:16>> I'm fine with them putting that anywhere
- 33:19once we're both on board with each
- 33:21other, but yeah, don't don't put that.
- 33:23That could work very very much against
- 33:25you.
- 33:26>> Well, that could be bad. Yeah. Yeah.
- 33:28[laughter]
- 33:29Director reaches out to me and said,
- 33:31"Oh, your client so and so." I'm like,
- 33:32"I don't know who that is." [laughter]
- 33:36>> Okay, just a couple more. An actor sends
- 33:38you a 14minute reel and says, "The good
- 33:41stuff starts around minute nine."
- 33:43>> Uh, no. Cut that. Cut that. Cut it to
- 33:46where the good stuff starts. No one's
- 33:48going to watch a 14-minute reel
- 33:50>> unless maybe I it's a client of mine and
- 33:52I want to see what they have and we, you
- 33:54know, we're trying to figure out what's
- 33:55best. uh to to use or to put out front.
- 33:59But if you're just trying to get
- 34:00representation and someone sends me a
- 34:0214-minute reel, I will never watch the
- 34:04whole thing. Um I will watch some of it
- 34:07and if I'm intrigued, I'll watch a
- 34:08little bit more or skip ahead and see
- 34:10what else is on there and then want to
- 34:12take a meeting to see who they are as a
- 34:14person
- 34:15>> cuz ultimately you want to like the
- 34:16people you're working with. Um, there
- 34:19are people that are super talented that
- 34:20are just not nice people that I would I
- 34:24I'd just rather not, you know, to be
- 34:26honest. I I want to work with good
- 34:28people and people that are kind and um
- 34:32gracious and, you know, uh so yeah, I I
- 34:36don't ever send a 14minute reel unless
- 34:38unless an agent says, "I want to see
- 34:41more.
- 34:41>> I want to see the I want to see more."
- 34:44>> Yeah, exactly. But I wouldn't start with
- 34:4614 minutes because no one's going to
- 34:47watch that.
- 34:48>> No. [laughter]
- 34:49Okay. So, the last one. An actor sees
- 34:51you on the Demia Avery show tonight and
- 34:54finds your email address.
- 34:56>> Sends you their head shot before the
- 34:57credits finish rolling. Yes. No, or
- 35:01>> Yes. Good for them. [laughter] Good for
- 35:03them. Absolutely. My email is super easy
- 35:05to find. It's on our website. So, it's
- 35:07not like it's a hard thing to get. It's
- 35:09on IMDb. I mean, I think it's most
- 35:12agents are pretty their their emails at
- 35:14least are pretty accessible. But yeah,
- 35:17like you know, of course, if if if
- 35:19someone emails me and puts in the
- 35:22subject line, they you know, and I I'll
- 35:24pay I'll pay extra attention if that's
- 35:25what they're, you know, uh if they're
- 35:28they're being brought to me because of
- 35:30this this interview, you know. Um
- 35:32absolutely.
- 35:33>> Awesome, David. Thank you. This has been
- 35:35so much fun and thank you for giving
- 35:37actors something even more valuable than
- 35:39a list of dos and don'ts and a better
- 35:42understanding of what actually happens
- 35:43on the other side of the table. So,
- 35:45thank you so much for hanging out with
- 35:47me and
- 35:48>> of course it's so lovely to to to to
- 35:50meet you and and thank you so much for
- 35:52having me and um yeah,
- 35:55>> if I if I if I hear hear from anyone.
- 35:58[laughter]
- 35:59>> Well, you know, you might get a lot of
- 36:01emails now, right?
- 36:01>> I know. I know. I'm like, "Oh, maybe I
- 36:03should." [laughter]
- 36:05>> All right, everybody. Everybody
- 36:06watching, you know what to do. Subscribe
- 36:08to the Demia Avery Show, the industry
- 36:10for more conversations with people like
- 36:13David who really know how this business
- 36:15really works. I'll see you next time.
- 36:17Talk to you soon. Bye-bye.