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How Aesop Built a Brand on Store Design
In this episode of Marketing Made Simple, Lucas and Luna explore how Aesop, the skincare company, turned its retail stores into a marketing medium. They discuss the company's philosophy of treating every shop as a unique architectural project, the role of the 'Aesop skin care consultants' in creating personalized experiences, and how the brand's distinctive amber bottles and typography became instantly recognizable. They also touch on the challenges of scaling such a bespoke approach and what smaller brands can learn from Aesop's focus on sensory immersion over…
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