On the Media - The "Gamification" Strategy Behind Lula's Victory
As results from the midterm elections continue flooding in, for the midweek podcast, we're taking a close look at the social media machinery behind incumbent left-wing Lula da Silva’s dramatic, nail-biting win against Flavio Bolsonaro in Brazil in late October. During the second round of voting on October 25th, da Silva earned 10 million more votes than he had in the first round, a stunning first in modern Brazilian history. In the aftermath of the victory, Adam Bumas, the Head of Research and Associate Editor at the independent news site Garbage Day, wrote a recent piece about how a social…
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