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EP 1059 Part 4 of 5 | El Niño Could Change Everything for Coffee (Jonas Leme Ferraresso) Map It Forward
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Episode Description
This is Part 4 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring the realities behind Brazil's 2026 harvest and why the coffee market continues to struggle with uncertainty.
Every year, long before coffee is harvested, predictions begin to circulate about how large the next crop will be. Markets react. Businesses make…
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