Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Meta's Attribution Settings Don't Matter Anymore
In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and reveal a simple framework for measuring true incremental ROAS.
What you’ll discover:
Why standard “7-day click” and “1-day view” settings both mislead you
How to run a zero cost geo holdout test for real incremental data
When to stick with your current settings and how to apply a correction factor
What Meta’s new incremental conversion optimization means for your campaigns
Building one unified measurement system to compare Facebook, Google, and beyond
Ready to see your real…
The skinny
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