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Latest / Power Players with Brian Sozzi

Why Insomnia Cookies keeps winning late night

The business of cookies has never been more competitive, as specialty shops battle with supermarket staples and low-sugar options. Yahoo Finance Executive Editor Brian Sozzi sits down on the Opening Bid Unfiltered podcast with Insomnia Cookies Founder and CEO Seth Berkowitz. Berkowitz founded Insomnia Cookies as a college student at the University of Pennsylvania in 2003, after being frustrated by the lack of late-night sweet treats available for delivery. What started as a single store in Syracuse has since morphed into 350 stores, mostly near college campuses today. Along the way, the…

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