056: Highlights - How to Start a Beverage Brand in California | Gnari Hydration
Full Ep: https://youtu.be/hdL5A3eir24 | This is the highlight version of the full podcast. I sat down with Navid, founder and CEO of Gnari Hydration and Gnari Garage, to talk about the real journey behind building a beverage company from the ground up.
Gnari Hydration started as an idea for a simple hydration drink made with carbonated water, lime, honey, and Himalayan salt without added sugar. Turning that idea into a commercial product meant learning an entirely new industry, finding the right beverage lab, working through months of formulation and testing, spending significant capital, and…
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