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30 in 30 - Episode 2 - The Stand Collector
This episode of The UK Flooring Podcast is episode 2 of Tom’s 30 day podcast challenge, and it might ruffle a few feathers.
Tom takes aim at what he calls “stand collecting”, the habit flooring retailers have of filling every spare inch of showroom space with manufacturer stands, sample books and point of sale, often without asking whether it actually helps the business.
He breaks down why retail space is too valuable to waste, why customer experience should come before brand clutter, and why flooring retailers need to be much sharper about which products earn their place in the showroom…
The skinny
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