Brand Currency: Steve Susi on Taste, Time, and Why a Human Should Write the Book
Steve Susi joins Travis Stoliker to talk about Brand Currency — the 2019 book that grew out of his years as an executive creative director at Amazon — and where its four currencies stand now that AI has rewritten the rules.
Steve traces the thesis back to a standing ovation in Tokyo, where he realized "there's something universal here... What matters most to all people? Money, information, loyalty, and time," and thought, "So let me write a book."
He talks about the book's unexpected second life: it launched just before COVID, "actually sold pretty well," drew fan mail he never anticipated…
The skinny
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