Attention is the new architecture for AI visibility
Brand equity is essential to win on AI platforms. Equity can't be built without memory, and memory can't be built without attention. WARC's Alex Brownsell discusses what role attention plays in AI visibility for brands, and practical advice to implement, with experts Dr. Karen Nelson Field, Carl Wåreus and Scott Reinders. Guests: Dr Karen Nelson-Field, Founder & CEO of Amplified Carl Wåreus, Head of Partners & Specialists, Google Nordics Scott Reinders, COO, Connect - part of The Up&Up Group Chapters: 00:00 - Intro: Brand, AI Search and Attention on The WARC Podcast 02:08 - From Blue Links to…
The skinny
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