Attention is the new architecture for AI visibility
Brand equity is essential to win on AI platforms. Equity can't be built without memory, and memory can't be built without attention. WARC's Alex Brownsell discusses what role attention plays in AI visibility for brands, and practical advice to implement, with experts Dr. Karen Nelson Field, Carl Wåreus and Scott Reinders.
Guests:
Dr Karen Nelson-Field, Founder & CEO of Amplified
Carl Wåreus, Head of Partners & Specialists, Google Nordics
Scott Reinders, COO, Connect - part of The Up&Up Group
Chapters:
00:00 - Intro: Brand, AI Search and Attention on The WARC Podcast
02:08 - From Blue Links to…
The skinny
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